Flower business: how to create a successful business? Premises for a flower shop and its location. Is the flower business in Russia profitable?

Where to begin flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

 

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering an enterprise, it is necessary to purchase a cash register, as well as register a KKM with tax office. Self clearance will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area), a package of documents must be present, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

The rest of the documents (lease agreement, certificate of registration of KKM, cash register) should preferably also be kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. refrigerators compartment may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash register

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, don't get too carried away. colors, purchase universal shades: mesh, felt, matting, sisal, tape. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• V mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends on the correct choice of the location of the premises intended for a flower shop of any level.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the assortment at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Right next to a public transport stop, where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need for any sales organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If needed redecorating, some alterations, it will take a month. Refusal of the landlord in the standard requirement is the reason not to rent the premises. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times, even in them it is not practiced.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. This is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land allotment period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. potted crops and related products in such places are rarely looked for. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• The Rose ( burgundy, white, pink, yellow, motley).
• spray rose(pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large refrigerator.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen costs associated with salary personnel. In addition, rent should also be taken into account.

The ideal option is the choice of three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors v". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Do not wait until the presentation is lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then descending: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

The most profitable option in all respects will be the choice of a large area located on the ground floor of the shopping center, as close as possible to the central entrance group . Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how is it necessary to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

comparison table opening a franchise store and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

flower delivery pretty interesting business, you can start it from scratch, having a car, moped or bicycle in your arsenal. All you need is to find suppliers, customers and stand between them. Arithmetic this business on delivery various bouquets colors is such that the more customers you have, the greater the discount the supplier gives you, and accordingly your profit increases. This niche is also good because you can cooperate with the corporate sector, from where the profit is much higher than from orders from individuals.

To set up a flower delivery business, you need a minimal set of tools. The main essence of the service is that you receive a request from a client for the delivery of flowers, buy them from a supplier and take them. An important factor is your knowledge of the colors themselves, this will help you give advice to customers when choosing. Also, do not forget that you can have three options for developing a business.

How can I start a flower delivery business?

• find a supplier, take a photo of products and create a selection gallery on the site;
• just take payment for flower delivery from any point of sale;
• enter into partnership agreements with points of sale in your city.

The first way is the best, because it will allow you to receive highest profit due to the extra charge on the flowers themselves and payment for delivery. But the second method is easier, but inconvenient because in the store from which you need to deliver the flowers, they may not be fresh. Regarding the third, we can say that it allows you to work with all points and suppliers who want to conclude an agreement with you.

Instructions on how to open and what is needed for this

For a flower delivery business, you will need some equipment and good communication skills. The most difficult part of this business is advertising and communication with suppliers. This is due to the fact that there are other delivery services in your city that do everything from delivering mail to moving, so you will have to compete with them. To do this, it is important to determine your advantages, for example, in the field of service, freshness of bouquets and delivery to the minute.

First steps to open:

1. Analysis of the market and all city delivery services.
2. Creation of a database of suppliers and flower shops.
3. IP registration.
4. Vehicle branding.
5. Conclusion of contracts for wholesale prices.
6. Site creation.
7. Hiring employees.

Stage 1 - registration and preparation of documents

According to the documentation in this niche, everything is simple, it will be enough for you to register an IP. If, in the future, you organize a warehouse with flower products, the package of documents will increase by certificates from the SES and the fire service.

Stage 2 - finding a room

This activity is quite mobile, so you will need the simplest room for the work of several employees. An office of 25 sq.m. may be suitable for this. Location also doesn't play a big role. Of course, if you work with one supplier, it is best to be located next to him, this will reduce the time of picking up the order from the warehouse.

Stage 3 - purchase and installation of the necessary equipment

The equipment you will need is standard, for the office. We have given the widest possible list of what may be needed in this activity. In this business plan, we describe the beginning of the activity, without the presence of any tool.

Required equipment:

• car (from 100,000);
• GPS navigator (from 2,000 rubles);
• computer equipment (from 9,000 rubles).

Stage 4 - recruitment

For this activity you will need a couple of people. The main thing is the separation of the sales and delivery department. We have compiled a list, taking into account the minimum number of staff.

Who is needed:

• sales manager (35,000 rubles);
• courier (30,000 rubles).

Stage 5 - promotion and advertising

As already described above, partners, that is, retail outlets, can become the main source of applications. But do not forget also about cold calls, which will attract customers from the corporate sector.

• calls;
• creation of a website with a product gallery;
• advertising services through social networks;
• advertising posters in partner stores.

Financial plan

The final conclusion is based on the absence of any tools at all. Some of the items of expenditure can be replaced with cheaper ones, such as a car for a moped or a bicycle.

• employees (65,000 rubles);
• equipment (111,000 rubles).

Total: 176,000 rubles.

Possible risks

Of the possible risks, it is worth noting such as the lack of orders, negative reviews and violation of delivery times.

In this material:

The flower delivery business is a promising project suitable for a large number of start-up entrepreneurs, regardless of the location of the business and the presence or absence of entrepreneurial experience in this area. The flower delivery business plan includes recommendations for preliminary analytical and organizational measures, stages of registration of activities, requirements for the selection of premises and hired personnel, a list necessary equipment and the nuances of finding suppliers, as well as advertising, marketing analytics and a financial plan for a business project.

Features of a flower delivery business

The most obvious advantages of a flower delivery business project are low initial investment and promising opportunities for the growth and development of the enterprise, the use of additional sources of profit. A well-organized detailed business plan with calculations will allow you to avoid many risks associated with starting a business and the initial stages of an enterprise. A flower delivery business at the start does not require a mandatory premises, however, as the business grows and develops, you will have to be puzzled by the selection and rental of a suitable premises.

Market analysis

Definition of the target audience

As practice shows, the bulk of potential customers for flower delivery, regardless of the city or region of the country, are men aged 25 to 60 years. A much smaller percentage belongs to women of the same age. About 5% of customers are young people under the age of 25. Taking into account these data, as well as many other conditions, it is necessary to conduct an effective marketing policy, distribute advertising and analyze the market for the provision of flower delivery services.

Competition and risk assessment

Regardless of the location of the company's office, the flower delivery company operates in a certain area of ​​the city or the whole region of the country. In this regard, at the stage of drawing up a business plan, it is necessary to carry out thorough analytical work to identify the level of competition in a particular region, take into account the strengths and weaknesses of competing companies.

In addition to such an advantage of the flower delivery business as low initial investment in the project, this type of entrepreneurial activity is accompanied by a minimum number of risks that a novice and experienced businessman will have to face.

The main risks of a flower delivery company are:

• lack of a client base and client flow at the start of a business project;
• damage to products with the expiration of the shelf life;
• difficulties in cooperation with flower suppliers;
• high level of competition in the chosen region of the company's activities;
• creating a bad reputation with customers.

Most of the identified problems are solved by a competent and careful approach to a preliminary study of the market and the level of competition in the chosen region, as well as to the selection and hiring of qualified, polite and responsible flower delivery company personnel. A competent approach to organizing marketing and advertising campaigns, as well as holding discounts and attractive promotions, will help to avoid difficulties with the formation of the initial client base of the organization.

How to open a flower bouquet delivery service?

Activity registration

To carry out flower delivery activities, it will be sufficient to pass the mandatory state registration by selecting the form individual entrepreneur without formation of a legal entity and a simplified taxation system in the form of 6% of income or 15% of net profit. The chosen form of state registration avoids the need to regularly submit complex accounting and financial reports to the tax authority and is sufficient for a flower delivery business. In addition, registration in the form of an individual entrepreneur implies a modest list required documents, in contrast to the process of registering a legal entity of any organizational and legal form.

Premises for rent

At first, an entrepreneur can use his own address for registration and refuse to rent premises, but in the future it is necessary to select and rent a suitable office space, which will favorably affect the solidity and reputation of the company.

You can earn additional income by combining flower delivery services with a retail outlet selling flower bouquets. In this case, in addition to the traditional small office and warehouse, you will need an adjacent room for a flower shop. For a warehouse, a room with an area of ​​​​20 to 30 square meters with the necessary natural and artificial lighting, also equipped with equipment to maintain appropriate climatic conditions and suitable temperature regime. Under such conditions, flower bouquets retain their presentation and suitability for 3-4 days.

In the case of an additional retail outlet, in addition to the traditional requirements for rented premises, it is imperative to take into account the location of the store in an area with a large and stable flow of the target audience. A suitable place would be the central area of ​​the city, a large market or a boutique in a shopping center. The cost of renting such premises is much higher, but the additional income from the retail sale of flower bouquets, in addition to flower delivery services, more than covers the necessary regular costs. In the case of renting premises only for the company's office and warehouse, the location plays a secondary role, and renting such premises can significantly save start-up funds and current expenses of the company.

The design of the store premises should be moderately rigorous and combine warm color tones.

Purchase of equipment and furniture

The office of the company is traditionally equipped with the necessary furniture and computer equipment. You will need no more than three computers: one in the director's office and two with account managers who take orders by phone. The warehouse is equipped with the necessary number of vases and shelves for storing flowers and ready-made bouquets, as well as special refrigerators. The necessary lighting and climatic equipment is also installed in the warehouse, which significantly increases the shelf life of flower bouquets and compositions.

The store premises must be equipped with a table for a florist, refrigerated display cases, as well as a cash register and a computer for accounting for products sold. Among other things, florist's tools are useful for decorating bouquets and flower arrangements for sale.

Search for flower suppliers

The most important element of the business in the field of delivery and sale of flower bouquets and arrangements is the careful selection of suppliers. It is necessary to analyze in advance and carefully the market of the region where the company is located and the operation of the company in order to select suitable offers from wholesale suppliers of high-quality flower products.

Depending on the quality, assortment and freshness of the supplied flowers, the reputation of the company and the service provided, and hence the indicators of the profitable part of the business project, change for the worse or better. The client receives a fresh and decorated in strict accordance with his requirements a flower bouquet or the necessary composition and uses the company's services again, advertises the delivery or the store to his friends and acquaintances, which directly affects the company's income.

Having secured favorable conditions for cooperation with reliable wholesale flower suppliers, the company retail or delivery of flower bouquets and arrangements will be able to compete more effectively, provide quality service and a flexible pricing policy to its own customers. It is mandatory to take into account such an important aspect of cooperation with wholesale flower suppliers as the price of the supplied products. This amount should allow for a reasonable margin, taking into account the average cost of flower bouquets in the region.

Making a list of goods and services

One of the main competitive advantage any business, including a company specializing in the delivery of flowers, - the diversity and wide range of goods presented. The catalog of sold and delivered flower products should be filled with all popular and sought-after varieties of flowers and compositions from them, in order to provide the customer or buyer with the opportunity to choose the product that is suitable in terms of cost and appearance.

The range of flower bouquets should not include only compositions from homogeneous varieties, on the contrary, it must contain mixed floral solutions. Ready-made bouquets are made at the request of the customer with additional decorative greenery and beautiful packaging.

In addition to the list of traditional goods and services of the company, which includes the delivery and retail sale of flower products, bouquets and compositions, it is recommended to sell and offer related products to customers to generate additional income. For this area of ​​business, suitable related products that will be in good demand among customers and customers of the company are sweets and chocolates, as well as postcards and soft toys.

Pricing

An equally important aspect of the company's participation in the competition is the competent approach of a novice or experienced entrepreneur to resolving the issue of pricing the goods sold and delivered. This aspect implies the practice of a flexible pricing policy, holding promotions and discount campaigns, providing attractive conditions to regular customers of a store or a flower bouquet delivery service.

The cost of a bouquet or composition is formed from the wholesale price of the supplier, a reasonable margin, the cost of the florist's work and the delivery of the bouquet to the client. Under the specified conditions, the final price should not significantly exceed the average cost of goods in the region, otherwise the company's participation in the competition will be ineffective. Among other things, the target audience of the store and potential customers of the company have a direct impact on the cost of the sold goods. A competent approach to the issue of pricing will predetermine the growth and development of the company, the effectiveness of participation in the competition.

Staff

The backbone of any company is its employees. Flower delivery service and flower bouquets and arrangements shop is no exception to this rule. Competently selected personnel of the company will allow the company to provide its own customers with a service high level, delivery on time, which will positively affect the company's reputation and its customer attractiveness, as well as the effectiveness of the company's participation in the competition.

The staff of the flower delivery service is formed from managers for working with clients and receiving incoming orders, a florist who deals with the direct clearance of goods, couriers and a cashier when it comes to combining business with a retail outlet. At the beginning of the company's activity, it will be enough to employ one florist, one or two customer service managers, and three or four couriers.

The functions of the director of the delivery service are taken over directly by the entrepreneur, while for accounting and legal services it is recommended to periodically turn to third-party outsourcing specialists. Thus, in the early stages of business development, there is no need to form a full-fledged legal and financial department.

The marketing and advertising department will not harm any business, however, at the start of a business project, it is recommended to use the services of a marketing agency in order to attract the first customers with maximum efficiency and open a client base for the delivery of flower bouquets and compositions.

Marketing and Advertising

As in many other types of business activities, the growth and development of a flower delivery service requires a competent and attentive approach to the marketing and advertising policy of the organization. It is thanks to effective marketing campaigns that a novice or experienced entrepreneur manages to attract the first customers and form an initial client base.

Site creation

You should be puzzled by progressive methods of business promotion: maintaining publics in popular in social networks, communication on thematic forums, creating your own company business card website or a fully functional online store of flower bouquets and compositions. Last option implies a significant expansion of the business by attracting new potential customers and increasing the flow of orders through the promotion of an online store. Such a site must necessarily contain information about the location of the store or office of the delivery service, the company's work schedule, news about fresh promotions and offers for regular customers, bonus programs, as well as a catalog of flower bouquets and compositions indicating the cost of goods and delivery terms.

Other ways to attract customers

It is worth paying attention to traditional advertising and marketing methods: local radio, television, print media, posting ads and distributing leaflets in places with high traffic of the target audience of a business project.

At the start of a business project, an advertising and marketing campaign should be entrusted to a developed local marketing agency - in this way, advertising will be effective and will not only attract initial customers, but also form a starting customer base for a flower delivery service. Later, you should be puzzled by the creation of your own full-time marketing department.

Financial calculations

Investment in the project

The bulk of the initial investment of a business project is formed by the start-up costs associated with the preparation of documents necessary for registering an individual entrepreneur or company, the process of mandatory state registration of activities, the selection and rental of premises, as well as repairs, the acquisition of necessary equipment, furniture and equipment. As mentioned earlier, at the initial stages of establishing a business, you can do without renting an office space, in which case an entrepreneur can register a business at the address of his place of residence. Depending on these conditions, the cost of initial investment in a business project ranges from 150 to 500 thousand rubles.

Current expenses

The current expenditure item also varies in direct proportion to many related factors. The company's recurring monthly costs are associated with tax payments, office rent and warehouse space, utility bills, labor costs for employees of the flower delivery service, the costs of regular marketing and promotional activities, the costs associated with the need for regular replenishment of the product range.

Start-up investments and operating expenses of the company in most cases directly depend on the additional options chosen by the novice or experienced entrepreneur. For example, the creation of your own online store as an additional source of income will entail an increase in start-up capital investments by the amount of payment for the services of a web developer and designer, and the company's current expenses will increase by the amount necessary to pay Internet managers and hosting the site.

Revenues, profits and profitability

According to statistics by region, the average daily income of the delivery service for flower bouquets and compositions is about 8 thousand rubles. V holidays such figures are several times higher. The payback period for starting investments in a business project is on average from 2 to 4 months. Business profitability - more than 30%.

The provision of flower delivery services, due to its low cost, is one of the most promising areas for a novice entrepreneur. A flower delivery business, with the right approach, can pay off in the first six months of work.

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Every year the volume of the flower market is growing, which indicates the active development of the industry. Despite saturation Russian market floristry, creating a home delivery business is currently considered more than promising.

The main advantage is that in order to organize the delivery of flowers to your home or office, at first, minimal equipment and personnel are enough. This is due to the fact that courier activity is an intermediary activity. The delivery service brings together the supplier and the client.

The idea is also good because it opens the way for cooperation with corporate customers. This multiplies the volumes and, accordingly, the profit.

Areas of work

To increase profitability and provide the most convenient service to customers, planning a flower delivery service may include several directions.

• preparation and delivery of classic flower arrangements and mono-bouquets;
• composition and delivery of flowers in modern hat boxes and plastic transparent containers;
• preparation and delivery of complex gifts.

The presence of complex gifts in the assortment makes it possible to earn money on additional goods and contributes to an increase in the average bill.

Related offers may include:

• sweets;
• fruits and fruit bouquets;
• postcards;
• toys.

The cost of additional services and referrals should take into account all basic expenses.

Description and analysis of the market

Market analysis should conditionally be carried out in the following areas:

1. Territory. Where will the service be provided? Features, number, potential.
2. Range. Definition of varieties, concepts, presentation. Next comes the analysis and selection of optimal suppliers.
3. Lecture hall. Currently, the client's portrait can be understood by the built-in statistical tools of social media. networks.
4. Promotion and communication with the client.

One of the features of the market is the focus on imported suppliers. Today, the share of imports of cut flowers in Russia is about 90%. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany.

Distribution of the share of import supplies by countries:

• Netherlands 44.7%;
• Ecuador 36%;
• Colombia 12.8%;
• other countries 6.5%.

Advantages and disadvantages

The direction of flower delivery has both its pros and cons.

The target audience

The target audience can be divided into two types:

• individuals: men of medium and high income, aged 25–60 years;
• corporate customers: holiday companies with a constant flow of customers.

Despite the fact that the customer is a man, it is important to remember that the end consumer is women from 25-60 years old. It depends on their opinion whether there will be a re-treatment. Therefore, special attention should be paid to preliminary consultation and the psychology of the customer.

Competitive advantages

All benefits come from meeting key customer requirements.

The main requirements are:

• originality;
• impeccable service;
• speed and error-free execution of applications.

Competitive advantages should be:

1. Optimal cost. It is achieved through the development of partnership programs with suppliers and obtaining discounts on purchases.
2. Available in an assortment of popular flowers and bouquets.
3. Prompt delivery and advice. To do this, it is recommended to rent a mini-warehouse or shop.
4. Availability of related products.
5. Operating mode 24 hours.

Advertising campaign

The Internet is becoming an effective method of promotion for any business. In addition to social networks marketing in this area speaks about the effectiveness of the use of instant messengers.

You should start by implementing the following tools:

1. Creation of a one-page website with basic and popular products, offers and contacts. It is necessary to simplify the possibility of filling out an application-order as much as possible.
2. Registration in the social networks: Instagram, VK. Facebook. This method can become effective if due attention is paid to the original concept and quality content.
3. Development of primary elements of corporate identity.
4. Development of cooperation with partners - wedding salons, restaurants, boutiques, etc.
5. Work on repeat orders and reviews. You should maintain a customer database with contact information. Gather feedback and promptly respond to any feedback about the company.

Step-by-step instructions for opening

Basic steps to start a business:

1. Analysis of the market and all city delivery services.
2. Creation of own concept and system of work based on the benefits.
3. Determining the terms of cooperation with suppliers and flower shops.
4. Creation and implementation of promotion methods.
5. IP registration.
6. Hiring employees.
7. Training.

registration

To start a business, you must go through the registration procedure. You can register a company as an individual entrepreneur or as an LLC. The IP form will facilitate the taxation procedure - to issue a simplified system.

Documents for registration of IP:

• a photocopy of the passport;
• application for state registration of an individual;
• receipt of payment of state duty;
• tax application in accordance with the selected registration.

If you immediately plan to organize a warehouse with flower products, you must obtain a certificate from the sanitary and epidemiological station and the fire service.

room

The organization of flower delivery, as a rule, does not require a special room. The office area can be about 25 sq.m. Rent, depending on the region, the cost is from 1 to 40 thousand per 1 m2. It is better to choose the location based on the territorial proximity to the supplier.

If an area for storing flowers is organized in the room, it should be with natural and additional lighting. And also with equipment to maintain the desired temperature. Under these conditions, the material can retain its presentation for less than a week.

Equipment and inventory

List of equipment:

• delivery vehicle;
• computer equipment;
• refrigeration equipment.

As the business expands, it will become necessary to purchase certain batches of flowers and store them until ordered. Due to the fact that each variety has its own climate requirements, it is advisable to use special cold rooms or cabinets.

You will need additional furniture and accessories:

Tools for processing plants.

Florist cutters thorn knife Floral knife

Staff

Main staff:

• florist;
• Courier;
• driver;
• manager.

Depending on the skills and volume of orders, several positions can be closed by one person. For a positive image of the organization, it is important to hire a florist with experience, and a courier with the ability to communicate and good looks.

Additional staff may be:

1. System administrator and programmer. They can be hired or freelanced.
2. Internet marketer or smm manager. For social activities networks and building a strategy for communication with the client.

When working with employees:

1. Work out with couriers the most convenient route for a certain area, make timekeeping. Based on this, accurately calculate the delivery time.
2. Think over an effective reporting system and take care of motivation.

It is assumed that the duties of an individual entrepreneur will include organizational work:

• purchase of products;
• coordination of the service of receiving orders and delivery;
• financial statements.

On the initial stage the owner must deal with the registration of applications. This will allow you to immerse yourself in the specifics of the work and plan activities effectively.

In the video, the entrepreneur shares his experience and gives advice on organizing the work of florists. Author of "UFL flower delivery".

Financial plan

The financial allocation plan should take into account all investment costs, as well as planned income.

Calculations must be made taking into account the increase in sales over time due to the increasing effectiveness of SEO promotion and recognition. And also take into account the seasonality factor (summer recession, demand surges by February 14, March 8, September 1).

Starting investments

To start planning a business, you need to determine the initial costs.

In order to navigate the costs of the initial purchase, it is necessary to determine the estimated cost of flowers and their initial quantity.

Recurring costs

Recurring costs are made up of fixed and variable items.

Income

On average, the daily profit of a flower delivery service in a city of up to 1.5 million people is 10 thousand rubles. The bulk of the income comes from the holidays.

Income is made up of:

• provision of courier services;
• provision of floristic services;
• sale of additional goods: sweets or toys.

Calendar plan

The launch of a project requires specific and realistic deadlines.

A good solution would be to schedule the opening for the holidays:

• March 8;
• Valentine's Day;
• New Year.

Risks

As with any business, flower delivery comes with certain risks.

The risks may be:

• low number of orders at the first stage;
• low site traffic activity;
• interception of orders by competitors;
• damage to goods due to non-sale;
• violation of delivery times and the appearance of negative reviews.

In order to minimize the occurrence of risks and reduce their consequences, it is necessary to constantly monitor the situation on the market and promptly make changes to the organization of the work process.

Payback and prospects

With an average return on sales of 40-50%, the payback period is 4-5 months. Which is a very good indicator for doing business. There is a direct relationship between the payback period and the effectiveness of promotion, the number of competitors and the absence of failures in the work of suppliers.

Of the additional advantages that determine the prospects of the direction:

• a small number of employees;
• the possibility of gradual development;
• small investments in the infrastructure of the project.

In general, having enough advantages, the success of the development of a flower startup depends on the professionalism of employees and the establishment of high standards for the service by the entrepreneur himself.

Worldwide flower delivery: what makes a business special + 5 detailed steps to start your business + ways to attract customers + pros and cons of international flower delivery.

Whatever the price of flowers, they are still bought. After all, every woman is pleased to receive beautiful bouquets from a loved one, and this does not have to be done only for the holidays.

There is always a demand for this product so flower delivery around the world can be a great business venture.

At first, you won’t need a lot of money, so this idea can be done by everyone.

What are the features of the flower delivery business around the world?

Recently, more and more entrepreneurs are engaged in the delivery of flowers, and not the maintenance of floristic kiosks.

What is the reason for such a revolution in business?

The fact is that sometimes people simply do not have enough time to call in before the celebration and buy a bouquet for the culprit of the event.

An excellent way out of this situation is to order delivery, and in any part of the world.

For a businessman who decides to start delivering flowers, there will be no losses. All work is based on concluding partnership agreements with large companies in different countries.

Of course, this can take a lot of time, because you need to find reliable partners.

You do not need to buy flowers from a delivery company, your task is to receive orders from customers and forward them to florists.

There is little competition in the market yet, but the business is developing rapidly and may soon reach new heights.

Prices for flowers must be acceptable to the buyer. The order must be carried out clearly, and delivery should be carried out as quickly as possible so that the bouquet does not lose its freshness and beauty.

5 steps to organize flower delivery around the world

Before you start doing worldwide flower delivery, you need to think through all the nuances and draw up a clear plan, following which you will succeed in business.

Step #1. Registration of a delivery company with the tax service.

Flower delivery around the world does not require a pile of documents and registration of an LLC from the business owner. For this kind of service, it is enough to open the status.

For registration of IP individual you will need:

1. Contact the tax office in your city.
2. Prepare a photocopy of your passport and individual taxpayer number.
3. Ask the tax inspector for a sample application form and fill it out.
4. Select the type of taxation (for delivery colors will suit simplified system) and OKVED number (53.20.31 “Courier delivery activities various types transport").
5. Pay state duty. Documents will be ready within 5 days.
6. Certify your signature with a notary and order a seal for accounting.

Be sure to open a bank account through which all the money of the company will pass.
Based on income and expenses, at the end of April, it is necessary to submit annual financial statements to the tax service and pay the state duty to the country's budget.

Step #2. Equipment and personnel.

Since we focus on the delivery of flowers, and not on their sale, the equipment will only need stationary and mobile phones and also a computer.

All the owners of such a business need to do is call the suppliers and specify the delivery address.
You will store all partner data and order records on your computer. Through it, it is also necessary to maintain the accounting records of the company.

For such a business, many people are not needed, usually family contracts are used to deliver flowers around the world in order to save on wages.

In general, the list of personnel for a flower delivery company looks like this:

1. Owner.

   He can simultaneously hold the position of sales manager.

   On his shoulders lies also the conclusion of contracts with suppliers around the world.

2. Website developer.

   The worldwide flower delivery service requires its own website.

   To create a page on the Internet and its development, you will have to hire a separate specialist.

   It may not work on an ongoing basis, but as needed, for example, when you need to enter or change any data, etc.

3. Accountant.

   The simplified taxation system does not require monthly reporting, so you can do without.

4. Sales Manager.

   It is difficult for one person to manage the delivery of flowers around the world.

   You will have to hire a manager who will negotiate with suppliers, as well as receive calls from customers.

5. Courier team.

   At least one employee in each city where you plan to work.

   It is more logical to look for local residents who are well versed in the streets and areas.

   As the business expands, the number of couriers should also increase proportionately.

Relative to where your company will be located.

If this is a family business, then you can do it at home. If you plan to cooperate with several managers, a website developer, then you should rent a small office on the outskirts of the city so as not to overpay.

Step #3. How to choose business partners?

The most difficult thing in the worldwide flower delivery business is finding reliable foreign partners. This process may take more than one month.

As soon as the business begins to bring a stable profit, it is possible to expand the territory of service.

What you need to require from foreign suppliers of floral compositions:

1. A wide range of flowers, the creation of bouquets of varying complexity.
2. The price of products must be acceptable to consumers.
3. Short delivery times for flowers.
4. Different payment options for the order (it is most convenient to make bank transfers via Visa/MasterCard).
5. Suppliers must document the quality of the flowers and their origin, the method of cultivation, the absence of prohibited additives.

Step number 4. We form a pricing policy.

When you create a flower delivery site, you need to fill it with examples of bouquets and prices for their delivery to different regions.

How is the cost formed? To the price of the bouquet itself, you need to add the costs of logistics services.

Also decide on the percentage you want to receive from each order.

In order not to calculate the cost of delivery to customers every time, make a price list with all extra charges, focusing on the region.

When a customer places an order on the site, he needs to indicate the following data:

• name of the recipient;
• contact number;
• delivery address (zip code, city, street, house, apartment);
• the name of the flowers, the description of the composition of the bouquet, the content of the postcard (if one is attached).

To maintain a loyal pricing policy, it is important to call all suppliers on a weekly basis to track their flower prices and adjust the price list.

Ask what prices your competitors have set. This will make your task easier and help you not to exaggerate with a markup.

It is very important to get reliable partners, because if the order is not fulfilled, then it is you who will be responsible for the negligence of your colleagues and return the money. The risk is that in doing so you may lose valuable customers.

Step number 5. Advertising.

The main tool in the work related to the delivery of flowers around the world is the site. The further prosperity of the business will depend on its design and content.

As we already wrote, very busy people order flowers delivery. They don't have time to look for advertisements on poles or in newspapers. For them, the best option is to “google” the information they need.

In order for your site to be the first in the list of search engine results, you need to hire a person who will promote the portal and its SEO optimization. In addition, the site will have to be constantly filled with new information, photos of flowers, their prices.

Can be ordered additionally contextual advertising your company from specialists in this field.

How does it work? Your international flower delivery ad will appear in the first lines of search results for your query. As a rule, it is these links that most Internet users follow.

Then it all depends on the design of the site.

There should be no unnecessary information on your portal.

The main thing is to provide the following information:

• contact details (phone, e-mail, viber, skype);
• list of countries with which you cooperate;
• prices for basic items;
• delivery terms;
• payment methods (money from customers should be accepted through terminals, electronic wallets and bank cards);
• "Reviews" so that customers can leave their opinion about your work.

This will help increase the number of customers, because very often people rely on the opinions of others.

How to generate leads for a flower delivery business?

A start-up project needs to prove itself with better side. There are already a lot of announcements on the Internet about the delivery of flowers around the world, but how to make sure that your company is chosen?

1. The range of goods should be maximum, florists are required to make any flower arrangements.
2. The price should be acceptable, at first you should not overestimate the cost of services, otherwise you may not find customers.
3. Logistics in this case comes first. Everything is important here: speed (the maximum delivery time for flowers around the world is 1-2 days), the appearance of the courier, his manner of communication.
4. The recipient of flowers must accept a fresh bouquet from the courier.
5. It is good if, in addition to flowers, your company can offer the delivery of champagne, sweets, toys and other romantic attributes.
6. To make your first customers regular customers, you need to come up with a flexible system of discounts, bonuses and promotions.

All of the above positions are important for the success of a flower delivery business around the world. Established work with clients will help to get a net profit in the shortest possible time.

Pros and cons of worldwide flower delivery business

To finally understand what degree of risk exists when creating such a business, it is worth analyzing all its advantages and disadvantages:

pros	Minuses
1. There is always a demand for flowers, at any time of the year and in any country.	1. Competition in the market is increasing.
2. Both women and men, and even children can be potential clients.	2. You need to spend a lot of time looking for reliable suppliers.
3. At the first stage, a minimum investment is required.	3. Suppliers can let you down (send an order late, make the wrong bouquet, etc.).
4.Wide product distribution area, which will help to increase the number of orders.	4. You need to additionally establish contacts with companies that are engaged in logistics in those countries of the world where you plan to work.
5. A minimum of equipment, workers, costs for the registration of the enterprise.	5. Need to know English language to conclude international agreements or hire an interpreter.

By and large, all you need to work is a computer and a phone. You need them to communicate with suppliers and logistics service.

Are you planning to deliver flowers all over the world?

Then you will definitely need information about the Megaflowers store franchise:

Flower delivery worldwide- a profitable business that does not require a lot of costs at the start.

Feel free to start creating your website and delight your customers and their loved ones with beautiful flowers every day.

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