Business for the production of outdoor advertising. We open our agency

  • 23.09.2019

There are many ways to start a business from scratch, that is, without investments. And opening a design studio is one of those options. People who are talented in design now have many opportunities to earn money, because now this area is very popular and has many areas - the design of clothes, interiors, jewelry, websites, etc. This article will consider the option of opening a design studio for development graphic design various objects - from corporate identity large companies to business card sites of hairdressers or cafes.

Direction of development of the studio

First you need to decide what the design studio will do. In large cities, the main occupation may be the development of corporate identity for various firms and companies, in smaller settlements, you can develop logos, business card and leaflet layouts, create website designs, etc. In any case, now most of the clients are looking for through the Internet, and in this case everything depends only on the activity of the project manager.

Initial investment

To begin with, you will have to spend money on the registration of the company. It could be individual entrepreneur(IP) or entity- for example, OOO. The initial investment in both cases is slightly different, but it is believed that 4-5 thousand USD is enough to start with. It is better for novice businessmen to think about starting their business studio with an individual entrepreneur, in this case they can try their hand, decide on a direction, and when the activity gains momentum and develops, it can be expanded in a legal sense.

In the event of an unfavorable development of affairs, the loss of investments in IP will be less. But in this case, it is necessary to combine the talent of a designer and an entrepreneur, that is, at first, to be both a director and an employee in one person.

Location and premises

At the very beginning of the journey, the cost of rent for a room in a large business center may be too high and unbearable for a novice businessman, so those who have chosen the path of an individual entrepreneur should consider working at home or in a cafe. You can also meet with clients at, taking a laptop with the results of work and examples. Now there are many options mobile internet, so it makes it possible not to be tied to a specific place.

By the way, it is necessary to pay special attention to the formation of a portfolio, because this is the 'face' of the design studio. All works for the portfolio must be of high quality and, of course, made directly by the designer, and not borrowed from the Internet.

Equipment

When opening a design studio in separate room and with several employees, the equipment needs to be taken care of. If you buy everything from scratch, you will need a scanner, a printer (several models are possible), a copier, and maybe a plotter. All this will require a lot of money, and the way out of the situation may be to rent a room near a private printing house, for example. If this option is possible. That will buy it will be necessary only a few computers or laptops. By the way, when working with graphic applications, high-quality monitors are needed. Therefore, in the case of using laptops, you must additionally buy high-quality monitors. An even better option is the case when employees come with their laptops - then you won't have to buy anything at all.

Employees

A large team rarely works in design studios, usually there are no more than 10 designers. Accounting can be outsourced or hired to an accountant. You will also need an administrator and possibly a customer service manager. Nowadays, freelance designers are often hired in such studios, especially if the work is seasonal. Wage designers starts from 500 c.u.

Advertising and customer search

A design studio should have a convenient and stylish website, because its image and attracting customers depend on it. The site must contain contact details, a list of services, a portfolio and customer reviews. Prices do not need to be indicated, because often they are negotiated individually.

The work of most design studios begins with the implementation of acquaintances and friends. Over time, the rumor about the new studio spreads through acquaintances and the first third-party orders come in. Then the best advertising will serve as a portfolio and customer reviews.

Formation of a list of services and prices for them

  • The design studio can engage in the following activities:
  • Corporate identity development
  • Development of logos and brand names
  • Website development
  • Designing business cards and flyers
  • Creation of brand books
  • 3D animation, etc.

Expenses

  1. Rent of premises with an area of ​​30 sq. meters will cost from 1200 USD/month.
  2. The purchase of equipment will cost at least 3500 USD.
  3. Consumables - from 300 USD/month.
  4. Salary to employees from 3000 USD / month.
  • For the successful development of a business project, it is necessary not only to be able to manage a company, but to have at least a minimum customer base and imagine where orders will come from.
  • A design studio is not only a creative process, but also a lot of routine work (documentation, organizational issues, accounting reports, etc.). If creative people cannot do this, then you will have to hire an administrator for routine work.
  • Minimal knowledge of graphic applications and little experience in the field of design does not make a person a designer. When selecting candidates for employees, it is necessary to pay attention primarily to examples of work and education.

There is such a business term in the Internet era: graphic design service - an automated online service for the provision of services for solving simple current ordinary common tasks in the field of graphic design.

Undullify is the name of a new startup that is engaged in the provision of such services. Allows you to take out some of the current tasks for outsourcing.

Who is the most typical and target client for all such services? These are all micro-businessmen, often individual sole proprietors.

All those people who consider it too expensive for themselves to contact large design studios or even individual designers.

Usually such people laboriously and painstakingly try to “draw a leaflet” themselves, at least they try to create an advertising banner themselves.

However, the creators of the “design by subscription” service know the truth: the work that takes five minutes for a professional without stress and tears, for a non-designer will take hours and hours of his precious time!

But tasks in graphic design are simple. The tasks that a self-taught businessman is trying to solve on his own have already been solved for a long time! And they are not worth the tears!

Design by subscription - we will sort your requests into shelves and sell them as a package

What's interesting about this business idea from new startup Undullify is exactly how they've sorted their services and how they're selling them. Let's admire the beautiful experience of others! So...

Bestseller - service package - monthly subscription to designer services - Monthly Entrepreneur Unlimited Plan.

This package costs $179 per month. Here are tasks that do not require haste and more urgent ones - a little bit of everything.

The second package of services - The Monthly Starter Unlimited costs exactly half as much as the first. Why?

The word “unlimited” here means that there will be no “fever” or, in modern terms, “deadlines” in your requests at all.

No: “Draw me this flyer for tomorrow!”

Requests that are not limited in time, not tied to a burning date. Each request is completed in only three working days - do not disturb earlier.

Immediate tasks are also accepted, but they are accepted - one at a time and are estimated at $ 29 for one urgently solved task.

And finally - the most unexpected package of services!

The latest subscription to the Undullify service - a service package called - Entrepreneur Unlimited Plan - is access to the service for exactly one working day!

But what a hot day!.. During this one working day, you will be solved an almost unlimited number of your tasks with a deadline for completing each task - in a thirty-minute interval from the order to the finished result!

Entrepreneurs from Undullify no longer report how much such a miracle subscription costs, for sure - it’s very expensive!

List of services "graphic designers by subscription"

What do remote designers from Undullify actually do for their customers?

It seems that we can do it ourselves? No, according to designer subscription vendor Undullify. Taking a break from your business to create some visual content is procrastinating, killing time, and not working. Work. Knit socks (if your business is knitting socks) and don't create a page selling them when you obviously don't know how to do it!

Well, professional designers from Undullify, meanwhile, will do for you that part of your work for which you do not have time, desire, or energy. Outsourcing - in other words...


01.04.2015 11:57:05

Last mile services, logistics systems involving drones and vacuum trains, delivery “on demand”, in the trunk of your own car and without the presence of the owner. Let's see where the delivery industry is going.

Chinese Mei Aitsai founded a dating service in Kharkiv that helps men from China find a bride from Ukraine. Aitsai decided to create his own agency after marrying a young Ukrainian beauty...

From Russian mothers on maternity leave to large foreign projects in women's types of business. A selection of new types of women's entrepreneurship that you can borrow or use for inspiration.

A service has appeared in Moscow for organizing photo shoots on board a fake private jet. From those who want to brag to their Instagram followers, the studio collects 14,000 rubles each.

Walmart is testing a revolutionary new food delivery service. The courier is allowed to enter the house and put food directly into the customer's refrigerator.

CANVAS released a collection New Year's decor for hipsters with a lumberjack beaver and a “coffee raccoon”. "1000 Ideas" decided to fantasize about gifts for other movements and subcultures.

Turning weaknesses into strengths is the heavy artillery for those types of businesses that are said to be hard to break through. How to turn the standards and standards of monopolists into ashes?

Lithuanian photographer Neringa Rekashiute came up with an unusual plot for a wedding photo project. In it, the newlyweds act as an astronaut from Earth and a woman from a distant planet.

European and American architects have focused on meeting the needs of the generation of millennials who cannot afford their own housing but are willing to live in dormitories.

Start profitable business installation of water filters in country houses, cottages, apartments and small production.

Home to You, a company with packaged business processes (for clients and business owners) in mobile phones. Rigid quality standards and public company in which all partners will help...

Collections best ideas business 2018

If we consider big cities, then indeed the share of online advertising and sales of goods on the network is a significant percentage of the entire market retail. But at the same time, the outdoor advertising business feels confident to this day. Take a look at billboards, banners and bright signs in your city. This niche is still in demand and it makes sense to launch your own outdoor advertising agency. The main thing is the quality of the final product and high service. And what about the regional business, where people still make most of their purchases in offline stores? After all, a beautiful sign, business cards, posting ads, these are the main methods by which regional entrepreneurs attract customers. Therefore, it is possible to launch an outdoor advertising design studio not only in big cities, but also in the regions, while capturing a wider range of clients.

Documentation

To conduct legal activities as an entrepreneur, you will need to issue a package of documents and permission.

Here is a basic list of what you need:

  • open IP.
  • specify OKVED for activity. For Russia, this is 74.40, 22.22. For Ukraine - 73.11.
  • enter into a lease agreement.
  • obtain permission from the SES and the fire service.
  • recruit staff.
  • organize a buyer's corner.

For more detailed information regarding the execution and registration of documents, contact an experienced lawyer in your city.

Interested in business for creative people? An excellent solution would be to do landscape design. This business is only suitable for big cities where there are wealthy people. We tried to consider what awaits you at the start of this business.

Premises and equipment

The choice of premises depends on how much start-up capital you have on hand. In order to start your activity for an outdoor advertising agency, it will be enough to rent a small office somewhere on the outskirts of the city, and over time, you can easily move closer to the center. In general, such a company can be opened at home, but if you have an office, you will be able to meet with clients in a more convenient environment, and this also adds solidity to your business. Premises with an area of ​​20 sq.m. it will be quite enough, given that you will not produce all the materials yourself, but will transfer orders to the printing house.

Before you open an outdoor advertising business, you will need to purchase a basic set of equipment. It is this part of the costs that is the most costly when starting in such a business.

From the equipment you will need:

  • computers — $600/2pcs.
  • scanners — $200/1pc.
  • printers (preferably laser) - $350 - $600 per one
  • phones and Internet access — $100
  • plotter — $18000
  • laminator - $300 - $2000
  • furniture.

You must understand that outdoor advertising will be the main part of your income, so for the future it is worth planning the purchase of professional equipment for printing and laminating signs and other things. Prices for such equipment start at $ 5,000 and above, and for starters, you can use the services of the nearest printing house. At the start, you need to make a bias towards high-quality design and make as many works as possible for the portfolio.

When you have the financial opportunity to purchase equipment for professional printing, you can not only increase income from each order by avoiding intermediaries, but also significantly expand the range of manufactured products.

Like graphic design and photography? Then read ready business photo studio launch plan. All the nuances of the promotion and maintenance of this business in our article -. We hope you find something useful for yourself!

Staff

To begin with, one designer and one sales manager for services can do all the work, but the selection of personnel should be taken very seriously. A designer must have a portfolio of work, you must clearly see what a person can do. Based on these works, clients will decide to work with you or not. An important factor is that he must be able to communicate with the client and clearly "hear" what the customer needs, putting his personal creative ambitions a little aside. This is a big problem for many designers.

Sales manager, you will test it in practice. Often you have to fire several people to find a decent employee. It is desirable to pay for his work in the format of the minimum rate and a percentage of sales. This will at least motivate him to work more efficiently.

How much money is needed?

When compiling a business plan for an outdoor advertising agency, you will need to competently work out all the expense items in order to assess the level of return on investment in the future and plan further activities.

Starting investments

  • cosmetic repairs of the premises - $ 1000
  • purchase of furniture and equipment – ​​$20,000
  • corporate identity creation – $300
  • paperwork - $200

Monthly investment

  • rent for the premises - $4 - $5 per 1 sq.m.
  • utilities - about $60 - $80 during the heating period.
  • taxes - $100
  • salary - from $400 per employee
  • advertising - $90

Depending on the services you will provide, this list of costs may change. You need to substitute your cost values ​​that are relevant for your city.

The average profitability of an outdoor advertising business is 20% - 35%.

The payback of a small agency will be about 1.5 - 2 years. If you do not buy a plotter, then the payback is up to six months.

Findings. The outdoor advertising market is still very relevant and there is a constant demand for specialists in its development. You can safely occupy this niche by evaluating the competition and choosing a good team. The main thing in this direction is where to develop and what to strive for. A good choice for a budding entrepreneur.

Any thoughts on this business idea? Looking forward to your feedback and comments below.

An interior design studio is a type of business that combines both the provision of services and the sale of goods. The main service of the interior design studio is the decoration of the premises both outside (exterior) and inside (interior). This service is comprehensive, it includes the following types of work:

  1. Development of a design project;
  2. Author's supervision;
  3. Equipment;
  4. Construction management.

This distinction allows the client to involve the studio for certain types of work or completely transfer the construction site for turnkey implementation.

In addition, the design studio has its own showroom, where it sells designer furniture and decor items.

The target audience of the design studio are people with above average income who own a property at the stage of construction or renovation.

The main channel for attracting customers for the studio is word of mouth, as well as the personality of the studio's lead designer. But in order for this tool to work, you need to create your own website with a portfolio of finished works and reviews of satisfied customers.

It is preferable to register an interior design studio as an individual entrepreneur in order to use the patent taxation system. However, income from the sale of furniture and interior items will be taxed under the simplified tax system (6% of income).

In order for the design studio to cope with a large number of orders, it is necessary to form not only a staff of permanent employees, but also cooperate with freelancers. For each full-time employee of the studio there is a ready-made job description, which is mandatory. A systematic approach allows you to perform a large amount of work in the shortest possible time without loss of quality.

The design studio's income comes from two channels: from customers and from suppliers. In the first case, the client pays for the services of the studio according to the price list. In the second case, we are talking about wholesale discounts. Since the design studio acts as an agent for suppliers finishing materials and attracts new customers, suppliers are ready to give a discount on products from 10 to 20%. The studio can "share" this discount with clients or receive the full amount as a reward

Investments in the opening of an interior design studio amount to 1,784,100 rubles.

Payback period studios from 13 months.

2. Description of the business, product or service

The interior design studio provides clients with all types of services in the field of interior design: from professional advice and development of a concept idea to the commissioning of an object on a turnkey basis.

All stages of work performed by the designer during the implementation of the project are strictly divided among themselves and are drawn up in separate contracts. This is done so that the customer understands exactly what each stage of work consists of and what result he should get. In other words, so that he could control the process of creating a project, confidently demanded compliance with deadlines and did not overpay for designer's mistakes.

In addition, this format of work allows the customer to attract a designer strictly for certain works. For example, order only a design - a project, and complete the package yourself.

A more detailed list of services is provided below:

1. Interior design services:

1.1. Formation of technical specifications, measurements, photographic fixation;

1.2. Determining the style and concept of the project;

1.3. Planning decisions;

1.4. Sketches of premises;

1.5. Visualization;

1.6. Development of working documentation.

4. Construction management;

5. Designer consultation;

6. Departure of the designer to the object.

Of course, for any person who is not associated by profession with construction, repairs are always stressful. And there are few people who really understand how much work and in what sequence will have to be done before they get the home of their dreams. Even more difficult is the case with the financing of repairs. It is impossible to meet the budget without the help of a professional, since the construction market is subject to active price fluctuations, and the work of the team often has to be redone.

What problems does the design studio solve for the client?

1. Budget constraint.

At the stage of assembly and construction management, the designer draws up an accurate cost estimate, controlling the quality of materials and work performed.

2. Search for a construction team.

Construction management involves the involvement of an experienced team of workers. At the same time, the designer is a financially responsible person to the customer during the delivery of each stage of work.

3. The exact embodiment of the idea in the finished interior.

A professional design project guarantees the customer that all the planned elements can be implemented on a real object. This is confirmed by the availability of working documentation, according to which the builders will work.

4. Search and purchase of finishing materials.

The stage of a complete set includes selection of all materials for fine furnish of the room. At the same time, the customer receives a list of materials with an indication of the place of purchase, article number and cost of each part. At this stage, the designer can significantly save the client's costs, as the studio works with many suppliers at wholesale prices.

The main constraints that the client is guided by are budget, deadlines and volume necessary work. In the design studio, you can choose ready-made service packages according to your preference and budget.

Basic package includes the formation of technical specifications, coordination of planning, sketches of premises, necessary working drawings. Cost - from 700 rubles per sq.m.;

Business package complemented by 3D visualization, more detailed sketches, as well as a complete package of working documentation. Cost - from 1000 rubles per sq.m.

The first consultation and departure of the designer to the object is provided free of charge. Subsequent additional consultations are paid separately.

In addition, the design studio acts as a showroom, that is, it sells exhibition samples and designer decor items.

3. Description of the market

Target audience of the project

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

Potential target audience- these are all people who are faced with the need to make repairs or start building a new house. These can be people of various age categories: from 26 to 60 years. They are united by the fact that they have their own housing and the desire to make the interior unique.

However, not every person is ready to seek the services of a professional designer, since for the layman this cooperation is associated more with costs than with benefits.

So real target audience- this is a narrower segment of people that the design studio aims to work with. The main criterion for a real target audience is the level of income. Depending on whether you are going to work with economy class or VIP status clients, you will select suppliers of the appropriate price category, as well as create service packages.

This business plan was drawn up for a studio that focuses on "economy +" and "business" class clients. Currently, the services of a designer are mainly used by people with an average and above average income, i.e. from about 40,000 rubles per person. This is the average value of income, which varies depending on the region. At the same time, the client is ready to pay for the design project about 1,000 rubles per square meter of premises.

A customer who seeks the services of a designer wants to create a unique interior for his home or office. At the same time, he understands that paying for the services of a professional designer will be offset by the savings in time and money spent on independent execution all works.

Description of competitors and advantages of the studio

4. Sales and Marketing

The most active channel for attracting customers to the design studio is "word of mouth". As a rule, people turn to the designer on the recommendations of friends and acquaintances after they have seen the result of the work of a professional.

The best confirmation of the rich experience in this field are the reviews of real customers. Feedback is collected by the studio manager for each project. Reviews are in the form of a letter of recommendation and are accompanied by the client's signature. The manager compiles a separate album with reviews, or includes them in the portfolio of finished works.

Another important tool for promoting the studio is own website and its promotion. The site must have a portfolio of finished projects in the form of high-resolution photographs. Since the photos are the intellectual property of the studio, before uploading them to the site, you need to apply a watermark to each photo.

5. Production plan

Registration

In order to open an interior design studio, you need to go through state registration of the company. It is preferable to register as an individual entrepreneur and use the patent taxation system. A patent is acquired for a period of up to 1 year, in this case, the type of activity "Services decoration. Interior design of residential premises. However, the sale of furniture and interior items is taxed separately. In this case, the studio uses the simplified tax system and deducts 6% of the company's income to the state treasury. The total cost of registration will cost you 2,000 rubles.

office space

Next, you need to find an office space. The premises should have a convenient location and parking. It is best to locate the studio on the ground floor of a residential or office building with a separate entrance to the main street. It is preferable that companies that provide related services are located in the neighborhood: production kitchen furniture, curtain shops, tile shops and floor coverings. If you decorate the salon as a showroom and exhibit samples of finishing materials, then the recommended area is from 80 sq.m. The cost of rent at a rate of 700 rubles per sq.m. will be 56,000 rubles per month.

Work with providers

In order to attract the attention of buyers, you need to try to place as many exhibition samples of furniture and decor items as possible in the salon. At the same time, very often suppliers offer to purchase exhibition samples at a discount of 30 to 50%. However, you have the right to independently set prices for samples presented in your showroom. You will spend about 1,000,000 rubles on the purchase of exhibition samples.

Office furniture must be purchased separately. It is not for sale, is the property of the studio and is subject to depreciation. You will spend about 50,000 rubles on office furniture.

Purchase of equipment

Next you need to purchase necessary equipment for work. These are computers, professional software, an A3 printer. It is also necessary to carry out a wired Internet that can provide good speed simultaneously on multiple devices. The total cost of expenses will be about 200,000 rubles.

Personnel search

The next stage is the selection of employees. Initially, three permanent employees of the studio will be enough: lead designer, Graphic Designer, manager. The accountant is outsourced. The total monthly budget for wages is 100,000 rubles.

Opening

If you don't have a lot of experience in the design industry and many connections among colleagues, then you should not do a large-scale opening event. The most important thing is that your studio is now working strictly on time and it will be easy for the client to find you.

6. Organizational structure

The interior design studio employs three people on a full-time basis: a project manager, a graphic designer and a manager. In the remote work mode, the studio collaborates with a designer who makes 3D visualizations based on ready-made sketches. An accountant is also involved only for reporting. Let's write out in more detail the duties of full-time employees of the studio.

Project Manager

The project manager is the lead designer for:

  1. Meets with the customer, forms the terms of reference, develops the concept idea of ​​the project;
  2. Makes site visits and consults;
  3. Searches for suppliers, concludes contracts;
  4. Liaising with contractors;
  5. Tracks all stages of the project;
  6. Conducts architectural supervision and construction management;
  7. Makes key management decisions in the studio;
  8. Hires and dismisses employees, distributes responsibilities within the team, calculates wages;
  9. Responsible for portfolio development;
  10. Presents finished project to the customer.

Studio graphic designer

  1. Leaves for measurements, makes a photographic fixation of the object;
  2. Develops planning solutions according to the finished technical task;
  3. Makes sketches, draws up references, selects materials;
  4. Prepares all working documentation;
  5. Coordinates each sketch with the lead designer, presents the final version.

Studio Manager

The salary of all employees is formed from two parts: salary and percentage of the order.

The visualizer, who works remotely, gets paid based on the amount of work. On average, the cost of finished pictures is from 300 to 500 rubles per sq.m.

7. Financial plan

The main part of the design studio's investments falls on the acquisition of exhibition samples. They will have to spend 1,000,000 rubles at a time.

The total investment amount is 1,784,100 rubles.

Initial investment to open an interior design studio

Current expenses

It is assumed that the acquisition of a patent will be carried out in a lump sum payment for the whole year. Depreciation will be charged on a straight-line basis on all studio-owned equipment and furniture. Other expenses include gasoline expenses during site visits, professional photographer services after the end of the project, ongoing office expenses (paper, water, etc.).

As for the studio's income, they are formed in two directions: the sale of services in the form of completed projects, as well as the sale of furniture and interior items. In the first case, income comes directly from the customer and is taxed under the SIT. In the second case, the money comes from suppliers of furniture and materials with whom the studio has an agency agreement. Taxes on this type of income are paid as 6% of the amount of revenue under the simplified tax system.

Since the main part of the work of the studio falls on interior decoration premises, the seasonality factor does not matter.

The number of projects that a studio can manage at the same time varies from 1 to 5. It depends on the complexity of the project, the area of ​​the premises, as well as the type of services provided at a particular facility.

In this regard, the number of objects per month, indicated in financial terms, is calculated in square meters and distributed evenly over the months.

In practice, it will be 2 apartments of 100 sq.m., one house with an area of ​​200 sq.m. or a large object of 500 sq.m., on which you have been working for several months.

Investment efficiency

Month of work

Number of projects per month (in sq.m.)

Average cost of services per sq.m.

The cost of sold furniture in the studio + agency fees from suppliers

Income per project

General income

Total consumption

Rent (sq.m.)

Communal payments

About 100 graphic design studios have been opened in Leningrad. Experts note an increase in their number over the coming years.

The main prerequisites for this are:

  • Growing demand (the emergence of companies that apply for the development of a logo, trademark, advertising, etc.);
  • The business does not require large initial costs and the payback period is 12 months.

Stage 1. Premises

It is necessary to deal with the selection of premises based on the task set by the studio.

To organize a small studio, you need a room of 40 square meters. In the case of focusing on a large customer in the face of big company or a foreign representative, then first of all it is necessary to pay special attention office space. The most advantageous location option would be a business center in the central part of the settlement and with a metro station located not far away.

The selection of premises is the most significant process. First of all, this is due to the fact that the client should feel comfortable, and secondly, employees should work in the most comfortable conditions.

The rent for premises in business centers is from 30 conventional units for 1 square meter. Not every business center contributes to the rent the price for a telephone line and access to the World Wide Web (the cost telephone line– 100 conventional units for installation and subscription fee – 30 conventional units monthly; the cost of connecting to the Internet - 120 conventional units per month).

A desirable condition for design rooms is the fulfillment of requirements related to lighting. In practice, a small company will need 2 premises: in one, the work of a designer is organized, and in the other, clients are received, negotiations are underway and contracts are concluded.

The premises are selected based on the tasks assigned to the studio.

Stage 2. Investments

Graphic design studios do not require large initial costs, and therefore the undertaking is particularly attractive. It will take about 5,000 conventional units to organize a studio. More than half of all funds are needed for the purchase of equipment.

Equipment needed for the studio:

  • Electronic computers for designers (2 pieces; cost - from 1,200 to 2,000 conventional units);
  • Personal computers for the office - from 600 conventional units;
  • Printing devices (laser and black-and-white printers - 1 each) - 400 and 150 conventional units, respectively;
  • Scanning devices - from 400 to 2,000 conventional units;
  • Photocopy device - 350 conventional units;
  • fax machine;

The first client may be a friend or acquaintance, so on initial stage You can do without advertising and without spending on it. Customers can then contact the company based on the reviews. Such clients are the most favorable and supportive, because they applied on the basis of recommendations and are familiar with the work of the company.

The minimum capital investment in the business is 5,000 conventional units.

Stage 3. Personnel

The most important issue is the search for staff. In graphic design studios, the staff consists of 5 to 10 people. Approximate staff:

  • Designer (3 people);
  • office worker;
  • accounting officer;
  • Manager;
  • Employee in related areas;

If necessary, you can contact independent specialists (marketing researchers, advertising specialists, PR managers, etc.). Finding the right designer can be tricky. You can post vacancies on the Internet. The salary of a specialist is from 250 to 1,000 conventional units.

Have a specialist high level problematic, so sometimes you should resort to the help of specialists, letting them perform specific work.

basis staffing is a designer.

Stage 4. Specifics and earnings

Companies can offer their specific directions. A separate line could be:

  • Outdoor advertising;
  • Souvenir products (chocolate, sweets);
  • Conclusion of representative agreements with various companies;

With an application for souvenir inscriptions, etc. can come catering points, entertainment centers, large trading companies and representatives, hotels, market hotel business, sports centers, dental clinics, etc.

Price per order varies within 50-2.000 conventional units. About 3-4 clients (new) contact the company every month. Often, the volume of applications from companies is scheduled for 30-45 days in advance. In the case of a regular customer, the company can:

  • Revise order schedule;
  • Engage an outside designer;
  • Recommend another reliable company;

Very often, companies stop their activities after having existed in the service market for about 2 years. First of all, this is due to the fact that many entrepreneurs are highly qualified specialists in the field of graphic design, and they cannot cope with a large amount of work that is not related to the creative type of activity - organizational issues, the implementation of the document flow process, the preparation and preparation of financial statements.

Meanwhile, the manager is required not only to have the qualities of a manager, but also information on how the company can get new applications, customers, or have an established customer base, or know the methods of effective marketing.

Many people conclude that they professional designers if they have ever worked with special design software. In this regard, it is necessary to pay a close look at the portfolio of a candidate for the position of a designer, as well as on education and specialty.

Costs associated with opening a graphic design studio:

  1. Rent (30 square meters) - from 1,200 conventional units per month;
  2. Purchase of office equipment, equipment and equipment - from 3,500 conventional units;
  3. Acquisition Supplies– 300 conventional units;

The result is from 5,000 conventional units.