Every year in Russia the demand for hotels of different levels is increasing.
Construction and active development in general is underway. IN Lately the small hotel business is becoming more and more popular. It's not hard to explain. The price for accommodation in a mini-hotel is several times lower than in large chain hotels. Design and atmosphere in small hotels is more cozy and homely. The number of rooms, as a rule, is not made to one standard. That allows guests to choose the room, the interior of which he will like. After all, most people would rather live in the friendly and comfortable atmosphere of a small hotel and feel really welcome than live in a soulless large chain hotel. Slightly more than 60% of tourists coming to the country stay in large hotels. The rest prefer small hotels. But this figure is largely related to the lack of rooms in general.
Many entrepreneurs often think about the question of how to open a hotel. After all, at successful management business will bring in considerable income. But there are many "buts". In order to open your hotel, you need a large start-up capital. Yes and collect everything Required documents and permissions are also not easy.
The official classification of what a mini-hotel is cannot be found in any document. No legislation or regulation has been written on this topic. The only definition of this can be found by referring to the comment federal agency on tourism of the Russian Federation, which is called "The system of classification of hotels and other accommodation facilities". It says that a mini-hotel is a hotel, the number of rooms of which does not exceed 50 rooms.
Small hotel business and stages of its opening
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Company registration and collection of necessary documents
To open your hotel, the most suitable organizational and legal form would be LLC (Limited Liability Company). To do this, the following documents will need to be submitted to the tax authority:
- application in form 11001 for state registration of an LLC;
- charter of LLC;
- if there is only one founder, then the decision to establish an LLC. If there are several founders, then a protocol on the creation is provided legal entity;
- paid receipt of the state duty (it costs 4 thousand rubles);
- notarized photocopies of passports of all founders.
The term for consideration of the application by the tax authority will be one week.
In case of a positive response to the application, the tax office issues:
- LLC registration certificate;
- registered charter of LLC;
- certificate in the form 1-3-Accounting for registration with the tax authority;
- extract from the Unified State Register of Legal Entities;
- notice of registration pension fund Russia (PF);
- certificate of registration in TFOMS;
- notification of the assignment of statistics codes from Rosstat.
It will take a few more days to register with the FIU, the FSS and Rosstat. It will take two days to make the seal of the organization. Opening a bank account takes an average of three days. The authorized capital of an LLC must be at least 10 thousand rubles.
OKVED codes: 55, 55.11, 55.12
In order to open a private hotel, you do not need to obtain a license.
It will also be necessary to obtain permission from the SES, the fire inspectorate. The premises must fully meet all the strict requirements of these organizations. You should also enter into agreements with third parties.
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A plan for finding a suitable premises for opening a hotel
This point is perhaps the most difficult. The main criteria will be the following:
- well-developed infrastructure of the area in which the hotel will be located;
- the hotel must be located in the historical or business part of the city;
- the hotel should be easy to get to. That is, next to it there should be a metro station or a public transport stop. Of course, the building should have a convenient access for motor transport.
There are three options for registering ownership of the premises to open a hotel:
- Purchase suitable premises. I would like to note right away that this option requires very large financial investments. But at the same time, it is the best option for opening a hotel. You can immediately buy non-residential premises, which will be suitable for the area. Or buy several residential apartments and then transfer them to a non-residential fund. But this option will be very difficult to implement.
- Long term rental of premises. To open hotel business only long-term leases should be considered. At least 10-15 years. This option will also require significant investment. Money. After all, it will still be necessary to reschedule the rented premises for a hotel.
- Building your hotel from scratch. Perhaps this option will be the most serious in terms of the necessary financial costs. First you need to create a project, then find and purchase land plot for its implementation, to obtain all the necessary documents to start construction, and, of course, the construction of the hotel itself. This may take more than one year.
When choosing suitable option in resolving the issue with real estate, you need to remember that the payback period for mini-hotels is at least 5 years.
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Interior decoration and purchase of necessary equipment for the hotel
The main difference between a mini-hotel and a large chain hotel is that in no chain hotel a guest can ever feel as cozy and comfortable as in a small hotel. For this they are valued. Therefore, it is very important to pay attention to this when designing a room. The number of rooms in the hotel by 80% should consist of single and double rooms. The remaining 20% are rooms with a larger area, where, if necessary, one more extra bed can be added. All rooms will be standard category. Making luxury rooms in a mini-hotel is simply unprofitable. These hotels are most often middle-level hotels, so when choosing furniture and plumbing, it is better to give preference to domestic manufacturers. The most important condition in the decoration of the rooms is that they are bright and clean.
Necessary plumbing for the room (domestic production):
- bath - 16 thousand rubles;
- toilet - 3 thousand rubles;
- washbasin - 3 thousand rubles;
- accessories - 3 thousand rubles.
Total: equipping one room with plumbing costs about 25 thousand rubles. Therefore, when drawing up a plan, we take into account that the cost of the entire number of rooms (50 rooms) will cost 1 million 250 thousand rubles.
From the equipment for the interior of one room you will need:
- 2 beds - 10 thousand rubles;
- closet - 3 thousand rubles;
- interior and decor elements - 5 thousand rubles;
- TV - 7 thousand rubles.
Total: equipping the interior of one room costs 25 thousand rubles. 1 million 250 thousand rubles are needed to equip the entire number of rooms.
The total cost of equipping one room is 50 thousand rubles. Consequently, the cost of all rooms will amount to 2 million 500 thousand rubles.
When drawing up a plan, it turns out that the arrangement of a restaurant, kitchen, bar will cost at least 2 million rubles. This amount includes the purchase of furniture, household appliances, kitchen utensils, electrical equipment, bar equipment, etc.
The hotel business is one of the most profitable. The most popular hotel services are in popular tourist centers (resorts, historical sites, etc.). In order for the hotel business to make a profit, you need to plan it correctly, make the necessary calculations and determine your niche. Depending on regional characteristics and your own budget, you can open a large hotel complex built from scratch, or open a small hotel with several rooms. Further, we will focus on the second option. We will consider the preparation of a business plan for a hotel using the example of opening such an institution in St. Petersburg. In the article, we will consider how to open a hotel from scratch and analyze an example of a business plan with calculations.
It is necessary to start drawing up a business plan by determining the target audience for which the hotel opens. Focusing on potential customers, you can present the general concept of the project, marketing strategy, design of the institution, etc. To do this, you need to determine which representatives of which social group, age and occupation will subsequently become visitors to the hotel.
The project under consideration involves the opening small hotel with 12 rooms belonging to the moderate price category. The main advantages of the new facility will be to provide maximum comfort and security, flexible pricing policy and provision of additional services. Estimated payback period is 2.5 years. In the future, it is possible to expand the business with an increase in the number of rooms.
Advantages and disadvantages of the hotel business
To legally register a business, you must register in tax office at the place of residence. Consider the advantages of the form of ownership in the table below.
| Form of business organization | Benefits of using | Documents for registration |
| IP ( individual entrepreneur) | This form is used to create a small mini-hotel, with a staff of 5-10 people. |
|
| OOO ( limited liability company) | This form is used to create a large hotel, hire employees, scale the network and attract external funding(credits). |
In law authorized capital LLC cannot be less than 10,000 rubles! |
OKVED codes when registering a hotel:
55.10 - Activities of hotels.
55.11 - Activities of hotels with restaurants.
55.12 - Activities of hotels without restaurants.
55.2 - Activities of other places of temporary residence.
55.23.3 - Rental of furnished rooms for temporary residence.
These codes do not include the rental of housing and premises for rent. long term. For this case, the OKVED code 70.20.1 is used.
Master Class. How to open a successful hotel?
Drawing up a business plan for a hotel
Market analysis
Consider the main trends in the hotel services market:
- The increase in the business activity of the population is a decisive factor in the increase in demand for hotel services.
- There is a significant shortage of services in the markets of Moscow and St. Petersburg.
- In the middle and budget segment of hotels (2 and 3 stars), there is an even greater shortage of quality services.
- At present, the authorities of most cities are interested in the development of tourism and the construction of new hotels.
Now hotel services in St. Petersburg are provided by almost 30 large complexes and medium-sized hotels, as well as more than 50 small hotels. Since different groups of establishments operate in different price categories, they are not direct competitors. Mini-hotels have to compete, first of all, with the owners of apartments rented by the day. And in order to be successful, you need to carefully consider the concept of the business, pay special attention to the quality of the services provided and conduct a good advertising campaign. As for the distribution of the St. Petersburg market now, experts allocate almost two-thirds of it to large hotels, a little more than a quarter to medium and small ones, and 10% to apartments for rent.
The target audience
Direct work on a business plan begins with the definition of the target audience. At this stage, we choose who will be the potential guest of our hotel. The target group of the new hotel includes business people who have arrived to solve their work issues, as well as tourists who want to get acquainted with the sights of the city.
List of services provided
In addition to the actual provision of rooms for accommodation, the mini-hotel can provide a number of additional services, including transport services, catering, ticket booking, etc.
The organizational part of the business plan of the hotel
Since the project under consideration has a rather limited budget, the construction of a new building is not suitable. 4 communal apartments located on the first two floors of the house will be converted into a hotel. The design will be made in modern style, which best suits the preferences of the representatives of the above-defined target group. All premises will be designed in the same style, which should also dominate the advertising campaign.
Art Nouveau design for a mini hotel. Photos from arxip.com
The opening of a new hotel requires the preliminary implementation of a number of organizational measures:
- purchase of real estate;
- conversion of residential property to non-residential, since the current legislation allows you to open a hotel only in such a fund;
- receiving required permits in the sanitary and epidemiological station and fire inspection;
- conversion of apartments into hotel rooms;
- decoration of rooms in the chosen style;
- selection of employees;
- advertising placement.
Choosing a building for a hotel
The choice of the location of the building for the hotel must be approached very selectively, since in this business the location determines more than half of the success. The hotel building must meet the following conditions:
- be close to train stations and airports;
- have your own parking with convenient entrances;
- be close to trade establishments and catering facilities (the latter is relevant, since a mini-hotel usually does not provide a kitchen);
- use of floors not higher than the second;
- have no status historical monument, since such a structure is unlikely to be allowed to be reconstructed.
Recruitment
The success of the entire business largely depends on the right employees. It is the high quality of service that will help attract a large number of customers and, most importantly, make them regular customers. The mini-hotel will need the following employees:
- the manager who carries out the general management of the institution;
- an administrator who resolves all issues directly with clients (booking, check-in, settlements, etc.);
- a maid who cleans all rooms;
- security guard;
- a technical worker who ensures the normal functioning of all life support systems.
Required staff to open a hotel
Advertising campaign
To attract largest number customers will need to use various kinds advertising:
- creating your own website;
- advertising in travel publications;
- advertising banners near railway stations;
- flexible system of discounts.
Financial part
| Expenses
The business plan of the hotel should contain the calculation of financial costs. All of them can be divided into initial and monthly. Initial ones include:
So the total initial costs will be about 15 million rubles. Monthly expenses include:
The total monthly costs will amount to 280 thousand rubles. |
Income
On the other hand, it is necessary to calculate the expected income. To do this, it is important to know the average occupancy of rooms and seasonal price fluctuations. If we take the average price per night in a single room in the amount of 3,000 rubles, then the monthly revenue can be about 800 thousand rubles. A successful advertising campaign can increase this amount by another 20-30%. Thus, net of monthly expenses, the revenue for the year will be about 5-6 million rubles. This will make it possible to recoup such a project in 2.5-3 years. |
Principles for improving the quality of hotel business services
One of the key features of the hotel business is the quality of services provided. The income of the hotel directly depends on hospitality. Consider the basic principles that will improve the quality of services provided:
- feedback from employees. Important to track feedback from hotel employees and customers for the operational management of the service. It is direct communication with customers that allows you to quickly identify possible ways to change the service.
- setting standards and evaluations in service. It is important to clearly define the standards in the service and tools for assessing the quality of services. The introduction of performance appraisal is necessary to create a system of motivation for hotel employees.
- introduction of a marketing approach to hotel management. The marketing approach in managing an organization ensures constant monitoring of key factors in its activities. With it, you can find narrow and inefficient services and processes.
Evaluation of the attractiveness of a business by a magazine website
| Business Profitability |   (4 out of 5) |
Business Attractiveness
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| Project payback | (3 out of 5) |
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| Ease of starting a business | (2 out of 5)
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| The hospitality business is complex, but at the same time profitable business. As with most offline businesses, location is one of the key success factors. The second success factor is hospitality and quality of services, since it is through this that you can make repeat sales and create a loyal customer base. The main share of the opening costs is the rental of premises for a hotel. It is on the choice of premises that you need to pay maximum attention. Due to the high demand for economical housing, the payback of the project is high. For start-up entrepreneurs a good option start through a franchise, where all business processes will already be described and key business indicators defined. | ||
People move from city to city every day, whether for business or leisure, it doesn't matter. All of them use the services of hotels and inns. Have own business many dream in this area, but not everyone, even with investments, can create it profitable. We will talk about how to open your own hotel business in this article.
- How to start organizing a hotel business?
- What is better to open?
- About the benefits
- Basic requirements and their standards
- How much can you earn in the hotel business?
- How much money do you need to start a business
- Which equipment to choose
- What OKVED for opening a hotel business
- What documents are needed to open
- What taxation system to choose for opening a hotel business
- Do I need permission to open
- Technology of opening a hotel business
How to start organizing a hotel business?
At the very beginning, you should not run anywhere, draw up paperwork and find out the cost of hotel equipment. It all starts with a concept. It needs to come up with and write down a clear plan of action, starting from construction or reconstruction, and ending with a scheme and principles of work. The document must indicate the status of the future hotel or hotel, style, structure, marketing strategy And so on.
There are several ways to open a hotel business. For convenience, we present them in the form of a table.
Some businessmen are also considering the option of running a "shadow" business. He, of course, has the right to exist, but quite risky.
What is better to open?
Before opening a hotel business, you should decide on the format of the future institution. Small hotels are those in which the number of rooms does not exceed fifty. Even if a large scale is not planned, you still need to draw up a business plan for a mini hotel. It is calculated based on the following types of establishments:
Other hotels are divided according to the level of comfort into:
- low budget hostels;
- economy class establishments;
- comfortable hotels;
- apart-hotels (they are of medium level and "luxury").
About the benefits
The main advantage of the hotel business is the availability of real estate. The building, which is owned by the owner, is the main and most expensive asset. Real estate almost never falls in price, on the contrary, over the years it only rises in price. Opening a hotel complex or a small hostel is always a profitable investment.
Another advantage of such investments is the undeniable growth in demand for hotel services. According to experts, the IP can hope for annual growth a profit of 4%. This is a pretty good indicator. However, not only the economic situation should contribute to the profitability of the enterprise. The owner, together with the manager, must invest a lot of their own work. All successful hotel examples tend to share the same undeniable success factors:
- high level service;
- high level of staff training.
As for the staff, its selection must be approached responsibly. It is desirable that employees have specialized education from European schools. Better yet, work experience abroad. If it is difficult to select everyone according to this principle, then you need to try to find at least one such employee. You need to pay attention to personal qualities. Sociability, complacency, helpfulness often "cost" much more than a prestigious education. These requirements apply to everyone, without exception, from porters and administrators to waiters and maids.
Basic requirements and their standards
In any country, a high level of service is established by a system of standards and norms enshrined in legislation. Individual entrepreneurs will have to study all of them on their own in order to be able to open a worthy enterprise. Sanitary standards, fire and gas safety - these are the criteria that must be observed. Without them, authorities will not issue permission to open the facility.
However, do not forget that in the first place hotels work for people. One of the main rules of such institutions is impeccable cleanliness. Daily cleaning, change of bed linen, towels - these are postulates that must be observed.
Room rates usually always include breakfast. It can be provided even by an institution that does not have a cafe or restaurant. It is better to open catering facilities as an additional business. Cooking and serving one breakfast for guests will be unprofitable. In order for a cafe or restaurant to make a profit, other customers will also be required. Despite this, a small kitchen will have to be equipped. If necessary, you can organize a small bar, then the entrepreneur will need to obtain a license to sell alcohol.
How much can you earn in the hotel business?
It should be noted right away that activities in this area involve quite significant investments. They are presented below. It is worth paying attention to the main revenue and its significance.
Moreover, experts do not advise betting on expensive services. Average price level, good advertising campaign, clear strategy. These factors are the way to the above indicators.
A large amount of money will be spent on registration of ownership of the land or building. In addition, it is necessary to coordinate all the technical documentation for the construction, refurbishment or reconstruction of the finished building. If you have patience and persistently go towards the goal, then any novice individual entrepreneur will definitely be able to open a profitable, profitable and very promising business.
How much money do you need to start a business
The cost of creating a mini-hotel pays off after 5-6 years from the start of work - this is a medium and long-term significant investment. The average cost of a small hotel in a large city is about 8-12 million rubles (this is no more than 15 rooms of the housing stock). The main costs are associated with the repair and redevelopment of the premises, as well as the purchase of equipment and administrative expenses.
Which equipment to choose
You will need quite a lot of equipment:
- safes;
- mini bars and refrigerators;
- televisions and telephones;
- bedroom furniture;
- bathroom accessories;
- locks and doors;
- catering equipment;
- electric kettles and hair dryers.
What OKVED for opening a hotel business
To open a hotel from scratch, select code 55.1 "Activities of hotels and other places for temporary residence."
What documents are needed to open
Registration of a legal entity is recommended, taking into account upcoming inspections by regulatory authorities and production volumes. For this purpose, we turn to the territorial division of the Federal Tax Service according to the legal address of the enterprise. You can submit documents remotely using the Internet portal of public services. It is necessary to prepare the charter, the founders' agreement, the registration application form P11001. The state duty is paid separately, the receipt spine must be attached to the package of documents.
What taxation system to choose for opening a hotel business
We recommend a suitable option for this business - immediately choose a simplified taxation system. In this case, it is possible to save time and money. You can pay 15% in favor of the state from the difference between the total revenue and expenditure parts. All cash flows (incoming and outgoing parts) require strict documentary evidence.
Do I need permission to open
Most sanitary and fire regulations are not relevant in relation to the hotel business, and also to residential premises. If you register and work officially, you will also need to obtain permits for meals for guests and licenses to sell alcohol. Therefore, some small hotels operate unofficially.
Technology of opening a hotel business
In order for your hotel to take its share of the market, it is necessary to make it unique, to give a unique atmosphere. To do this, the interior is carefully selected so that it satisfies aesthetic preferences, as well as a set of services provided. It is necessary to create an atmosphere where the guest feels at home.
Most hotels formalize their business as a daily rental of real estate. individuals but not as a hotel activity. This is due to the difficulty of transferring the object from the housing stock to non-residential, and without this there is no way to call yourself a hotel and get stars. However, for 20-30 guests who will be accommodated in your rooms, this will not matter much.
The optimal composition of the staff for 10-15 rooms is as follows: a manager and a couple of administrators, an accountant and a couple of maids. It is desirable that administrators speak English.
The hotel business has become more and more popular in recent years. With the development of tourism, the demand for hotels is growing rapidly, especially in major cities. The organization of this business is quite expensive. Although this largely depends on the format of the institution itself and the region in which it will be opened. The main question for the hotel business and how to succeed in this business?
Business plan
A successful business always starts with planning. should contain all the main stages of opening a future enterprise. First of all, when planning any business, you should analyze the market, identify customer demand, competitors' pricing policy and competitiveness. A marketer can compile a marketing analysis for a fee.
Further, the hotel business plan should contain a description of the project itself, that is, its goals and objectives, products and services. Here you need to decide on the format of the institution, the target audience, location, staff and equipment.
At the end, you should make calculations, indicate the amount start-up capital. In some cases, personal funds are not enough to open a business, which means that funding sources should be carefully considered.
In fact, there are no clear requirements for a business plan, and the entrepreneur draws it up exclusively for himself. To further act in accordance with the intended goals. So how do you get started in the hospitality business? Of course, with planning, and further tips and tricks for beginners.
Hotel format
If we talk about how to start a hotel business, then it is wiser to start with a small format. This will help you evaluate your options. If the hotel is in demand, then the investment will pay off in a short time, and you can think about expanding and developing the business.
Which hotel format to choose:
- Hostel with 7 or 10 rooms.
- Hotel up to 25 rooms.
- Small hotel up to 50 rooms.
In addition, you should decide on the services and pricing policy of the future hotel. In many ways, you need to act on the basis of consumer demand. In some cities, most of the guests, for example, students, in this case it is more expedient to open an economy class hotel. In resort towns, comfortable roomy rooms at an average cost will be in demand. In large cities and regional centers, business-class hotels are in demand.
Room search
This key moment hotel business, because the number of guests directly depends on it. You should choose a room depending on many factors, for example, in large cities and regional centers it is more expedient to open a hotel or inn in the center or near historical sights. In resort towns, housing is more expensive and more in demand near the recreation area. By the way, tourism and hotel business are two interrelated concepts. In that settlement, where there is always a large flow of guests, it is profitable and economically feasible to have a hotel, while its format does not really matter.
It should be noted right away that renting a room is unprofitable. If the contract involves the lease of the building with a subsequent purchase, then you can still think about it. But the most perfect option- construction of a building from scratch according to an individual project, but this is a long process that will take more than one year. Or you can buy a ready-made premises with an area of at least 300 square meters. m, and carry out reconstruction in it.
Design
Each enterprise of the hotel business, regardless of price and location, attracts the attention of guests primarily by the design of the rooms and the building itself. If the hotel is aimed at guests with limited budget, then perhaps the rooms will be less functional and comfortable, but the furniture and interior items must be new.
Style in the interior does not really matter. The most important thing is that all interior items and furniture are harmoniously combined with each other and create a single composition. The most popular styles for hotel rooms are classic, minimalism, neoclassical. Equally important is that the furniture and appliances are new and of high quality. In general, the premises must comply with sanitary and fire standards.
Services
The first and most important thing for a hotel is cleanliness and safety. Each organizer is obliged to provide its guests with daily cleaning, clean bed linen and towels. And it does not depend on the price of accommodation. In more expensive hotels, guests are offered breakfast, internet, cable TV or other services. The hotel must have a laundry service or a contract for the provision of services to a third-party organization.
Not less than important point, which is mandatory required by the hospitality industry - is the safety of guests. It is necessary to conclude an agreement with a security company, install an alarm fire fighting system, evacuation plan. It is also desirable to have convenient parking.
Staff
Hotel business management should be entrusted to a professional who can rationally use material, informational and labor resources. If there is no experience in this area, it is better to hire an experienced manager and several administrators.
In many ways, the number of full-time employees depends on the scale of the hotel, if it is small, then the administrator, for example, can also deal with booking, and the maid can work part-time in the laundry.
Financial plan
After the main issues have been resolved, the costs of organizing the enterprise should be calculated. Even a small hotel will cost no less than 15 million rubles (this is in a small town). In Moscow and St. Petersburg, the cost can reach 200 million rubles.
Where to start a hotel business is necessary, so it is with the distribution of the budget for the organization of the enterprise. Finance should be calculated as follows:
- 50% of the total budget will go to the construction or purchase of a building;
- 25% - for the reconstruction and redevelopment of the premises;
- 15% - for repairs, purchase of furniture and equipment;
- 10% - for other expenses and wages personnel.
When planning a hotel business, you need to take into account that it will pay off only after 5-12 years. And revenue depends on many factors, such as competition and seasonality.
Despite the fact that the hotel business is a rather expensive undertaking, recently there are only more hotels. Which suggests that being the owner of your hotel is profitable and promising. However, success depends on the level of guest service and prices for services. By the way, do not forget about other events to attract an audience.
Hotel business - a practical guide to opening + market analysis for today + detailed calculations of capital and monthly investments.
Capital investments: 25 million rubles.
Payback period: 3 years
The hotel business is a profitable business, if everything is organized correctly and attract the maximum number of customers.
What is this type of business?
The hotel business is a branch of the business activities of hotel chains, as independent objects, aimed at making a profit.
This is the business of providing comfortable place accommodation and joint with those personal services in hotels and hotels.
As one of the types economic activity, the hotel business provides new jobs and significantly replenishes the treasury with foreign currency, thanks to close connection With .
The main objects of the hotel business are hotels and hotels, referred to as accommodation facilities.
Hotels, in turn, in terms of comfort level and types of services provided, can have different status, indicated by the number of stars (from 1 to 5).
Moreover, in order for your business to flourish, it is not necessary to strive for a 5-star status.
For a large number customers and good profits, it is enough to have a status of 3 or 4 stars, but carefully select staff, equip premises and think over additional services to increase comfort.
Before you think about the status and how prosperous and in demand the business will be, you should open it correctly and deliberately go through every step to the successful start of your own business.
How to open a hotel: we analyze the state of the market
To understand how to open a hotel, where to start and what to pay attention to, you should first analyze the niche of the market that you are going to enter.
Initially, you should study well all the mandatory formalities, the list necessary documents and other important details.
But first of all, consider the hotel services market and trends in this business area.
Experts and people who have achieved success in this business, it is advised to start small, especially if you are afraid of failure.
Do not immediately think about a large institution with many services for customers.
To start making money in the hotel business, it is best to open a small hotel.
It is easier to manage a small farm, especially if you are new to this business.
In addition, recently there has been a growing trend towards small hotels and mini-hotels.
People increasingly prefer the warm, friendly atmosphere of a small hotel to the gray days in soulless big hotels.
Potential target audience
In every field of business, it is important to correctly determine the target audience.
Owners of hostels, hotels and other accommodation facilities should evaluate the flow of tourists, as well as the demand for hotel services in this region to know what can interest more customers.
Basically, the rate of the target audience falls on tourists and people who come to solve their problems.
Owners of 4 and 5 star accommodations also rely on celebrity, government and VIP service.
Main trends in the hotel services market
Consider the positive changes and disadvantages in the development of the hotel business:
| Positive Factors | Flaws |
|---|---|
| The development of the tourism sector contributes to an increase in the flow of customers. | Large lack of quality services. |
| Increasing demand for budget types of hotels (2 - 3 stars) | Reduced demand for the services of large hotels with a high status (4-5 stars). |
| The authorities of many countries and cities are interested in promoting tourism and hotel business. | A significant deficit in the variety of services provided by establishments for living in Russia. |
| Innovations allow expanding the range of additional services. |
Innovation in the hospitality industry
Interesting fact:
To date, the oldest hotel is recognized as a hotel in Japan. For all its 1300 years of existence, it belongs to one family, although during this time 46 generations of this dynasty managed to change.
Whether you are already a hotel owner or just planning to open a hospitality business, you need to follow the trends and innovations in the hospitality industry in order to attract more customers.
Innovations in the hotel business appear quite often.
This, in turn, contributes to the rapid development of this branch of entrepreneurship.
It is innovations and the latest trends that play one of the most important roles in the fight against high competition.
Let's take a closer look at innovations in the hospitality industry:
| Innovation | Purpose and properties |
|---|---|
| Identifier code | Allows you to book a room in the selected hotel, without confusion in similar or identical names. |
| Direct communication "client - staff" | Allows the client to order services or provide individual needs without leaving the room. |
| "Smart" home appliances | Simplifies the work of staff, increases productivity and quality of service. |
| Inclusive guest service | Remembers the client's preferences (favorite music, water or air temperature, room lighting, etc.). |
| Global Booking Systems | A large number of travel agencies will be able to book places in your hotel. |
The above and other new service systems with the help of IT - technologies will allow your company to be one step ahead of the competition.
Of course, whether to use innovations or not is your choice.
But the fact that such innovations make hotels in demand and popular is a fact that is used in all advanced countries of the world.
The current situation in the hotel business in Russia
Having dealt with foreign innovations that are gaining popularity all over the world, it is worth assessing the state of the hotel business in Russia.
Today, due to the fall of the ruble, the popularity of recreation in domestic resorts has significantly increased.
For this reason, the demand for hotels has increased both among Russians themselves and among tourists (especially in neighboring countries).
Moreover, hotels are popular, not resort places.
For example, there are two establishments with the same popularity, but they will be located in neighboring cities (settlements) at a distance of about 30-40 km.
Despite the lack of quality hotel services in small towns, and their diversity in large cities of Russia (such as St. Petersburg and Moscow), the demand and popularity of domestic hotels is growing.
In the spring of 2016, the occupancy of domestic hotels reached almost 100%, which indicates a rapid increase in the popularity of Russian resorts.
What types of hotels are the most popular in Russia?
As seen, budget options most often considered when choosing temporary housing.
Of the resorts and resort hotels and hotels, the most popular are the seaside areas and the Crimea.
For two years, the hotel business in Russia showed an increase of 27%, and in the first half of 2016, the average occupancy was 36%.
And this is much higher than a year earlier.
What documents are needed for the hotel business?
First of all, you need to decide on the choice of the form of activity.
If you are planning to open a large (including franchising) hotel, you need to.
If, for starters, you decide to open a mini-hotel (up to 50 rooms), then it is enough to issue the status of an individual entrepreneur, and then register your business with the tax authorities according to OKVED.
In addition to registering activities, it is imperative to choose a taxation system.
Until the moment when the annual income exceeds 60 thousand rubles / year, you can use the simplified taxation system.
In the future, it will apply general system taxation.
How to choose the location of your hotel?
In addition to the question of how to open a hotel, you should decide where to open it.
It is profitable to open hotels and hotels in the places most visited by tourists.
After all, it is tourists who make up the largest percentage of customers.
You also need to decide whether you will purchase (rent) an already finished building or build a hotel from scratch.
Renting is the least profitable option, except in the case of a long-term lease with an option to buy in the future.
In addition to costs, it is important to consider some nuances when choosing a location.
The building, regardless of whether it will be built or is redeemed, must meet certain conditions in order to be in great demand among the population:
- be close to airports and railway stations;
- have sufficient territory for parking and additional services;
- the presence of nearby catering establishments and shopping centers is welcomed;
- should not have the status of a historical monument;
- location near the park would be a plus best view from the windows of the rooms.
How to select staff in the hotel segment?
In any business, it is important to competently approach the selection of personnel.
After all, the comfort of visitors and the number of regular customers depend on it.
Choosing the right staff is really important.
The average headquarters of a small hotel is as follows:
| Job title | Number of people | Salary (rub.) |
|---|---|---|
| Total: | 20-27 | from 370 000 rub. |
| Manager | 1 | 30 000 |
| receptionist | 1-2 | 22 000 |
| Administrator | 2 | 24 000 |
| Housemaid | 2-4 | 14 000 |
| Chef | 1 | 25 000 |
| cook assistant | 2-3 | 22 000 |
| Waiter | 2-3 | 15 000 |
| Bartender | 2-3 | 23 000 |
| Those. staff | 3-4 | 14 000 |
| Security | 4 | 15 000 |
That is, on average, the headquarters consists of 25 personnel.
In large chain hotels, the headquarters is larger, which depends on the number of rooms, services provided and the status of the hotel.
What mistakes are often made when building a hotel business, is described in the video:
How much does it cost to open a hotel?
A business, whatever it may be, cannot be successfully opened without calculating investments, expenses and profits.
When thinking about how to open a hotel, you should calculate the initial investment that will be spent on the main tasks.
Capital investment
Monthly investment
In addition to the basic, initial costs, it is imperative to take into account monthly expenses:
Despite the large amounts of capital investment, the payback period is quite short, which is quite profitable and convenient.
In general, the profitability of the business is estimated at 4 stars out of 5!
This suggests that if you want to open a hotel or a hotel, you will definitely be in the black.
Unless, of course, you plan everything correctly and carefully, and use our advice.
Given the growing demand for the hotel business in Russia, we can conclude that opening a hotel is a profitable and profitable business.
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