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Profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's parties. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out if the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Making a portfolio and finding clients can take a long time, and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.

The optimal form of the base is IP ( individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the USN is that the report is submitted only once a year.

You do not need a license to establish a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. Room size up to 50 square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Negotiation room.
2. Warehouse.
3. Managers' room.

For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles. For monthly promotion, you need to spend about 3 thousand more rubles.

Recruitment for the company

When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above staff, depending on the profile of work, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's organizer of holidays. His responsibilities include:

• Creation children's script and coordinating it with parents.
• Clear planning of all details.
• Finding and supplying the members of the children's event with costumes.
• Decorating the hall for children, compiling a menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses for starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission on small orders and 3-5% commission on orders large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.

Useful information on the case

The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Phone marketing.
• Direct marketing or direct marketing (direct communication between the client and the contractor).
• Departure of managers to enterprises for negotiations.

Do not forget about the regular customers of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for the children of employees. Recently, it has become popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.

Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What is missing.
• Where to get it.

The name of the event agency also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.

They stop at the organization of children's holidays as a promising new sphere. This direction has a lot of advantages: firstly, the costs of opening a company are low - at first you can meet only a few thousand, working alone and limited to a minimum of props. Secondly, orders arrive at any time of the year, and although summer is traditionally a season of low sales, you will not be left without work at all. Thirdly, this is a great option for creative people: you can fully show your imagination by creating scenarios for performances, thinking over the images of the characters, costumes, make-up, decoration of the room.

Format and Cost Issues

You can open your business on children's entertainment in just 1.5–2 months. The payback of the enterprise depends on the budget invested in the endeavor and on the range of services that you provide. So, a children's team building company, in which they invested about 100,000 rubles, will pay off in just a month, a mini-game zone, on the opening of which they spent the same amount, - in about 4 months. And if you have a large budget (about 1,500,000 rubles) and open a quest room, you will be able to break even in six months.

So, what are the steps an entrepreneur has to go through to start making money on entertainment?

Preparing the room and props

An organizer who plans to open a children's club or a quest room, and those who plan to go to a client's house on their own or with a team, have completely different goals. In any case, if you intend to seriously engage in business, you cannot do without renting a room.

If you would like to have an event space

Looking for a suitable platform for children's center? To begin with, discard all options related to renting residential premises. Even if you intend to arrange a club in own apartment, this can cause criticism from neighbors, and complaints are constant checks, nerves and, in many cases, the collapse of the enterprise.

Best place to rent mall– so that while the children are playing, parents can relax in a cafe or go shopping without going too far. If you wish, you can find many options, the rent of which costs less than 100,000 rubles per month.

The advantage of such a find is also that you design and decorate the room according to your pocket and taste: buy a minimum of children's furniture - or put slides (from 1,5000 rubles), swings (from 250 rubles), a dry pool (from 600 rubles) etc.

If you go home

At first, you can work alone, but if you intend to seriously engage in business, sooner or later you will have a staff - and, therefore, an office space will be useful. In this case, your site should consist of:

• negotiation room;
• a separate room for the work of sales managers;
• warehouse for props storage.

It is imperative to place computers (or laptops) in the office that allow employees to access the Internet, as well as a printer, telephone and small stationery. Don't underestimate the importance of quality props. Buy not only costumes for each entertainment program, but also makeup, decorations, gifts for show participants. Do not forget about such trifles as balloons: this essential attribute of any children's holiday costs mere pennies and leads the children to a real delight. And you can always learn how to make funny figures out of balls.

Registering an enterprise

If you buy a franchised kids club, then you will need to make two installments:

• lump-sum or initial: you pay once for the opportunity to use the brand and implement already found technical solutions;
• monthly - de facto you deposit money, and the senior partner monitors your compliance with all standards.

The purchase ties the hands of the entrepreneur - so, you are unlikely to be able to realize many of your ideas for decorating the premises, organizing certain events and will be forced to report on everything.

A much more profitable solution may be to register your own LLC. In this case, you should either turn to specialists who will help you settle all the formalities for 2-4,000 rubles, or go through bureaucratic procedures on your own.

If you plan to work alone, there is another option for registering an entertainment business for children - registering as an individual entrepreneur. However, in this case, you risk your property - for example, if your children's club has at least a small debt.

We are looking for clients

You have found suitable premises and registered an enterprise, decided on the props, wrote scripts for the holidays (or bought ready-made works), hired animators and make-up artists? Then it's time to look for the first customers!

To promote a business on entertainment for children, like any other business, in no case should you save on advertising: if you are short on funds, it is better to save them by renting and decorating the premises. It is advisable to involve a PR specialist, but at first you can act on your own.

First of all, try to attract people living in your area: advertise in local newspapers, send out advertising brochures (which, of course, should be beautifully designed - do not skimp on the services of a designer!), Have schoolchildren or students hand out leaflets. Focus not only on individuals: the lion's share of earnings will bring you corporate orders from gymnasiums and leisure centers. Do not forget about competent advertising on the Internet.

A great chance could be a charity performance: give one or two free parties! This will help you build a portfolio and generally "light up", and word of mouth usually brings most of the orders to the organizer of children's entertainment.

Organization of children's holidays: Video

My name is Sergey Shcherbakov, I'm from Novosibirsk. Over the past six years, I have been actively organizing holidays for people, I have my own agency "Jubilee". The direction of the business is the organization of performances by various artists, the search for presenters, car rental (retro, limousines), ordering services in the media, organizing corporate and children's holidays.

In general, my agency carries out any organizational activities that are associated with certain events in the lives of clients.

• My initial business costs are from 500,000 rubles;
• Staff - 5 people;
• Monthly income - from 1 million rubles.

What does the agency do?

Your task is to organize holidays for people and resolve all issues related to decoration. The ultimate goal is to make the customer and guests satisfied with the event.

A good agency should organize anniversaries, weddings, birthdays, children's parties, seminars, presentations, various parties, corporate events and so on.

In general, the range of work is huge and requires creative thinking from employees and inexhaustible energy from you, as a manager and owner.

How to open a successful event agency

What are the features of the business?

To stay afloat, you need to have at least 2-3 orders per month. Therefore, on initial stage no need to hire a large staff.

It is better to find a few clear-thinking people who know how to organize holidays and know how to do it. Naturally, it is important to be able to fit the flight of fancy into the financial framework of the customer.

If the customer is not limited by finances, then extreme entertainment can be arranged, for example, skydiving. Various competitions are very popular, so it is necessary to prepare a database of options and gain experience from existing agencies.

You must understand that it will be difficult to cover all areas at the initial stage, so it is better to do one thing, for example, birthdays, children's parties or weddings.

Business plan for organizing holidays

Without a novice entrepreneur having a business plan, starting in business is stupid and fraught with ruin even at the start. We recommend that you create your business plan before you start.

By the way, you don't have to spend a lot of money to do this. It is enough to buy an inexpensive template and for little money recycle it in full accordance with your requirements:

How to apply?

If you plan to work seriously and for a long time, then registration of IP is mandatory. When choosing OKVED codes, give preference to two - 92.72 and 92.3.

They are the ones that include different kinds activities related to the organization of holidays. As a rule, in order to become a sole trader, you are required to fill out the required form and pay a state fee.

The costs here are small, so it is not worth marking them as a separate item. If you plan to create a business together with partners, then you need to choose a more serious form - LLC.

In this case, the registration costs will be much higher, and you will have to run around with papers.

The total cost of registration can be from 30 thousand rubles.

As for the license, in the case of a holiday agency, you can do without it.

Opening a holiday agency is the right way!

Do you need a room?

Here you have two options:

• work without an office at all. In such a situation, you can communicate with customers by phone, and then make an appointment somewhere in the park, cafe, come to the house and negotiate the conditions there. The advantage of this method is saving on office rent.

The disadvantage is distrust on the part of more promising customers. In such a situation, people will be afraid of deception.

• rent a small space.

This option is the most promising.

The costs will be small, but the company will receive its legal address and will look more solid in the eyes of the client.

The optimal location is closer to the central part of the city.

Near the entrance to the premises there should be parking for cars and a public transport stop.

If money is tight, then choose the first option.

In the case when there are financial opportunities, then it is not worth saving - rent a room and decorate it colorfully.

The sign at the entrance is also of great importance - it should be creatine and indicate the direction of your business.

Pay special attention to interior decoration. A good option- hang up indoor photos from the holidays already held, where happy customers are captured (this works great).

The area of ​​the room should be 40-50 square meters. It is obligatory to have a reception room, rooms for staff and negotiations with clients. The office should have a bathroom and a warehouse that will contain various business supplies, equipment, equipment and other necessary things.

The average cost of renting a room is from 30,000 rubles per month.
Repair work - from 200,000 rubles.

Who to hire?

The number of employees directly depends on the direction of the company and the volume of services provided.

There are three business development options:

1. Your agency independently plans and organizes holidays. In this case, you will have to hire a large staff of people - DJs, magicians, musicians, pyrotechnicians, florists, organizers of fire shows, singers, photographers, videographers and other specialists.

This option is good, but requires high costs for wages, so it is suitable for a large and already established company.

2. There are no employees. When an order appears, a search for contractors in the direction is carried out. This option is the most promising and profitable for start-up entrepreneurs.

A big plus is the ability to save on salaries for numerous staff. Minus - constant problems with finding a contractor. At the same time, it is very difficult to count on large profits in this case, because you have to pay for the services of contractors from your own pocket.

Another drawback is the high risk of running into people with low professional level. As a result, your reputation will suffer.

How to start your event business with no money

3. Mixed option. In this case, you have a certain staff of the most “universal” employees and hire the missing people as needed. This approach is considered the most promising.

Of the staff you will need - a sales manager. The task of this person is to take orders by phone and interest potential customers. In addition, you will need a driver for a company car and several showmen (hosts). V total may be enough for 4-5 people.

The big problem is finding creative people. Visit various local holidays, look at the presenters, advertise in the newspaper to find employees and conduct interviews.

At the same time, keep in mind that wages largely depend on the qualifications and experience of the showman. A qualified person may require wages from 40-50 thousand rubles per month.

The average cost of labor is from 150,000 rubles.

Table number 1. Potential of consumers of enterprises organizing holidays in Russia

What equipment is needed?

Another important expense item is the purchase necessary equipment. It is difficult to give clear recommendations here - again, a lot depends on the direction of your activity.

The most important equipment includes: TV, DVD player, helium balloon, computer (laptop), amplifier. In addition, you may need acoustic system, mixer, color music and microphone.

But this does not mean that you should immediately go to the store and buy the entire list. It is best to buy equipment as needed and upon preparation for a particular event. As for the office, it must be furnished immediately.

The total cost of purchasing equipment is from 300 thousand rubles.

How to advertise your company?

To get new customers, you need to declare yourself at the top of your voice. Your task is to conduct a competent advertising campaign.

The line of business should be:

• create your own logo (it should be memorable and bright;
• call potential customers (small and medium organizations). This is important to do a few months before the start of the New Year holidays;
• create a quality website and do not save money on its promotion. The portal should contain all information about the services provided and the prices of the company. A large number of photos from the events held and a description of the benefits of cooperation with you is very important;
• be sure to pay attention outdoor advertising and announcements in transport.

Table number 2. Growth of participants in the entertainment industry market in Russia

Are there any risks?

This type of business has its own risks - a long payback of the initial investment, high level the cost of staff salaries and the purchase of equipment, the instability of the entertainment market.

Be prepared for the fact that at first there will be no work at all. But if you establish yourself with the first customers, then the business will definitely grow.

Financial results:

So, now you can sum up some results of the business:

• paperwork - from 30,000 rubles;
• rent of premises - from 30,000 rubles per month;
• repair - from 200,000 rubles;
• staff remuneration - from 150,000 rubles;
• purchase of equipment - from 300,000 rubles;
• advertising - from 40,000 works.

After the appearance of stable orders, the monthly income can be from 700,000 rubles.

Conclusion

An event management business can be lucrative. The main thing is to find a good team and develop a client base. At the same time, at the initial stage, certain capital investments will be required from you - from 500,000 rubles.

There are enough festive events in the life of every person. These are birthdays and anniversaries, weddings and anniversaries, the birth of a child, promotion, etc. If you plan to celebrate the celebration in big company, then by the way, agencies for organizing holidays come to the rescue.

Their duty includes not only entertaining the audience during the banquet itself, but also decorating the premises, organizing video and photography, choosing the menu - the more services an organization offers, the higher its earnings.

First you need to register a legal entity: or , because individual only one can provide services for organizing holidays - for example, as a toastmaster.

If the holidays are taken to organize a whole team, then it is better to arrange everything according to the law. In addition, for individual entrepreneurs and LLC it is provided - only 6% against 13% for the income of individuals.

When filling out an application, you must indicate the type of activity. You can designate it as "Provision of services to the population" or specify it, there is nothing wrong with that.

IP registration cost ranges from 5,000 to 10,000 rubles, depending on the region and the choice of counterparty. If you do everything yourself, you will have to - 2000 rubles.

Then you need to find suitable room. It is not necessary to place it on the "red line", but it should not be placed somewhere in the backyard either.

On the contrary, it should look very respectable and even festive. It is necessary to create a feeling of joy in the client from the very first steps.

So, the office can and should be decorated with balloons, multi-colored ribbons, crackers, etc., paint the walls in a pleasant discreet color, hang photos from corporate parties.

The cost of renting an office in a million-plus city on a not very busy street is about 15-20 thousand per month, on the central streets it reaches 45-50 thousand. In small towns it is really possible to find an office and 5-10 thousand rubles a month.

Repair cost depends on the state of the office. You can simply decorate the walls, hiding the flaws of the building - then it will come out much cheaper. 5 thousand rubles should be enough.

The next moment: the purchase of equipment. No holiday is possible without a microphone, speakers, musical instruments, amplifier, power supply.

You need to have at least "gentleman's set" sound engineer, so that you can organize a sound of sufficient power.

We should not forget about transport. Only with the help of a car (or better - a minivan) is it possible to deliver the equipment to the venue of the holidays. If you don’t have your own car, you can buy it on credit, lease it or just rent it.

What services to offer?

Traditionally, the holiday agency offers:

• Holding corporate holidays, birthdays, anniversaries and other celebrations. You will need at least a presenter and a screenwriter. It can be a person in one person - the so-called toastmaster. In addition to him, the team should take: a vocalist, a musician (guitarist, accordionist, etc.), a sound engineer, a dance group. You can have a permanent staff, you can attract creative people from time to time. According to the latter scheme, they work most often, since it is permissible to limit oneself to a one-time payment. There is only one difficulty: a person at the right time may not be at hand. Therefore, you need to have a few creative freelancers in mind.
• Holiday venue decoration. This will require a designer or decorator who artistically and with minimal cost decorate any room. By the way, this is not always required, so needs to be clarified with the customer.
• Script writing. Some agencies are only engaged in the development of the holidays themselves, and the customer brings it to life with their own means. Ready scripts acquired by other agencies. Anyway, this service must be included in your price list.
• Organization of holidays in nature. It has its own specifics: you need to transfer the equipment, figure out how to power it, protect it from bad weather, and correctly organize the sound. So outings are more expensive.
• Photo and video filming. The team may have a full-time photographer or cameraman who accompanies the creative team everywhere, but usually the agency takes the search for a suitable specialist on its own. It is better to use already established connections and take a reputable photographer with you to the banquet. The cost of shooting is always paid separately, but the agency may include the average cost of services in its price list.
• Organization of quests in reality. This is a new fashion trend that is gaining momentum. The point is to invite guests to play a real adventure instead of banal entertainment. For example, they need to get out of a closed room. This form of celebration does not imply a feast. But you can offer to conduct a quest at the place of the banquet. For example, play out a murder scene and offer to figure out which of the guests is the killer. Appropriate roles need to be distributed in advance. The closest analogy of such quests is the Mafia game.
• Cooking. This is not about the menu that is presented in any cafe or restaurant. If the team has a chef, he can cook for guests. You can offer exclusive dishes of your own cooking: exotic sweets, sushi, surprise sweets, etc.

The more different and creative services the agency offers, the better: more clients appear, they make more reviews, you can increase the cost of services.

How to promote an agency?

For a holiday agency, the main thing is reputation. To get promoted at the initial stage, when no one knows about the new company yet, you need to use all the means of advertising:

• You can limit yourself to block advertising in weekly newsletters, but this is ineffective. It is better to order an advertising article from journalists, in which the agency tells what services it offers and at what price, give reviews of satisfied customers. It is better to place the article in informational newspapers or entertainment magazines.
• Radio. For the radio, it is necessary to come up with a bright and creative sound advertising that in the best way will characterize the leading vocalists and musicians of the agency. Well, if you can get it in advertising "voice" of a famous person in the city.
• There is a whole field for activity here. You can organize a website with customer reviews and fragments of speeches, vivid photos and a price list. However, it is more efficient to spin groups in in social networks. It is this activity that can launch word of mouth, which brings the lion's share of new customers to holiday agencies.
• The television. For him, it is better to order a promotional video from specialists or order it yourself. It must contain snippets of performances, show all artists and host, include second customer testimonials.

It's nice to have a well-known media personality on the team - for example, a local vocalist or a well-known entertainer. Not only can you build an advertising company around his personality, but he also will independently bring those clients who previously worked with him, and this will expand the potential audience.

Naturally, do not forget about the distribution of business cards and leaflets. There are guests at every performance of the holiday agency. They are already a "warm" audience, as they have seen the performance of the group and know what they are capable of. Therefore, you need to leave a memory of yourself in the form of contacts.

To expand your repertoire, maintain relationships with various dance groups and show groups in the city. You can attract them to organize a holiday show for piecework.

Active interaction with talented people supports the image of the agency, allows you to introduce new items in the organization of the holiday, make concert programs more interesting and intense.

Even one person, attracting familiar showmen from time to time, can independently organize unforgettable holidays - the main thing is to take an advance payment from the client and not go beyond the budget.

The main stages of opening a holiday agency

1. Opening legal entity or .
2. Purchasing a suitable office small area, renovation and decoration of the premises.
3. Purchase of necessary equipment: amplifiers, microphones, speakers, purchase of a car (for rent or ownership) or the conclusion of a contract with a carrier company.
4. Drafting trial scripts, thinking over the concept of holding holidays, developing business cards, booklets, advertising posters and leaflets.
5. Holding casting for the purpose of selecting artists to perform.
6. Negotiations with media people offer of cooperation.
7. Adoption first orders, holding trial holidays with friends and good acquaintances.
8. Launching the site and maintaining groups in social networks with photo and video reports about what is happening.

Holiday agency business plan

Initial Costs

• registration of a legal entity - 10 thousand rubles;
• room refurbishment - 30-40 thousand rubles;
• purchase of the necessary equipment - 100-150 thousand rubles;
• development of the agency logo, printing of a signboard, advertising banner - 10-15 thousand rubles;
• creation of business cards, booklets and other printed materials – 5 thousand rubles (approximately 1000 pieces of each item);
• development and launch of the site plus registration of groups in social networks - 10-15 thousand rubles;
• purchase of stage costumes, make-up, etc. - 20-25 thousand rubles.

Thus, at the start it is necessary to spend about 200 thousand rubles.

Systematic expenses

• rent and payment utilities office space – about 20 thousand rubles a month;
• payment for hosting and costs for the site administrator and groups - about 5 thousand rubles a month;
• renting a car or using the services of a carrier - by agreement, about 1000 rubles for one trip (with loading and unloading of equipment);
• decorative elements to decorate the room - from 1 thousand rubles, depending on the complexity and requests of the organizer of the celebration;
• – from 1 thousand rubles per performance;
• printing photos - from 5 rubles for 1 piece;
• carrying out an advertising campaign from 30 thousand rubles per month;
• taxes - 6% of profit.

Income

• for the full holding of the holiday (master of ceremonies, games, performances of artists) - from 15-20 thousand per evening;
• organization of photo and video filming - from 5 thousand rubles;
• preparation of a photo album with 50 photos or a 30-minute video film – from 3 thousand rubles;
• hall decoration - from 1 thousand rubles (it is necessary to take about a 50% markup on the original cost of goods);
• development of individual scenarios for a specific audience - from 5 thousand rubles;
• development and implementation of interactive games - from 5 thousand rubles;
• cooking - 50% markup on the cost of products.

Total: Expenses for one performance with 3 hired artists who showed 2 performances each, with full decoration of the hall and preparation of a birthday cake, with the invitation of the agency's own photographer, amount to 8-10 thousand rubles. Income per performance: 30-45 thousand rubles.

In this way, the average profit from one performance will be about 20-25 thousand rubles.

V big city orders, of course, will be more. If you perform at least 3 times a week (for example, every weekend and one weekday), then you can earn in a month about 240 thousand rubles. Monthly expenses for renting a car and an office and running an advertising campaign - about 60 thousand rubles.

So the monthly profit may amount to 180 thousand rubles. Do not forget about taxes - 6% of the proceeds will have to be given to the state. In the design case it is 10 800 rubles. As a result, net profit is 169,200 rubles.

Of this amount, it is necessary to set aside part of the funds for Unexpected expenses, part - for updating and repairing equipment, part - for the purchase of new costumes, the acquisition of copyright for scripts, songs, numbers, etc.

How to start an event planning agency - details in the video interview:

The profitability of the holiday decoration business reaches 100%. Among the advantages are small investments and the ability to work alone.

In Krasnodar operates more than 20 companies involved in the design of holidays, the number of individual entrepreneurs is more. Some use a complex of materials - flowers, balloons, fabrics, garlands, others specialize in only one type of decoration, such as floristry.

One-time opening costs are minimal (IP registration and advertising). The main expense item is that materials and equipment for decoration are bought when there are already first orders (as a rule, the customer leaves an advance, which is spent on the purchase of materials necessary for decoration). The initial investment in the business, taking into account the first orders, is about 150 thousand rubles.

Who's on what

Market participants agree that competition in the Krasnodar holiday decoration market is strong due to the high profitability of the business and the low cost of organizing it. Some companies compete on know-how, others cut prices.

"Collect standard balloon decorations can do many, it's not difficult. To stay on the market, we studied special technologies and techniques for working with balloons, - says Elena Koroleva, director of the Cocktail Balloon studio. “To do this, we had to invest in training, analyze the work of foreign specialists.” The Cocktail Ball studio has been operating since 2001, it has five permanent employees and a staff that is involved as needed.

"We manage to get customers due to a small cheat: we add 10% to the waste for materials for the provision of services, while many - up to 100%," says individual entrepreneur Irina Kudelko.

Business School

One desire to organize a business is not enough, market participants say, it is necessary to have special skills. For example, Irina Kudelko has been decorating for 8 years, she has two art educations, she is constantly studying at special courses. She works as a sole trader and works with several firms. She does not have her own office.

The decorator needs assistants, you can train the staff yourself. Irina Kudelko, for example, taught her husband the basics of decorating, and now they work together using various materials- flowers, balls, fabrics. Materials are purchased from Krasnodar suppliers, and if necessary ordered from Moscow.

The benefits of this business include part-time employment. “For me, as a young mother with a small child, this type of activity fits perfectly,” Irina Kudelko shares.

Customers with character

The customer chooses the type of material based not only on own desires and tastes, but also financial possibilities. Decorating with balloons is considered the fastest and most economical way. Flowers require special handling and are therefore an expensive form of decoration. Often services for decorating flowers are provided by flower shops. For example, Polina Karpukhina worked in a flower decoration business for three years, and opened her own flower shop and plans to independently handle the design of celebrations. She will work alone at the Tuvi Bouquet flower studio, and she plans to hire workers to help decorate if necessary.

According to Irina Kudelko, customers are becoming more selective, for example, if decoration with balloons used to be popular, today the client asks to decorate the hall with flowers and fabrics.

According to Elena Koroleva, the problem for firms is the desire of customers to pay for one specific ball, not taking into account the time spent on developing and preparing the design idea. “Intellectual work should be appreciated,” she believes. Studio "Cocktail ball" fulfills from 40 orders per month. Three years ago, orders for wedding decorations were more often processed, now they have become less due to a large number competitors. Now, according to Elena Koroleva, birthdays and anniversaries are most in demand.

For decorating weddings and anniversaries in the towns and villages of the region often invite specialists from Krasnodar. This gives a chance to start-up entrepreneurs to open a business in the outback, relying on the holidays taking place in their area. In this case, the main clients are those who planned to manage on their own, as well as customers who seek help from Krasnodar firms. As Krasnodar businessmen say, they are often approached from other cities. The peculiarity of such orders is simpler requirements and a minimum registration price.

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