How to open your flower shop from scratch. Is it worth starting a flower business from scratch?

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to a good profit (the average margin for flower products in the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it no longer depends so unambiguously on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.

Floral online store

It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

From all flower business formats last option requires a minimum initial investment. Without the experience of selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a matter of paramount and not the easiest, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for trading area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice on the flower business:

Choice of equipment ─ according to clothes they meet

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Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment famous brand You can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to standard models of showcases, racks, counters and refrigeration equipment of different prices and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal purposes will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. Ready refrigerator compartment inconvenient to buy. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. Full cost special refrigerator─ 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. You can choose universal shades for starters colors nets, matting, felt, ribbons, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For complete set you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color─ necessarily.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. potted crops, large size.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. Looks expensive combined option, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews:

If you are thinking about how to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch, you will need about ten thousand dollars. You may be able to save money, but it is still better to include exactly this amount in expenses.

Calculate all the costs for starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods you need to sell in order for the store to start making a profit. Evaluate whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur, or open a society with limited liability. You can deal with the preparation of legal documents on your own, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is very small.

After you have written a business plan and registered your company, you can start looking for suitable premises and suppliers.

How to find the right room

When looking for premises, it is important to have a good idea of ​​the so-called map of the trading territory. It is preferable to open a store near a large business center, it is better if there are two or three of them nearby. This will attract corporate clients who often place orders for large amounts for a large number employees. In this case, you do not have to think about how to attract additional customers before the holidays. Several corporate orders can bring as much profit as you receive on average per month.

For a flower salon, a room with an area of ​​\u200b\u200bfrom eighteen to thirty will be sufficient. square meters.

In addition, the proximity to the business center will allow more customers to pass through your store per day. If people order your bouquets and compositions for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

True, it should be borne in mind that renting a room located near a business center is much more expensive than renting in a residential area. And one more thing: next to the business center it is always problematic to find a parking place.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is the most profitable. Life is in full swing during working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly by renting a room, moreover, if the residential area is very large, a certain circle of regular buyers will appear living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are large stores, grocery centers, etc.

If there are still some offices nearby, analyze which way people go to and from work. Even if you have already rented a room, you will still need a trade map of the area. With its help, you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Think about how easy it will be for customers to find your store. If you rent premises in the yards, most likely you will have problems with the flow of customers. Of course, there will be regular customers, but you should not count on a continuous influx of new visitors. A beautifully designed showcase on the entrance street is the best advertisement for a flower shop.

Before the opening of the salon in the room, it is necessary to make repairs. There are a lot of interior design magazines out now that give you a lot of ideas on how to make repairs with minimal resources, even if the room is in a terrible state.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or were brought only to order, today there are always free sales. There are many providers, you can choose those whose conditions will be most suitable for you.

When you're just starting your business, it's best to choose vendors that have minimal bulk purchases. This will make it possible to purchase goods more often and in small batches. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers are selling better and which are worse.

What equipment will be needed

It is desirable to have a refrigerator in a flower shop, so when opening it, you need to provide for its average cost in expenses. At first, you can do without a refrigerator, because there are a lot of flower suppliers now, you can take flowers in small batches. As long as there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you can already afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator - you do not need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip the trading place. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that visually it will seem like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the cabin. You will need shelving and containers for flowers.

To organize normal work in the cabin, at least one computer is required. A scanner, copier and fax are also needed, but they can be at the store manager's house, that is, you can use your own resources to the maximum.

How to recruit staff

The ideal option is to hire four florists who will work in shifts. Two florists working in one shift will be able to serve customers faster and complete more orders. Of course, you can start with two, but working alone is inconvenient. If there is only one florist in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist, his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time when the head is absent from the store. Students are happy to work in such positions, they count and process flowers. You can invite assistants for the weekend when the store management is resting.

How to plan an assortment

Carefully study the range of your competitors and understand what they are basically selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, one should not be afraid to bring something new to the business, to make original offers to customers, to always slightly exceed their expectations, to offer more than others.

Walk around the area and see what your competitors are selling. So you can understand what is in demand.

Each flower has its own lifespan, it costs a certain time. When the salon is just opening, one can only guess what flowers will be in demand, even if you have analyzed what is being bought from your colleagues in the area. Therefore, in the first months of work it is better to buy flowers that last a long time. This will also ensure good filling of your store, create the impression of abundance, a wide range. Anthurium retains freshness for a week, orchids stand for a very long time, especially cymbidium and dendrobium, phalaenopsis in a flowerpot can generally stand for several months. Flowers in a cache-pot can be sold with it, and cut them for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large quantities. Also in the assortment must be present roses and gerberas.

To start a flower shop, it is better to form the main assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in terms of names, but also in terms of color palette. Must buy flowers white color. This is a white rose, white chrysanthemums, white gerberas, white orchid. It is more difficult with spring flowers, there must be tulips, daffodils.

Initially, you can sell bouquets in one range to see what colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you develop your customer base, you will study demand, compare your sales with what flowers are sold by competitors, and make adjustments to the cost of your bouquets and colors.

The range must include inexpensive houseplants.

At first, when you are still on a budget, you can buy indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks spectacular in bouquets, a special phylum gives a good volume, which can stand in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special mark-up for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They don't have to be on the same level. In addition, when arranging, a smooth color transition is of great importance. Let the pink ones stand next to the red ones. It is important to create the impression that there are many colors. To do this, you can put additional indoor plants and branches, they give volume and height. The arrangement should be stepped. It is also necessary to try to ensure that roses and any other flowers are the same length.

It is a very profitable business if done right. Some entrepreneurs close their store due to elementary ignorance of the pitfalls of this business. Similar business in big cities has a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Flower shop profitability assessment

Before you open a store like this, you need to think through everything. In order to correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and the total population in the city.

Already at the stage of planning the opening, you should think over each of your future steps, this will allow you to conduct successful flower activities. This means that you need to consider:

• the premises in which the store will be located;
• range;
• how much does it cost to buy a product;
• pricing;
• further development steps;
• additional ways to attract customers.

Having finally weighed all the pros and cons, or rather, having assessed your potential more realistically, you need to make a decision. If, for some reason, a flower business based on the chosen place does not bring income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. In the normal state of affairs, a quality shop will pay for itself in a year.

Choice of location and premises

A key factor in any sales business is the location of the retail outlet. A well-chosen place will provide up to a quarter of the store's profit. The site chosen must be highly passable. An ideal place is considered to be such a site through which even in weekdays a lot of people go by.

A good place is the intersection of two transport interchanges. For example, it may be a busy metro station through which thousands of people pass every day. It is also necessary to consider the fact that, in which case, parking lots are located next to the store. It was also easy to get to the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To, you need a room whose area lies in the range from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room from 30 square meters.

Such a room is quite enough to, in which case, place a good assortment in it and start selling.

What should be the range?

Each flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good revenue, respectively, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the shop again. Therefore, you need to combine the price with the quality of the goods provided. Consider the main directions of the flower assortment, which are in great demand.

cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are:

• roses;
• tulips;
• chrysanthemums;
• cloves;
• lilies;
• mimosa, etc.

Keep in mind that live cut flowers will not last long. Therefore, in the windows, first of all, those that have been in stock for a long time should be located. If the flower does not have a presentation, then it must be disposed of. Try to buy only the required number of flowers. If in a short period of time the store cannot sell them, then the flowers should be thrown away. Accordingly, there will be additional costs for the sale.

How many different types of cut flowers should there be? Probably the more the better. However, you need to buy only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers put stickers, prints and piercings on them. This allows you to significantly increase the purchasing power of products. In addition, if the product is more expensive, you will get more profit.

potted flowers

This product is less popular than the previous one. However, this shop must have such flowers in stock. True connoisseurs love to watch them grow. Therefore, some flowers "flower gourmets" give names and call them their children. True collectors of herbal products can become regular buyers if you can create good business. To do this, you need to have several rare species. And constant monitoring of the most frequently asked types will allow you to determine the need of the market.

Potted flowers also have a very wide variety of species. They can be of various sizes. For example, a desert cactus in a few years can grow to more than 80 centimeters in height. To have this product in stock, you need an experienced florist who knows all the subtleties of flower care. The illiterate actions of a hired worker can completely ruin the product. Therefore, there will be losses.

cultivars

These products are also very popular. This allows people to independently grow plants, observe their growth and take care of them. Sale of various vegetable seeds, can generate a lot of interest among retirees who like to grow them on their own.

In addition, you can profitably sell seeds flower pots. This product is also in demand. To grow a potted flower, you need to mess around for a very long time. It is this factor that attracts buyers.

Sale of related products

In order to additionally support the revenue more money, you need to profitably sell related products. For such a shop, the relevant materials are:

• Earth;
• fertilizers;
• pots;
• stands;
• vases and various containers;
• young seedling.

Such goods will not be in great demand, but in the future it can be counted on as additional source income. When selling additional components, the average check will increase. Therefore, before you open a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet, decorated with excellent packaging material, will look more presentable, and accordingly, it costs more. Such bouquets allow you to set a price that, in the future, can cover the costs of a florist and packaging material. Also fully cover the cost of spoiled flowers.

If you want to open a business and create a simple stall, then you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you need only one florist, whose duties will include the production of bouquets. If you open a large store, then in the subsequent time, the number of staff can be increased to several people. Employees must be formally hired. So that in which case, do not have problems with the tax office. In addition, the employee hired must issue a sanitary book. Without passed sanitary book the employee must not be allowed to work.

The selected room should be aesthetically decorated. This applies to how exterior finish premises and interior design. To store all flowers without roots, you need to purchase and find a suitable place to install vases in which they will be stored.

Also, to open a flower shop, you will need a large industrial refrigerator. In more advanced stores, a utility room is used as a refrigerator, which is equipped with walking systems.

For interior design, you will need the following components:

• racks;
• stands;
• shelves;
• small counters;
• cash register (required).

Install a buyer's corner, which should contain the permissions received from various authorities, open certificates, as well as a book of "complaints and suggestions."

How to set the price?

Depending on the selected suppliers, the margin should be at least 200%. Otherwise, the business will not be profitable. If you think a product is more expensive, increase the price. This is especially true for those products that have a more attractive appearance.

The main peak of sales will be observed during the holidays.

Correct registration

Any business starts with proper registration. Before organizing a flower business, register it correctly.

Small and medium-sized shops will be enough to register as an individual entrepreneur. You need to register as an LLC if you open a specialized boutique with a large turnover. The time it takes to register is two weeks or more, depending on the queue.

You need to do the following documents:

• trade permit;
• conclusion issued by the sanitary epidemiological station;
• price list of goods;
• a contract for the lease of premises;
• certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If buyers see a photocopy of the certificate hanging on the stand, their confidence will increase. Certificates can be requested from vendors.

To start selling a lot, as many people as possible should know about the store. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract customers are as follows:

• distribution of flyers;
• advertising on social networks;
• free classifieds boards;
• city ​​newspapers;
• banners;
• billboards and signs.

Avoid selling unpresentable goods. It must be admitted that there are additional costs. Poor quality products will only scare off buyers.

Try to constantly monitor the volume of products sold and purchase only the most necessary quantity. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

With little demand for more expensive products, consider a profitable discount system that will appease the buyer and push him to buy. To do this, you can use discounts: -15, -20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose on value. This scheme is used by supermarkets or large stores.

Buy goods only from official and certified suppliers. This will avoid force majeure situations, bad products, etc.

Thus, opening flower shop from scratch, you need to do a number of simple operations that will make this business the most competent.

Flower business is a good choice for those who want to start their own small business. It does not require millions of investments and is suitable for individual entrepreneurs - it is not necessary to register a legal entity for this field of activity. But there are nuances that you need to know before opening a flower pavilion or florist shop.

What you need to register a flower business

To open a business, you need to register an individual entrepreneur or LLC. The type of registration depends on the scale of the business and its profitability. For individual entrepreneur working with a small outlet, the simplified taxation system (STS) is most likely to suit.

For shops and floristic salons of medium format perfect option- registration of LLC. There are more ways to promote and collaborate with other businesses. Possible variant taxation - a single tax on imputed income (UTII).

In addition to registering an individual entrepreneur or LLC, in order to open a retail outlet, you will also have to obtain the following documents:

• Conclusion of the sanitary and epidemiological station
• Trade Permit
• Certificate of conformity of flower products
• Premises lease agreement
• Sanitary books of workers.

In the trading premises, it is better to place the trade permit, the certificate and the conclusion of the SES in a conspicuous place - this is necessary for both inspectors and buyers.

Flower business from scratch: where to start?

Flowers are a sought-after commodity, especially during the holidays. However, the degree of its demand and assortment are highly dependent on the social and financial situation of the main buyer group that will visit the store.

Study the place where you intend to do business: determine the contingent of people who are most likely to become your buyers - their habits, priorities, average income level. This analysis will help determine the most suitable pavilion format, its assortment and pricing policy.

Choosing an outlet for a flower shop

When choosing a place for a retail outlet, one should remember the prerequisite - a flower business needs good customer traffic. However, one must understand that it is in such places that the most expensive rent is.

All premises suitable for a flower shop or shop can be divided into three groups:

• Retail space small size located near metro stations, close to busy areas, on the central streets of the city. Here you can open a shop-tent, pavilion or toner.
• Retail space in supermarkets, including non-stop. The format suitable for this type of premises is a shop or shop.
• Retail space in expensive shopping centers and individual buildings of a large square. In such places, you can open a floristic salon or a flower boutique.

When choosing a premises for a retail outlet, it is necessary to find out in advance whether utility bills are included in the rental price, and whether rental holidays will be provided for the period of repair and/or installation of equipment. It is best to draw up a lease agreement in the presence of a lawyer.

Equipment

On small sites, you can get by with a minimum. You will need: inventory (secateurs, scissors, wire cutters, etc.), a table for assembling and decorating bouquets, a rack, a refrigerator for storing fresh log cabins, a vase, a chair.

In large and medium-sized retail premises, a wider range of floristic services is possible, which will require the purchase of special equipment, such as a split system with a cooling function, etc. In addition, it will be necessary to purchase a cash register and register it with the tax office.

Advertising

Required for a new outlet outdoor advertising: pavement signs, signs, posters, special design of the shop window (if any) and the entrance area. It is very important to choose the right name (brand) and its adequate design solution. You should also, if possible, create your own website and maintain pages on social networks - this contributes to the growth of a permanent and loyal customer base.

Flower shop assortment

When choosing an assortment, consider your options. If you open a toner or a tent near a metro station, a large and varied assortment is not needed. The best ones to sell here are:

• carnations (bush and ordinary, 2 or 3 colors);
• chrysanthemums (bush and ordinary, 2 or 3 colors);
• roses (bush and ordinary, 2 or 3 colors);
• gerberas (several colors);
• tulips (several colors, from February to the end of spring).

The assortment for a pavilion or a small shop (20 sq. m. and more) can be expanded by increasing the variety of colors and varieties, as well as adding new types of flowers, such as irises and orchids. “Accompanying” goods will not interfere: souvenirs, postcards, etc.

The assortment for salons and large stores (more than 30 sq. M.) May look like this:

1. a wide selection of fresh cuts (many species, varieties and colors);
2. potted flowers;
3. a variety of additional products;
4. fertilizers, soils, preparations for flowers and plants;
5. information aids.

In working with the assortment, the most important thing is well-established deliveries. Wholesalers offer products manufactured in the most different countries, including in Kenya, Colombia, Holland, Ecuador, as well as flowers of domestic producers. If possible, you should work with several suppliers at once in order to minimize the risks of disruption of delivery or delivery of low-quality products by one of the suppliers.

It should be borne in mind that seasonality plays an important role in the flower business. Spring and autumn are the period of maximum demand. In summer and winter, demand drops significantly. Seasonality also significantly affects the assortment: in a period of increased demand, the assortment should also increase.

The most significant period in the flower business is from February 14 to March 8. During this time, the flower shop usually makes about 20% of its annual turnover. You should prepare for this peak of sales in advance, not forgetting about the shelf life of flower log cabins (in the refrigerator - no more than 3 weeks).

Recruitment

To work in an outdoor tent or a small shop, it is enough to hire a person with minimal experience who is able to follow the flowers and sell them. For other formats of outlets, it is necessary to hire a florist who knows how to create flower arrangements and correctly add elements (beads, dried flowers, ribbons, etc.) to them, making bouquets festive and luxurious, which increases the added value of products. The florist will also tell the buyer how to care for the flowers and will be able to give advice on any of the plants offered for sale.

The salary of a florist with experience is from 30,000 rubles. The salary of an unqualified employee with a minimum experience is from 20,000 rubles.

In a medium-sized and large-sized retail space, staff are also needed for cleaning and unloading goods.

Flowers prices

It is better to order flowers from trusted wholesale companies that have been on the market for a long time. A flower shop can pay for itself in one year, provided that the product is sold on average with a markup of 150%. An extra charge of 200% or more is possible on holidays and pre-holiday days. On ordinary days, the markup is unlikely to exceed 120%. It should be borne in mind that flowers are not a long-term product, so prices for products that are not sold within 1.5–2 weeks will have to be significantly reduced.

To increase profitability, additional services should also be provided: flower delivery, celebration services, corporate services, etc.

Features of the flower business

With the exception of peak sales seasons, the demand for flowers is kept at approximately the same, constant level, and this level largely depends on customer traffic, which is primarily due to the location of the outlet.

It is very important to properly organize the process of storing fresh flower sections. The usual storage temperature is from +4 to +10 degrees. However, some flowers, such as phalaenopsis, vanda orchids and anthuriums, are stored at room temperature.

How much does it cost to open a flower business from scratch?

Using the example of a flower pavilion, let's consider the costs of starting a business in an average million-plus city. Let's assume that a person registers an IP and chooses a USN.

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