Commercial offer: examples and templates. Commercial offer: how to make, samples and examples of successful commercial proposals

17.10.2019

In 79% of cases, a customer only makes a purchase after looking at 6 to 14 offers, according to a writing expert. commercial offers Denis Kaplunov. We will tell you how to make an effective CP so that the client chooses you from a dozen competitors. As a bonus, you will be able to download commercial proposal templates, and also learn how to simplify their distribution using a CRM system.

What is a commercial offer?

A commercial offer is a business letter to customers advertising a product.

Cold commercial offer used for mass mailing to new customers.
Hot KP intended for those who have already been contacted by phone, e-mail or live.

Why do companies write CPs?

Present a new or updated product (in the second case - with a demonstration of improvements);
Inform about promotions, sales, individual offers. Distinctive feature such KP - restrictions on the validity period or quantity of the product;
Thanks for a previous purchase, asking for feedback, and subtly suggesting a different product. The client is already familiar with the work of the company, and it is easier to push him to a new deal;
Invited to the presentation of the company or its product.

Commercial offer: what should contain

Denis Kaplunov, copywriter and CP development specialist In his book The Effective Sales Proposal, he outlines the main components of a proposal:

title;
Offer;
Sale price;
Call to action.

Let's figure out how to correctly compose a commercial offer - section by section.

Email header

Lead

Examples of how to write a lead CP:

1. To put pressure on an important problem for the client - a lack of customers, competition, a lack of ideas for new products.

If you want to double the number of clients in your fitness club in 2 months, then this information is for you.

2. Draw a picture of a brighter future when the client's problem is solved.

Imagine that your hotel is packed to capacity all year round, and reservations for rooms are booked months in advance.

3. Mention a key benefit of the offer or highlight customer results.

With us, you can reduce the cost of maintaining accounting documentation by half in the first month.

4. Intrigue with the novelty of the product - it always attracts attention.

Especially for the New Year, we offer a novelty - our branded sweets in gift sets, and much cheaper than when buying separately.

Offer

Offer (from the English offer) is a specific offer, the heart of the KP. It must contain short description of your product with key features as well as customer benefits. You need to explain to the client why he should buy from you and not from competitors. So, you need to show what else you can offer besides the product:

Discounts (seasonal, wholesale, holiday, cumulative, pre-order or prepayment, etc.);
Efficiency and availability of service and / or delivery;
Convenient payment (installment plan, credit or deferred payment, combination of cash and non-cash payment, settlement through payment systems);
Several versions of the product with different prices.
Gifts. Coupon for the next purchase, free equipment customization, a set of Christmas decorations on New Year. Accompanying gifts work well: blinds when buying windows, a lock when ordering a door, etc.
Product warranty, its free maintenance.

Important nuance: in order to make the CP as attractive as possible, do not lie to customers and do not promise the impossible. This tactic will only hurt in the long run.

An example of an offer in a commercial offer of a transport company
Source: https://kaplunoff.com/files/_portfolio_works/work_140.pdf

Price

Most importantly, point it out. Otherwise, most potential customers will go to competitors, not wanting to spend time figuring out the cost. Further, these figures need to be substantiated. If the cost is significantly lower than that of competitors, this is already an excellent argument. If not, find something to stand out. These are all the same discounts and bonuses, product guarantee, speed and quality of service, gifts, exclusive.

Example

Our taxi services are 5% more expensive than competitors, but we have a child seat in each car and you can transport pets.

For expensive complex services, a detailed breakdown of the components of the package, as well as a detailed calculation, demonstrating great benefits for the client in the future, works great. Another effective technique is price splitting in terms of a short period of time.

Example

A month of using a cloud-based CRM system on the Start tariff costs 1,100 rubles for 5 users - it turns out 220 rubles per month for each. And if you immediately pay for access for six months, then you get a 20% discount, that is, access for each employee will cost only 176 rubles per month - this is only 6 rubles per day. Agree, a ridiculous amount for a program that automates business processes, integrates with mail, telephony and SMS mailing services, generates analytics and helps manage a business.

Call to action

Here you need to specify what exactly do you want from the client: order, call, write, follow the link, visit the office, provide contact details. To rush a person, write down a limit on the term of the offer or the quantity of the product. Or you can save some benefit for last: promise an additional discount or free shipping when ordering right now.

How to write a business proposal for cooperation

How to write a CV for cooperation? By analogy with the offer of goods! If you want to offer your professional services, prepare a tempting commercial offer.

The standard cooperation proposal template includes five blocks.

Email header. To prevent the letter from getting lost in a dozen promotional offers, write your real name and indicate how you can be useful.
Lead. Tell the customer what problem you can solve. A lead is not the place to list your regalia. The first person who is interested in the customer is himself.
Offer. Tell us about your experience and how you can help the client. A great option is to provide cases so that the customer can evaluate the results.
Price. Don't hide your rates, be direct about them. If you understand that you are asking for more than other professionals, explain why such a price is justified.
call. Invite the client to contact you in a convenient way: provide links to social media, phone number or email. Offer to keep your contact, even if the service is not yet required.

Best Selling Proposals: Examples

We have selected for you samples of commercial proposals that are of high quality both in form and content. Download quotation templates, study and adapt to your products.

Welcome to the business and finance magazine Rabota-Tam.

The popularity of business commercial proposals (BCP) is not unreasonable, if we take into account the performance indicators of such documents. In addition, today search services are simply torn from requests from users of the format: “How to make a commercial offer correctly?”. Actually - no way.

Yes, because the commercial offer is a kind of Olivier salad, which has various cooking options: from sausage with peas to hazel grouse with capers. And each of these recipes is called "wrong" language does not turn.

However, now we still dot the “and” so that you can write an impeccable business proposal in accordance with the high standards of modern marketing art!

So, a commercial offer is one of the many types of advertising text, which is drawn up in the form business letter or official address. Due to its simplicity and effectiveness, it is certainly the most popular way to attract the target audience of potential consumers. And also an equally common tool for interacting with regular customers.

Business proposals are of several types:

"cold";
"hot";
standardized.

It should be understood that each of these variants of the CP must be written taking into account the form, structure of the letterhead template, as well as the circumstances and goals that can be set not only by the compiler of the letter, but also by the receiving party.

"Cold" commercial offer

"Cold" commercial offers are sent out impromptu. Therefore, the recipients of such letters are unprepared customers who perceive the CP as spam. But even he can have a response, although the probability of reflection on the part of the recipient is quite small.

Let's simulate the situation. For example, the organizers of the regional sports day did not take care of the purchase of sports uniforms for the participants of the competition. There are only a few hours left before the start of the event. And then, out of nowhere, a letter arrives with the title: "Express delivery of sports uniforms at prices from the manufacturer." This is where a potential client will probably closely study the saving CP, and then place an order.

But this is just an exception to the rule. Everywhere, the fundamental functions of the "cold" KP are reduced to the distribution of interactive advertising. In view of this, you have to arouse consumer interest in reading this document. How to do it:

Come up with a catchy and catchy headline.
Emphasize the attractiveness of the CP by correctly compiling the offer.
Motivate the addressee to take action towards mutually beneficial cooperation with the help of marketing techniques.

We will discuss each of these elements a little later.

Important! An ideal example of a "cold" quotation should not exceed 1 A4 page of printed text only and 2 pages of an illustrated template.

If you have additional information, it is best to state it in a cover letter. And in no case do not write "novels" in the style of Leo Tolstoy, business people simply do not have enough time to read them.

"Hot" - a personal commercial offer

A personalized commercial offer differs from a “cold” one in that the client receives such a document only after an official request or preliminary verbal contact. Those. the guarantee of reading a personal letter is prohibitively high, so the main semantic load should fall on the offer and the motivational component, and the title may be of secondary importance.

In turn, the complexity of compiling "hot" commercial offers is burdened by the need to adjust the text to the individual needs of each customer.

For example, if during a conversation a client was interested in the advantages of your organization over competitors' firms, write about the advantages, allocating the lion's share of the KP form for this structural element.

Standardized commercial offer

In fact, a standardized business proposal is one of the types of "hot" quotation. However, due to its strictly regulated structure and methods of influencing the customer, it falls under a separate type of business letter.

The thing is that a client can attach a standard form to an official request, which limits the compiler in terms of describing goods and services, principles of cooperation, advantages over competitors, etc.

In standardized quotations, dry numbers play a decisive role: value for money, warranty service and contractor experience.

It will not work to write something on your own initiative, because the attached sample form is designed to filter out marketing information that is unnecessary for market monitoring.

In such cases, the only thing you can do is offer the lowest price. It is enough even to make a 1-5% discount in order to have a significant chance of winning the competitive selection.

Transmittal letter

Above, we have already touched on the topic of the cover letter. It serves as an addition to the business proposal, pursuing the following objectives:

familiarization with the main document;
proportional distribution of large amounts of information.

Moreover, the cover letter may contain attachments: price lists, descriptions of the terms of cooperation, invitations to trade shows or any other marketing events.

Secondly, with the help of an accompanying notice, you can also remind yourself and indirectly encourage the addressee to study the template of the original document.

Quote samples and templates

It is better to see once than hear a hundred times. You can't argue with that. Therefore, here you can not do without samples and templates. However, never repeat the classic mistakes of irresponsible authors of commercial offers - 100% copying of information or 50% compilation from two sources. After all, if stolen content is exposed, who then wants to cooperate with a company that has proven itself in this way?

This will be the first "technical" post. It does not contain a word about marketing, sales techniques and copywriting. Only about how to generate a commercial offer in pdf format. I will describe only those methods that I use myself.

What are the advantages of PDF

100% guarantee of layout preservation. That is, as you wrote the CP, this is how your addressee will see it.
It is difficult to make changes to it. You need to have some skills. That is, again, the content or appearance hardly anyone will change the document. Even by accident. For example, the secretary who will receive your letter first.
Ease of printing. The client received your quotation, printed it out and read it.

Now directly methods

Install Microsoft Office 2010. It implements the function of publishing to pdf. True, only in the professional version. Microsoft did not allow the owners of the "home" to publish docks in PDF.
You can solve this problem, by installing the add-on"2007 Microsoft Office Add-in: Microsoft Save as PDF or XPS". It fits despite the name and the 2010 Office. You can download here. Choose the Russian version, install it, and the "save as PDF" item appears in the "save as" menu.
Install the free office program Open Office(distributed under the Open Source license) and we get the ability to create PDFs that was originally built into the editor. By the way, " Open Office"allows you to type text better than Microsoft Office.
Using vector graphics editors. Usually everyone uses Corel Draw, but it is paid, and it is not always possible to find a "cracked" version. A portable version for a flash drive can be a solution to the problem, but I did not like it. I'm using the open source editor Inkscape again. Neither in terms of capabilities nor in interface, it almost does not differ from Corel Draw. The only negative is that it is impossible to create multi-page PDFs. Or maybe I just didn't get it.

When I use a vector editor instead of a text editor

If you need to make a commercial offer using drawings and photographs.
If I want to add visual appeal to it through vector graphics elements: lines, backgrounds, and so on.
If you need to create a letterhead for the customer from scratch.
And most importantly, if there is a lot of text, but it is required to distribute it on the page in such a way as to preserve "airiness". Layout in vector is thinner than in text editors.

Hello! Today we will talk about a commercial offer and how to write it. I have been asked similar questions more than once, so the article is “in the subject”. Let's start from the very beginning, about what a commercial offer is, how to make it and at the end I will give examples / samples of a commercial offer. This article contains the recommendations of many experts, so I have no doubt about the reliability of the information.

What is a commercial offer

Any businessman who wants to attract as many customers as possible thinks about developing a commercial proposal. It is it that encourages a potential consumer to buy a company's product or its service. It is often confused with a product specification, which simply introduces the customer to a specific product without prompting the customer to purchase.

Varieties of commercial offers

There are two types of commercial offers:

Personalized. It is created for a specific person, inside the document contains a personal appeal to the addressee.
Non-personalized. Another name for this type of commercial offer is “cold”. The document does not refer to a specific consumer or potential partner; the information is anonymized and directed to a large number of potential customers at once.

What functions does a commercial offer perform?

Before you start compiling a commercial proposal, you need to understand what functions it performs. In some ways, they are similar to the tasks of advertising messages:

Attract attention.
Interest.
Encourage purchase.
Generate a desire to purchase a product.

Based on these tasks, a commercial proposal is developed. Usually, visual effects are used at the very beginning, for example, the logo of the organization.

If a commercial offer is given to a potential client in printed form, then special attention is paid to the quality of the paper on which the offer is printed. It is possible to apply special watermarks to the document for greater impact on the client. Laminated paper will make a good impression on the consumer of the product.

Standard Quote Structure (Template)

A title containing a graphic image (usually a logo).
Subheading that defines the product/service.
Attracting attention, advertising services and products.
All the benefits of cooperation.
Sender's contact details, trademarks.

When compiling a commercial offer, you need to understand that each structural element performs its own separate functions. So, for example, the title is used to attract attention, motivation for further study of the document. It is this part of the commercial offer that can be called the most important. The subtitle should interest the client even more, and the main text should justify the information that was written above. But at the end of the offer, as a rule, you need to approve the consumer in the need to purchase.

What should a good business proposal look like?

In order to create a proposal that gives the greatest return, you need to understand that the document must:

be specific and clear;
demonstrate all the possible benefits that the addressee will receive;
in no case contain errors;
be literate and structured;
contain information about special offers for the client;
be drawn up in such a way that all doubts of the buyer will disappear.

Rules for compiling a commercial offer

Before you start writing a proposal, you need to determine who will be the target audience of this document. Then the desires and capabilities of potential customers are determined. It is very important at this stage to find out the real needs of the buyer.

After the necessary information is received, it is necessary to structure it. For this, a rough plan offers, indicating the advantages of companies, various ongoing promotions. The content of this document may consist of the following sections:

A clear definition of the problem.
Resolution options.
Arguments that prove the need to use the services of your organization.
Description of various promotions and offers that increase the benefit of the buyer.
Call to action.

The title should mention the solution to a specific consumer problem. It is important to indicate to him the final product, which the goods of your company will help to make.

It is not necessary to include information about the achievements of the company in the commercial offer. Long stories about how it all began should be avoided. A potential consumer is unlikely to be interested in this.

When writing a proposal, you should avoid technical aspects, do not use scientific terms. You need to convey information in a simple and understandable language for the buyer.

It is worth using clear and understandable arguments that will really help the client to establish himself in the decision to buy the product.

Do not make a commercial offer too voluminous. It should be short, clear and to the point. It is unlikely that a potential client will want to read multi-page documents; such an abundance of information can simply scare him away.

It is very important that the offer is of high quality. Worth the service professional designer. Beautiful design may attract the attention of consumers.

As an argument, you can use:

Feedback from other customers. This proof can be called, perhaps, the most valuable. Especially if this client is quite famous and authoritative. It is very important that the buyer's response has the same meaning as the commercial offer itself. That is, it is important that these two texts give the reader an understanding that the company is really effective in one area or another.
Share your success story. Be sure to put your own company or yourself in the center of the story. It should be a selling story that will really interest the buyer, encourage him to take some kind of active action.

It should be understood that the commercial offer must be selling, and its author acts as a seller. It is very important to put yourself in the place of the seller in order to understand as accurately as possible what the buyer expects from the product or service. You need to use the right argument, build communication with the client. Only in this way will the commercial offer really give a positive result.

How to increase the readability of a commercial proposal

You can increase the readability of your sales pitch in the following ways:

Break information into paragraphs, do not make them canvases.
Use of subheadings.
The use of various graphic elements, including illustrations, bulleted lists.
Use of a serif font in print.
The use of different styles of text (using italics, bold or underline highlighting the necessary information).

A few more rules (sample drafting)

Title. It is this part of the offer that is most interesting to the consumer, if it interests him, then the potential client is more likely to read all the information to the end. It is worth evaluating how the words “new” and “free” will affect the buyer. In some cases, they can alienate the client.

Do not use a large number of negatives or generalized information. The text font must be the same. It has been proven that almost a third of readers pay attention to quotes and information enclosed in quotes. The title should not be capacious and informative.

Main text. In this part of the commercial proposal, it is very important that the reader does not lose interest. It is best to fit information in one paragraph. small size. And then pay attention to specific details. It is worth highlighting the advantages of the product, be sure to address the reader with “you”. Composing long and complex sentences can be intimidating. It is undesirable to use professional terms.

It is worth talking about the product in the present tense, indicating its price. It is necessary to provide the client with arguments - the results of surveys, studies, perhaps place one of the consumer reviews. It is undesirable to use superlatives, comparisons. Concreteness and clarity are the main conditions for compiling a good commercial offer.

Errors that are made when compiling

Unnatural praise of the client.

There is no need to use templates and duty phrases that will only repel a potential client.

Using critical remarks towards the addressee.

It is absolutely not necessary to do this, even if the goal of the company is to help a potential consumer. This can cause extremely negative emotions at the client. It is best to use a stick and a carrot - first highlight the pros, and only then point out very minor flaws.

Supply glut general information about the client.

Intimidation of the client or the so-called "horror stories".

In no case should you scare the consumer, tell him that something terrible can happen without your help. No negativity or stereotypes. It is worth highlighting the advantages of using products, casually comparing with what is now (use the words: more convenient, more profitable, more efficient), give only specific information.

Sending one offer to a large number of people at once.

Non-personalized information will cause less interest among potential buyers. The return on such offers will be minimal. No need to try to reach a large audience at once. It is better to single out the sector with which work is most likely to give an excellent result. It is important to write a commercial proposal in such a way that the reader can feel that he is being spoken to in private. Possible use additional information, which indicates that the communication is conducted with this particular client. It is worth using information about the previous communication, if it was of course.

Misunderstanding the concept of a "long" letter.

Many are sure that the client is not interested in large amounts of information. However, it should be understood that any boring and completely uninteresting letter will be considered long by the reader. The size of a catchy and really interesting commercial offer will not frighten the consumer, because he will read all the information available in one breath.

No wonder people often call very short films boring and stretched out, and call a 3-hour movie the most exciting, without mentioning its duration. It is also the case with works of art, news, books, letters. The reader will not perceive 5 sheets of a commercial offer negatively if they are really informative and catchy.

To put in the foreground the correspondence of the sentence to the grammatical rules.

Such an attitude to writing texts can develop from the school bench, where the grammatical component was the main factor. In life, everything is completely different. It is much more important for the reader to understand what is written about. It is necessary that the information is read and perceived by the client easily and informally. It is worth building an offer so that it looks like a real communication between the seller and the buyer. Here it will be perfectly acceptable to use fragments of sentences and phrases, sometimes even desirable.

Give the customer a reason not to study your offer.

Do not be naive to assume that the reader will be extremely interested in information about your company, especially about its history. It's not like that at all. The potential buyer is the least interested. It is necessary to attract his attention with some kind of provocation, an unusual statement - in a word, with everything that will bring him out of balance and force him to read the commercial offer to the end. It is worth considering the fact that retention of interest is no less important aspect. You need to focus on what can motivate a person. Most often, the needs appear because of some fear, the desire to become individual, guilt, the desire to become beautiful or healthy. It is in this vein that it is worth considering the problem, dedicating a commercial proposal to it. And then to show that the proposed product can satisfy all needs.

It is unlikely that the client will be disposed to your commercial offer. You need to back up your information with concrete evidence. It is worth giving the clearest arguments. This approach will be able to convince the reader that he bought the product or began to cooperate.

Checking the commercial offer

There are several pretty simple ways, which will help you understand what impact the offer will have on the addressee.

The so-called check "on a cursory look." To do this, you just need to look at the document. It is important to understand which parts of the text stand out so that you really want to read them. These are headings, logos, selection of textual information, photos. If the information used there was able to help build a complete picture of the essence of the commercial proposal, then everything was done correctly.
Check for understanding. It is important to find among your friends and acquaintances such a person who would fall under the target audience of your offer. If, after the first reading, he caught all the main ideas of the document, saw the advantages of the presented product, then we can conclude that the proposal was drawn up correctly.
Finger check. It is worth trying to read the text without words about the product like “best”, “unique”. If it is interesting to read the proposal in this form, then everything is done correctly. It is very important that all eulogies about your company are supported by accurate data, reviews, stories, certificates.

Examples / samples of commercial offer

There are a lot of examples and samples of a commercial offer. All of them are good in their own way. I will show some of the most successful, in my opinion, which were developed by Denis Kaplunov.

For the recipient to highlight your offer from a number of others, it must be correctly drawn up and formatted. Be sure to highlight your unique competitive advantages.

In addition, if you offer services, you need to tell about the company's employees, and if you offer goods, about the features of production. Finally, it's important that your sales pitch is easy and fun to read.

You will learn:

How to write a commercial proposal so that it is read to the end.
What types of commercial offers exist.
Why you should not start working with a potential partner with a commercial offer.

Commercial offer- a common tool in working with partners: current and potential. A commercial offer is a common type of selling texts.

Each of us met different examples of commercial offers- the text motivates to perform a certain action, for example, a trip to the office, a call to managers, etc. It is the performance of such an action for cooperation with the company that becomes the goal of compiling a commercial offer.

Commercial offer template

Not every manager can do it on his own prepare a commercial offer. Indeed, a commercial offer on paper has serious differences compared to ordinary communication with a client. It is necessary to state on paper the advantages of your offer in such a way that the information is both brief and sufficiently capacious, stimulating a potential client to make a deal.

Sample commercial proposals for download

An example of an ideal commercial proposal

Sample commercial offer No. 2

12 elements of a commercial offer that will increase sales by 16%

Alexander Stroev,

CEO, IT For You, Moscow

In order to receive positive responses from such large customers as, for example, RosAtom, Siberian Generating Company, and others, I began to study their procurement regulations. This experience led us to the idea of creating our own internal regulations for the preparation of commercial proposals for large clients.

These are the provisions that must be provided in the form of a commercial offer.

Types and examples of commercial offers

1. Basic commercial offers.

Such a commercial offer is usually sent to in large numbers. A commercial offer is presented in one unique form. Potential clients of the company do not expect any letters from your company, in this case the goal is to “attract” the attention of their audience.

How to make a commercial offer

Step #1. Your goal. As a rule, a commercial offer is drawn up for distribution to your customers. It indicates the goods and services of the company in the expectation that the recipient will be interested in at least one of the proposed positions. But it is possible to work for sure - to find out the need of the client, betting on it, reporting on specific, important services or goods for the recipient. Therefore, at the first stage, you should decide in order to draw up your commercial offer or send it to a potential partner request for a quotation .

Step #2. Not quantity, but quality. Try to stick to a moderate sentence size - don't try to include everything in it at once. It is better to provide for a relatively small amount of text, choosing quality over quantity. Your attention should be paid to more relevant data, refusing unnecessary offers that will only distract the reader. Do not distract the reader from the main thing - stimulating information that will motivate a person to conclude a deal or take another necessary action.

Step #3. Your proposal or offer. An offer is what you offer to a potential buyer. He can be considered essential element commercial offer. Since it usually depends on the blank whether the potential client will be interested in studying the commercial offer. It is important to take care of an informative and sufficiently "catchy" title.

The offer should be based on the following basic postulates:

operational provision of services;
favorable prices;
provision of additional services;
availability of payment - deferred payment;
providing discounts;
delivery terms;
additional service;
company guarantees;
brand prestige;
high result;
multiple product versions.

good offer or unique selling proposition(USP) involves the combination of several elements. For example, the harmony of an attractive price and comfortable conditions delivery or warranty, etc.

Step number 4. Focus on solving customer problems. A competent commercial offer is focused on solving the problem of the target audience. A prerequisite is focusing on the problem of your customers.

It should be borne in mind that a commercial offer, which is limited to just a story about the company's goods or services, is useless waste paper that is not able to interest a potential client.

The text of the commercial proposal should be customer-oriented. He becomes the main character of our story. The more turns “we”, “I”, ours” in the text, the less interest it will arouse the reader. Why should a client waste time reading an ode to a company?

There is even a rule - 4 "you" and one we. Some talk about 3 "you", but the principle does not change from this. Focus on the reader, not on yourself. In this case, the commercial offer for the reader will be more valuable. When compiling a CP, you should always be guided by the client’s question “Why is this beneficial for me?”.

Step number 5. Pricing. The client needs to understand the company's pricing principle. Therefore, you can in your business proposal for cooperation talk about the pricing system - what factors are the basis for the formation of value. Or send a price list with your commercial offer. When working in a highly competitive market, you should send offers with competitor prices. Enough effective method- the client should be informed about the benefit that he will receive.

If you send along with the commercial offer and the price list, you should consider the following tips:

Usually commercial offers based on the price list go straight to the shopping cart. Therefore, it is necessary to consider stimulating the client to get acquainted with the proposed price list. For example, you can say that there is a discount on all products in the price list that is attached to the letter.
A clear price should be indicated. Clients do not like the wording "from ... rubles." If this wording is not abandoned, then it is necessary to at least explain this “from” - in order to understand what a specific price depends on.
If the price scale is used depending on certain indicators (for example, on the capacity in containers, time parameters, etc.), this should also be deciphered.
If there are some conditional parameters (for example, the validity period of the price). They should not be indicated in small print - it is important for the client to understand the essence of the offer and pricing.
If possible, do not write the word "price list" itself. It can be called a different word, try to highlight the recipient. He must understand that he was sent not a general price list for everyone, but an individual one, attractive just for him.
If you limit the validity of the proposed prices, you must indicate this in a conspicuous place.
Please check before sending good quality print, without gaps and streaks from the printer. Each letter should be clearly visible, especially the number.

Step number 7. Thanks after the first sale. When you make a sale thanks to a commercial offer, you should not let the client go. The first step after the first cooperation is gratitude. Every person is pleased to see gratitude, to hear "thank you". After all, this confirms that they did something good and good. We rarely meet grateful people. Thanks to your gratitude, at least surprise your client, because he did not have to read such letters.

Examples of commercial proposals for different areas business download at the end of the article.

8 commercial offer killers

Uncompetitive offer in CP.
A commercial offer is sent to people who are obviously not interested in it.
A commercial offer is made without taking into account the needs of the target audience and company's competitive advantages .
Unsuccessful design of the CP, which makes it difficult to read and analyze information.
The KP simply tells, but does not contain a specific offer for customers.
The CP considers only the product itself, without specifying its benefits for the buyer.
The reader is forced to read a too cumbersome commercial proposal.
A person who does not decide on cooperation gets acquainted with a commercial offer.

8 offer enhancers

Facts- will give credibility to your statement. Facts are trusted, they are not argued with, and it is they who will help create an offer you can't refuse .
Research results– the effect will be similar to the facts. Research is being done to understand the patterns that help in making the right decisions.
Numbers and numbers. Numbers in practice look much more convincing than words. The numbers are specific information that will be visual on a particular question to the reader.
Calculations– if in your commercial offer for a client you promise to receive extra income, this must be confirmed by calculations.
Images- the phrase “better to see once than hear a hundred times” is very true here. Depending on the specifics of your offer, you can offer readers pictures, photographs or other images.
Tables or graphs is an excellent tool for proving growth dynamics.
List of clients- relevant when there are big names among them. The reader will consider - if they worked with such big companies, they trust, so the company is really serious.