Small business barbershop. What does it take to open a barbershop?

A hairdressing salon is a small "economy class" salon, located mainly in residential ("sleeping") areas of the city and focused primarily on residents of nearby houses.

Salon clients are people with low and middle incomes who value their time and money, and who also want to receive a decent level of service.

• hair salon,
• manicure parlor,
• tanning studio,
• Sale of cosmetics.

The size of the target market of a hairdressing salon is 24% of the total number of potential customers (residents of the city).

The basic principle pricing hairdressing salon is to adjust the price to the minimum price of competitors (based on competitive analysis data).

Promotion hairdressing salon is carried out through promotions - price, to increase the average check and through the loyalty program "6th haircut for free".

Required personnel:

• Administrator,
• Four universal masters,
• Manicurist,
• Cleaning woman.

Investments

This business plan provides for calculations for opening a hairdressing salon in a room of 40 sq.m at a rental rate of 750 rubles / sq.m, with four working hairdressers and one manicurist.

The amount of initial investment is 1 258 000 rubles.

The break-even point is reached at 3 month of work.

The payback period is from 19 months.

Average net monthly income 73 000 rubles.

Profitability of sales 17 % .

2. Description of the business, product or service

The hairdresser provides services in four areas:

• hairdressing services,
• manicure services,
• tanning studio services
• sale of cosmetics.

Competitive advantages of a hairdressing salon:

Nice: A guarantee of customer satisfaction with the result and the service provided due to the high professionalism of the masters and a wide range of modern salon services.

Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.

Profitable: Coming to the salon, the client receives decent service, high-quality service in a pleasant atmosphere with cozy interior. At the same time, the client does not overpay for creating a favorable environment, the prices for services remain affordable.

Opening hours of the institution: 10:00-21:00 daily, admission is by appointment.

3. Description of the market

Hairdressing services are included in the list of household services most in demand among the population. Business in this area is one of the most massive in terms of the number of small businesses involved. Consequently, due to the number of enterprises and mass demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the personal services sector.

Like any other business sector, the hairdressing industry also has its own division into segments according to pricing and the quality of the services provided.

To date, the most promising segment is the middle level, focused on the target group of the population with an income of up to 30 thousand rubles. It is this group that is the most massive. For this group of the population, the most demanded format is the concept of a hairdressing salon, which provides a wide range of hairdressing and additional services, such as manicure, pedicure, solarium and beauty services. With affordable prices for services, the level of service and the quality of services provided in this format should be at a high level.

The main target audience are clients aged 45 to 55 (30%). Customers aged 35 to 45 make up 27%. 12% are clients from 25 to 35 years old. Up to 25 years old - 15% of clients and from 55 years old hairdressers visit 16% of clients.

The main reasons for visiting hairdressers are:

• Price - 49%,
• Location - 42%,
• Attachment to the master, the advice of acquaintances, accidentally saw, and other reasons account for 9%

The share of the hairdressing salon in the total revenue is 60%, but it is very important that the hairdressing salon has a manicure room and a tanning studio. The hairdresser should provide a range of services. In the absence of one of the listed services, the point may lose a significant share in sales, because. the client, due to the lack of these services, can switch to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon, for example, the profit from a solarium is about 80% of the revenue in the direction.

4. Sales and Marketing

Types of barbershop promotions:

• Price promotion. Necessary to increase the customer base. The maximum discount is set for one demanded item in the price list.
• Additional promotion to increase the average check. Such an action is initiated by the administrator of the salon. This may be an unclaimed position, or a set of services at a discount.
• Loyalty program "6th haircut for free". Designed to increase customer loyalty. Every 6th haircut for a client is free. When visiting hairdressing salons, each visitor is assigned an individual number and a business card with the terms of the promotion is issued. The program notes services - all haircuts.

5. Production plan

Requirements for the premises

To open a hairdressing salon, you need to find a room with an area of ​​​​30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes of potential customers - residents of nearby houses. However, when choosing suitable premises you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way home from work. It will also be a plus to be nearby, within 300 m, the so-called "anchors" - sources of traffic - public transport stops, grocery stores, cafes, kindergartens, schools, etc.

Equipment and cosmetics

Requirements for suppliers are quite universal. They can be divided into several basic principles:

• Delivery to the place;
• Assembly of equipment on site;
• Availability of warranty service;
• Availability of accessories for equipment and tools;

The approximate cost of equipment is shown in the table below:

List of equipment and basic materials

Name	Quantity	Price for 1 piece	total amount
Video monitoring	1	17 000	17 000
Thermal curtain	1	4 000	4 000
Barbershop tables	4	15 000	60 000
Hairdressing chairs	4	15 000	60 000
Hairdressing sinks	1	40 000	40 000
Hairdressing carts	4	3 000	12 000
Children's hairdressing chair	1	2000	2000
barbershop laboratory	1	25000	25000
Curling irons	3	1 000	3 000
iron	1	2 000	2 000
Master's chair	2	5 000	10 000
Sukhozhar	1	5 000	5 000
UV disinfector	2	2 000	4 000
Bactericidal recirculator	1	5 000	5 000
Household tools, rags	1	10 000	10 000
Manicure table	1	10 000	10 000
Rack in the manicure room	1	5 000	5 000
Chair for client (manicure)	1	5 000	5 000
Mirror for manicure cabinet	1	5 000	5 000
Desk lamp	1	2 500	2 500
Bath for pedicure	1	2 500	2 500
Pedicure chair	1	16 000	16 000
Solarium	1	500 000	500 000
Mirror in solarium	1	7 000	7 000
Bedside table in the solarium	1	5 000	5 000
Chairs in the solarium	2	5 000	10 000
reception desk	1	20 000	20 000
Shelves above reception	2	5 000	10 000
Wardrobe for visitors	1	25 000	25 000
floor hanger	1	5 000	5 000
Coffee table	1	6 000	6 000
Sofa in the waiting area	1	20 000	20 000
Office chair for administrator	2	5 000	10 000
Music Center	1	7 000	7 000
Cooler table	1	14 000	14 000
Cooler	1	4 000	4 000
Staff room furniture	1	20 000	20 000
Microwave	1	5 000	5 000
Total:			973 000

The requirements for drug suppliers are similar to those for equipment suppliers. Here are the basic principles:

• Delivery to the place;
• Execution of the application day-to-day or the next day;
• Large inventory balance in the warehouse;
• Availability of training programs for specialists and administrative staff;
• Favorable offer in terms of "price-quality" ratio.

Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and choose those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.

The set of preparations for the work of the salon will directly depend on the price list of your hairdresser, the prices in which will fluctuate depending on the market of a particular city or region.

6. Organizational structure

The hairdresser is open from 9-00 to 21-00, without lunch and days off. They work in a hairdressing salon.

Nowadays, people think that opening a barbershop is very difficult. Not at all, if you correctly approach the solution of this issue correctly, then in the future you can get quite profitable business. Here we will look at the business plan of a hairdressing salon, find out how to open it, what you need for this and how much it costs to open it. So, this article contains an example of a business plan and will tell you how to open a hairdressing salon from scratch in 7 steps without any problems.

Business plan

As in any business, when organizing a hairdressing salon, you need to have an idea of ​​\u200b\u200bwhat we want to achieve in the end. For this purpose, you need to draw up a business plan for a hairdressing salon.

Overview

In the economy class of the hairdresser, 6 seats, of which 3 women's chairs and 3 men's chairs. An individual entrepreneur is the optimal organizational and legal form for running a hairdressing business. This option is optimal for many reasons: but the main thing is that the consumers of these services will be individuals.

Since the demand for hairdressing services is always stable, the success of the project can be assessed as high.

Description of the enterprise

Service list

Suppose your barbershop will provide the following services:

• shaving;
• haircuts;
• coloring;
• model haircuts;
• creating hairstyles.

If there is a demand from visitors to your hairdressing salon for additional services, then in addition to the main services, additional ones can be provided. For example: the services of a manicurist and makeup artist.

Analysis of the market for these services

The article gives a description of the market for hairdressing services of the settlement as a whole and separately of the district where the very opening of a hairdressing establishment is supposed.

Documentation

According to the document "Rules for the certification of hairdressing services" dated November 16, 1999, you must have:

• certificate of master hairdresser;
• permission of the sanitary and epidemiological service;
• permission from the state fire department.

Production part

First of all, it is necessary to choose a room that will satisfy the sanitary and epidemiological standards: the required area should be 7 square meters per one working hairdressing chair. Hence, the minimum size of the proposed hairdressing salon for 6 seats will be 42 square meters.

After repair - we purchase equipment:

• universal shelves (2 pcs.);
• creams, varnishes, shampoos, etc. (based on 3 months of work);
• hairdressing chairs (6 pcs.);
• scissors, clippers, combs, hair dryers (12 pieces of each item);
• mirrors (6 pcs.);
• wardrobe (1 pc.);
• sinks-sinks (2-4 pcs.).

Next, we hire staff: which may be beginners, recent graduates or masters with their own clientele who are dissatisfied with the working conditions in other hairdressing salons. V total 8 masters are needed, for which a floating schedule of the hairdresser's work should be organized.

After that, you can open up and start attracting customers:

• posting announcements of entrances of nearby houses;
• distribution of leaflets indicating the price of services;
• in addition to your own sign, install pavement signs on neighboring streets.

Financial part

Here we look at how much it costs to open a barbershop.

Costs

• accounting (80,000 rubles per year);
• premises (from 2,000,000 rubles);
• staff salary (0 p. - 40% of revenue);
• equipment (from 200,000 rubles);
• advertising (30,000 rubles).

Total: 2310000 r. to start the project.

The amount of start-up capital will be less if you rent a room.

Income

The provision of services plans to bring from 500 rubles. net profit per day from each master.

Total: from 90,000 rubles. net income per month.

With pessimistic forecasts, the payback of a hairdressing salon will be about two years. The payback forecast, which is based on an analysis of existing hairdressing salons, is from 7 to 14 months.

Instructions on how to open, where to start and what you need for this

Consider the question of how to open a barbershop in detail step by step. Here you will learn about where to start and what it takes to open a barbershop from scratch.

Location selection

In principle, it doesn’t matter where your barbershop will be opened from scratch, in any case, you shouldn’t chase huge money, and any sleeping area of ​​your city can build it in the center of a large metropolis. Believe me, the profit will be much greater in a residential area

Format selection

After you build a hairdresser, you will need to draw up a list of services that you will provide to clients - this is a very important step. In order to do this, you need to clearly understand what a beauty salon and a personal hairdresser are. But if you have difficulties with the choice of basic services, then make them standard.

Settlement of bureaucratic formalities

To complete the third step, you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose common system. After that, you will need to notify Rospotrebnadzor about the opening of a hairdresser. It will be quite difficult to collect documents, because any hairdresser has access to human body, which entails a sanitary and epidemiological station. However, this is not all. To open a barbershop, you do not need to have a license, but a certificate must be mandatory. But there may be difficulties with the instances of the SES and with the GPN, most likely they will put forward additional conditions.

Budgeting

Costs… nothing in the field of opening establishments can do without them. It is necessary to take into account all the details and sensibly evaluate them. Usually the costs are high, they are spent on:

1. establishment advertising;
2. rent;
3. registration.

On average, about 200-300 thousand rubles come out, but do not despair, the barber shop will bring much more.

If you want to open not just a hairdressing salon, but a salon, then it would be better for you to take into account the nuances of this business.

Purchase of equipment

If you are a novice businessman, then it is better to consult experienced professionals on this issue. They will help you choose the most suitable equipment for you. However, it is worth considering the interior, you must agree that it is always a pleasure to go into a hairdressing salon that matches well with equipment. This can be used to advertise profitably.

Hiring staff

After completing 5 points, the only thing left is to hire hairdressers. There are a huge number of ways to do this:

1. To lure a hairdresser from another hairdresser, making more favorable conditions for him.
2. You can advertise in various newspapers or on the Internet - this will bring a huge flow of workers.

We are engaged in promotion

And finally, the last seventh step. Promoting your barbershop is the simplest of all the above items. If the quality of the services provided by the institution is high, then literally in a month you will be developed to the maximum. Another of the points that should not be overlooked is a properly drawn up schedule. It should adapt to customers living in the area where the hairdresser is open. Therefore, it is necessary to clearly understand which hours will be profitable. and which are not. Also, one of the important points is the quality of the work of a hairdresser, this is what can leave an imprint on the business structure.

A guide to opening an economy class hairdressing salon, where to start, the required equipment with an indication of the cost of the 1st workplace, the necessary staff and much more.

 

Hairdressing as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and collection a large number permits, is quite cost-effective.

How to start opening a barbershop?

First of all, it is necessary to determine the scale and format of the future enterprise:

• small establishment economy class providing low-cost hairdressing services to the population. Such institutions are designed for 1-2 working chairs and are usually located in residential areas of cities.
• Salon, where the range of services provided is much wider, as well as cosmetic procedures and nail services. They work in a higher price category.
• Elite, different high level service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing visits to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hairdressing salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions and may not be in demand at all.

According to experienced specialists, it is the creation of an economy class hairdressing salon that is the most viable business project and the most reliable object for investment.

Define the concept

A business project begins with setting a goal, which is to open an economy class establishment for 2-3 places, providing the following services:

• haircuts - simple, model;
• creation of styling and hairstyles;
• implementation of hair care procedures;
• hair coloring;
• hair curling;
• shaving.

At the beginning of the activity, such a basic range of services will be enough. Gradually, as it develops, it can be significantly expanded.

Registering a business

In the general case, when opening a hairdressing salon, you can register it as an individual entrepreneur or as legal entity in the form of a limited liability company.

For a number of reasons, the most optimal variant of the legal form in this case is an individual entrepreneur. Why?

• First, potential consumers of services are individuals.
• Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of an LLC is significantly higher.
• Thirdly, the registration of an LLC is impossible without a minimum authorized capital, the preparation of constituent documents, the presence of the necessary attributes - a legal address, a current account, a round seal, etc.
• And, finally, the IP has a fairly easy accounting and not high taxes.

In the event that several people decided to combine their efforts and finances to open a hairdressing salon, then the most suitable form would be an LLC.

As for OKVED codes, the following will suit you:

• 93.02 - “Provision of services by hairdressers and beauty salons” - this group includes: washing hair, cutting and trimming, styling, touching up and coloring, straightening and curling hair, trimming beards, shaving, cosmetic facial massage, make-up, pedicure, manicure, etc. .
• 52.33 - "Retail sale of cosmetics and perfumery products" and 52.13 - "Other retail in non-specialized stores”, if the hairdresser plans to sell cosmetic products, skin and hair care products.
• 85.14 - “Other health protection activities” and 93.04 - “Physical and recreational activities” - are suitable for business expansion and include activities to improve the physical condition of a person and ensure comfort (tanning salons, baths, saunas, weight loss and weight loss procedures , massage rooms, etc.)

Features of taxation

It is worth noting the changes in tax legislation that entered into force on January 1, 2013 and related to the provision of hairdressing services to the population by individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, simplified tax system, and also switch to the PSN patent system (letter of the Ministry of Finance of Russia dated 01.25.13 No. 03-11-11 / 31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the estimated annual income is more than 900,000 rubles per year, it is more expedient to purchase a patent, the cost of which is calculated by the formula: Estimated annual income from a hairdresser * 6%.

Thus, for Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Law of the City of Moscow of October 31, 2012 N 53 “On the patent system of taxation”).

It should be noted that the PSN can be used exclusively by individual entrepreneurs, while average population employees in the tax period should not exceed 15 people.

Required Permissions

A hairdressing license is not required to operate. However, you will need a sanitary and epidemiological conclusion for public utilities.

• According to the current legislation (Decree of the Government of the Russian Federation of July 16, 2009 N 584), before the start of hairdressing activities, it is necessary to submit a notice of the start of entrepreneurial activity to Rospotrebnadzor.
• Equipment, premises, conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
• The premises of the barbershop must comply with all established standards of fire supervision.
• Availability required medical books at the hairdressers.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided, their compliance with all norms and standards.

Requirements for a barbershop

The choice of the location of the institution must be approached very thoroughly, because it directly depends on how much income the hairdresser brings. Optimal location to open an economy class institution - sleeping areas. When choosing a room, you should pay attention to the availability of utility and electrical networks, to its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hairdresser. - an area comparable to the size one-room apartment. However, it should be borne in mind that it is impossible to place a hairdressing salon in residential apartments, with the exception of cases when they are transferred to non-residential stock.

When creating a technological project, it is worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, in conclusion, they draw up a design project.

As a rule, the selected premises will have to be renovated. At the same time, you should carefully approach the choice of a construction company and pay close attention to the clauses of the contract for the implementation of repair work.

Required equipment

Equipment for a small hairdressing salon does not require very much, but do not forget - it must be of high quality. You should choose professional equipment designed for salons: household will fail, because it is not designed for significant loads.

For work you will need:

• Equipment and appliances: hair dryers, dryers, clippers, chairs with hydraulic mechanism (according to the number of jobs), one sink equipped with a chair.
• Tools: combs, scissors, clips, curlers, razors.
• Interior items and furniture: cabinets, bedside tables, mirrors, sofa, Coffee table, armchairs or several chairs for the waiting area, a hanger, a table for a computer.
• Textile products- towels, capes, napkins, uniforms or overalls.
• Cosmetics and consumables.
• Computer.

Specialized companies providing services of a complete set of salons can help you choose hairdressing equipment. In addition, there are quite a few online stores where you can independently choose everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out the suppliers of equipment for beauty salons and hairdressing salons.

How much does the organization of one workplace cost?

Let's calculate the cost of a hairdresser's workplace using the example of a popular equipment supplier Image Inventor LLC:

	Name	Qty.	Price
	Sink "LENA" Frame: metal. dimensions(LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. lifting mechanism: pneumatic. Base: five-arm chrome.	1	5700 rub.
	Dressing table "Sapphire" Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add related hairdressing products to this list, such as bowls, brushes, gloves, curlers, clips, brushes, rubber bands, etc., it turns out that the minimum cost of equipment for one hairdressing place is about 40,000 rubles.

Consumables(paints, shampoos, balms, etc.) are bought, as a rule, based on 3 months of use. These costs are estimated at about 20,000 rubles.

In total, investments of about 60,000 rubles are required for the equipment of one workplace.

Personnel Requirements

For an economy class hairdresser you will need:

1. administrator,
2. 3-4 masters working on a floating schedule,
3. accountant (part-time or outsourced).

A universal way to find good master does not exist. You can prefer young professionals or opt for more experienced ones, while it should be borne in mind that the latter will most likely cost more. You can search for employees by ads, via the Internet and by recommendations. Undoubtedly, good choice specialists are an important component in deciding how to attract customers.

The salary of a master hairdresser is usually set at the rate of 20-40% of the proceeds. It is necessary to formalize the employment relationship with employees and remember that all employees in the hairdresser must have sanitary books.

It is also worth considering next feature business: regular customers, as a rule, want to be served by a certain master, therefore, in the event of a specialist being fired, the salon is likely to lose its clients as well.

Franchise on the subject:"The strands are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

Video

Most people are increasingly thinking about starting their own business project. The aspirations of people are conditioned by the goal of financial independence, which is usually possible only when working for yourself, and not for the authorities. In the crisis year of 2015, it became a little easier to open a small business, due to which many people settled on the idea of ​​​​opening their own hairdresser.

Hair is rightfully considered one of the most important decorations of any person, so it is to them that he pays special attention and care. People need a haircut almost constantly, so opening such an institution is a cost-effective and profitable project. Today we will look at the main stages of opening this business.

Like any other business, it has its advantages and disadvantages. Now we will look at the pros and cons of this project, which will help you decide whether to open it or not.

• Demand. Hairstyle is one of the main elements of appearance, to which a person pays increased attention. Therefore, the hairdresser will be in demand in any case.
• Stable and high income. High profit in the first place will depend only on you. Therefore, it is important to provide quality services, then a good reputation will be provided to you.
• Opportunity to participate in various beauty contests. If your barbershop becomes a beauty pageant, it will give your business an extra edge and ensure a consistently high flow of customers.

• High competition. At the moment, the number of such establishments, especially in big cities, goes to hundreds, and even thousands. Due to such high competition, it is necessary to study and analyze the market as closely as possible.
• Wrong work of the master. No one is immune from the fact that the client may not like the result of your hairdresser's work. You can hire a highly professional specialist, but you still won’t get rid of this problem. A negative reaction to the result can give rise to negative rumors about your hairdresser and thereby deprive several customers.
• Expensive equipment. Workshop equipment is quite expensive, which entails high costs. At the same time, it must be of high quality in order to exclude possible breakdowns during work.

It is also worth remembering that this business has not only positive and negative sides, but also others important points. For example, if you are going to not only manage the project, but also be the master directly, then this type of activity will require you to constantly communicate with people. It is worth remembering that clients come across different, accordingly, you will need the ability to remain calm and friendly regardless of the situation.

You can learn more about the organization of this business from the following video:

Where to begin? Required documents

If you decide to open a hairdressing business, then you should proceed with registering the enterprise and collecting all the necessary documentation. To open such a project, you will need (an individual entrepreneur). Registration is the easiest of all existing forms business, so the entire legal process can be carried out quite simply and quickly.

Benefits of registering an individual entrepreneur:

• The barbershop will be able to legally serve individuals.
• Opening an IP is cheaper, faster, you can do it yourself.
• If you register an entrepreneur, you will not need constituent documents, legal address, authorized capital and other points that are associated with.

You will need to choose the right one that will allow you to conduct business. When registering, you must select the code under the number 93.02 , which carries the wording "provision of services by hairdressers and beauty salons." If your establishment plans to sell various cosmetic products, then this will require the use of additional codes.

Once you have registered, you must obtain certificates from the fire department, sanitary and epidemiological station and other authorities.

Location selection

You can not attach great importance to where the hairdresser will be located. If you are planning to open an institution in the central area of ​​the city, then you can make it for VIP clients, where high-quality and exclusive services will be provided.

For an economy-class hairdresser, an ideal location would be a residential area of ​​the city with an increased flow of people. Most outlets located in residential areas have much higher profits due to the fact that they are located in walking distance and have low rates for their services.

A good example would be to open a barbershop in an area of ​​the city where you know the approximate composition of people living in nearby houses and possible competitors.

You can open an institution right in the basement floor of a residential building. This will require that the house be equipped with non-residential premises with a separate exit. For a small salon, it is enough to buy a two-room apartment.

It must be remembered that in accordance with sanitary regulations, it is forbidden to place hairdressers in the basement. In this case, the basement can be used as separate room The where the inventory is stored.

Types of establishment directions

Today, there are several popular categories in which you can implement a business project:

• Economy class.
• Children's institution.
• Beauty saloon.

Economy class

At the moment, such establishments are the most in demand, as they provide a wide range of services at affordable prices. For such a point, it is not required to purchase expensive equipment and hire highly qualified personnel. There is also no need to rent large premises.

For kids

Children's hairdressing is another type of business that is gaining popularity with proper organization activities. Opening a children's salon will require you to purchase quite expensive equipment, as well as renting a fairly large room. It is also necessary that it complies with all sanitary and epidemiological standards.

Particular attention should be paid to the design of the room. It is best to create an interior that children will like, for example, decorate the walls with illustrations from various cartoons.

Also in the hall you can equip a game room, as some families may have several children.

Beauty saloon

The salon implies an expansion of the hairdressing business. It provides not only haircut and coloring services, but also cosmetology, massage, spa treatments, a solarium and more. external design and interior decoration the premises are radically different from a simple barbershop.

It is highly discouraged to open a salon from scratch, without being sure that the business will bring you profit. It is best to open a point after your barbershop has become popular and you plan to expand your business.

Necessary equipment, furniture and consumables

For the institution it will be necessary to purchase equipment and other items:

• Armchairs.
• Washers for hair.
• Dryers.
• Hair trimmers.
• Dressing tables.
• Tongs, curling irons, irons.
• Combs, scissors, clips.
• Furniture for the reception hall.
• Reception furniture.
• Tables for magazines.
• Capes and towels.
• Cabinets for inventory storage.

If your hairdressing salon will provide manicure services, you need to buy a table with drawers, an ultraviolet lamp and additional equipment.

Recruitment

There are several ways to hire staff. Almost every city has courses where hairdressers are trained, so you can apply there by offering a job to several specialists.

You can also advertise in local newspapers about the recruitment of masters in the salon. At the same time, it is desirable to immediately specify the requirements and wages. Announcements can be submitted not only in newspapers, but on the Internet, on special job portals.

First of all, pay attention to the qualifications of the master and his experience in this field.

All business costs, possible sources of financing

It is impossible to say the exact figure of how much will be spent on the business, it depends on many factors, for example, where the institution will be opened - in the village, small town or metropolis. But you can calculate the approximate costs:

• Room rental - 25,000 rubles per month.
• Equipment and furniture - 400,000 rubles.
• Advertising campaign - 50,000 rubles.
• Registration of entrepreneurial activity - 2,000 rubles.
• Staff salary - 100,000 rubles per month.

Sources of financing:

• A loan for opening a small business at 20-25 percent per annum.
• Participation in the state program to support start-up entrepreneurs and small businesses.
• Personal funds.
• Search for an investor.

Profit calculation

On average, on initial stage the hairdresser will generate an income of 2000-3000 rubles per day. Thus, monthly revenue will be approximately 150-200 thousand rubles.

Payback will be from 6 to 12 months.

The hairdressing business is quite profitable, does not involve large investments, licensing, collection of an extensive list permits, not afraid of competition. Therefore, opening a hairdressing salon is a very successful and feasible idea.

Before you open a hairdressing salon, decide on the format of the future institution. It could be:

1. Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 seats and are located in residential areas.
2. Mid-range salon offering a wider range of hairdressing, nail services, some.
3. An elite establishment providing first-class hairdressing services. In such salons, an individual approach to the clientele is practiced. The staff employs highly qualified craftsmen, has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.

Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more). First, the high cost of rent affects. Secondly, under certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is the opening of an economy category establishment.

Choosing a concept, drawing up a basic set of services

The purpose of this project will be the creation of an economy institution, designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide on the basic set of services. For our institution it will be:

• simple and model haircuts;
• hairstyles and styling;
• caring procedures for hair;
• perm;
• staining;
• shaving.

Gradually, the list of services can be expanded.

Registration of a hairdressing business

You can register a hairdressing salon as an (individual entrepreneur) or a legal entity (). The first option is preferable because:

1. The level of responsibility of an individual entrepreneur is lower than that of an LLC, and the opportunities are approximately the same.
2. To register an LLC, you need to have an authorized capital, so you won’t be able to open a hairdressing salon from scratch. You will also need to draw up constituent documents, make a round seal, open an account, and issue other attributes that are mandatory for legal entities.
3. The institution provides services to individuals.
4. Individual entrepreneurs pay less taxes and keep accounting according to a simplified scheme.

In fact, an LLC for a hairdresser is beneficial only if the founders of the institution are several people.
for salon business:

• 93.02 - and hairdressing. This category includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, trimming hair, pedicure, makeup, manicure, etc.
• 52.33 - and also 52.13 - retail other types at non-specialized points. These codes will be needed if the institution will sell hair / skin care products;
• 85.14 - other health protection activities, as well as 93.04 - sports / recreational activities. These codes are needed if you are going to complete the establishment with a massage parlor, offer weight loss services, etc.

Choosing a taxation system for hairdressing

Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the taxation system before opening hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually beneficial for hairdressers to work according to the UTII scheme. But if you expect your establishment to bring in more than 900 thousand rubles annually, it is advisable to purchase a patent. To calculate its value, the planned annual income should be multiplied by 6%. So, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is allowed to apply only individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.

Note: You can download a ready-made business plan for a hairdressing salon with our partners with a guarantee of quality!

What permits are needed to open a barbershop

You do not need to obtain a license to run a hairdressing business. But you should get a sanitary and epidemiological conclusion for communal services. Let's figure out what you need to open a hairdressing salon from permits:

1. Rospotrebnadzor is notified that you have started business activities. This must be done prior to opening.
2. The room, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Control over the implementation of these requirements is carried out by Rospotrebnadzor.
3. The premises must meet all fire safety requirements.
4. Hairdressers must have sanitary books.

It is desirable for owners to perform voluntary certification. This procedure confirms the safety of the services provided in the institution, their compliance with all standards / norms.

What are the requirements for a hairdressing salon?

The choice of premises for a future hairdressing salon is a very important stage that directly affects the profitability of the institution. It is recommended to open an economy category salon in sleeping areas. When choosing a room, attention should be paid to its compliance with fire and sanitary standards, the presence of communications.

There must be at least 6 m2 of space per 1 place. Before you open a hairdresser, you will need to equip a waiting area, a room for staff, a bathroom. After carrying out simple calculations, we find that the minimum area of ​​\u200b\u200bthe room should be about 40 m2. It should be noted that it is forbidden to place a hairdresser in residential apartments. An exception is when an apartment is transferred to a non-residential fund.

When creating a technological project, it is necessary to calculate and plan all of the above zones. On the basis of this document, a communications project is being developed, which includes ventilation, water, sewerage, electricity. Then they make a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully approach the choice of a construction team and carefully read the contract. After all, the success of a business will largely depend on the quality of the design of the institution.

What equipment will be needed

To open a small salon, you need a little equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is required for a hairdressing economy category:

• Tools: scissors, combs, razors, curlers, clips;
• Appliances and equipment: dryers, hair dryers, clippers. The institution is equipped with the 1st sink with an armchair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
• Furniture and items: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs / armchairs for the hall, computer desk, hanger;
• Textile products - capes, towels, napkins, overalls / uniforms for staff;
• Computer for administrator workstation;
• Consumables, cosmetics.

You can choose equipment for a turnkey salon by contacting a company that specializes in equipping hairdressing salons. More complex but cheap option- independently select all the necessary products in. You may be able to work with the public employment service. This will make it much easier to start your business. Moreover, a grant is allocated for a business in the service sector with a much greater willingness than for a retail outlet.

Recruitment

The staff of a small barbershop consists of:

• Administrator;
• An accountant working on an outsourcing scheme or on a part-time basis;
• 3-4 masters who work in shifts.

Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and goodwill of the masters. There is no universal scheme for finding good shots. You can opt for young professionals who strive to improve, or prefer experienced hairdressers with an established clientele. The latter are likely to ask for a higher salary.
To search, you can use the Internet, specialized publications, or trust the recommendations. Typically, a hairdresser earns up to 40% of the amount of revenue. Labor relations are formed with employees. It is important to check the availability of health records. It should be borne in mind that most clients tend to be served by a certain master. In the event of the dismissal of the hairdresser, be prepared for the fact that the institution will lose some of the customers. Therefore, initially aim for a long and mutually beneficial cooperation with the masters.