How to open a hairdressing salon. How to open a hairdressing salon and build a profitable business on it

A person in any situation wants to look good. And you can create a flawless image simply by making good haircut. And this is equally true for men and women. If you have the talent and desire to make people beautiful, then this activity should be properly organized. Don't know how to open a barbershop from scratch? We offer professional advice on how to create such a business.

Reference! Today, the hairdressing salon, responding to the needs of the consumer audience, must offer an expanded list of services. That is, in addition to the hairdresser, it is desirable to organize workplace for beautician and manicurist. Practice shows that 3 types of services is the minimum offer for a profitable enterprise of this kind. And it is better if this list includes 5 positions.

Tip #1 Location depends on the scale of the salon

Before you open a hairdressing salon, you need to realistically assess your financial and physical capabilities. With this in mind, a place for a hairdresser is chosen, namely:

• It makes sense to open an institution for VIP clients in the city center with a large flow of people. It employs top-class masters, offers exclusive procedures, which explains the high cost of services.
• Economy class hairdresser will be in demand in a residential area. Correct solution- the location of such an institution in the area of ​​\u200b\u200bresidence of a hairdresser, right there, as a rule, “stuffed” clients also live. It is worth paying attention to the number of storeys of houses, the more nearby multi-apartment skyscrapers, the greater the profit.

Reference! An economy class hairdressing salon (beauty salon) can be opened on the ground floor of a residential building if there is a room with a separate entrance, removed from the housing stock. At the same time, please note that it is impossible to use the basement for these purposes, although it is suitable as an auxiliary room for storing various things (except for flammable ones).

This point, in principle, is considered simultaneously with the determination of the location of the salon. The format of the institution depends on the list of services offered:

• Haircut - female / male.
• Laying.
• Performing hairstyles.
• Coloring of hair, eyebrows, beards.

In this case, we are talking about an economy class hairdressing salon, but with an increase in demand for additional services, the offer can be expanded. For example, for a small surcharge, you can offer a visit of the master to the house, to serve the client before the anniversary or wedding.

The amount of required documentation depends on the chosen taxation system, and is also determined by the form of ownership of the service enterprise. Usually, a hairdresser is an IP. The explanation is simple: register faster, fees are lower, taxation is more profitable. You can find out what documents an IP hairdresser will need on our website, in the articles-instructions for starting a business in the field of individual entrepreneurship.

Reference! You do not need a license to open a barbershop. This also applies to the provision of manicure / pedicure services. But you still have to get permission from Rospotrebnadzor and "firefighters".

Any undertaking requires thorough calculations. In the case of a hairdresser, the expense item will consist of the following items:

• Acquisition/rent of premises.
• Adaptation of halls to provide quality services to clients, including the purchase of equipment and Supplies.
• Required .
• Institution advertising.

Reference! The legislator determined that 1 hairdresser's chair should have 7 sq. m. area. Plus, you will need a place to store inventory, as well as a corner for the administrator. With this in mind, the rented premises will have to be spent in the first month: rent - 30,000 rubles, hall decoration - from 40,000 rubles, equipment - from 250,000 rubles.

Tip #5 Be Very Careful When Purchasing Equipment

It is not possible to say unequivocally how much money is needed to create the necessary material and technical base. In this situation, it would be correct to consult a specialized specialist in this field. After all, at first, a start-up enterprise can purchase most of the equipment in the secondary market. And there prices vary. But an experienced master offhand can say an approximate amount. So, it is absolutely obvious that a cash register in good working order can be bought used. As for new items, for example, a chair for equipping a hairdresser's workplace can be bought for both $200 and 2,000 greenbacks.

From the very beginning, you need to create such an environment in the salon that the client is comfortable and pleasant to be in it. The interior decoration should have a client so that he decides to wait for the master if he accidentally came in and does not know whether to stop here or go to another hairdresser.

Tip #7 The lion's share of success depends on the staff

Usually, a practicing master working for hire thinks about the problem of where to start a business in the field of beauty salons. Having embarked on the path of independence, in any case, he will have to look for additional employees, otherwise profitability will not be achieved. At this stage, you need to show restraint and thoughtfulness in the decisions made, because, as you know, personnel decide everything. So to take on the team good specialists you can go in several ways:

• entice from competitors;
• advertise in specialized media and on the Internet;
• use the services of a recruitment agency.

So, you already have an idea of ​​what stages you will have to go through in order to organize your own, maybe for a start a small hairdressing salon. But in order for this enterprise to be successful, efforts must be made to promote it. In this case, all means are good: "word of mouth", distribution of leaflets, advertising booklets in various institutions, announcements on boards - "in real life" and on Internet sites. It is necessary to convey to potential customers the location of the facility, work schedule, special promotional offers and bonuses, contacts.

The service market, like any other segment of it, is a competition. To understand all the risks and benefits, not only from the point of view of the master, but also from the point of view of the business owner, it is necessary to assess the situation with demand, prices, the presence of highly qualified professionals in the area, it is supposed to open a salon. Only armed with such information, you can join the fight for your part of the consumer audience.

Tip #10 The customer always prioritizes quality

Even for a barbershop minimum investment located in a modest room in a residential area or in countryside, the quality of service provision should be put at the forefront. The administrator must always be on top, if necessary, the list of services must be expanded, the skills of hairdressers and other salon employees must be constantly improved.

In fact, everything is not so difficult! Try, the road will be mastered by the walking one!

• Project description
• Recruitment
• Description of products and services
• marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention a typical business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment. aim this project is the opening of an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project description

The purpose of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressing salons throughout the city.

How much money does it take to open a barbershop

To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to the business plan, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Profitability of a hairdressing salon = 14%;
• Payback of the project = 11 months.

What OKVED code to indicate when registering a hairdresser

The organizational and legal form of a hairdressing salon will be individual entrepreneurship. OKVED code: "93.02 Provision of services by hairdressers and beauty salons." As tax systems a simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (master of a hairdressing salon).

Currently, practical activities have begun to implement the project:

1. Registered individual entrepreneurship in the IFTS;
2. A preliminary lease agreement for premises in a shopping center with an area of ​​54m2 was concluded, the cost of rent per month is 45,900 rubles (850 rubles / m2.);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list has been worked out necessary equipment for organizing an economy class hairdressing salon.

Recruitment

The staff of the organization will consist of 6 people: the salon administrator and five professional masters.

Description of products and services

Our barbershop will be designed for people with an average and lower average income. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main focus will be on the number of visitors per day, with a sufficiently high quality of customer service. It is assumed that about 30 services will be provided per day.

The main services that the hairdresser will provide include:

1. Hair cut, blow dry and shampoo. Average check - 150 rubles;
2. Styling (everyday, wedding, solemn, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average check is 700 rubles.

Total average check for services will be 395 rubles.

In our salon, all conditions for the client will be created: a pleasant atmosphere, professional craftsmen and a wide range of services at affordable prices.

Planned working hours: from 10:00 to 19:00. Three masters will work in each shift (we recommend reading the article " How to hire an employee step-by-step instruction ”), the work schedule of the masters 2/2.

marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center, where it is planned to open a hairdresser, is about 3,500 people a day. The hairdressing salon will be located on the first floor in the line of sight for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. There are two main competitors that work in close proximity to our salon. Let's spend comparative analysis strengths and weaknesses of these competitors:

The following activities are planned to attract regular customers:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distribution of leaflets, flyers, posting ads.

It is assumed that after carrying out all marketing activities to attract customers, the average attendance of the institution will be about 25 people per day, which in total will be provided with about 30 services.

How much can you earn by opening a barbershop

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

Wherein the average size monthly income will decrease during the summer holidays and during new year holidays. Low revenue figures will be at the start of the business. The barbershop will reach the planned revenue indicators only on the 4th month of operation.

The total revenue for the year of work will be 3,643,900 rubles.

What equipment to choose for a beauty salon

Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, cars, hair dryers), etc. It is assumed that about 70 thousand rubles will be spent on additional equipment.

The salon will comply with all SES and fire safety standards. So, in accordance with sanitary standards, the area of ​​\u200b\u200bthe premises for one hairdresser should be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and a cleaning lady will be involved under contracts for the provision of services for a fee. Monthly expenses for these services will be about 11,000 rubles.

Financial plan

The monthly expenses of the organization are presented in the following table:

Total fixed costs will amount to 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main costs of the hairdressing salon will be the cost of paying wages employees - 53% of total expenses, rent - 18%, as well as for the payment of insurance contributions to non-budgetary funds for employees - 16% of the total costs of the organization.

The calculation of economic indicators is presented in the table - the forecast of income and expenses of a hairdressing salon:

The net profit of the barbershop at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay off in 11 months.

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Nowadays, people think that opening a barbershop is very difficult. Not at all, if you correctly approach the solution of this issue correctly, then in the future you can get quite profitable business. Here we will look at the business plan of a hairdressing salon, find out how to open it, what you need for this and how much it costs to open it. So, this article contains an example of a business plan and will tell you how to open a hairdressing salon from scratch in 7 steps without any problems.

Business plan

As in any business, when organizing a hairdressing salon, you need to have an idea of ​​\u200b\u200bwhat we want to achieve in the end. For this purpose, you need to draw up a business plan for a hairdressing salon.

Overview

In the economy class of the hairdresser, 6 seats, of which 3 women's chairs and 3 men's chairs. Individual entrepreneur- this is the optimal organizational and legal form in the conduct of hairdressing business. This option is optimal for many reasons: but the main thing is that the consumers of these services will be individuals.

Since the demand for hairdressing services is always stable, the success of the project can be assessed as high.

Description of the enterprise

Service list

Suppose your barbershop will provide the following services:

• shaving;
• haircuts;
• coloring;
• model haircuts;
• creating hairstyles.

If there is a demand from visitors to your hairdressing salon for additional services, then in addition to the main services, additional ones can be provided. For example: the services of a manicurist and makeup artist.

Analysis of the market for these services

The article gives a description of the market for hairdressing services of the settlement as a whole and separately of the district where the very opening of a hairdressing establishment is supposed.

Documentation

According to the document "Rules for the certification of hairdressing services" dated November 16, 1999, you must have:

• certificate of master hairdresser;
• permission of the sanitary and epidemiological service;
• permission from the state fire department.

Production part

First of all, it is necessary to choose a room that will satisfy the sanitary and epidemiological standards: the required area should be 7 square meters per one working hairdressing chair. Hence, the minimum size of the proposed hairdressing salon for 6 seats will be 42 square meters.

After repair - we purchase equipment:

• universal shelves (2 pcs.);
• creams, varnishes, shampoos, etc. (based on 3 months of work);
• hairdressing chairs (6 pcs.);
• scissors, clippers, combs, hair dryers (12 pieces of each item);
• mirrors (6 pcs.);
• wardrobe (1 pc.);
• sinks-sinks (2-4 pcs.).

Next, we hire staff: which may be newcomers, recent graduates or masters with their own clientele who are dissatisfied with the working conditions in other hairdressing salons. IN total 8 masters are needed, for which a floating schedule of the hairdresser's work should be organized.

After that, you can open up and start attracting customers:

• posting announcements of entrances of nearby houses;
• distribution of leaflets indicating the price of services;
• in addition to your own sign, install pavement signs on neighboring streets.

Financial part

Here we look at how much it costs to open a barbershop.

Expenses

• accounting (80,000 rubles per year);
• premises (from 2,000,000 rubles);
• staff salary (0 p. - 40% of revenue);
• equipment (from 200,000 rubles);
• advertising (30,000 rubles).

Total: 2310000 r. to start the project.

The amount of start-up capital will be less if you rent a room.

Income

The provision of services plans to bring from 500 rubles. net profit per day from each master.

Total: from 90,000 rubles. net income per month.

With pessimistic forecasts, the payback of a hairdressing salon will be about two years. The payback forecast, which is based on an analysis of existing hairdressing salons, is from 7 to 14 months.

Instructions on how to open, where to start and what you need for this

Consider the question of how to open a barbershop in detail step by step. Here you will learn about where to start and what it takes to open a barbershop from scratch.

Location selection

In principle, it doesn’t matter where your barbershop will be opened from scratch, in any case, you shouldn’t chase huge money, and any sleeping area of ​​your city can build it in the center of a large metropolis. Believe me, the profit will be much greater in a residential area

Format selection

After you build a hairdresser, you will need to draw up a list of services that you will provide to clients - this is a very important step. In order to do this, you need to clearly understand what a beauty salon and a personal hairdresser are. But if you have difficulties with the choice of basic services, then make them standard.

Settlement of bureaucratic formalities

To complete the third step, you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose common system. After that, you will need to notify Rospotrebnadzor about the opening of a hairdresser. It will be quite difficult to collect documents, because any hairdresser has access to human body, which entails a sanitary and epidemiological station. However, this is not all. To open a barbershop, you do not need to have a license, but a certificate must be mandatory. But there may be difficulties with the instances of the SES and with the GPN, most likely they will put forward additional conditions.

Budgeting

Costs… nothing in the field of opening establishments can do without them. It is necessary to take into account all the details and sensibly evaluate them. Usually the costs are high, they are spent on:

1. establishment advertising;
2. rent;
3. registration.

On average, about 200-300 thousand rubles come out, but do not despair, the barber shop will bring much more.

If you want to open not just a hairdressing salon, but a salon, then it would be better for you to take into account the nuances of this business.

Purchase of equipment

If you are a novice businessman, then it is better to consult experienced professionals on this issue. They will help you choose the most suitable equipment for you. However, it is worth considering the interior, you must agree that it is always a pleasure to go into a hairdressing salon that matches well with equipment. This can be used to advertise profitably.

Hiring staff

After completing 5 points, the only thing left is to hire hairdressers. There are a huge number of ways to do this:

1. To lure a hairdresser from another hairdresser, making more favorable conditions for him.
2. You can advertise in various newspapers or on the Internet - this will bring a huge flow of workers.

We are engaged in promotion

And finally, the last seventh step. Promoting your barbershop is the simplest of all the above items. If the quality of the services provided by the institution is high, then literally in a month you will be developed to the maximum. Another of the points that should not be overlooked is a properly drawn up schedule. It should adapt to customers living in the area where the hairdresser is open. Therefore, it is necessary to clearly understand which hours will be profitable. and which are not. Also one of important points- this is the quality of the hairdresser's work, this is what can leave an imprint on the structure of the business.

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Ways to register as an entrepreneur and taxation

To open a beauty salon as a business, you should choose a registration system as an entrepreneur. It can be an LLC or an individual entrepreneur. It is better and easier to start with an individual entrepreneurship, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In the salon where cosmetic and medical manipulations are carried out, taxes should be paid according to the simplified taxation system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After the repair of the premises, it is necessary to begin to draw up documents. Home paper is technical certificate premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

• Administration of the city or district;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also control the work of the institution.

In addition to the fact that the room for the salon should look modern and presentable inside, and outside there are also requirements from the SES, the fire department.

It would be good for a novice businessman to get acquainted with the full list of requirements from the SES, they are spelled out in San PiN 2.1.2631-10. For example, here are the most important excerpts from this document.

• can not be used for salons and hairdressing basements of houses;
• you can open such establishments in former residential apartments, but only after transferring them to a non-residential fund;
• the size of the room is not less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite - the presence of sewerage and water supply;
• ventilation systems should not be combined with the ventilation of residential apartments and public premises;
• wall decoration indoors should not be done with paper wallpaper;
• the illumination of each workplace should be at least 40 lux.
• entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

Equipment requirements are:

• mandatory availability of passports, certificates and certificates for all supplied consumables, equipment, tools;
• devices must be authorized by the Ministry of Health of Russia, otherwise their use is illegal;
• all Technical equipment must have warranty service, contracts serve as evidence.

Linen (towels, peignoirs, aprons) should be in three sets. One in the wash, another in work and the third for a shift. You can conclude an agreement with the laundry, but recently it has become convenient to use disposable kits. You can order them from consumable suppliers. They are inexpensive and solve the problem with hygiene.

Experienced directors of hairdressing salons are advised to introduce a special uniform for staff. This will help to maintain a working mood and a corporate image that customers like.

For SES such documents should be prepared:

• magazines: sterilization of instruments, general cleaning, work of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• export agreement: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for ventilation system(transfer acceptance certificate and passport);
• agreement with medical institution for inspection.

It is necessary to submit papers and documents to the Pozhtekhnadzor for opening a beauty salon:

• personnel briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• an order to appoint an employee responsible for safety in case of fires;
• action plan for employees in case of fire at the facility;
• document - the conclusion of firefighters.

It is necessary to monitor the constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for the opening of a beauty salon from scratch.

In addition, it is necessary to draw up a visitor's corner, where there should be: a book of complaints, trade rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

How to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the institution. In other words, determine what services will be offered in the salon, their level and class, how many masters will be needed.

Marketing research will help answer these questions - sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future customers. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my acquaintances told how competitors often visited them in the salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after the opening of a beauty salon by my friend, the attendance of the neighboring salon fell sharply. As they say, everything is known in comparison!

If you neglect this information, then you can open a budget institution in an area where people are used to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option- salons that provide inexpensive services for manicure, hairdressing, and some cosmetic procedures. Differ inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The level of staff qualification is low.
• Business Class - These are well-furnished rooms. Services are presented in a wide range, but their prices are higher than in the previous version. The professionals are highly qualified. Cosmetical tools famous brands. Equipment and furniture are in the middle price category.
• VIP-class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Cosmetics only elite class. A lot of services, as a rule, at a high price, are performed by masters of the highest qualification.

Luxury class differs from prestige by the application unique techniques in the provision of various services. Accordingly, the prices in such salons will be higher.VIPsalons, usually closed type. They differ in an individual approach to each client.

It is better for a beginner in the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has an eminent master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs open first a budget option salon in the same city. Then, gradually, if things go uphill, several business-class salons are opened in neighboring cities. Masters gain experience and in parallel study constantly at courses. A businessman has money to buy expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Now it is fashionable to call your beauty salon "beauty studio" or "beauty boutique".

Requirements for the location of the beauty salon

Successful entrepreneurs in the hairdressing and salon business claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. It is necessary to pay attention to the popularity of this place, that is, its passability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the side of the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, then it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and fix it in writing.

Rental price in shopping malls usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to consider some points:

• The number of people coming to the mall;
• The average price of a product in boutiques, and how it compares with the average bill of a future salon; for example, if a hairdressing salon has an economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is inappropriate.
• The client flow in the shopping center is not the clients of the salon, so advertising and other tricks will still be needed to attract people.

Beauty salons of an average level are best placed in a residential area of ​​​​the city. For the center, the opening of an institution with an expanded range of services and a higher average check is suitable.

Beauty salon equipment

The choice of equipment depends entirely on the choice of the concept of the institution.

For economy class cabins, the minimum that is required is :

• chair swivel for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon has manicure services, then you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require the purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for procedures.

To save on the purchase of equipment, it is better to place an order via the Internet.

Consumables for a beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors - 3 varieties;
• clipper;
• hair brushes - 3 pcs.;
• thinning scissors - 2 varieties;
• dangerous razor - 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Do not forget about all consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for staff in a beauty salon

There are no special requirements for the education of employees when it comes to non-licensed personal services of the salon - cosmetic and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). It's all at the discretion of the owner. Is he interested in the masters having qualifications and diplomas, or is he recruiting staff at his own peril and risk, and then following his work.

As for the cosmetologist, the requirements are very strict. Only a dermatovenereologist with a specialization in Therapeutic Cosmetology can be accepted for the position. It can do:

• hardware tattoo;
• deep and medium peelings with the use of chemical compounds;
• anti-aging procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a degree in Nursing in Cosmetology. You must have the appropriate certificate in hand. Performs the following procedures:

• superficial and chemical peels;
• sparing hardware cosmetic procedures;
• medical makeup.

All employees of the beauty salon must be provided with medical books. They should be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

In the Licensing Regulations medical activities there is a clause according to which salons providing medical services must have a leader with a higher medical degree. education.

In addition to the masters in the beauty salon, the following employees are needed:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then the seller, for the sale of hair, skin, and nail care products.

To reduce staff turnover, it is necessary to stipulate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for masters to improve their skills;
• make sure that new masters have clients;
• send experienced employees to master classes.

There should be a cost item for training masters. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to meet all the needs of customers.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total cost of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hairdresser to calculate the approximate costs.

• repair- from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, clippers, armchairs, cabinets, etc. - up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, dyeing, shampoos) napkins, towels - all with a margin of 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners - from 30 thousand rubles;
• salary for employees(depending on revenue) - 40-60 thousand rubles;
• accountant services, the introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs pay off quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the masters perform - styling, painting, perming. These services are more expensive from 500 rubles. If the institution is popular, then it is visited by 20 customers per day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month - from 120 thousand rubles, subject to 7 days working week. If we take the minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a conventional salon. But the price of the service will be higher by the same amount. Payback periods will be the same, if not faster.

In order not to work at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the institution should be 60 percent of the total number of visitors.
• If the sale of cosmetics is carried out, then it should bring 20% ​​of the profit.
• To calculate the salary for the master, a scheme is used: 10% of sales and 30% of the cost of the service. On the early stages work of the salon, the salary is calculated regardless of the workload of the staff. Otherwise, it will be difficult to keep the masters.
• Administrator as a bonus - 1% of the total profit of the salon.
• When the production rate of one master falls, you should check if he is working for himself, and if he has a conflict with the administrator.
• We must be prepared for the fact that in the first months you will have to work at a loss - expenses will be greater than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them inconspicuously. To prevent such actions, strict adherence to the norms of expenses per client is necessary. It is useful to keep a daily account of consumables.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has studied the marketing plan enough, knows how to interest the client, and paid sufficient attention to effective advertising. In this case, the flow of customers will provide a good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

Here are 2 articles to help you with this:

How to attract the first customers to the beauty salon

1. Advertising booklets– should be beautifully and colorfully decorated. It is better to spread them to nearby houses by mailboxes. Clients who live nearby are the most important, because they become permanent.
2. Signage on the outside of the building should be located so that the name of the salon can be seen from a long distance.
3. Electronic directory 4 Geo and 2 Gis. You can add your beauty salon to these systems for free, and they will definitely bring new customers.
4. Advertising on local television. It is better to advertise some event, for example, a share in the salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism is important creativity. Service should be carried out according to the principle - the client is always right, so that a person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the stage of opening the salon

To comprehend all the intricacies of opening a beauty salon, you need experience, and where to get it if a businessman is a beginner. And during the opening phase, he encounters a number of snags. Next, we will present the most common problems and methods, suggestions for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of devices and other equipment. A businessman will definitely not have problems when checking.

Search for masters in a beauty salon

To begin with, you need two specialists who will be able to carry out the full range of services of the institution. In special schools, you can recruit young masters who are easily trained in a particular style. After the salon gains a client base, and all systems work stably, you can expand the number of seats and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon, you need permission from the Territorial Property Management, SES, fire inspection. How to quickly open your own beauty salon from scratch, if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with state institutions and the collection of documents for them.

A bad idea about how much money it takes to open a beauty salon

Often an entrepreneur does not know what real amount he will need and gets into an unpleasant situation when there is a shortage of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon franchise

Opening a franchise salon or franchising in another way is an opportunity to acquire the right to bear the name of a promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• sometimes advertising costs are also borne by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• the owner of the salon has virtually no voting rights.

Another thing is when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - a lot of competition due to the lack of brand promotion.

9 typical mistakes newbies make when opening a salon

What does it take to make a beauty salon profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level client service.

Often a visitor comes to a large beautiful salon with sophisticated equipment.

But there are no masters, no other clients. What could be the problem?

Mistake 1: No promotion for opening day

The entrepreneur opened a salon and hired craftsmen, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, it is necessary to pay great attention to advertising even at the stage of repairing the premises. Make sure that there are customers by the opening day. How to do it? Mass advertising campaign , What does it take to open a beauty salon?

• Firstly, create a website, place all the services of the institution on it, profitable offer, the benefits of treatment, a description of the qualifications of the masters, tell us about the cosmetics you use.
• Second, create a big banner at the entrance. It indicates the opening date, promotions, phone number. Flyers are sent out with attractive open house service offers that are hard to refuse. Already by the opening day, you can get a good customer base.

Mistake 2: Outdated service delivery practices

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Customers are more willing to go to a salon with innovations to get the best modern services.

Mistake 3: Ineffective advertising

Many entrepreneurs do not understand how to properly create an advertisement. For example, the leaflet small percentage discounts and many conditions to get it, this is registration on the site, and filling out a questionnaire, and receiving a coupon. The second case is when the discount percentage is large enough and the promotion period is extended for several months. The client begins to suspect that the salon is not all right - poor equipment, unprofessional craftsmen, and so on. Proper effective advertising is a whole science that needs to be given great attention, it is better to hire professionals in this field.

Mistake 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• courtesy with regular and potential customers;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with the arrival of clients to the salon, advertising is established, the masters work professionally, then the administrator’s work should be checked. To do this, just ask your friends to call the salon and listen to how the conversation is being conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All the rules should be written there: how to behave, how to dress, how to talk with customers. It is necessary for the whole team to draw up these rules. For everyone to make suggestions.

Mistake 6: Lack of measurement of salon activity

Key performance indicators are the average check value, the number of potential customers, how many people come per day and for what services, what days they are, the conversion of primary secondary customers. In case of any problems, you can always analyze this information and find the right solution.

Mistake 7: There is no personnel selection system

It is important to write job advertisements correctly. Even if the salon does not have a need for masters, suitable questionnaires must still be postponed. There are times when the master leaves unexpectedly and you need to quickly find a replacement so as not to lose customers.

Mistake 8: Wrong pyramid of values

There are no other opinions - the main masters in the beauty salon. It is they who work and provide money for the entire salon. Second is the clients. Often there are salons where the masters do not have the right to vote, the management team dominates all the staff. It must be remembered that the work of masters is creativity, and it depends on the mood and freedom. It is difficult to create when a person is constantly under pressure. Clients feel this and stop going to this salon.

Mistake 9: Lack of salon position and individual approach to the client

In order to make the client feel most comfortable, client managers are hired. These people not only keep an appointment, but also tell in detail about the services, conduct tours of the salon. Offering drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his job. It's better if he is a good master: hairdresser, cosmetologist or makeup artist. It is important to start working in other salons, to understand the beauty business thoroughly and find your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

An entrepreneur who is full of enthusiasm and really burns with the idea of ​​\u200b\u200bopening his own hairdresser will definitely get his way. If the client is satisfied with his appearance- it immediately becomes constant and will come again. This is a business where there is a high level of competition, but there is always the opportunity to organize the work of a hairdresser with its own advantages!

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How to open your own barbershop? Where to begin?

Opening your own hairdressing salon is a worthy business idea if you really like this area. Such a desire usually arises among people in this profession who do not want to receive a standard salary, but prefer to work for themselves. You will have to face many organizational difficulties. But if you draw up a business plan correctly and do not rush into action, everything will work out.

Business Advantages and Disadvantages

Highlight the main pros:

• interesting business and growth opportunities, expanding the range of services, creating a network;
• there are no problems with registration of activities in the tax office;
• the minimum number of required permits;
• ease of bookkeeping and accounting.

From cons:

• strict compliance with standards, high degree of responsibility;
• dependence on the professionalism of the staff: more often it is important to contact a specific master, and not to your hairdresser;
• high costs are possible (depending on the type, condition of the premises).

When proven masters work with you on mutually beneficial terms, and they remain loyal to you, there are no problems. We recommend that you pay special attention to working conditions.

How to start opening a barbershop?

The most important rule: you don’t need to talk for a long time about the fact that you want to open your own business, spend time discussing this issue with friends. If you are short on time, take a break from work or just spend a couple of days off writing a business plan. Write in detail:

• the desired format of the hairdressing salon;
• features of the room that is suitable for the implementation of the idea;
• number of employees and distribution of revenue;
• costs (be sure to count to the maximum).

After you create a plan, you need to start acting: select a place, register a business, hire staff, and promote.

Important! A business plan gives a clear and sober idea of ​​your activities. Its absence will lead to the fact that you will take on everything, get tired and lose control of the situation. .

The choice of the format of the hairdresser

There are many options for opening a barbershop:

• hairdressing salon with a standard set of services for men and women (haircut, styling, hair coloring);
• specialized barbershop (for example, for men, with the possibility of cutting a beard);
• hairdressing salon with an expanded range of services (manicure, pedicure and other services of beauty salons).

As for the audience, hairdressing salons can be divided into the following types:

• Economy class;
• middle class;
• VIP class.

For a beginner, it is most advisable to choose the first two categories, since there are too many requirements for elite hairdressers. There will be no way to save on equipment, and craftsmen with many years of experience and a non-standard approach to work should work.

The easiest and most familiar way is to open a hairdressing salon with an average price tag, where services are provided for men, women and children. It is desirable to separate the male and female halls.

Choosing the right place for a hairdresser

First, let's decide which location is more suitable for a hairdresser. Elite establishments are usually located in the very center of the city - if you decide to open a VIP-class hairdresser. If you want to open a more modest salon (not necessarily an economy one), it is better to stay in the sleeping areas of the city.

There is an opinion among experienced entrepreneurs that it is better to place a salon in the area where you live. This makes it easier to analyze the market for such services, to understand what audience you will work for.

As for the room itself, there are several options:

• on the first floor of a residential building(the most common type of room);
• in shopping centers(if the cost of rent allows, in large shopping centers it is expensive);
• in a separate low-rise building, which can be intended simultaneously for living, shops, bars.

Important! For business, basements are very popular, but for a hairdresser this option is strictly prohibited! Talking about elementary sanitary standards and legal requirements.

Here you need to consider the main restrictions and requirements:

• obligatory presence of utility rooms;
• properly functioning sewerage, water supply, ventilation system;
• sufficient space in the main room (minimum total area is 42 sq. m);
• one workplace requires approximately 7-10 square meters. m;
• mandatory cosmetic repairs;
• sufficient lighting, fluorescent lighting of the working area;
• smooth floor without joints to avoid contamination;
• 2 chairs must have one sink;
• the room should have free access, a separate entrance.

Hairdressing equipment

We list the main equipment that will be required for a hairdresser:

• armchairs (one per workplace);
• tables;
• shelves;
• shells;
• mirrors;
• chairs for masters;
• hangers;
• urns;
• cabinets;
• air conditioner;
• appliances: hair dryers, curling irons, cars;

The number of equipment listed depends on the number of visitors that can be received at the same time. Don't forget to buy sets of scissors, combs, etc.

You will also need materials:

• shampoos;
• colognes;
• air conditioners;
• balms;
• gels;
• varnishes;
• paints;
• creams.

Consumables are also needed: cotton pads, disposable gloves and caps. It is recommended to purchase these materials for 2-3 months. Then you will simply buy everything you need.

Equipment selection view:

Recruitment

You should hire only proven masters. Hiring employees of beauty salons is a common situation. This is not so bad if the master works 2/2 and wants to earn more. But it is better to take those who will work on a permanent basis.

There are several search options:

• through friends, social networks;
• submitting advertisements to the newspaper;
• personal offer to the interested master.

When selecting staff, it is important to determine exactly how the payment will be made. It could be:

• standard fixed salary + percentage;
• Percentage of monthly work done.

Usually the master can receive up to 40% of the proceeds. And the amount of a fixed salary will depend on the city in which you organize a business. Prices and salaries in the provinces and capital cities are different.

Regarding quantity:

• for the smallest barbershop, two masters and a cleaner are enough;
• for a middle-class hairdressing salon - 4-10 masters, a cleaning lady and an administrator are needed.

How to arrange a barbershop? Legal aspect of activity

Business must be registered. Usually, registration of an individual entrepreneur is enough for the functioning of a hairdressing salon. It is much easier than an LLC: you don’t need start-up capital, statutory documents, and there are no problems with withdrawing funds from your account. But the main thing is that it is easier to deal with taxation. And there are usually not so many craftsmen working, a minimum number of personnel is required. What is required of you:

• fill out an application;
• pay the state duty;
• submit documents for registration.

Please note that it is mandatory to indicate the activity code. If you specialize exclusively in hairdressing, we indicate:

96.02 - Provision of services by hairdressers and beauty salons

You also need to decide on the tax system. Usually advised to choose UTII. Other options can also be considered, for example, if you are a private hairdresser and open a salon for yourself. You can think about the USN.

There is no need to obtain a special license to provide hairdressing services. But you need to get:

• permission from Rospotrebnadzor;
• SES permission;
• permission from the fire department.

Financial part: costs, payback and income

• renovation of the premises: 100 thousand rubles;
• purchase of consumables: from 100 thousand rubles;
• equipment: at least 200 thousand rubles;
• advertising: 10-15 thousand rubles.

On average, you will need half a million rubles to set up a small hairdressing salon, and this is quite an acceptable starting capital.

You will also need monthly expenses:

• salary for the master: from 20 thousand rubles. or % of payment for services;
• room rental: from 25 thousand rubles. per month.

If you charge 200-500 rubles for a haircut, there will be about 20 clients per day, income - 3-8 thousand rubles. Monthly you will receive from 90 thousand rubles.

You can recoup the investment in 1.5-2 years.

Advice: develop, make discounts for regular customers, send masters for advanced training. If you are a master yourself, attend master classes from eminent stylists. This will allow you to grow professionally, stand out from the gray mass of ordinary hairdressing salons. Come up with your "chips"!

Service promotion

You need to care about promotion no less than about investing in equipment. They should speak well of you, which means that the main condition is really good job masters. And word of mouth always becomes the base. Therefore, it is recommended to start with the provision of services for your friends. If you work well, they will start talking about you in their circles. It is also necessary:

• Come up with a good and catchy name. If you are experiencing difficulties, just contact a freelance copywriter through any online exchange.
• Create a design project. This includes the development of a logo and corporate identity.
• Order a bright sign. It should be highlighted, to attract attention.
• Make business cards. It is inexpensive, you will distribute business cards to all customers, and at first to your friends. If you like the job, they will call you and make an appointment.
• Print flyers. Contact any printing shop. Leaflets can be delivered to mailboxes in the nearest houses of the district. Yes, you can announce the opening.

Summing up

Your own hairdressing salon is an opportunity to realize yourself creatively, to receive big income to engage in socially useful work. Assess your strength and try. Do not expect instant payback and receipt big profit. But when you love what you do and constantly develop, it will definitely bear fruit. Take the first step, and we wish you success in your business!