Flower business how to start? Is it worth starting a flower business from scratch?

The idea of ​​opening own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Checkout Required documents.
• Choose a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the size of the starting capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole Proprietorship is for you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to register a Company with limited liability.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• In a store full of flowers, there must be an air conditioning system that will help create optimal temperature conditions in any season.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift packaging, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, and with proper care, they can be stored for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

Basically, this is observed in special and holidays, for example, the first and last call, prom, March 8 (do not forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for extra income

Selling cut flowers and original bouquets is a profitable business. But business, and, accordingly, profit can always be raised by new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a room for a store and arrange it correctly, what expenses should be prepared for?

Hello, dear readers of "Startapoff"!

The business of selling flowers not only brings a stable income, but also gives aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a goldmine or a waste of time

Among my acquaintances there are two families engaged in greenhouse cultivation of flowers and their sale. They started growing flowers more than 10 years ago. Sell ​​roses, carnations, gladioli, tulips, lilies, oaks. They buy part of the products in their stores for resale.

Analyzing their experience, I concluded that selling flowers is not easy, time-consuming, but very profitable business with a properly established sales system and a proven cultivation technology.

Confirms my assumptions about the profitability of this type of entrepreneurship price growth forecast for flower products from RBC:

Advantages of the flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average takes 330,000 rubles. On average, these expenses pay off in 5-6 months of the store operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Consider the main advantages of this type of activity.

Small start-up capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, draw up the necessary documents, purchase the first batch of goods, advertise yourself and start working.

It will take several months for you to "promotion". Make a beautiful window display, advertising inscriptions, offer affordable prices to attract customers and gradually increase your turnover.

If necessary, the business is easy to close, or rather, realize. Just offer it to those who are looking for a ready-made flower business.

Big trade margin

Experts say that the average margin on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

Confirms the opinion of experts the level of prices for bouquets in different Russian cities relevant for 2017:

Possible difficulties

Every novice businessman faces problems and difficulties along the way.

In the "flower business" they are as follows:

1. Plants are demanding on storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch, which will quickly deteriorate.
3. Cyclic demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitors' assortment), plan purchases in advance, look for reliable suppliers, expand the product range to stabilize sales throughout the year.

How much do Russians spend on flowers a year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Established marketing is the key to the success of any business.

Let's analyze the pros and cons of 4 ways to implement colors.

flower pavilion

Such pavilions are located in crowded places: near metro stations, in pedestrian underpasses, near markets.

A plus- high traffic of buyers, guaranteeing a good turnover.

Minus this method - a lot of competition, a small trading area. In addition to you, other entrepreneurs work in the pavilion. To compete with them, select an assortment, come up with an original packaging for bouquets.

A pavilion is a great idea if you grow plants yourself and have the opportunity to offer fresh cut samples to customers every day. The freshness and quality of your products will not be ignored by customers.

flower boutique

It differs from the pavilion by a large trading area and a more diverse assortment. Here you can exhibit not only freshly cut flowers, but also ready-made bouquets, interesting planters, plants in pots, arrange workplace florist, as well as offer customers small souvenirs or gift wrapping services.

pros- it's promising stable business which brings good income.

Minuses way - high cash costs to open. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for big city, in which the service of flower delivery to the office, home, restaurant is especially valuable and convenient.

pros way - the presence of a real outlet is not necessary, you can work on the principle of dropshipping.

Minuses- you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is a great way to promote a real florist boutique. It is also suitable for professional flower growers involved in the greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish online marketing. Use Instagram, accounts in other social networks, personal acquaintances, as well as ads on online trading platforms.

Markets of the city

According to consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros- high turnover quick payback. The cost of renting a trading place and purchasing equipment and products will pay off within 3-4 months.

Minuses- small retail space, limiting the range. Selling flowers in the market is almost the same as selling flowers on the street.

The method is convenient for greenhouse owners, as well as for those who do not have a large start-up capital to open a store.

Step by step opening a flower business - where to start?

Decided on the format of the flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through each stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in the park, at a restaurant or in the park by hand, you will not need to register a company. To open a boutique, rent a trading place in the market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, select an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail sale of plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts, souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activity.
5. 82.92 — packaging of goods.

If you plan to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• program of sanitary-industrial control;
• contracts for disinfestation, deratization, disinfection;
• contract for the maintenance of the air conditioning and ventilation system;
• contract for the disposal and removal of solid household waste;
• store internal documentation;
• permission of the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Choosing a premise for the store

The success of trading depends on the location in which the store is located. Consider crowded, passing places: in shopping malls, in pavilions near the metro, at public transport stops, in the central area of ​​the city, in the office center, on the basement floor of a residential building (on the first line by the road).

The best option to promote your business is a small detached building, but renting such a room is more expensive than renting a "point" in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three proven suppliers so that in case of force majeure you will not be left without goods.

When choosing suppliers, be guided by prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

The minimum set of equipment: tables, showcases, shelves, racks, refrigerators. You will also need inventory: scissors, secateurs, adhesive tape, packaging materials, materials for floral design. Don't forget the cash register. For individual entrepreneurs, it is optional, but its presence increases the confidence of buyers.

Climatic conditions are extremely important for flower production: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5: Decorate the Point of Sale

Your product gives aesthetic pleasure, so the showcase and shelves with it should be appropriately designed. Never leave wilting flowers in sight. They spoil the window and the impression of the store.

Pick up the interior in bright colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of the packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should be not only bright, but also stylish.

Advice of professional florists: Preparing and decorating a bouquet takes a few minutes. So that buyers do not toil while waiting for an order and do not leave the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games.

Lay them out on a counter or table. Set up a couple of chairs. Waiting for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising placement

Make a catchy sign with the name. Make the most of your storefront. In addition to the displayed flower arrangements, place information about prices or promotions on it. A stopper plate works well, on which every day you will write with chalk an advertising text with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations for floristry. This will increase your credibility as a specialist in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, a stall, a tonar, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, tulips.

It makes sense to expand the range of potted products if the area of ​​\u200b\u200bthe room is more than 30 square meters. In small shops, indoor potted plants, according to experts, are sold poorly, only occupying a usable area.

If the area is more than 30 squares, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your range with seedlings famous varieties nursery roses.

Complete your showcase souvenir products: soft toys, balloons, postcards.

Main items of expenditure

Starting your own business involves start-up costs: payment of rent for premises, purchase of goods, wages personnel, purchase of the necessary equipment.

How much will it cost and how can you save?

Rental and renovation of premises

The rental price depends on the area of ​​the kiosk or store, as well as the location where it is located. The closer the point is to passing, visited places, the more money have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, shop window lighting, wall decor.

Purchase of equipment

Equipment costs also depend on the size of the store and the format of the business. For example, a subway pavilion does not need a cash register, but a large salon does. On average, the purchase of commercial and climatic equipment will take you up to 160 thousand rubles.

Salary to employees

For work, 1-2 florists and 2 sellers are needed.

If you have chosen this line of activity, you probably like to make compositions with your own hands, you know a lot about the combination of colors, the selection of packaging. Work as a salesperson or florist on your own. This is a good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Buying flowers

On the initial purchase, on average, it will take you up to 50,000 rubles. Do not buy large lots from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

Details of the costs of opening a store are displayed in the table:

Name	Quantity,	Price of 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated showcase for shop	1	50 000, 00	50 000, 00
Desktop for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire system	1	35 000, 00	35 000, 00
Notebook (computer)	1	25 000, 00	25 000, 00
plastic vases	40	100, 00	4 000, 00
Tools and tools for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
IP registration fee	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and Advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the site, groups in social networks	1	30 000, 00	30 000, 00
working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salary, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews of flower businessmen

Flower business owners agree that it is a labor-intensive but profitable business. The main secret of profitability is careful planning of each action. To get promoted and achieve success, you need not only to analyze every step, but also to be creative, try to surprise, interest the client.

Profitable stalls and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, selling plants from the greenhouse, gift sets increase the customer audience.

According to the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base, already prepared premises. Further improvement of the outlet, novelties in the assortment, and an increase in the level of service are the key to stable profits.

An example of a relevant business idea in this industry: vending sales automation or installation of vending machines with bouquets.

For more information about floromats, see the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

If you are thinking about how to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch will be required about ten thousand dollars. You may be able to save money, but it is still better to include exactly this amount in expenses.

Calculate all the costs for starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods you need to sell in order for the store to start making a profit. Evaluate whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur, or open a limited liability company. You can deal with the preparation of legal documents on your own, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is very small.

After you have written a business plan and registered your company, you can start searching suitable premises and suppliers.

How to find the right room

When looking for premises, it is important to have a good idea of ​​the so-called map of the trading territory. It is preferable to open a store near a large business center, it is better if there are two or three of them nearby. This will attract corporate clients who often place orders for large amounts for a large number of employees. In this case, you do not have to think about how to attract additional customers before the holidays. Several corporate orders can bring as much profit as you receive on average per month.

For a flower shop, a room of eighteen to thirty square meters will be sufficient.

In addition, the proximity to the business center will allow more customers to pass through your store per day. If people order your bouquets and compositions for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

True, it should be borne in mind that renting a room located near a business center is much more expensive than renting in a residential area. And one more thing: next to the business center it is always problematic to find a parking place.

But in any case, if you can rent a room in such a place, this is a great success, because the location of the salon at the intersection of many human flows is the most profitable. Life is in full swing during working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly by renting a room, moreover, if the residential area is very large, a certain circle of regular buyers will appear living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are large stores, grocery centers, etc.

If there are still some offices nearby, analyze which way people go to and from work. Even if you have already rented a room, you will still need a trade map of the area. With its help, you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Think about how easy it will be for customers to find your store. If you rent premises in the yards, most likely you will have problems with the flow of customers. Of course, there will be regular customers, but you should not count on a continuous influx of new visitors. A beautifully designed showcase on the entrance street is the best advertisement for a flower shop.

Before the opening of the salon in the room, it is necessary to make repairs. There are a lot of interior design magazines out now that can give you a lot of ideas on how to make repairs with minimal funds, even if the room is in a terrible state.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or were brought only to order, today there are always free sales. There are many providers, you can choose those whose conditions will be most suitable for you.

When you're just starting your business, it's best to choose vendors that have minimal bulk purchases. This will make it possible to purchase goods more often and in small batches. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers are selling better and which are worse.

What equipment will be needed

In a flower shop, it is desirable to have a refrigerator, so when opening it, you need to provide for its average cost in expenses. At first, you can do without a refrigerator, because there are a lot of flower suppliers now, you can take flowers in small batches. As long as there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you can already afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator - you do not need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip the trading place. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that visually it will seem like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the cabin. You will need shelving and containers for flowers.

To organize normal work in the cabin, at least one computer is required. A scanner, copier and fax are also needed, but they can be at the store manager's house, that is, you can use your own resources to the maximum.

How to recruit staff

The ideal option is to hire four florists who will work in shifts. Two florists working in one shift will be able to serve customers faster and complete more orders. Of course, you can start with two, but working alone is inconvenient. If there is only one florist in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist, his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time that the head is absent from the store. Students are happy to work in such positions, they count and process flowers. You can invite assistants for the weekend when the store management is resting.

How to plan an assortment

Carefully study the range of your competitors and understand what they are basically selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, one should not be afraid to bring something new to the business, to make original offers to customers, to always slightly exceed their expectations, to offer more than others.

Walk around the area and see what your competitors are selling. So you can understand what is in demand.

Each flower has its own lifespan, it costs a certain time. When the salon is just opening, one can only guess what flowers will be in demand, even if you have analyzed what is being bought from your colleagues in the area. Therefore, in the first months of work it is better to buy flowers that last a long time. This will also ensure good filling of your store, create the impression of abundance, a wide range. Anthurium retains freshness for a week, orchids stand for a very long time, especially cymbidium and dendrobium, phalaenopsis in a flowerpot can generally stand for several months. Flowers in a cache-pot can be sold with it, and cut them for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large quantities. Also in the assortment must be present roses and gerberas.

To start a flower shop, it is better to form the main assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in terms of names, but also in terms of color palette. Must buy flowers white color. This is a white rose, white chrysanthemums, white gerberas, white orchid. It is more difficult with spring flowers, there must be tulips, daffodils.

Initially, you can sell bouquets in one range to see what colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you develop your customer base, you will study demand, compare your sales with what flowers are sold by competitors, and make adjustments to the cost of your bouquets and colors.

The range must include inexpensive houseplants.

At first, when you are still on a budget, you can buy indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks spectacular in bouquets, a special phylum gives a good volume, which can stand in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special mark-up for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They don't have to be on the same level. In addition, when arranging, a smooth color transition is of great importance. Let the pink ones stand next to the red ones. It is important to create the impression that there are many colors. To do this, you can put additional indoor plants and branches, they give volume and height. The arrangement should be stepped. It is also necessary to try to ensure that roses and any other flowers are the same length.

Flower business is a good choice for those who want to start their own small business. It does not require millions of investments and is suitable for individual entrepreneurs - it is not necessary to register a legal entity for this field of activity. But there are nuances that you need to know before opening a flower pavilion or florist shop.

What you need to register a flower business

To open a business, you need to register an individual entrepreneur or LLC. The type of registration depends on the scale of the business and its profitability. For individual entrepreneur working with a small outlet, the simplified taxation system (STS) is most likely to suit.

For shops and floristic salons of medium format perfect option- registration of LLC. Appear more ways to promote and cooperate with other enterprises. A possible variant of taxation is the single tax on imputed income (UTII).

In addition to registering an individual entrepreneur or LLC, in order to open a retail outlet, you will also have to obtain the following documents:

• Conclusion of the sanitary and epidemiological station
• Trade Permit
• Certificate of conformity of flower products
• Premises lease agreement
• Sanitary books of workers.

In the trading premises, it is better to place the trade permit, the certificate and the conclusion of the SES in a conspicuous place - this is necessary for both inspectors and buyers.

Flower business from scratch: where to start?

Flowers are a sought-after commodity, especially during the holidays. However, the degree of its demand and assortment are highly dependent on the social and financial situation of the main buyer group that will visit the store.

Study the place where you intend to do business: determine the contingent of people who are most likely to become your buyers - their habits, priorities, average income level. This analysis will help determine the most suitable pavilion format, its assortment and pricing policy.

Choosing an outlet for a flower shop

When choosing a place for a retail outlet, one should remember the prerequisite - a flower business needs good customer traffic. However, one must understand that it is in such places that the most expensive rent is.

All premises suitable for a flower shop or shop can be divided into three groups:

• Retail space small sizes located near metro stations, close to busy areas, on the central streets of the city. Here you can open a shop-tent, pavilion or toner.
• Retail space in supermarkets, including non-stop. The format suitable for this type of premises is a shop or shop.
• Retail space in expensive shopping centers and individual buildings of a large square. In such places, you can open a floristic salon or a flower boutique.

When choosing a premises for a retail outlet, it is necessary to find out in advance whether utility bills are included in the rental price, and whether rental holidays will be provided for the period of repair and/or installation of equipment. It is best to draw up a lease agreement in the presence of a lawyer.

Equipment

On small sites, you can get by with a minimum. You will need: inventory (secateurs, scissors, wire cutters, etc.), a table for assembling and decorating bouquets, a rack, a refrigerator for storing fresh log cabins, a vase, a chair.

In large and medium-sized retail premises, a wider range of floristic services is possible, which will require the purchase of special equipment, such as a split system with a cooling function, etc. In addition, it will be necessary to purchase a cash register and register it with the tax office.

Advertising

For a new outlet, outdoor advertising is required: pillars, signs, posters, special design of the shop window (if any) and the entrance area. It is very important to choose the right name (brand) and its adequate design decision. You should also, if possible, create your own website and maintain pages on social networks - this contributes to the growth of a permanent and loyal customer base.

Flower shop assortment

When choosing an assortment, consider your options. If you open a toner or a tent near a metro station, a large and varied assortment is not needed. The best ones to sell here are:

• carnations (bush and ordinary, 2 or 3 colors);
• chrysanthemums (bush and ordinary, 2 or 3 colors);
• roses (bush and ordinary, 2 or 3 colors);
• gerberas (several colors);
• tulips (several colors, from February to the end of spring).

The assortment for a pavilion or a small shop (20 sq. m. and more) can be expanded by increasing the variety of colors and varieties, as well as adding new types of flowers, such as irises and orchids. “Accompanying” goods will not interfere: souvenirs, postcards, etc.

The assortment for salons and large stores (more than 30 sq. M.) May look like this:

1. a wide selection of fresh cuts (many species, varieties and colors);
2. potted flowers;
3. a variety of additional products;
4. fertilizers, soils, preparations for flowers and plants;
5. information aids.

In working with the assortment, the most important thing is well-established deliveries. Wholesale suppliers offer products made in a wide variety of countries, including Kenya, Colombia, Holland, Ecuador, as well as flowers from domestic producers. If possible, you should work with several suppliers at once in order to minimize the risks of disruption of delivery or delivery of low-quality products by one of the suppliers.

It should be borne in mind that seasonality plays an important role in the flower business. Spring and autumn are the period of maximum demand. In summer and winter, demand drops significantly. Seasonality also significantly affects the assortment: in a period of increased demand, the assortment should also increase.

The most significant period in the flower business is from February 14 to March 8. During this time, the flower shop usually makes about 20% of its annual turnover. You should prepare for this peak of sales in advance, not forgetting about the shelf life of flower log cabins (in the refrigerator - no more than 3 weeks).

Recruitment

To work in an outdoor tent or a small shop, it is enough to hire a person with minimal experience who is able to follow the flowers and sell them. For other formats of outlets, it is necessary to hire a florist who knows how to create flower arrangements and correctly add elements (beads, dried flowers, ribbons, etc.) to them, making bouquets festive and luxurious, which increases the added value of products. The florist will also tell the buyer how to care for the flowers and will be able to give advice on any of the plants offered for sale.

The salary of a florist with experience is from 30,000 rubles. The salary of an unqualified employee with a minimum experience is from 20,000 rubles.

In a medium-sized and large-sized retail space, staff are also needed for cleaning and unloading goods.

Flowers prices

It is better to order flowers from trusted wholesale companies that have been on the market for a long time. A flower shop can pay for itself in one year, provided that the product is sold on average with a markup of 150%. An extra charge of 200% or more is possible on holidays and pre-holiday days. On ordinary days, the markup is unlikely to exceed 120%. It should be borne in mind that flowers are not a long-term product, so prices for products that are not sold within 1.5–2 weeks will have to be significantly reduced.

To increase profitability, additional services should also be provided: flower delivery, celebration services, corporate services, etc.

Features of the flower business

With the exception of peak sales seasons, the demand for flowers is kept at approximately the same, constant level, and this level largely depends on customer traffic, which is primarily due to the location of the outlet.

It is very important to properly organize the process of storing fresh flower sections. The usual storage temperature is from +4 to +10 degrees. However, some flowers, such as phalaenopsis, vanda orchids and anthuriums, are stored at room temperature.

How much does it cost to open a flower business from scratch?

Using the example of a flower pavilion, let's consider the costs of starting a business in an average million-plus city. Let's assume that a person registers an IP and chooses a USN.

Three months of accounting, personnel records and legal support FREE OF CHARGE. Hurry, the offer is limited.

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED " Retail flowers." it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but buyers right choice enough space.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require the appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have obvious advantage– a stable business with a wide range of products and a permanent customer base.

Floral online store

It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

From all flower business formats last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a matter of paramount and not the easiest, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice flower business:

Choice of equipment ─ according to clothes they meet

Advertising

Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment famous brand You can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to standard models of showcases, racks, counters and refrigeration equipment of different prices and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal purposes will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. Ready refrigerator compartment inconvenient to buy. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. Full cost special refrigerator─ 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. You can choose universal shades for starters colors nets, matting, felt, ribbons, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. potted crops, large size.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. Looks expensive combined option, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews: