And it all started a long time ago and quite simply. My friend liked a handsome young man, but she could not approach him and speak in any way. Once, he himself suddenly asked her for a phone number, and called, inviting her on a date. And then ... he called me and asked me to help organize this date, motivating this by the fact that I know the tastes and preferences of my girlfriend best of all. He considered her extremely demanding, and was very afraid that their first date would smoothly flow into the last and remain so. As a joke, I suggested that he pay me for the services of the organizer, so to speak, the administrator of the date. Well, how would I spend my precious time on him. But he did not understand the joke, and agreed.
I decided to approach the matter from a scientific point of view. First - I studied all the resources available on the network, on which men and women describe their most wonderful, and most terrible dates. I wrote all this out in the form of a table, and decided to make points, depending on the frequency of occurring and coinciding opinions. I paid attention to everything without exception: how to dress, what to treat (feed and water the girl), where to go for a walk, what to ride. These were, so to speak, organizational moments. But they were only the first part of my table. Then came the necessary topics of conversation. How and what, and most importantly, when to speak. Or be silent. All this was also carefully recorded. Of course, I compared everything that was in the table with the interests and requests of my friend, but, I must say, such a plan would ideally work with everyone.
But - if all dates followed a single scenario, then, probably, the opinion that all people are different would be unfair. And it is fair. And my third part of the table (I conditionally call it “zest”) just included the moment of the individuality of the date. That is, the development of something that would impress this particular girl, not a banal set of "politeness", but really - bright fireworks. Or - a quiet delight. In character and temperament.
Finally, the fourth point of the plan is how to say goodbye on a date. This is only at first glance, it seems that everything is simple here, in fact, the opinion about the continuation of the relationship depends on how well and intriguingly the lovers said goodbye. So it is impossible to leave this issue without the closest attention.
I will not give out all my professional secrets, this is still my “bread”. But I will say right away that the date I organized for my friend went perfectly. Then they already sorted it out without me, but my friend's lover did not forget about me either. And… began to recommend me to his friends. At first I was very surprised that guys share such secrets with each other. But on reflection, she got down to business.
And - began to carefully polish the skill. In addition to young couples, my clients are spouses who have lived for many years and have lost their former sharpness of sensations. It was quite difficult to help such couples, but at the same time, it was extremely interesting. They either wanted a complete repetition of the scenario of their youth, or something completely reckless and seen by them in the cinema. I tried to fulfill wishes, but without fanaticism. However, my experience is that sometimes the best thing is the traditional date. The main thing is as much romance as possible.
And one more important circumstance. No date will be successful if a spark has not run between the couple. Let it not be immediately evaluated as love. But some of its features, at least a burning interest, must be present. Miracles happen only in heaven, man has no power over them. And I - only help those who do not know how best, more festive to organize a meeting.
Someone considers my business a dubious enterprise. But I see that people really need such help, since I know many cases when, due to an unsuccessful date, people almost lost their destiny. And only a repeated chance meeting allowed them to connect. It is objected to me that, if fate so desires, people themselves will meet. But, following this logic, I can also be called a sign of fate.
I don't charge a lot for my services. Although, when I not only come up with a script, but also organize everything, I am additionally paid for expenses and interest. Income, fairly stable and good, I have. But is this the main thing? The main thing is that people get a holiday thanks to me!
Especially for KHOBIZ.RU
During the evening, several couples turn out this way, it is faster and more exciting than when contacting an ordinary marriage agency. But the very essence of the concept of speed-dating is not aimed at solving the problem of loneliness, but at creating a platform for a lonely person. A place and people who also want to meet are provided. Then everyone has to do everything on their own. As they say - forge your own happiness. Therefore, the target group of speed-dating is different from the clientele of a marriage agency.
Now no one can be amazed by such firms as marriage agencies. They work - people get married, and therefore their number is growing by leaps and bounds. But there is no limit to progress even in such a delicate matter as the relationship of two people. In Western countries, a new technique is now quite popular - speed dating (from the English “speed-dating”). In short: single men and women gather in equal numbers and are invited to spend time in some institution. Getting to know each other is fast paced.
The girls sit at the table on one side, and the guys take turns moving from one young lady to another until everyone gets to know each other in person. Everyone always starts with an acquaintance, the conversation itself is short-lived - these are the rules of the event. Then each participant leaves his preferences on the sheets, without a signature. If matches are found during the check, then personal contacts are sent to people who like each other.
So it cannot be said that marriage agencies and speed dating firms are particularly competitive with each other. And even in big cities this movement is not very widespread, so there are not many direct competitors either. Starting such a popular and still developing business is quite a profitable undertaking. After all, the target group of clients is also different, both in age, and in religion and other characteristics, the main thing is to competently approach all this. There is also an opportunity to realize unusual fantasies and thereby attract people.
The very essence of speed dating is designed for young people, so after meeting directly, you can organize shows or entertainment events, such as parties and dances. At the very beginning, speed-dating was considered an event exclusively for single people who want to find their soul mate. Based on the name, everything goes quickly - they get to know each other, communicate a little, and then disperse.
Now it is a favorite pastime for those who love communication in general or new sensations and adventures. So you can customize the work for each client and his preferences, speed-dating in this regard is quite a flexible business option. This is where a creative person can turn around, as well as a sociable person with a broad outlook, who knows the needs of modern youth and their interests.
In addition to young people, initially speed-dating arose for the needs of such people who have money, but do not have time for their personal lives. They need speed dating - this is a romantic and even sometimes erotic game that adds variety to a person's life. But with the development of this business, the public began to vary, and now it is a diverse segment of the population with different needs and expectations. You just need to choose your niche, the most suitable for you and your business.
It is rather difficult to define this business, but there is an article (OKPD 2) 93.29 “Other entertainment and recreation services”. The OKVED code is determined later. What are the registration options? For example, an individual entrepreneur or LLC (a company with limited liability), but this requires a legal entity.
The difference is that individual entrepreneur and LLCs have access to a reduced tax system. This is 6% of revenue or 15% of operating income. And here is the registration legal entity it is much more difficult to register just an individual entrepreneur. And it's better to just be individual, because this business is not designed for any problems with their own property.
There is no need for indoors, because speed dates are held in cafes, bars or various restaurants. It is profitable - there are no monthly rent costs. True, some speed-dating agencies set up their own offices to meet with clients. This makes sense, because in addition to speed dating, you can take into account the wishes of customers who are interested in the services of a marriage agency, that is, so to speak, combine two directions in one. In general, you can start a small office, if necessary. Big does not make sense - there will be only one or two employees.
The key to success is always advertising. Thematic resources, social networks are the favorite platforms of young people. You can also create your own website. What to write about? Schedule, information, bright photos, contact information. Don't forget about promoting a group or website - usually you can just buy it as a service in some in social networks or order a specialist. Today's youth rarely watches TV and reads paper newspapers, so these media are unprofitable.
The first task and stumbling block is the choice of premises for the event. It is quite difficult to find a restaurant that is interested in constantly giving away an entire hall for a themed event where ordinary visitors cannot enter. Employees of the institution should work as usual, i.e. be in the room with the organizers and serve speed-dating participants. But the format of speed dating is such that everyone is talking, not eating and drinking, so one drink is usually enough, which is included in the ticket price at the event. But you can find bars, cafes and restaurants that agree to long-term cooperation and regular parties - this will greatly facilitate your scheduling and planning events.
Speed-dating is usually two hours of the process of getting to know and evaluating others, and there may also be a party at the end, so you usually need to count on the evening. Most clients prefer to take on new adventures on the weekends, which is worth paying attention to. Although there are firms that hold parties every day and in different time. Do not forget that the institution should be suitable for the age group of visitors, as well as the contingent. An unpopular establishment is not interesting to anyone, and can alienate customers. In general, there is a wonderful way: to find out the opinion of visitors about the service and the institution itself after the event. Based on such reviews (mostly positive or negative), you can get an idea of whether speed dating should continue here.
If we talk about rental prices, it all depends on the level of the institution and the size of the hall. We do not forget that there are 20 guests, and maybe more, so we are considering spacious rooms. The degree of noise in general is a factor that must be taken into account when choosing a cafe or restaurant. Lounge bars are best - they always have a kind of laid-back atmosphere suitable for speed dates. Clients themselves must understand - they came to talk and relax, and not to hire. But if after meeting you want to arrange a show or a party, then it is better to choose a club. By price small room in a not super popular club it will cost three thousand rubles per hour, but a larger hall that can accommodate a lot of people is already 5-10 thousand.
Which employees are needed? If the entrepreneur himself is going to engage in speed dating, then one or two assistants in this matter are enough for him. All administrative and other organizational issues are resolved, in fact, by one person. Assistants can be put on the phone to communicate with clients and given the task to promote a group on a social network or a website in search engines to be in the first line.
Such a business is convenient for a group of friends - together they can easily cope with all tasks, because the main thing is the ability to communicate and creativity. As for accounting and tax reporting, the payments are small, because often there is no premises and its rent, security, utility bills and other things. You can entrust all the paperwork to outsourcing companies that just do this kind of thing for entrepreneurs. Payment to employees is usually piecework - after all, the number of customers who pay money to the company directly depends on them.
There is a kind of speed-dating, where a special guest is invited, who leads some kind of thematic event. It's interesting and exciting, but more like a fun event than a speed date. And then the price of the ticket goes up. Therefore, you need to understand that this kind of entertainment is more interesting for such young people who like to have fun in an original and interesting way, but are not particularly interested in a serious search for relationships and a soulmate.
Other costs are negligible: for example, printing of promotional materials and special sympathy sheets. It does not hurt to take care of the transfer of invitations to participants - this is done in order to receive part of the money (or the entire amount) as a pledge. This should be done in any case, because guests should be equally divided between both sexes, and some unscrupulous or simply frivolous people can sign up for a speed date and not show up. Another feature is a meeting with the client before the event itself for a short consultation. This helps to understand the intentions and desires of a person, his preferences. There is also a small chance to weed out conflicted or mentally unstable individuals who can ruin the event. If you are making an advanced site, you can add the function of passing the questionnaire via the Internet. However, it must be said that not all firms are engaged in customer surveys and their testing.
At the party itself, the organizer himself acts as an assistant and guide for guests, they turn to him with questions and wishes. A very crucial moment that needs to be taken into account is the general mood and atmosphere, because it is these factors that allow people to behave at ease and like each other. Therefore, it is the task of the organizer to create comfortable conditions for dates, to be sociable and attentive to everyone. Not every person can prove himself in this way, so it is better to entrust this work to a professional presenter or just a more sociable and sociable assistant who can influence the mood of people with his positive attitude. The presenter also monitors the technical aspects of the event, for example, the time - we remember that quite a bit of time is allotted for each person.
You need to understand exactly who will go on speed dates. Above, we said that this way of dating is preferable for people with average incomes, who simply do not have time to arrange their personal lives in the usual format - walking around cafes or even just on the street. The bulk of the clientele are wealthy people, without moral or physical defects. Therefore, the success of parties, in principle, is quite simple to explain. According to the statistics of speed-dating events, during the evening at least one of the couples met is formed in the future.
In just two hours! No marriage agency can boast of such statistics. What's more, some dating agencies use speed-dating services to get clients to attend such an event as an alternative to, or simply in addition to, the traditional search for a partner. Which once again speaks about the effectiveness of this method of dating, and as a result, business.
But also for those who are not very interested in a relationship in principle or just in a long serious relationship (for example, young people), this is a new and exciting way to make friends and chat. A rather rare occurrence is speed-dating for those over 35 years old, but the minimum threshold is 20 years old. There is an opinion that a man should be older, so at such parties you can usually meet men 3-4 years older than the beautiful half of humanity.
With thematic events, the opportunity to select people according to their interests increases markedly. After all, in principle, you need to make a lot of efforts to find people who are similar in hobbies and spirit. Comfortable and relaxed communication directly depends on this, even if no one liked you romantically. Also, the cost of a ticket already implies some sorting of people by social status.
The most small price- 500 rubles, but no one usually expects a strong organization or theme here and invited guests. This is more of an event for curious people who want to have fun easily. On average, the ticket price for a well-organized event is one and a half thousand rubles, but if there is some famous person in the program as a host or just a guest, the cost can increase significantly.
Speed-dating as a search method is evolving, and now you can also find events where they are looking for business partners, professional activities, or just like-minded people in their profile. Investors or people with business proposals can be invited to such parties. Such events are successful, but require a more serious approach from the organizer and, preferably, hiring employees who understand such topics.
Here we are talking about marketers, business consultants, as well as psychologists. It makes sense to arrange a full-fledged presentation as a bonus program, but still the concept of speed dating is an independent search and communication of interests. The price of a ticket for such parties is not much different from the usual one. However, this direction of a speed date can be quite interesting and beneficial for the entrepreneur himself, if he wants to continue to develop as a businessman.
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He came from the USA, where this idea has become a profitable investment of time and money, bringing entrepreneurs a decent income.
"Speed-dating", as such a dating organization sounds in English, implies a meeting of single men and women who are invited to some institution. The peculiarity of the organization of speed dating is in their fundamental difference from what marriage agencies offer, and a completely different clientele shows interest in them. Dating takes place in a fast mode, through short dialogues with each other, and this is much more fun and practical.
Solving the problem of loneliness using a similar concept - good suggestion for the modern city dweller. Speed dating evenings are steadily gaining popularity, and the target audience of such events is very wide both in terms of age, social status and other characteristics.
Undoubtedly niche has great potential- people who want to meet will never decrease. Nevertheless, dating business - is it profitable or not, what is the profitability, investment and payback? An introductory overview of the possibilities of starting a turnkey speed dating business will help those who want to start their own business from scratch.
How do speed dating work?
Need to invite equal amount participants. Each guest must talk at the table with a representative of the opposite sex in order to talk about themselves and learn about the interlocutor during a 5-minute conversation. Usually, girls sit at the tables, and men sit down at each of them alternately at the signal of the leader. “Transplantation” is done until all participants manage to talk in person.
To make it easier to remember each other, for each guest you need to make badges with numbers. People are invited to enter their impressions from the first acquaintance with each of the visitors in a special “list of sympathies”. It makes notes, the main of which are formulated as follows: liked or not / interesting as a friend / business partner and more, here the organizer can show imagination.
The finale of the event is the “moment of truth”, when, according to the results of studying the lists, the host finds matches of mutual interest, informing the participants about this after the party on e-mail or in sms. The host can announce the results of the evening and directly on the spot. Undoubtedly, those who wish can exchange contacts on their own, however, the problem of refusal is removed, because the rules of the event do not imply this.
Target audience of the event
Speed-dating was originally aimed at middle-class people, they do not meet on the street and do not go to places of entertainment so often. As a result, they are comfortable with the speed dating format, which is not devoid of a romantic component and even erotic overtones. For the most part, these are attractive people, however, they have little time to arrange their personal lives. This fact explains the high percentage of successful acquaintances - as a result of each meeting, according to statistics, at least one pair is formed.
The minimum age of those who are interested in such acquaintances is 20 years old. The bulk of men should be somewhat older than women, on average by 3-4 years, and the average age difference is about 5-7 years.
In general, speed-dating attracts a rather diverse audience, it is only important to find and develop the concept of your business, finding opportunities to give customers something that competitors do not yet have. There is a lot of scope for opportunities and extraordinary solutions in this enterprise. Speed dating business is ideal for creative entrepreneurs who know what can interest contemporaries.
Where to begin?
Species classifier economic activity relates such a business to the OKVED code 90: “Creative activity, in the field of art and organization of entertainment.” You can register an individual entrepreneur, and if necessary, register a legal entity, it is preferable to create an LLC. This is explained by the fact that an individual entrepreneur and a limited liability company can operate under a simplified taxation system, limited to deductions of no more than 6% of income or 15% of operating profit. But this business does not involve being liable with property, therefore registration as an individual is sufficient.
What do you need for events?
For rent, you need to take a spacious room in a cafe, restaurant or establishment located in a cozy but accessible place. It should not be too noisy here, the atmosphere of mini-dates should be calm and relaxing.
Rental time is 2 - 3 hours, if it is not supposed to continue after the end of dating. The advantage of the organization is that there is no need for significant costs, both for rent and for full meals for guests and the purchase of any expensive consumables.
An important success factor is the promotion of events. It is necessary to create a website with information about the organization, the schedule of evenings, conditions for participation and prices. It is possible to bypass competitors in the region by optimizing the site in order to bring it to the first page of search engines for the necessary queries. These are not mandatory, but desirable investments.
Promotion in social networks has long been in trend. In addition, some popular dating communities, such as VKontakte, offer advertising posts, and this will become effective tool announce your undertaking.
Requires a small staff to operate initial stage an entrepreneur can take on the main tasks by hiring only one or two assistants. Their task is to communicate with customers by phone or on the Internet, because they will probably have a lot of questions. Business does not entail complex accounting calculations, voluminous tax reporting, payment of utility bills and security. Employees are offered to work not for a salary, but for a percentage of income, thereby motivating them to attract more visitors.
The leader is also responsible. His duties are to show attention to the guests, create the appropriate mood, here no one should feel embarrassed, because many came for the first time. It is necessary to help guests, because their attitude increases the chances of creating pairs, and the higher the percentage of those, the more good reviews the organization will receive.
Budget and payback calculations
The entrance ticket costs 1,000 rubles - this is the average price in Moscow and St. Petersburg, in the regions it is a little cheaper. In pre-sale, you can attract a price of about 700 rubles. It is quite realistic to recruit at least 10 men and the same number of women, then 20 thousand rubles will remain at the box office of the event. By doubling the number of people who came, you can collect 40 thousand and so on.
Costs:
- Hall rental;
- meeting advertisement;
- leader's work;
- coffee, tea, soft drinks or champagne;
- badges, paper, pens.
After paying the entrance fee, guests should be comfortable without having to pay for anything else. Usually, everything is limited to providing each participant with a free drink.
The rental price is determined by the level of the institution and its area. A good minimum for speed dates is 20 people, so it's a good idea to look for roomy venues. If the participation of a small number of people is expected, it may take from 2 thousand rubles to pay rent in a medium-sized club or restaurant for each hour of rent. For a meeting on a large scale, you need to count on 5-10 thousand rubles / hour.
As a result, investments in the organization of one evening will cost an average of 5 to 50 thousand rubles depending on its scale. Excluding expenses, as a result of attracting 20 participants, 10 thousand or more rubles of net profit will remain on hand. For a daily income, this is quite worthy even for a big city. Income will grow due to the introduction of our own unique developments into the business, which will make events more diverse and attractive to a large audience.
Throughout his life, a person is in search mode, sometimes not even intentionally, at the level of the thought process. What is he looking for? “A man needs a man” are prompted by poetic lines and a hero from the movie “Solaris”. This is true, everyone wants to find a “soul mate”, “support and hope”, “companion or life partner” in any way.
Of course, no one has yet canceled the love that flares up during a chance meeting. However, when personal life things don’t go well, people are ready to resort to systematic acquaintance.
After all, in this way you can meet a person who shares your views. In order to pick up a worthy soul mate in this way, you need to get acquainted with a lot of people, attend a lot of parties.
However, you can do much easier by resorting to dating services that are popular today. One of these ways to find love was invented in Europe, and it quickly became widespread in all major cities of the world.
What is Speed Dating
Express dating (from English Speed-dating) is a method that allows you to get to know several people of the opposite sex in a couple of minutes. During this time, you can choose the so-called soul mate or continue your search if the partner did not seem too interesting.
As a rule, the first impression of a person becomes the basis for further relationships. Often people who are completely opposite in occupation and character begin to literally attract each other after the first meeting. And people who have known for many years experience inexpressible boredom, being nearby. It is on this effect "first sight" and founded the principle of speed dating.
Currently, this service sector has become very popular and in demand, and if you want to organize your business, flexible and communicative, then speed-dating is what you were looking for. Let's try to figure out how to organize a speed dating business.
Development of a speed dating business plan
To organize your business, and any, and not just instant dates, you need a plan that will spell out all the necessary components and nuances. And advertising comes first.
It is necessary to inform the population about the opening of an agency providing services of this kind. The wider the PR will cover the segments of the population, the more successfully your business will begin to develop.
So what do you need?
Not so much, is it?
Now, knowing how easy it is to open a speed dating club, let's deal with the details:
- It is necessary to carry out preliminary registration of participants: both men and women.
Applicants of both sexes must be the same number for each evening. None of the candidates should be bored on the sidelines. Registration can be done through the website or by phone; - The next step is to collect payment from visitors;
- After all those present have paid for the event, you need to seat the girls at the tables. If an evening with dancing is planned, it is more convenient to use small sofas or armchairs.
- Reward visitors with a drink. It is advisable to offer light drinks. An excessive amount of alcohol drunk can significantly diminish the dignity of a candidate in the eyes of the opposite sex.
- For each lady, at a certain signal, a gentleman sits down for 8-10 minutes. After they have had a conversation, the men move to the next table.
- After the circle of visitors is closed, each participant fills out a sympathy card. If someone's sympathy converged, the participants are offered the opportunity to get to know each other better, exchange phone numbers.
Now let's conclude: in an economical scenario, you only need means for communication and printing, plus rent, which you pay from participants' contributions. Usually, up to 30 people are recruited, and the event goes on for 1.5 hours.
Mini-date parties (Speed dating) were invented in 1998 by Rabbi Jacob Devo. Jacob and his wife Sue, living in the US, were worried that Jewish girls had no place to meet Jewish boys to start a family. A big city separates people, leaving no time for simple acquaintances, conversations about nothing, during which mutual sympathy usually arises.
Initial investment: 70 tr.
Monthly profit: 30 tr.
Payback period: 2 months.
An old national tradition prescribes, if not pandering, then assistance in creating families. And so, in the millionaire district of Beverly Hills, in an institution under the sign of "Pete's Cafe", the first express date took place. The combination of theory and practice has led to an improvement in the Speed Dating format: each blitz date lasts 7 minutes, after which the interlocutors change.
At the beginning of the new century, dating parties became fashionable in Europe, Australia, the United States, and indeed throughout the world. Such rapid popularity is clear evidence that so many people of different ages and social groups.
What is Speed Dating?
By participating in Speed dating, you can a short time make acquaintances with 10-15 members of the opposite sex. In Russia, express dating appeared relatively recently, but many have already liked it. Marriage is not always the result of acquaintances at such parties, but pleasant acquaintances and interesting pastime are guaranteed to everyone.For all the simplicity of speed dating, someone has to take care of organizing them, so why don't you do this noble thing - connecting lonely hearts? You provide people with the opportunity to meet at a cafe table and chat, and they pay you a small amount in gratitude for this. Starting capital to start such a business is not required, only organizational skills are required.
How to set up a speed dating business?
Two options for business development:You have your own restaurant or cafe for Speed Dating.
You gather for express dates in rented premises. This option can be considered a business from scratch.
With the first option, everything is clear - organizational issues are reduced to holding and attracting visitors.
In the second case, you must first find suitable premises. Newly opened cafes that have not yet had time to acquire regular customers will be good places. Cooperation will be beneficial for you and for the owner of the establishment receiving the flow of visitors.
You should choose a cafe in the central part of the city or not far from the business center. In such places, cafes are filled only on weekdays during the lunch break, and there are almost no visitors in the evenings and on weekends. Express meetings are best organized on weekends, so the owner of the cafe will be happy to cooperate.
The atmosphere in the cafe should be cozy and inviting, so that the participants do not tense up and feel confident. The task of the organizer is to provide the meeting participants with a pleasant atmosphere, order light drinks, sandwiches, fruits, etc. The cost of organizing a party for 30-40 people will be approximately 10,000 rubles (including rent).
When the issue with the venue is resolved, you can start looking for clients. Do not limit your choice to young people, as experience shows, people of mature age and even the elderly are happy to participate in Speed dating. Groups should be made up of people of approximately the same age, interests and social status. It has been noticed that in European countries, couples go to such meetings, seeking to diversify relationships. Do not try to form groups by eye, have clients fill out questionnaires, on the basis of which you can judge the interests and goals of each person who has contacted you.
Questioning can be carried out when registering for Speed dating via the Internet. For organization this business Internet access is vital: you need your own website where participants can register, there will also be information about the place and time of the meetings.
To attract participants, it will be useful to advertise in the local press, on the streets, in cafes where the event is supposed to be. On average, advertising costs are 10,000-30,000 rubles per month.
How to hold meetings?
At the appointed time, the participants gather in a cafe. There should be an equal number of women and men in the group. Women occupy tables, and men sit down at them. The conversation lasts seven minutes. On a signal, the men stand up and move to the next table. So, moving from table to table, all men will communicate with all women. Participants put marks in the questionnaire, marking their favorite interlocutors. In a matched pair, the participants exchange phone numbers.If you invite 30 people to parties, selling them tickets for 500 rubles, then each event will bring about 5,000 rubles in net income. This is not bad at all, considering the simplicity of organization and positive emotions from communication.
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