Choosing a life partner is an important step that should be approached responsibly. Many modern women and men are looking for their happiness on the Internet on dating sites and in in social networks. Such a popular way of dating could not fail to interest scammers, so you should be very careful not to fall into their cleverly placed networks.
To protect yourself and find a really suitable applicant for the role of a spouse who meets all the parameters and requirements, you can use the services of marriage agencies. It is about this idea of earnings that we will talk in our today's publication. How to open Marriage Agency? How much does it cost and what is the profitability of this type of business?
marriage agency business plan
Before proceeding with the implementation of this, it is necessary to draw up a detailed business plan with calculations. What is it for? The fact is that with the help of a business plan, you can not only control the step-by-step process of implementing an idea, but also appropriately distribute the available money. As a result, the payback of the project will come in the shortest possible time, which is important.
Stages of a marriage agency business plan:
- Evaluation of the profitability of a business idea. At the initial stage, you need to properly analyze your future project, assess the demand for the service, competition in the chosen field of activity, and also determine the amount of financial investments;
- Business registration. At this stage, you have to collect and arrange the entire package required documents to open a marriage agency;
- Search and rental of premises. It is necessary to evaluate all options, their advantages and disadvantages and make the right choice;
- Acquisitions necessary equipment for productive work;
- Search for employees and execution of employment contracts with them;
- Advertising campaign to attract customers;
- Calculation of profit and payback period of the project.
Don't neglect this important point like writing a detailed business plan. Believe me, even experienced entrepreneurs start implementing an idea immediately after drawing up a detailed business plan.
Scheme: statistics of marriage agencies
How to open a marriage agency from scratch?
Novice entrepreneurs are always interested in the question of how much it costs. Therefore, we cannot ignore such an important point.
It is rather difficult to name the exact amount needed to open a marriage agency. After all, it directly depends on the cost of renting a place, buying equipment, paying employees, etc.
Where to get the necessary amount of money?
Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.
- Credit. One of the most simple ways getting money is getting a loan from a bank. But this is a rather risky step, so before you decide, you need to carefully consider everything, weigh the pros and cons.
- Search for an investor. One of the most good ways obtaining the necessary amount of money to invest in the business. But this option is quite difficult to implement, because to find the right person who will be interested in your idea is not so easy.
What do you need to open a marriage agency?
- Business registration. First of all, it is required to determine the substantive form of activity. In this case, the most appropriate and least costly option is to register as an individual entrepreneur;
- Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
- Create a dating site where you will advertise your services, register your clients and look for a suitable match for them;
- Create a database of potential brides and grooms. It is necessary to carefully fill out each questionnaire, write detailed information about the candidate and attach his successful photos.
Premises for rent
It is desirable to locate the dating service office in the central part of the city. If the property does not have suitable premises, then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you correctly approach the implementation of the idea.
Indoors required to do good repair, I do not advise you to save on this if you are going to serve elite clients. It is very important that visitors feel comfortable. Therefore, the interior, furniture, office equipment, everything should be located in its place and harmoniously combined with each other.
For creating comfortable conditions labor, you will need to purchase comfortable furniture. It is best for visitors to offer to sit on soft sofas, and for employees to equip them with everything necessary. workplace. Of the equipment, you will need modern computers, a scanner, a copier, a printer. In addition, it is required to install a safe in the office, where important documents will be stored. It is also required to install security programs on the computer so that only employees have access to the database with personal information about customers.
Search for employees to work in a marriage agency
It is very responsible to take the recruitment of personnel for work in a dating agency. Candidates for the position must meet certain requirements: a pleasant, but not vulgar appearance, education (preferably a psychologist), experience in similar organizations, attentiveness, the ability to communicate and listen to people. In general, your employees must be impeccable so that every client is satisfied with their work and the quality of the services of your agency. Believe me, reputation is very important, to earn good feedback It is quite difficult, but you can lose trust in one moment.
It is necessary to conclude employment contracts with people hired, in which a condition should be prescribed on non-disclosure of personal data about clients.
In addition to consultants on the selection of brides and grooms, it is necessary to hire a photographer as well. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the questionnaire.
Profit from dating agency
Your income will be the envy of many specific moments. It should be understood that each marriage agency earns differently.Dating agency?
- You can charge a fee for registering on a dating site;
- Set a certain amount for your services. Some agencies take payment only from suitors, others, from all potential clients;
- The marriage agency also receives money from the sale of a database of brides or grooms;
- Another way to earn money is to organize personal meetings between the candidates you like;
- In addition, the agency is paid a certain amount for the opportunity to correspond, provide the address and other personal data of the client, the ability to view additional photos, etc.
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How to attract clients?
Advertising
- Good location. The agency, which is located in the city center, is very difficult not to notice. Therefore, pay attention to this important point;
- Title and sign. A bright sign and a sonorous, memorable name will certainly attract the attention of customers;
- Advertising in the media and on television. If finances allow, then you can advertise your organization in popular magazines that women love to read, as well as on television and radio.
- Internet advertising. A dating site must be promoted on the Internet by everyone accessible ways. Also, do not forget about social networks, be sure to create your own group there.
Today you can do one of two options for opening a marriage agency: domestic or international. You can also additionally acquaint residents of the Russian Federation with potential soul mates from a particular country. Usually either the grooms or both parties pay. The first option is considered the most common today.
How much money is needed?
Look first suitable premises. It is best when such a dating service is located in the city center and has a separate entrance. There is free commercial real estate - take advantage of it. Please note that the atmosphere here should also be special: pleasant color of the walls, soft and comfortable furniture, lots of light, shelving, cabinets, tables and chairs. As for technology, you will need a computer, a printer, a copier and a scanner.
Among other things, you definitely need to buy a safe, because you will store the personal data of many customers. Telephone and Internet connection are required. Depending on the line of business, you will also need to compile a base of brides or a base of grooms.
Your first task is to find reliable partners abroad who will provide a database of potential suitors. To do this, just enter in one of search engines inquiry marry a foreigner. After you negotiate, you will be sent a sample contract, which states that all income will be distributed 50/50 from the payment for the services provided. There are also situations when such agencies are looking for you on their own after seeing an advertisement on the Internet.
Much more time will be taken by an independent search for suitors. To do this, you need to create a copy of your site in English, post photos of brides and general information about them. The only disadvantage of this option is that no one will give you a guarantee that customers are reliable and respectable.
Base of brides
To start cooperating with foreign partners, you need to take care of the database of brides in advance. At the very beginning of work, from 70 to 100 people will be required. Over time, the base should grow. It seems to many that this is a fairly easy task, but picking up beauties with good intentions today is also not easy.
Experts say that it should be "exclusive". Therefore, in the selection process, focus more on how the girl behaves. Talk about possible chances, but do not give false hopes.
How much will you need to spend?
- Renting an office space - 12,000 rubles per month;
- renovation of the premises - about 40,000 rubles;
- New furniture- about 100,000 rubles;
- use of the Internet and a landline telephone - 1,000 rubles;
- stationery - 10,000 per month;
- advertising campaign - from 60,000 rubles;
- wage employees - 40,000 rubles.
So, in total, you will spend about 260,000 rubles.
What documents need to be prepared?
At the very beginning of your activity, you must obtain a special permit for the provision of services. After that, you issue a registration certificate. Then you register as an individual entrepreneur in tax office and take care of bookkeeping. Of course, to avoid paperwork, you can contact a specialist. But you can cope on your own if you first collect:
- Statement;
- a copy of the IP passport;
- certificate of registration with the tax authorities;
- confirmation of payment of the license fee;
- copies of constituent documents;
- documents that confirm the rights to use the premises for the declared activity;
- a copy of the SES certificate on the compliance of the premises with the declared activity;
- agreement with the Fire Department.
Potential risks
As in any other business, you may face a variety of risks. There are many such risks in opening a marriage agency. Quite often, clients come across who simply lure money from the most gullible suitors, and then simply leave. On the other hand, there are also ruthless suitors who come to Russia for the so-called living commodity.
In order to avoid problems, you need to be guided by several important rules.
- Firstly, keep a transparent workflow with customer signatures in the ledger and check stubs.
- Secondly, always keep the data completely confidential and keep even copies in a safe.
- Thirdly, personally check all the passport data of clients, and also do not hesitate to demand that they fill out all the questionnaires with their own hands.
- Fourth, warn both sides of possible scammers in advance (this will make them more vigilant and demanding).
- Fifth, keep a special list of crooks and exchange it with both domestic and foreign colleagues.
Your income
Despite the fact that there are a lot of risks, there are much more advantages in opening a marriage agency. At the start, investments are relatively small, and profitability never drops below 20%. For the first year of operation, the minimum annual turnover is about $20,000 - $30,000. Although it all depends on your work and development, both local regions and abroad.
- Sale of addresses brings from 90,000 rubles;
- placement of information about brides and grooms - from 6,300 rubles;
- organization of marriage tours - from 16,000 rubles;
- from virtual correspondence - from 60,000 rubles.
And these are income indicators for one placement, for one tour, etc. The larger the customer base, the higher your chances of success. For the first two years of work, the agency will pay for itself by 20-40%.
Check out the offers of banks
| RKO in Tochka Bank. | Open an account |
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- Opening an account - free of charge in 10 minutes;
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- Up to 7% on account balance;
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| RKO in Raiffeisenbank. | Open an account |
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- Opening an account - free of charge in 5 minutes;
- Service - from 490 rubles / month;
- Minimum commissions.
- Registration of salary cards - free of charge;
- Overdraft possible;
- Internet banking - free of charge;
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| RKO in Tinkoff Bank. | Open an account |
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- Free account opening in 10 minutes;
- First 2 months free service;
- After 2 months from 490 rubles / month;
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- Opening r / s - 0 r.;
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- 0 rub. opening an account;
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| RKO in LOKO Bank. | Open an account |
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Making people happy and getting paid for it is quite real: this is what marriage agencies came up with. Marriage agency is one of the most profitable types business, as the need for love and creating a family will always be relevant. Entering this business does not require large financial costs, but it implies the desire and ability to successfully interact with people - after all, in this business you will have to earn money on such a delicate subject as feelings.
- How to open a marriage agency in a small town
- How to open a small marriage agency: choose a place for an office
- What you need to know when opening a marriage agency
- The real story of the creation of a marriage agency
- How marriage agencies work
- Compiling financial plan marriage agency
- How much money do you need to open a marriage agency?
- How much can you earn by opening a marriage agency?
- How to draw up documents for opening a marriage agency
- Taxation system
How to open a marriage agency from scratch
People who are looking for options to start their own business and are considering this type of entrepreneurship are wondering how to open a marriage agency from scratch.
First you need to decide in which market you will work. Can successfully create marriage unions within your own country, or you can enter the national and international markets. To enter the international level, you will need a good knowledge of English and cooperation with foreign marriage agencies that can provide you with a base of potential clients, mostly men interested in foreign wives. Another option is to build your own customer base from scratch, but this will require time and advertising costs.
If the scale of your city is enough for you, then you can limit yourself to its borders. But it is more promising to do this business throughout the country and even around the world, especially since it is enough to have an office at one point. Almost all work with clients can be done online.
Most agencies accept cash contributions only from males, but this does not oblige you to work by the same rules.
How to open your marriage agency and make money from it
Marriage agency does not require high costs and yet there will be costs. In addition to the initial costs of registering an individual entrepreneur, renting premises and salaries of employees, you will also have to spend money on advertising. It is very important that people know about you. It is also important to create a good reputation for your business.
Be sure to analyze competitors, their methods of work, promotion and base collection. If your city has a solvent population and there are no marriage agencies yet, most likely, the start will not be difficult. In this case, you will only have to compete with free dating sites. But there are many frivolous users on these sites: people who are truly interested in creating a family are more likely to go to a marriage agency with a serious selection of candidates. Your task is to make yourself known to potential customers, and then - to create a reliable reputation. At first, it is important to invest in advertising and quickly build a customer base.
If there are competitors (and most likely there are), you need to carefully analyze their offers so that your agency is competitive. Read more about that in 2019.
Have you ever wondered if you can make money on someone else's happiness? You can, and one of these ways is a marriage agency.
How to open a marriage agency? Is it profitable? This branch of business is very attractive for start-up entrepreneurs, because the money turnover in the market of this service sector is about 60 billion rubles a year, why don't you get some of this money in your pocket ?!
Is it difficult to open a marriage agency?
Entry into such a business, oddly enough, is not at all expensive. At first, you will need a computer and the Internet, a printer, a scanner, an office space, which can serve as own apartment located on the lower floor of the house.
It is very important to create a cozy atmosphere in your office, because people trust you with their feelings, dreams and hopes.
The whole environment should encourage clients to talk on personal, even intimate topics and at the same time create a sense of reliability and confidentiality.
It is desirable to place on the walls nice pictures happy couples where they leave for you thanksgiving words. The more you collect positive feedback from customers, the more confirmations of your fruitful work, and the higher your reputation will become. And customers will not keep themselves waiting long. In this case, it is useful to have a book of reviews, thanks and suggestions for customers.
When opening a marriage agency, determine what type your organization will be. You can open a marriage agency of international class, you can make acquaintances between Russian girls and men from one particular country, or you can deal with family happiness exclusively for citizens of our country.
It is also customary to divide marriage agencies according to sources of income. Paid agencies are those in which both parties pay: both men and women. Free - those agencies in which only men pay, and women's profiles are registered completely free of charge. Each type of financing has its advantages and disadvantages, but by far the most popular are those agencies in which money is collected only from the stronger sex.
The scheme of work of such an agency is quite simple. you establish contacts with Western agencies, subscribe to their marriage catalogs, create Accounts brides on English language with a little descriptive information and photos, then wait for suggestions from men.
At the moment, the secret to the survival of such a business in Russia is only a huge database of potential brides. If you want to strengthen the rating of the agency and establish yourself as a VIP-level agency, then you will have to conduct a careful selection of brides. In this case, do not hesitate to refuse hopeless ladies, or at least honestly announce their chances so as not to feed them with promises. Give preference to girls who harmoniously combine good external data, intelligence, education, etc.
If you actively collect data on potential Russian brides, then your business will go uphill very quickly. If the acquaintance takes place and is followed by a continuation, then the groom, as expected, transfers half of the planned amount to the account of your agency. An important conclusion follows from this: the more promising brides you have, the greater the chance of "getting" a generous groom.
Another way to make money on marriages is a joint project with Western agencies, the purpose of which is to introduce foreign grooms to Russian brides. A Western agency organizes a trip for 10-50 potential suitors to Russia. Your task is to rent a suitable room for a party, invite 150-200 potential brides. In such a relaxed atmosphere, men will be able to meet the ladies and make their choice. On average, such a tour for a foreigner costs a couple of thousand dollars. All expenses for the organization of this party are covered by the Western agency, besides, it transfers a certain amount to the account of the Russian agency for "providing brides."
There are also pitfalls this lesson. Many current brides are simply looking for sponsors from whom they can "pump out" money. And some grooms, on the contrary, want to "buy" the bride from the agency as a living commodity. And this is where extreme caution is needed.
Organizing a marriage agency on your own is perhaps one of the most extraordinary ways to generate income. What could be better than making people happy?! It is you who will begin to look for their soul mates for people, and they will be grateful to you for this. You will not only receive material benefits from what you are doing, but you will also be morally satisfied, since the mission you have chosen - "to collide the fates of people" - is considered noble and in demand. In just a few months of work, you can achieve tremendous success in this field.
However, without a competent organization of your own business, you can’t do it here. The question of how to open a marriage agency can be confusing for some. Certainly he demands detailed analysis. The following recommendation will be primarily useful to those who intend to engage in acquaintances on a professional basis.
Where to begin?
Before you open a marriage agency, you should study in detail the situation in this type of activity, at least on the scale of your locality. Read materials from printed publications, advertisements, advertising information on how to properly organize a business.
For example, analyze the price level in your city for the services of a "professional matchmaker". Chat with your friends or acquaintances - it is possible that one of them has some experience in the field of activity that interests you. It will not be superfluous to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.
Prepare a business plan
Do you want to know how to open a marriage agency? Do not hurry. First, you should draw up a detailed business plan for the marriage agency. In this document, you should thoroughly work out all the details and prospects for your future enterprise.
For example, you must determine the specialization of your activity, namely: will you look for wives or husbands only among your compatriots, or will foreign citizens also appear in your client base. Perhaps you want to open an international marriage agency.
That is why the services of a “professional matchmaker” are in high demand today: Russian women dream of a foreign husband, and a certain part of our representatives of the stronger sex prefers to marry girls from Europe, Africa and the USA. Also, in your business plan, you must describe in detail the cost estimate (rent of premises, purchase of equipment, wages for employees) and predict how long it will take you to recoup the investment.
How to open a marriage agency? There is nothing difficult in this. Remember that the main goal is to select the ideal candidate for the role of spouse or husband. The principle of the marriage agency is quite simple: the more you manage to "connect hearts", the better. The popularity rating of your company will depend on this.
So, the business plan is developed and the goal is defined.
The next step is to register your business with the tax authority. As a rule, this procedure is done fairly quickly (3-7 days).
As a result, in your hands you will have documents confirming the legality of your business. What's next? Let's move on to the practical side of the question of how to organize a marriage agency.
Choose a room
The choice of the location of your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure. The building you are renting from must be close to shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable. One square meter of rent can cost you about 2,000 rubles a month. Think over the design of your office in advance.
Provide an area in the room in which the representative of the weaker sex over a cup of coffee could discuss with her friends the proposed candidates for the role of "life partner". The interior of the office should be made in a business style, which, at the same time, would dispose the client to a confidential dialogue. It is optimal if the area of the office you rent will not exceed 50 square meters. To decorate the interior and make repairs, you will need about 200,000 rubles.
What will be required from the equipment?
You must be aware that each hired employee must be provided with a workplace and have necessary set office equipment: computer, scanner, printer, copier. Also indoors you will need upholstered furniture to make customers feel as comfortable as possible. As a result, your wallet will be empty for another 300,000 rubles.
Hiring staff
Paradoxical as it may sound, but in the organization of a marriage agency, the ability to understand the psychology of the individual is of paramount importance, while the financial side of the matter is secondary. And one of the main components successful business is a competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships. With their help, you will be able to find out as accurately as possible what qualities the chosen one or chosen one of the client should have.
Many people ask the elementary question: “Why can long-term relationships between people be ultimately doomed to failure?” It's all about their psychological incompatibility. To minimize this risk, you need the help of experts.
With the help of consultations and tests, they will definitely select the ideal pair for the client. Do not forget that you will pay for the work of specialists: one employee will cost you approximately 30,000 rubles per month. At a minimum, you will need two psychologists.
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