What does Steve Jobs do. Who is the founder of Apple

Think new, think different

Steve Jobs is a legendary figure in global business. The man, thanks to whose perseverance the world learned what real personal computers are for a simple user. In addition to computers, Jobs created the industry of computer animated cartoons, gave the world the legendary iPod, and finally, under his leadership, Apple introduced the iPhone communicator, which is changing the foundations of the mobile industry before our eyes. Our story today is about him. About his path, about how this extraordinary personality was able to achieve truly phenomenal heights in business, despite all the blows of fate, which more than once forced Jobs to get up from his knees.

Birth of a rebel

Steven Paul Jobs was born on February 24, 1954 in San Francisco, California. Steve's parents, American Joan Carol Schible and Syrian Abdulfattah John Jandali, abandoned the child a week after his birth. The baby was adopted by a couple from the town of Mountain View, located in Santa Clara County, California. The adoptive parents of the future founder of Apple Paul and Clara Jobs (Paul Jobs, Clara Jobs) gave the child a first and last name.
One of the main conditions of this adoption was that the adoptive parents should provide Steve with a higher education. (although neither Paul nor Clara had one, it should be noted that Steve himself ended up never graduating from college)

Steve was expelled from school after third grade. The transition to another school was a significant moment in Jobs life but, thanks to a wonderful teacher who found an approach to him. As a result, he took up his head and began to study! The approach, of course, was simple: for each task completed, Steve received money from the teacher. Not much, but enough for a fourth grade student. In general, Jobs's success was great enough that he even skipped the fifth grade, going straight to high school.

Jobs graduated from high school in Cupertino in 1972 and attempted to graduate from college in Portland, Oregon. However, Jobs was expelled after the first semester. In 1974, Jobs returned to Cupertino, where he showed an increased interest in computer technology and new developments. He became an active member of the local computer club Homebrew Computer, at one of the meetings of which he later became friends with his future Apple partner, Steve Wozniak (Steve Wozniak).

Once Steve Jobs decided to assemble his electronic frequency counter, but during the assembly he realized that he was missing a number of parts. Without thinking twice, Steve called Hewlett-Packard co-founder Bill Hewlett and told him about his problems. Jobs got the parts he needed. Moreover, in the summer he was invited to work for a couple of months at HP. Steve worked with undisguised enthusiasm and all the time tried to prove to his bosses that technology was everything for him. At one of those moments, Steve talked about his love for electronics and asked a project manager named Chris (directly supervising Jobs) what he loves more than anything. Chris was short: "Fuck." Soon, Jobs' life began to take on new colors. However, it should be noted that before Steve became a millionaire, he was not very good with women. He did not know at all what to talk about with them, considering all conversations with women empty.

Shortly after his first sexual experience, Jobs became addicted to soft drugs such as marijuana and LSD. (It is interesting that even now, having left this addiction, Steve does not regret at all that he used LSD. Moreover, he considers this one of the most significant events in his life, which turned his worldview upside down.)

When Steve Jobs was 16, he and Woz met a then-famous hacker named Captain Crunch. She told them how, with the help of special sounds made by the whistle from the Captain Crunch cereal, they could fool the switching device and make calls around the world for free. Soon Wozniak made the first device, called the Blue Box, which allowed ordinary people imitate crunch whistle sounds and call free around the world. Jobs was engaged in the sale of goods. The blue boxes sold for $150 each and were very popular with the students. Interestingly, the cost of such a device was then $ 40. However, not much success has been achieved. First, problems with the police, and then with some bully who even threatened Jobs with a gun, brought the blue box business to nothing.

After the first unsuccessful experience in entrepreneurship, Steve Jobs went into private life. At that time, he met his first true love, which was a girl named Chris-Anne. Steve spent a lot of time with her. Including one of the most famous moments in his life, when he took LSD with her in a wheat field. Jobs claims that this moment was very important in his life and helped to "expand" consciousness. Later, Chris-Anne will give birth to a child from Steve, whom he will not recognize for a long time, and will not even pay child support, although he will be a millionaire at that time. All this will be a confirmation of his rather large emotional experiences at that time. But it will be later, but for now Steve decides to enter Reed College.

Reed College is one of the most expensive liberal arts colleges on the west coast, but that's where, despite the lack of money, Steve went. (his parents did find funds for his studies) True, young Jobs studied there for only about six months. However, even after that, he was present at the college, lived in a hostel (sometimes he occupied the rooms of students who, for a number of reasons, were absent at the moment in college, and sometimes slept on the floor in the rooms of friends). Steve actively attended various courses at Reed, including a course of lectures on calligraphy (later this will affect the personal computer industry, they will have really beautiful fonts)

In 1974, Steve Jobs got a job at Atari. It was there that Jobs managed to persuade management to pay him a trip to India. Jobs was already at that time very passionate about Eastern philosophy, and therefore really wanted to see the guru. Atari paid for Jobs's trip, but he also had to visit Germany, where he was tasked with sorting out production problems. He did it.

Jobs went to India not alone, but with his friend Dan Kottke. Dan Kottke was a reasonably good pianist at the time, but that doesn't mean he had the money to travel to India. However, Steve Jobs promised to pay all of Kottke's expenses. Fortunately, this did not have to be done, since the parents of the latter, having learned that he was going to India, paid for his round-trip ticket, and also gave him money for expenses in a foreign country.

It wasn't until he arrived in India that Steve traded all his belongings for a beggar's tattered clothes. His goal was to make pilgrimages across India, hoping for the help of mere strangers. During the trip itself, Dan and Steve nearly died several times due to India's harsh climate. Communication with the guru did not bring enlightenment to Jobs. Nevertheless, the trip to India left an indelible mark on the soul of Jobs. He saw real poverty, a radically different thing from that held by the hippies in Silicon Valley. ("picture")

Returning back to Silicon Valley, Jobs continued to work at Atari. Soon he was entrusted with the development of the BreakOut game (Atari was making not only a game at that time, but a full-fledged slot machine, and all the work fell on the shoulders of Jobs.). In this work, Steve had to use no more than 50 parts. This was the main condition. Of course, Jobs himself would not have been able to assemble BreakOut in his life. However, he brought Wozniak to work, and everything was ready in 48 hours. Jobs' task was to run for cola and sweets. For this work, young Jobs received $1,000, but he told Wozniak that he was paid $600. As a result, Woz, who did all the work, had $300 in his pocket, and Jobs had $700 in his pocket. Later, Woz learns about this act of Jobs from third parties. faces, and according to eyewitnesses, tears will even appear in his eyes.

In any case, the Altair personal computer was introduced in 1975. Already at this time, both Steves understood what they wanted to do.

Creation of Apple Computer

At the time of the founding of Apple Computer, Inc. In 1976, Steve Jobs was working for Atari, which developed computer games. At the initiative of Jobs, Wozniak created the personal computer. The model turned out to be so successful that Jobs and Wozniak decided to start serial production of computers. The beginning of the collaboration between Jobs and Wozniak is considered April 1, 1976 - the official date of the founding of Apple.

For 10 years, under the leadership of Jobs, Apple managed to maintain a leading position in the computer market. The success of Apple's first computer model, called Apple I (about 200 of these machines were sold, which is a very good indicator for a start-up company) was consolidated in 1977 with the release of Apple II, which was considered the most popular personal computer for 5 years.

However, by 1985, against the background of the release of a number of unsuccessful computer models (the commercial failure of the Apple III), the loss of a significant market share and ongoing conflicts in the leadership, Wozniak left Apple, and after some time Steve Jobs also left the company. Also in 1985, Jobs founded NeXT, a hardware and workstation company.

A year later, Steve Jobs co-founded the Pixar animation studio. Under Jobs, Pixar produced films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar to Walt Disney Studios for $7.4 million in company stock. Jobs remained on the Pixar board of directors and at the same time became the largest individual- a shareholder of Disney, having received at its disposal 7 percent of the shares of the studio.

The return of Steve Jobs to Apple took place in 1996, when the company founded by Jobs decided to acquire NeXT. Jobs joined the board of directors of the company and became the interim manager of Apple, which was going through a serious crisis at that moment. In 1998, at the initiative of Jobs, work on frankly unsuccessful Apple projects was suspended, including the Newton PDA.

In 2000, the word temporary disappeared from the title of Jobs' position, and the Apple founder himself got into the Guinness Book of Records as Executive Director with the most modest salary in the world (according to official documents, Jobs's salary at that time was $ 1 a year).

In 2001, Steve Jobs introduced the first iPod player. Within a few years, iPod sales became the company's main source of income. Under the leadership of Jobs, Apple significantly strengthened its position in the personal computer market by 2006, which was facilitated by the transition of Macintosh machines to high-performance processors manufactured by Intel.

I think we are having fun. I think our customers really like our products. And we always try to make them even better. Steve Jobs

His success and reputation help define an era and change the world. It is changing the way we think about computers, offering us the perfect hardware and software that is changing us.

This man with boundless energy and charisma is also a specialist in splurge, exaggeration and attention-grabbing phrases. And even when he tries to talk normally, brilliant expressions pour out of him.

Here is a selection of some of his most interesting sayings that will help you succeed in life:

1. Steve Jobs says: “ Innovation distinguishes a leader from a follower.»
There is no limit to new ideas. It all depends on your imagination. The world is constantly changing. It's time to start thinking differently. If you're in a growing industry, think of ways that will get you more results, nicer clients, easier work with them. If you are in a dying industry, quickly quit and change it before you lose your job. And remember that delay is inappropriate here. Start innovating now!

2. " Be the benchmark for quality. Some people weren't in an environment where innovation was the trump card.»
It's not a fast track to excellence. You should definitely make excellence your priority. Use your talents, abilities and skills to make your product the best and then you will jump over the competition, add something special, what they lack. Live by higher standards, pay attention to the details that can improve the situation. It's easy to have an edge - just decide right now to offer your innovative idea - in the future you will be amazed at how this merit will help you in life.

3. “There is only one way to do great work, and that is to love her. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business. »
Do what you love. Look for an activity that gives you a sense of meaning, purpose, and fulfillment in life. The presence of a goal and the desire for its implementation brings order to life. This contributes not only to improving your situation, but also gives you a charge of vivacity and optimism. You enjoy getting out of bed in the morning and waiting for the start of a new one. working week? If you answered “no”, then look for a new activity.

4. “You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people also developed it ... I think we all say this all the time. This is a great opportunity to create something that could be useful to mankind. »
Try to make changes in your world first and maybe you will be able to change the world.

five. " This phrase is from Buddhism: A beginner's opinion. It's great to have a beginner's opinion»
It is a kind of opinion that allows you to see things as they are, which can constantly and in a moment realize the original essence of everything. Beginner's opinion - Zen practice in action. It is an opinion that is innocent of prejudice and expected outcome, judgment and prejudice. Think of the beginner's opinion as that of a small child who looks at life with curiosity, wonder, and amazement.

6. “We think that we mostly watch TV so that the brain can rest and we work at the computer when we want to turn on the convolutions. »
Lots of scientific research for decades have clearly confirmed that television has a detrimental effect on the psyche and morals. And most TV watchers know that their bad habit makes them dumb and kills a lot of time, but they still continue to spend a huge part of the time watching the box. Do what makes your brain think that develops it. Avoid being passive.

7. “I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality. »
Do not equate the phrases "make mistakes" and "be a mistake." There is no such thing as a successful person who has never stumbled or made a mistake - there is only successful people who made mistakes, but then changed their lives and their plans, based on these same mistakes made earlier (without making them in the future). They consider mistakes as a lesson from which they learn valuable experience. To make no mistakes means to do nothing.

8. " I would trade all my technology for a meeting with Socrates.»
Over the past decade, bookstores around the world have seen a plethora of books showing the lessons of historical figures. And Socrates, along with Leonardo Da Vinci, Nicolaus Copernicus, Charles Darwin and Albert Einstein, is a source of inspiration for independent thinkers. But Socrates was the first. Cicero said of Socrates that "he brought philosophy down from heaven, bestowing it on ordinary people." So, apply the principles of Socrates in your own life, work, study and relationships - this will bring more truth, beauty and perfection into your everyday life.

nine. " We are here to contribute to this world. Otherwise, why are we here?»
Do you know that you have good things to bring to life? And did you know that those good things were abandoned while you poured yourself another cup of coffee and made the decision to just think about it instead of making it a reality? We are all born with a gift to give it life. This gift, well, or this thing is your calling, your goal. And you do not need a decree to achieve this goal. Neither your boss, nor your teacher, nor your parents, no one can decide this for you. Just find that single target.

10. “Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary. »
Are you tired of living someone else's dream? Undoubtedly, this is your life and you have every right to spend it the way you want without any obstacles and barriers from others. Give yourself the opportunity to develop your creative talents in an atmosphere free from fear and pressure. Live the life you choose and where you are the master of your own destiny.

Steve Paul Jobs was born on February 24, 1955 in San Francisco, California, USA, to a family of University of Wisconsin graduates who gave their still unnamed son up for adoption. In infancy, the boy fell into the family of Clara and Paul Jobs, who gave him a name. Clara was an accountant, while Paul was a US Coast Guard veteran who worked as a machinist. The family lived in Mountain View, California. When Steve was still a boy, Paul taught his son how to disassemble and reassemble electrical appliances, and this hobby gave the child self-confidence, firmness of will and ease in handling electronics.

Jobs Jr., always with a sharp mind and progressive views, school education was given with great difficulty. In elementary school, Steve was a big prankster, and, in the fourth grade, his teacher only managed to trick the boy into studying. A few years later, when he entered Homestead High School (in 1971), he met his future partner, Steve Wozniak.

Apple Computers

After high school, Jobs attended Reed College in Portland, Oregon. However, having found no use for himself in any area, after six months he dropped out and spent the next 18 months attending creative courses. In 1974, Jobs got a job graphic designer games for Atari.

Just a few months later, he dropped everything again and went to India in search of spiritual enlightenment, traveling the country and experimenting with hallucinogenic drugs. In 1976, when Jobs was 21, he co-founded Apple Computers with Steve Wozniak. Together they revolutionized the computer industry, democratizing technology and making machines smaller, cheaper, smarter and more accessible to ordinary consumers. In 1980, Apple Computers went public, and on the first day of trading, its value skyrocketed to $1.2 billion. With a proposal to lead the company, Jobs turned to Coca-Cola marketing expert John Scully.

Leaving Apple

However, several subsequent Apple products suffered from serious flaws, which resulted in product returns and consumer disappointment. Sculley came to the conclusion that Jobs was hindering the company's success.

Being one of the founders of the company, Jobs did not hold an official position in it, and therefore, in 1985, he simply left it and started a new enterprise for the production of computer equipment and software NeXT, Inc. The following year, Jobs acquired the animation company from George Lucas, which later became known as Pixar Animation Studios.

In 2006, the studio merged with Walt Disney, making Steve Jobs the largest shareholder in Disney.

Second life for Apple

The success of "Pixar" was amazing, but the specialized software "NeXT, Inc." with great difficulty making its way to the American market. In 1996, Apple bought the company. And the following year, Jobs became CEO of Apple Computers.

Jobs recruited new management, changed the company's promotional policy, and set himself an annual salary of $1, and Apple was back in the game.

Pancreas cancer

In 2003, Jobs was diagnosed with a neuroendocrine tumor, a rare but resectable form of pancreatic cancer. Instead of going to surgery, Jobs went on a sandy-vegetarian diet, combining it with the methods of oriental medicine. Finally, in 2004, the tumor was successfully removed surgically.

Later innovations

Apple introduced the world to revolutionary products such as the MacBook Air, iPod and iPhone, each of which marked a new step in the evolution of modern technology.

In 2008, the iTunes media player ranked second in sales in America, behind Wal-Mart. Half of all Apple sales come from iTunes (6 billion songs downloaded) and the iPod (200 million units sold).

Personal life

With regard to the details of his personal life, Steve Jobs remained a private person, rarely sharing any information about his family. It is known that when Jobs was 23 years old, his girlfriend Chrisanne Brennan gave birth to his daughter. Steve recognized the girl only when she was 7 years old, but as a teenager, Lisa moved to live with her father.

In 1990, Jobs met Stanford Business School graduate student Laurel Powell. On March 18, 1991, Steve and Laurel got married, after which they settled in Palo Alto, California, having given birth to three children during the years of their life together.

Last years

October 5, 2011 “Apple Inc.” announced the death of its founder. After years of fighting pancreatic cancer, Steve Jobs passed away in his own home. At the time of his death he was 56 years old.

Quotes

“I like to believe in life after death. I like to think that all the accumulated wisdom will not disappear after you leave, but will continue to live. Or maybe everything will be like when you press the switch: click - and you're gone. That's probably why I don't like making power buttons on Apple products."

“Technology is not the essence of Apple. But technology combined with art, with an understanding of people - this is what gives us the result from which the soul sings.

“I like one Wayne Gretsky quote: “I am where the puck will land, not where it has landed.” At Apple, we always strive to do the same."

“You can't just ask consumers what they want and give it to them. By the time everything is ready, they will want something new.”

"To be important, you don't have to change the world."

“I’m not interested in being the richest man in the cemetery… But going to bed and telling yourself that you did something amazing today is another matter.”

“If you want to live your life creatively as an artist, you need to look back less often. You need to be prepared for the fact that, at one point, you will take everything that you have done and just throw it away.

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Not only bibliographers are concerned about the topic of the fate of people who left their mark on world history. Those who want to succeed in life are interested in the life paths of celebrities. For example, they study both the biography of S. Jobs and the story of his success.

The full name of Steve Jobs is Steven Paul Jobs. The date of birth of this American entrepreneur in the field of IT technologies is February 24, 1955. Steve Jobs was born in San Francisco. It was Steve Jobs who stood at the origins of Apple's CEO, being not only its founder, but the chairman of the board of directors. The CEO of the Pixar film studio owes his birth to him.

Steve Jobs died relatively recently - October 5, 2011. Steve Jobs died as a result of pancreatic cancer, which he tried to fight for eight years.

Adoption

The biography of Steve Jobs is different from the fate of many people. After all, he spent his childhood, youth not with his parents.

Steve Jobs was born out of wedlock to Joana Schible. Steve's father was Syrian Abdulfatta (John) Jandali. The young people were both students. Joan's parents, German immigrants, were against their daughter's marriage to Jantali. As a result, the pregnant Joan, hiding from everyone, left for San Francisco, where she was safely relieved of her burden in a private clinic and gave the child up for adoption.

The childless Jobs family adopted a baby. Adoptive father, Paul Jobs, worked in a company that produced laser systems, performing the duties of a mechanic. His wife Clara, nee Hagopyan, was American, in which Armenian blood flowed. She worked for an accounting firm.

Steve Jobs saw his own mother only at the age of 31. At the same time, he met his blood sister.

Childhood

When Steve Jobs celebrated his second birthday, he had an adopted sister, Patty. Almost at the same time, the family moved to Mountain View.

Paul Jobs, in addition to official work, was engaged in part-time work, repairing old cars for sale in his own garage. He tried to involve his adopted son in this case. The work of an auto mechanic Steve Jobs was not carried away, but, thanks to the hours spent together in the company of his father for car repairs, the young man learned the basics of electronics. In his free time, Paul, along with his son, was engaged in disassembling, assembling and repairing radios, televisions - this was the thing that young Steve Jobs liked!

The mother of Steve Jobs also does a lot with her son. As a result, the boy enters school able to read and count.

Meeting with Stephen Wozniak (Legend 1)

Biography of Steve Jobs, perhaps, would have been different, if not one seemingly insignificant phone call, which entered an important line in the success story of Steve Jobs.

While assembling some kind of electrical appliance, the teenager made a home call to William Hewlett, who was then president of Hewlett-Packard Company, asking him to help him find some parts. After a twenty-minute conversation with Steve, Hewlett agreed to help the kid.

But most importantly, he offered the teenager to work during the summer holidays in the company he led. There was a fateful meeting between Steve Jobs and Steven Wozniak, from there the story of his success originates.

Meeting with Stephen Wozniak (Legend 2)

According to this version, Steve Jobs met Steven not at all at work in the company, but through his classmate Bill Fernandez. Just an acquaintance seemed to coincide with the start of work. By the way, in addition to this, Steve Jobs was also engaged in delivering newspapers. And the very next year he became a warehouse employee in an electronics store. Thanks to his diligence and high capacity for work, at the age of 15, Steve had the opportunity, with the help of his father, to buy his own car, which he changed to a more modern one the next year. We can say that the success story of the future creator of "Apple" Steve Jobs originates precisely at this time - in the period of early youth. Even then, an insatiable desire to become rich woke up in him, which he tried to realize through work.

Father's Resentment

The free money of Jobs Jr. brought the family not only joy, but also trouble. It was then that the biography of the future entrepreneur entered an ugly page: the young man became interested in hippies, became addicted to marijuana and LSD. The father had to make a lot of efforts to get his son back on the right path.

Friendship with Stephen Wozniak

New friend Jobs was considered a "legend" of the school, he was her graduate. Among themselves, the guys called Stephen "Woz". Despite the fact that Woz was five years older than Jobs, they developed a wonderful relationship. Together they were collecting records of Bob Dylan. School evenings, music and light shows that young people staged at school have always been a huge success.

College

Enrolling in 1972 at Reed College, located in Portland, Oregon, Jobs Jr. decided to drop out immediately after the first semester. It was a rather decisive step, because the parents had already paid a substantial amount for the tuition fees. But the young man insisted. He later called this step one of his best decisions.

But in reality, making the decision to leave college was much easier than surviving in a new environment. Steve now had to sleep on the floor in his former classmates' rooms. He handed over empty Coca-Cola bottles in order to be able to buy himself some food. On Sundays, the guy walked 7 kilometers to the other end of the city to the Hare Krishna temple in order to get the opportunity to eat normally.

This life continued for a full year and a half, until Steve returned to California in the fall of 1974. And here again, a wonderful meeting with Stephen Wozniak helps him make a fateful turn. Jobs decides to go to work for Atari, a video game company. And again, Steve starts to work. At that time, Jobs Jr. did not think about becoming a billionaire, did not build ambitious plans for the future in his imagination. His greatest desire, his cherished dream then was to go to India.

First steps to stunning success

In his spare time at the firm, Steve attended the Homebrew computer club in Palo Alto with Wozniak. And there they came up with a "great idea" - to make underground devices with which you could make free calls over long distances. Young people called their "discovery" "blue boxes". Of course, this can be called a dishonest business, but the guys simply did not know where to invest their intellectual potential and how to earn money as soon as possible.

But the actual success story of Jobs began in the late seventies of the last century, when he and Woz projected one of the first personal computers with commercial potential. It was the Apple II, which later became Apple's first mass-produced portentous product. Steve Jobs, together with Stephen Wozniak, organized this company themselves. Then a year later came the "descendants" of the Apple II, Apple Lisa and Macintosh (Mac).

During this period, Apple shareholder Steve Jobs was worth $8.3 billion. Moreover, only $ 2 billion was invested directly in Apple shares.

However, Jobs had to leave his "brainchild" in 1985, so he lost the power struggle on the board of directors of Apple. And then another remarkable trait of his character appeared again, thanks to which the success story of Jobs in this difficult period did not stop, but entered a new round.

NeXT and Pixar

Jobs after the defeat did not become discouraged, but began to look for new ways to apply his energy. And now he is the creator of a new company that develops a computer platform for business and higher education institutions. This company is called NeXT.

And a year later, Jobs's success story is replenished with a new page: he acquires a division in the Lucasfilm film company that deals with computer graphics. He went to great lengths to turn a small division into a major Pixar studio. It was here that the films "Toy Story" and the famous "Monsters Corporation" were created.

But even now, Jobs is no longer just the creator of the studio, but also its main shareholder. The purchase of the studio in 2006 by The Walt Disney Company turned Jobs into one of the largest private shareholders and members of the board of directors of the world's most famous Disney company.

Jobs family

Constantly busy with business, creation and promotion the latest technologies, developing unique projects, Jobs gives his work "150% of his time and effort," as he himself put it. But then a love named Chris-Ann breaks into the life of a young man. With her, Jobs spends quite a lot of time, but suddenly the personal life of the entrepreneur again faded into the background.

The mother of his daughter Lisa did not become Steve's legal wife. Even the birth of a daughter in 1977 did not change the life of the "workaholic" at all. They joked that Steve hardly noticed the birth of his daughter. And, despite the fact that during this period the state of the young father has already exceeded the million mark, Jobs does not even want to pay her alimony.

The girl lived with her mother, Jobs practically did not communicate with her. Steve's personal life did not change until his death. Although closer to old age, Steve Jobs realized that personal life is not only you. He remembered his daughter, began to communicate with her a little, to get to know her.

Later, a certain Lauren became Steve's wife, who gave birth to his son Reed in the early 90s.

The poorest CEO

Looking for information about what was the state of Jobs in the heyday of his business, the reader will be involuntarily amazed. And there is something! Jobs even got into the Guinness Book of Records: he, the chief executive of the largest company, has the most modest salary! It cannot be argued that the data recorded in official documents corresponded to reality. This was probably done to reduce taxes. But, one way or another, and the documents testified to the annual income of Jobs, which was equal to one dollar.

With the advent of the new millennium, Jobs' success story is replenished with new pages.

• 2001 - introduction of the first iPod by Jobs;
• 2006 - introduction by the company of a network multimedia player Apple TV;
• 2007 - introduction of the iPhone mobile phone, its active promotion on the sales market;
• 2008 - Introduction of the MacBook Air. thinnest laptop in the world.

Some facts from the life of Jobs

It would be wrong to say that Steve Jobs, whose biography is being studied by many today, was a man created from merit alone. The life of an entrepreneur had its "dark" sides, many of Jobs' actions were negative. Today, many can condemn, blame Steve. But how many can boast that they could create something truly significant from almost nothing, that they made a fortune as a billionaire, starting to earn money by delivering newspapers?

Very often, people who are actively searching for their life calling are inspired by the success stories of the richest and most famous inhabitants of our planet. And if some are impressed by the amazing destinies of legendary actors and singers, then others are admired by the managerial talents and mental abilities of extraordinary businessmen.

By far, the most striking example is Steven Paul Jobs, as he, being a simple guy from an ordinary family, managed to become an influential and successful leader of the world's largest corporation.

Steve Jobs was born on February 24, 1955 in San Francisco. Fate provided him with many trials, the first of which was the rejection of his birth parents, who were young and not ready to raise a small child. Fortunately, the wonderful family of Clara and Paul Jobs took him from the orphanage, who later became a real family for the businessman.

Stephen was still a bully, he was even expelled from school several times. But, despite this, he had good abilities, which were impossible not to notice. Thanks to this, the administration of the educational institution allowed him to skip the 5th grade of elementary school and go straight to middle school.

Jobs often helped his father fix cars, took an interest in engineering, and attended an amateur radio club. This indicates that he had a craving for a variety of techniques from early childhood. As a child, Jobs met his future partner, friend and no less talented developer - Steven Wozniak.

First inventions

In the soul of Jobs, there was always a craving for invention. Together with Wozniak, they developed and created a unique device that made it possible to make phone calls around the world absolutely free of charge. The young guys did not stop there and decided to sell their "blue boxes", unfortunately, without thinking about the legal consequences of such experiments.

By the way, sales were going well, while Wozniak and Jobs earned more than $100 on each device.

Youth

After leaving school, Jobs entered a good paid college, but after studying there for only one semester, he decided that he had chosen the wrong path for himself and expelled from the students. For more than a year, he wandered around the hostels, spent the night where he had to and ate in local churches, and then decided to return to his native California.

Thanks to an old friend, Steve got a job at a successful Atari video game company. For Jobs, it was good opportunity to earn money for such a coveted pilgrimage trip across India. Having fulfilled his dream, he realized that it did not bring him the expected enlightenment, and returned to his previous work. He successfully developed popular video games, for which he received good fees.

Apple

Initially, the office of the world-famous Apple Corporation was located in the garage of the home of Jobs' parents. Here, together with Wozniak, they created their first personal home computer. Soon they had wholesale orders for such a progressive technique. The partners had to take out loans to purchase the necessary parts, but still they made a profit.

A few years later, thanks to the desire to earn money and the desire to improve their computer, they developed the world's first device with support for color graphics. Jobs and Wozniak quickly found investors for their project, expanded the company's staff and launched a large-scale production of new equipment. It was a real success, because all the copies were sold out in a short time, and the profit of the developers at that moment was more than 200 million dollars.

After a while, Steve caught fire with a new project called Macintosh. He dreamed of creating a device that would combine all the components of a desktop computer (system unit, monitor, keyboard). An interesting fact is that the software for this project was developed by Microsoft employees. Later, Apple successfully presented the iBook - a portable computer. It was another breakthrough for the Jobs Corporation.

In addition to computer technology, Steve has been developing musical gadgets - the iPod. At that time, it was the most stylish, popular and convenient music player based on Apple software - iTunes.

The next stage in the development of the corporation was the creation of a cult mobile phone - the iPhone. For its development, Apple employees combined all their achievements in recent years and released a fashionable gadget on their own software - Mac OS.

This was followed by presentations of advanced computers and tablet PCs - iPad, which are still very popular. All Apple products are original, stylish design and well thought out interface.

Jobs also successfully produced popular cartoons based on the Pixar animation studio, and then became a shareholder of Walt Disney. His total fortune is more than $7 billion, of which only $2 billion is Apple shares.

Unfortunately, in October 2011, Steve Jobs passed away. Cancer overcame him. But the story of the man who created his own success will live forever.

Video is a documentary about Steve Jobs. The man who changed the world!

What interesting facts do you know about such a successful, outstanding person as Steve Jobs? Share interesting information in the comments to this article.

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Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. He was an American inventor, entrepreneur and industrial designer. And also one of the founders, chairman of the board of directors and CEO of Apple Corporation. A very famous person.

Steve Jobs. History of success

Childhood of Steve Jobs

Steve Jobs' parents were unmarried students. The father is from Syria, and the mother is a German immigrant. Steve's mother studied at the university, where his father worked as a teaching assistant. The relatives of the girl, who was only 23 years old, were against their relationship and threatened to deprive her of her inheritance. A young student was forced to go to give birth to a private doctor in San Francisco, and give the child up for adoption.
Paul Jobs and an Armenian-American adopted a boy because they couldn't have children of their own. They named their adopted son Stephen Paul. Stephen's biological mother wanted her son to grow up in a family of people with higher education. The foster parents gave her a written agreement that they would pay for the boy's education. Jobs always considered adoptive parents to be father and mother. It annoyed him when someone called them adoptive. The biological parents did not know anything about the whereabouts of the child.
Steve's adoptive father worked for a financial company. He was an auto mechanic and in his garage repaired old cars for sale. His desire was to instill in the boy a love for auto mechanics. But this occupation was not for Steve. Through cars, he got acquainted with the basics of electronics, which he found very interesting.

School

Steve didn't like school. The way Steve Jobs studied at school was interesting. Except for one teacher who saw his abilities, all the teachers considered him a prankster. She found an approach to him and rewarded him for good studies, stimulating his learning. As a result, without help, Steve began to study well, and passed all the exams perfectly, so much so that the director offered to transfer him from the fourth grade to the seventh straight away! Steve was enrolled in the sixth grade.
Steve was in contact with an engineer who brought him to the research club of a company. There he saw a personal computer, from which he was impressed. In this club, each member worked on their own project. Steve decided to build a digital frequency counter. But to implement his project, he needed details. Then Jobs, who was only 13 years old, called the head of this company at home. So he got the right parts and work on the assembly line, causing envy in rivals. Steve also delivered newspapers and worked in a warehouse in an electronics store. At the age of 15, he already had his own car. A year later, he traded it for a better one. Steve started hanging out with hippies, listening to Bob Dylan and The Beatles, smoking marijuana and using LSD.
A friend and classmate of Jobs introduced him to Steven Wozniak, who was fond of computers. In 1969, Woz and a friend started building a small computer and showed it to Jobs, who was very interested. Steve Jobs and Steve Wozniak became best friends.
Jobs carried out his very first business project while still at school. After him, Steve realized that electronics is a good income. He carried out this project together with Stephen Wozniak. After which they collaborated a lot more.

reed college

In 1972, Steve Jobs graduated from high school and left his parental home, despite the objections of his parents. In the same year, Steve entered Reed College, a private university, the most expensive in America. It was difficult for his parents to pay for tuition. But Steve wanted to study there, despite the fact that he dropped out after half a year. This college was filled with free spirits and a hippie atmosphere, and the standards of education were high and with a rich curriculum. But Steve found it boring and uninteresting. There, Jobs first became seriously interested in one of the Eastern spiritual practices, Zen Buddhism. He became a vegetarian and began to starve.
He was expelled, but he could still go to classes for free for a whole year, which seemed interesting to him. One of them was calligraphy courses.
Jobs lived a bohemian lifestyle, despite occasionally sleeping on friends' floors and eating once a week free meals at a Hare Krishna temple.

Working at Atari

In 1974, Jobs got a job as a technician at the fledgling company Atari. There he brought the game to completion and put forward design proposals. But for his arrogance and untidy appearance, he was disliked. But he liked the founder and head of this company, who transferred him to work on the night shift to keep him workplace.
That same year, Jobs traveled to India in search of spiritual enlightenment. His loved ones knew that he went on this trip to numb the pain of the realization that he was abandoned immediately after birth. After learning about his real parents, Steve hoped to understand something very important about himself and his place in life. Returning, Jobs found himself a spiritual mentor. He stayed in India for 7 months and arrived very thin, tanned, with a shaved head and in Indian clothes. Also during this time, Jobs was experimenting with psychedelics.
"Homemade Computers Club"
On March 5, 1975, a meeting of the Homemade Computer Club was held. There was Steve Wozniak, for whom the club has become a second home. After the first meeting, he began designing the machine, which was later called the Apple I. Wozniak got the first unique result: the display of characters typed on the keyboard. Woz showed this to Steve Jobs, who was greatly impressed by it.
Jobs also began to visit the club. More precisely, he was at several meetings and was able to get the best, expensive and very scarce spare parts for Wozniak's computer for free.

Creation of Apple

The history of the creation of Apple began with the fact that Jobs immediately started talking about the commercial potential of this invention. He convinced Woz to stop handing out computer blueprints to everyone, despite the fact that it was not customary in the club to hide the exchange of ideas. He also drew attention to the fact that members of the club are working on drawings, not bringing their projects to working condition. Jobs suggested that Woz sell the finished printed circuit boards at the club, and take over the most difficult part of the work, deciding to sell them at twice the price.
For the required amount, he sold his minibus, and Wozniak, one of his main values, a programmable calculator. With this money, Jobs paid an Atari employee he knew to create a printed circuit board design so that he could then give it to mass production. They received the first batch of boards.
He took one of his friends, well versed in documents, to his team, in case of disagreement with Wozniak.
It remains to register a company. I had to come up with a name. Jobs had just returned from a farm where he had pruned apple trees and was on an apple diet. He became a Fruitarian, considered it enough to wash no more than once a week and returned home absolutely happy. Woz met him at the airport. On the way home, they selected a name for the future company, because in the morning they had to submit documents for its registration. Jobs came up with "Apple Computer" and declared that if nothing better was proposed by morning, the name would remain. And so it happened.
The company was registered on April 1, 1976. Wayne drafted the partnership agreement, wrote the first manual for the Apple I, and designed the logo. After 12 days, Wayne realized that the tasks of the two comrades were too much for him, and left the company, taking his share.

Together with a friend, Steve developed one of the first personal computers with great commercial potential.
At a meeting of the Homemade Computer Club, Jobs and Wozniak presented their computer. Steve Jobs spoke passionately and with conviction, but only one person became interested in the computer - the owner of one computer store. The next day, Jobs came to his store and made a deal, because he ordered 50 pieces at once.
They were housed in Jobs' house and garage. Work began, Steve attracted almost everyone. During this work, Jobs first showed himself as a tough, authoritarian leader. He made an exception only for Woz, never once raising his voice to him.

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A month later, the order was ready. The Apple I came with complete motherboards. The Apple I is credited as the first computer in history to be shipped off the shelf, as other computers have hit the market as kits. Later they managed to realize more than a hundred Apple I computers.

The Apple II computer was the company's first mass-produced product.
Apple I contained almost no electronic innovations. While working on it, Wozniak came up with ideas that he later implemented in a separate model. Apple's new product had many revolutionary features.
Due to the reorientation of business to the mass consumer, the first serious disagreements arose between Jobs and Wozniak.
Jobs concluded that device design matters a lot.
He realized that the production of computers with a plastic case and an original design was beyond their means. He decided to sell the rights to all development to Atari. There was a meeting with the director. But nothing came of it, because Steve smelled so much that the director was sick. In addition, Jobs threw his bare feet right on the table and he screamed out the door.
Then Jobs held a presentation of the Apple II. He behaved so arrogantly and self-confidently that Wozniak was very ashamed. The management refused them, but Jobs did not give up. He was advised to approach the founder of one of the first venture capital companies.
The founder of this company showed up in the Jobs' garage. The atmosphere and appearance of the inhabitants of the garage made an impression on him. Steve tried to look informal - skinny and with a sparse beard.
He told Jobs that he was ready to finance them if he hired an employee who understood marketing and was able to write a business plan. It turned out to be Mike Markkula, who offered Jobs and Wozniak financing in exchange for a third of Apple shares. On January 3, 1977, the Apple Computer partnership became the Apple Corporation.
Markkula strongly influenced Jobs, because his authority was comparable to that of his father.
After the founding of the corporation, Apple acquired its own office. The company had several employees. The question arose about its president. The 22-year-old eccentric, shaggy, constantly dirty and ragged Jobs was not suitable for this job. Mike Scott was invited to this position, he was an experienced leader, and his main task was to subdue Jobs, who became more rude and quick-tempered, because of which simple programmers had a hard time.
Dealing with Jobs, who always wanted to be first, was not easy for the new president. Jobs did not have as many conflicts with anyone as with him.
Without the help of an advertiser who quickly agreed to cooperate with Apple, one could not even dream of success. It was instructed to develop a logo for the company and the product. The art director suggested two options: a logo in the shape of an apple, a whole one, and a bitten one. Jobs said that a whole apple could easily be mistaken for a cherry, and chose the bitten one. In addition, he settled on a version with six colored horizontal stripes due to its psychedelic nature. This logo was approved until 1998.
In 1977 there was the first Computer Fair. Jobs decided to impress everyone with the Apple exposition and his efforts paid off, because Apple received an order for 300 computers and the company got its first foreign dealer.

A rapid growth in sales and prosperity began for several years to come. The scandals and conflicts between its founders were no longer paid attention. The Apple II was successful and profitable for 16 years. During this time, up to 6 million Apple II computers were sold, because it was one of the most profitable projects, and this is the result of the joint work of engineer Steve Wozniak and Steve Jobs, manager and designer. If Jobs had not finalized it externally, it would have been gathering dust on the shelves idle.

The Apple III was a redesign of Wozniak's business computer. Businessmen, acquiring Apple II for work, bought two additional expansion boards for the computer. It was decided to put everything together. These were two different computers in one case.
There was a huge advertisement, but it quickly became clear that computers were unstable in Apple III mode. The machine managed to be finalized, increasing the stability of work, but the reputation of the Apple III was already damaged, and two years later the Apple III was completely discontinued.
Apple Lisa

Steve Jobs lost interest in the Apple III at the development stage. He started a new project. And he brought two engineers to Apple, setting them the task of developing an “advanced” computer. Jobs named the project Lisa, after his recently born daughter. Apple engineers got the job done by designing a better and more powerful computer with nothing new but apps.
The state of affairs with Lisa did not suit Jobs, because he needed a breakthrough, movement, and not a repetition of the past.
Xerox has been investing in venture capital and has expressed interest in acquiring Apple shares. Jobs immediately made the condition that in return Apple employees would have access to their latest developments. An agreement has been reached. Xerox management felt that Apple employees would not understand anything about their developments. Jobs realized that they were trying to deceive him and demanded to organize a second excursion, on which he took Bill Atkinson and programmer Bruce Horn with him. It didn’t work again: Atkinson and his colleagues quickly “saw through” them. Jobs became very angry and complained over the phone to the head of the venture capital department. The company's management immediately contacted the scientific center and demanded to immediately show Jobs the full development capabilities.
Apple's raid on Xerox PARC is called the most daring robbery in the history of the IT industry, because Jobs learned the secrets of Xerox. Ideas were the main thing, and their implementation became a matter of time.
Xerox had an excellent chance of capturing the computer market, but missed the opportunity. The next move was for Apple.
Jobs could easily call some engineer in the middle of the night and dictate his instructions to him. He became more aggressive and terrorized the employees so much that Markkula and Scott, without looking at his status, reorganized Apple behind his back. 25-year-old Jobs was removed from his post, transplanted into the honorary chair of the chairman of the board of directors, with no real authority. So Steve Jobs was excommunicated from the project, which he himself initiated.

Jeff Raskin, who drew Jobs' attention to Xerox developments, led another project at Apple. He wanted to create an inexpensive portable machine that folded like a suitcase and more like a household appliance. After starting work on the project, he changed its name to Macintosh, after his favorite variety of apples. The Macintosh prototype was three times cheaper and worked twice as fast. Jobs switched from the Lisa project to the Macintosh.

There were disagreements between Jobs and Ruskin.
It was said about Steve that he does not trust anyone and when he is told new ideas, he criticizes them and says that this is complete nonsense and a waste of time. But if the idea is good, then soon he begins to tell everyone about it as if he came up with it.
Jobs took over the Macintosh project and immediately set about revamping the Mac team while continuing to recruit new employees. Watching the reaction of each candidate, he demonstrated a prototype computer. If a candidate perked up, began to ask about everything and tried to immediately try everything, Jobs enrolled him in the group.
Jobs limited the size of the computer. Even its internal parts had to look harmonious. He was convinced that access to the content system block only Apple employees should have. Jobs believed that the buyer should feel like they are purchasing a unique and complete work of art.
Due to the personal ambitions of Steve Jobs, his actions led to a split in the team, because he did not miss the opportunity to let go of a taunt or some other trick.
The style of Apple's follow-up products, Jobs did not dare to develop on his own.
While working on the Macintosh, Jobs traveled to Japan, visiting high-tech factories there, which impressed him with exemplary discipline and impeccable cleanliness in the shops. Returning, Jobs decided to build a factory for the production of Macintosh. He ordered the factory walls to be whitewashed and the machines to be painted in bright colors, shocking employees and workers.
The Lisa computer was presented to the public, favorably differed from competitors' products by its high quality and advanced features. But the unaffordable price did not show high sales. All the same, Jobs, having lost the battle, was confidently moving towards the final victory.
He lured the best specialists of the company who worked on other projects to him, and from the Lisa project he stole everything acquired and valuable.
Jobs increasingly took over the leadership of the company, almost regaining his influence and authority, but he understood that much would depend on who took the chair of Apple's president. Jobs was the obvious choice, but everyone knew he wasn't ready to lead just yet. I had to look for a candidate on the side.
Steve knew how to always get his way, and knew exactly what to say to everyone.
The new head of the company liked Jobs and he accepted the offer to lead Apple. The first serious conflict between them occurred before the presentation of the Macintosh, when he insisted on including the cost of an advertising campaign in the price of the product, which led to a rise in the price of the computer.
Jobs turned the Macintosh presentation into a show. The computer itself spoke about itself, with the help of a software speech generator.

The firing of Steve Jobs

After the successful entry of the Macintosh into the market, Steve Jobs's position at Apple was temporarily strengthened. But within a year, Macintosh sales began to plummet. Users found the strengths and weaknesses of the computer. Jobs took the very dubious step of ordering unsold Lisa computers to install Macintosh emulation and market the result under the Macintosh XL brand. Sales tripled, but it was a hoax that Apple's top folks rebelled against.
The second unsuccessful action of Jobs was the launch of an advertising campaign for the Macintosh Office suite. Jobs took on a pushy and aggressive tone too strongly. The ad is dark and depressing. The Macintosh Office project failed.
Jobs became increasingly withdrawn and irritable. The crisis caused a deterioration in his working relationship with the new leader, leading to a power struggle between them. Jobs' leadership did not support and removed him from management. Then he conceived in the absence of a new leader to stage a coup and seize power. But even his most loyal supporters considered this plan madness. The council sided with the leader. So, in 1985, Steve Jobs was fired from Apple. He lost the power struggle. Steve believed that everyone betrayed him and abandoned him. After a while, he stopped going to work and made sure that no one noticed his absence. Jobs lasted five months before leaving Apple and founding NeXT Inc.

NeXT Computer

In 1985, Jobs met a biochemist who said the computer needed to be personal, powerful, and inexpensive. Jobs launched the Big Mac project to build such a computer.
He lured several of the Macintosh team to his side and registered NeXT Inc, a company developing a computer platform for universities and businesses.

Jobs saw the creation of a computer for the needs of science and education. He undertook to position the new computer as a "professional workstation" delivered directly to colleges and universities.
A year later, Steve Jobs' company went bankrupt. The situation was saved by a businessman who bought a 16% stake in the company for $ 20 million, which was the first major investment in NeXT.
NeXT computers went on sale.
In the same 1990, the second generation of the NeXTcube computer was released. With an innovative multimedia e-mail system, NeXTcube allowed the sharing of voice, images, graphics and video.
The NeXT station was rejected as too expensive. But among those who could afford it, NeXT gained fans because of its technical advantages. Only 50 thousand cars were sold.

Pixar and Disney

Shortly before leaving Apple, Jobs met the head of the computer division of the Lucasfilm film studio, who was looking for a buyer for this division, and Jobs decided to buy this computer graphics division of Apple.
An agreement was reached for Jobs to purchase 70% of the division, which developed both hardware and software for graphics and animation, and produced films. The company has become a Pixar studio. Jobs intended to go to the mass market with the Pixar Image Computer, making it cheaper. But the company suffered losses, and Jobs was forced to constantly invest in it personal funds.
Jobs realized that they should focus on filmmaking. The Disney film company turned its attention to Pixar. An agreement was signed on their joint production, the terms of which were unfavorable for a young company that was on the verge of bankruptcy.
Jobs decided to take the risk by staging a public offering after Pixar's premiere. But it became profitable, and the studio gained financial independence.
Steve Jobs was Pixar's CEO and major shareholder. Disney agreed to acquire Pixar. Once the deal was closed, Jobs became the largest private shareholder in The Walt Disney Company with a 7% stake in the company. His stake was larger than that of the founder, a member of the Disney family, Roy Disney. After Jobs' death, his Disney shares were transferred to the Steven Jobs Trust.
Steve Jobs. Return to Apple
By the mid-1990s, Jobs was already the head of the family: a wife and two children. He needed a constant source of income. But his company, NeXT, had difficulty developing a new operating system for the Mac and was at an impasse. Jobs understood that he couldn’t get out on his own, and again began to look towards Apple, whose business was also not going very well, because after Jobs left, Apple held on for several years on old ideas and developments, and then its market share fell.
The Apple director realized the depth of Apple's crisis and accepted Jobs's proposal for a possible merger or takeover of NeXT.
On December 20, Jobs returned to the company he founded, and was introduced to the team as "adviser to the chairman." Movement began to be felt immediately: production was reduced, followed by a series of personnel changes and reshuffles. Jobs quickly managed to move people loyal to him into key positions in the company.

Think Different

Steve Jobs dismissed the board. Jobs' mentor was among those fired. Jobs treated him like a father figure and traveled personally to announce his resignation and ask for advice. He was sympathetic to Jobs' decision and said that in order to save the company, he would have to re-produce something that no one had done before.
Jobs turned to old acquaintances from the agency for help. Of all the options, Steve Jobs chose the concept of Think Different (“Think differently”).
He set out to restore the old relationship between Apple and its customers.
Jobs regained control of Apple by taking over the corporation. Under his leadership, the company was saved from bankruptcy and a year later began to make a profit.
He took tough measures to revitalize the company and closed a number of projects. Many employees at this time were afraid to run into Jobs in the elevator for fear of losing their jobs. More than 3,000 people were fired during the year.
Jobs was opposed to product cloning and refused to renew software licenses for third-party hardware manufacturers.
Instead of a large assortment, he announced the development of only four product names, appearance which Jobs paid particular attention to.

The achievement of the alliance of Jobs and one of his employees was the first iMac G3, because it became the best-selling computer in Apple history.
Since then, an attractive design and a powerful brand have worked for Apple.

Apple Store

Steve Jobs did not like the conditions in which Apple products are sold and he thought about creating an Apple specialty store.
He hired a vice president of sales, who advised him not to rush the opening of the store, but to start secretly modeling it.
Jobs himself thought through and approved every detail.
The Apple Store was predicted to fail, but after 3 years, Apple stores were visited by an average of 5,400 people a week. Now there are a lot of Apple stores in the world. which bring in the most income.

Creating iTunes

The IT industry has evolved. Steve Jobs came up with a global idea for a computer to make a breakthrough.
The grandiose work began with the creation of high-quality software. On January 9, 2001, the iTunes media player was introduced.

An important part was to be the miniplayer. We decided to create our own device. Jobs changed the switch, which has become a hallmark of many Apple devices.
The first generation of the iPod was released on October 23, 2001. Jobs calculated that sales of the iPod would spur demand for computers as well, because the iPod was positioned as a cult accessory and indeed gained this status.
So Apple became a major player in the music industry.

iTunes Store

Steve Jobs introduced the iTunes Store online music store. He decided to sell songs not by albums, but by the piece. Music moguls took a chance, because the losses from piracy were massive.
The head of the iTunes Store predicted a million sales in the first 6 months, but a million songs were sold out in just 6 days! Apple entered the market with confidence.

First iPhone Model

The success of the iPod did not bring peace to Jobs. Development mobile phones led to a drop in demand for cameras and digital cameras. Jobs knew that all the functions of other devices should include a phone. Then the music player will no longer be needed.
The mechanical keyboard was removed and its functions were taken over by the software part. Jobs decided to try glass, which needed to be strong and durable.
The main trump card of the model was a large glass screen.

The phone was introduced in January 2007, the presentation of which was the best in the career of Steve Jobs. The telephone was also declared the invention of the year.

The following years, Steve Jobs was sick a lot, but took part in the development of the iPad Internet tablet, the presentation of which he himself held.
It was the most successful consumer product launch in history.

The success of the company allowed Apple to become in 2011 the most valuable company in the world. Apple's renaissance has been called one of the greatest accomplishments in business history. Despite this, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors and the desire for total control over products even after they were sold to the buyer.

Resignation

On June 6, 2011, Steve Jobs gave his last presentation. Jobs later resigned as CEO of Apple, retaining his position as chairman of the board of directors. A few hours later, Apple Inc. fell.

State

Steve Jobs became a millionaire by the age of 25. He was the owner of 5.426 million shares of Apple. Also owned 138 million Disney shares. Forbes magazine in 2011 estimated the net assets of Steve Jobs at $ 7 billion and placed him in 39th place in the ranking of the richest Americans.

Management style

Jobs sought to position Apple and the company's products in foreground information technology industry. He said that great things in business are not done by one person, but by a team. His subordinates respected him, because Jobs created the feeling that the impossible is possible.
After being fired from Apple and working at NeXT, Jobs' temper softened.

Inventions and projects

Relationships with figures in the IT industry

Steve Jobs and Microsoft CEO Bill Gates are of the same age and are at the origins of the computer revolution. They played decisive roles. The first of them developed the talent of a designer and the eloquence of a salesman. The second, experienced and cautious, knew a lot about programming.
Microsoft has developed its own Windows operating system based on the same principles as the Mac. Jobs accused Gates of betrayal and theft. Their relationship soured. The differences between them were in different approaches to work.
Returning to Apple, Steve Jobs decided to put an end to this war, because of which there were several lawsuits. Jobs suggested that Gates invest $150 million in Apple and develop Mac-compatible software. Jobs went on to say that this was one of his biggest mistakes.
Later, relations between entrepreneurs improved.
Jobs gave a speech, raising a toast "To both of us" and shedding tears. In 2011, Bill Gates paid the last visit to Steve Jobs, whose illness was already critical. They spent more than two hours together, discussing with great animation.
One of Jobs' best friends in IT was the founder of Oracle. Jobs was modest and did not demonstrate his wealth. Another close friend of Jobs was Millard Drexler.
Jobs was surrounded by both friends and enemies. He was constantly in conflict with someone. Towards the end of his life, Steve Jobs got to grips with Google.
Apple is still trying to get its way through the courts, already without Steve Jobs.
Social work
Jobs did not sign the Giving Pledge, which required the world's richest billionaires to give at least half of their wealth to charity. But despite this, Apple has become the largest donor to the Global Fund to Fight AIDS.
In 2010, US President Barack Obama met with Steve Jobs, who criticized the US educational system, saying that he would not last longer than one term. In 2011, Obama was at a meeting with representatives of the IT industry, where Jobs said that President- clever man, but endlessly explaining why this or that cannot be done. And that it pissed him off.

Scandals

In 2001, Jobs received stock options for 7.5 million Apple shares. The case was the subject of criminal and civil investigations. Jobs could face a number of criminal charges and civil sanctions. Jobs was not fully aware of them. The scandal led to a fall in Apple stock and the layoff of several employees.
The decrease in the value of shares due to fraud and scandal has led to a number of lawsuits. A $7 billion class action lawsuit was filed against several Apple board members, including Jobs. Apple management came to an agreement with shareholders and paid a number of compensations.

Unauthorized biographies

In 2005, John Wiley & Sons sent out a copy of an unauthorized biography, iKona. Steve Jobs". According to some reports, the order not to release the publication came personally from Steve Jobs.

Harassment of bloggers

Jobs was very sensitive about his speeches at product launches and demanded the strictest secrecy. A website was founded where information about Apple's new products was published before its official announcement. A lawsuit was filed against the owner of the site and his resource was closed.
On March 25, 2010, someone Brian Hogan found a prototype of a new iPhone model in one of the bars, accidentally left there. The blog has an article about the device of the phone. Apple filed a complaint with the prosecutor's office, searches were carried out in apartments. As a result, bloggers, having agreed to return the sample of the corporation, avoided the charge of buying up stolen goods. Steve Jobs took part in the development of this conflict.

Censorship on iPhone and iPad

Jobs tried to maintain control over the actions of users. It was about banning pornography on Apple devices. Jobs responded that he understood freedom to include "freedom from porn" and other inappropriate and potentially harmful content.
He was told that arrogance is not good for an industry leader. But Jobs said there was no arrogance in his position.

Personal life

Steve Jobs tried to adhere to the principles of Zen Buddhism and the Bauhaus. He was a pescatarian. Jobs usually wore a long-sleeved black turtleneck, blue jeans, and sneakers. This is how he expressed his style.
Jobs drove a silver Mercedes-Benz SL 55 AMG without license plates and rented a new one every six months.
He was a big fan of Bob Dylan and The Beatles and referred to them more than once in his performances.

Search for biological relatives

In 1986, Jobs' adoptive mother died. Previously, Steve hired a detective to find his mom. He found a doctor who gave it to the Jobs. The doctor lied to him that all the documents were burned in a fire, but in reality he put them in an envelope, writing to send them to Steve Jobs after his death. Soon the doctor died, and Jobs received documents from which he learned everything about his parents and sister.
Steve considered Paul and Clara his parents, and in order not to upset them, he asked journalists not to publish if they found out something about his biological parents.

Meeting the biological mother

Steve met his own mother and younger sister only after 31 years.
After the death of his adoptive mother, Steve called the biological, and arranged a meeting. He did this out of curiosity, and wanted to assure the biological mother that she did the right thing. He wanted to meet her to see if she was okay and to thank her for not having an abortion. She apologized to him. Steve told her not to worry because he had good childhood and everything worked out.

Acquaintance with the biological sister

In 1985, on the day he met his own mother, Steve also met his sister, Mona Simpson, who, with the help of a private detective, tracked down a father whom Steve did not want to meet because he left his wife and daughter.

Not knowing who his son had become, he told Monet that he used to have a cafe in Silicon Valley and said that even Steve Jobs had been there and was generous with tea. Jobs asked Mona not to tell her father about herself. But his father accidentally found out that Jobs was his son, but also did not seek a meeting with him.

Relationship with biological family

Ten months after abandoning the child, Steve's biological parents got married. They later had a daughter. They divorced, and the father lost contact with his daughter. Steve's mother remarried.
Jobs and his sister were close friends and kept their relationship under wraps until 1986. He also maintained friendly relations with his biological mother.

Relationships with women

Jobs has always found it difficult to contain his feelings and emotions. He was very addicted and publicly demonstrated the delight of a newly wound romance or longing for separation. Many considered him a romantic person, although in relations with women he was sometimes prudent, selfish, rude and cruel.

Chris Ann Brennan

Chris Ann Brennan, a hippie girl, was Steve's first love, whom he began dating before leaving school. Their relationship was not easy. Steve and Chris constantly drifted apart, then converged. After some time, Chris became pregnant. Jobs acted like it didn't concern him. Chris gave birth to a daughter, Lisa Brennan. Jobs continued to deny his paternity, claiming that Brennan was not the only one dating him. Chris was arguing with Steve that he was making her walk so as not to take responsibility. Jobs took part in the fate of his daughter: he persuaded Chris not to give the child to strangers, helped to choose a name for the girl and named the new Apple Lisa computer by this name.

A year later, Jobs passed a paternity test, which showed that he was the father of the child and he was ordered by the court to pay child support. But even after that, Jobs refused to recognize his daughter for a long time. Later, he recognized Lisa as his daughter, and when she grew up, she and her father got along well.

Tina Redse

In 1985, Jobs met, in his words, the most beautiful woman in her life and her first true love, the hippie type Tina Redse. She also worked in IT. They were united by a difficult childhood, both of them were in search of beauty and harmony. By nature, they were similar in neuroticism, sensitivity, they could give vent to tears. She was strong-willed, easily neglected her unusual beauty, often without makeup, which made her even more beautiful. Their romance was very stormy. Despite the similarities, the differences were insurmountable, because Redse was the kindest person. Philosophical differences were also very deep. In 1989, Steve proposed to Tina. There was a refusal and a break in relations.

Lauren Powell was the only wife of Steve Jobs and the second woman he loved. She was eight years younger than him.
On January 1, 1990, Jobs proposed to Powell. They went on a trip, after which it turned out that Lauren was pregnant.
In 1991 there was a wedding. In family life, Jobs was happy.
In the same year, the couple had a son, then two daughters. But Jobs did not devote much time to children. He communicated more with his son, who had good manners and a gentle character, only outwardly he looked like him.

Health problems

Jobs was diagnosed with pancreatic cancer in 2003. The prognosis for the development of this form of cancer is extremely unfavorable, but Jobs turned out to have a type of disease that can be surgically treated. Jobs refused to undergo surgery for nine months. He tried to prevent the disease by means of alternative medicine. In July 2004, Jobs agreed to a pancreaticoduodenectomy, during which the tumor was successfully removed, but at the same time, liver metastases were detected. Doctors managed to partially sequence the cancer genome. During Jobs' absence, the company was run by Tim Cook, Apple's head of international sales and operations.
Jobs' health gradually deteriorated, he became very thin. Jobs did not reveal the truth about his health condition. Cancer metastasized, due to painkillers and immunosuppressants, Jobs had no appetite, he was prone to frequent depression. Apple shares were down.
In 2009, Jobs told everyone about the illness and went on vacation, again handing over the business to Tim Cook. He underwent a liver transplant operation. In early 2010, he returned to work.
On August 24, 2011, Jobs announced his resignation. Tim Cook was his successor. Jobs remained involved in Apple affairs, advising Tim until his last day.

Death of Steve Jobs

After eight years of fighting the disease, on the afternoon of October 5, 2011, Steve Jobs died due to complications that led to respiratory arrest. Steve Jobs' cause of death was pancreatic cancer. He died surrounded by his family at the age of 56. His initial choice of alternative treatment resulted in an early death.
Relatives said that Jobs died peacefully. The words of Steve Jobs before his death were: Wow! Wow! Wow!
Apple and Microsoft have lowered their flags. There was also an instruction to half-mast flags at all Disney properties, including Disney World and Disneyland.
A small, private funeral was held on 7 October 2011 at the only non-denominational cemetery, details of which were not made public.

Media coverage

Adult Swim aired a 15-second video with the word "hello" fading out, then changing to "goodbye."
Awards and public recognition
Jobs has received public recognition and a number of awards for his influence. He has been called the "father of the digital revolution". Jobs was a brilliant public speaker and led presentations of innovative products on new level.
A long article was published about Jobs as "the most famous micro maestro".
Steve Jobs was awarded, received an award and was a laureate of the "Technology - the Chariot of Progress" competition. In 2007, Arnold Schwarzenegger and his wife inducted Jobs into the California Hall of Fame.
In 2007, Fortune magazine named Jobs the most powerful person in business, and in 2010 he was ranked 17th in the list of the most influential people in the world.
In 2011, a bronze statue of Steve Jobs was unveiled. In 2012, Steve Jobs was named "the greatest entrepreneur of our time" and was posthumously awarded the Grammy Trustees Award. The Disney film "John Carter" and the Pixar cartoon "Brave" were dedicated to him.
On the first anniversary of the death of Jobs, a sculpture was unveiled - a 330-kilogram composition is an almost two-meter palm of Steve Jobs.
Steve Jobs greatly changed the modern world and revolutionized no less than six industries.

Criticism

Jobs' personal qualities have often been criticized because he always strived for universal, the only possible, perfection, beauty and simplicity. He needed complete control over any situation. Steve was considered evil, cruel and vengeful. He often poached employees of other companies and abandoned everyone he hired.
Apple policy has always been the policy of Steve Jobs. Apple tightly controls consumer computers and portable devices.
10 books have been written about Steve Jobs, 6 documentaries and 3 feature films have been shot, as well as one theatrical production in New York.