How to start a car repair business. How to open a profitable car service from scratch

  • 16.10.2019

We offer step-by-step instructions on how to open a car service! Detailed calculations, real examples and helpful tips.

Capital investment - 700,000 rubles.
Payback - 1−1.5 years.

The number of cars on the streets of our cities indicates that almost every family has its own car. And even despite the fact that men are still driving, now few people repair their car on their own, especially if the breakdown is serious.

That is why car service owners are thriving and there is no indication that the situation with this type of business will change dramatically.

If you are looking for a suitable niche for business, then you should definitely find out how to open a car service from scratch.

When planning to open a new auto repair business, remember that decent funding follows. If you do not have enough of your starting capital, then you need to look for an investor.

How much does it actually cost to open a car repair shop and what else, besides money, is needed for this, you will learn from this article.

Benefits of opening your own car service

It is no coincidence that this type of business seems so attractive. It really has many advantages that even novice entrepreneurs know about.

If you still decide to open a car service, you can take advantage of the following benefits:

  • This type of business is in great demand because the number of car service consumers is increasing every day.
  • You will never lack customers, because the condition of our roads leaves much to be desired, which means that every driver, having ruined his car on the road, will come to you to repair it.
  • Domestic buyers most often buy used cars, not new ones.
    And the old car, albeit in good condition, is constantly in need of repair.
  • To own a car service, you do not need to have special skills.
    You will still hire specialists who will provide various repair services.
    You will only have to perform a leadership function.
  • The money invested in a car service pays off quickly enough, because every month you can earn about 100 thousand rubles with the right approach to business.
  • Despite the fact that today there are a lot of car repair shops in any city, good specialists are always in high demand, so if you find them, you need to try to keep them.
  • Despite the high competition in this sector, it is possible to form your own competitive advantages, which will help you stand out from other auto repair shops and form your own customer base.

What services can be provided by opening a car service?


It is not enough just to wish to open a car service. You should figure out exactly what you want to do, simply put, find a niche in this type of business.

Most often, entrepreneurs invest in:

    Specialized car services.

    That is, you repair only a car of a certain brand or country of origin.
    This type of car service can be very profitable, especially if any of the niches is not occupied in your city, but get ready for the fact that global car brands choose their representatives very carefully, so you will have to try to meet their requirements.

    Tire fitting.

    Tire sealing, wheel alignment, wheel alignment, tire replacement - this is not the whole list of services provided by tire shops.
    They never sit idle, because potholes in the roads are reliable suppliers of clients.

    Repair shops.

    Their experts fix any problems with the engine, running gear of the car and much more.

    Service station for electronics.

    Auto body shop.

    This includes straightening, welding, painting, etc.

The most profitable option is to have diversified specialists in order to provide as many services as possible.

If you cannot initially purchase so much equipment, then set yourself the goal of expanding the car service gradually, adding one or another service.

P.S. It will not be superfluous to equip your car service with a car wash, which also brings good money, or an auto goods store.

Features of opening a car service


Before deciding to open a car service, you need to remember some features of this type of business, so as not to regret your decision later.

In order for a car service to start generating income quickly and recoup the initial investment, you need to:

  1. Initially, decide on the list of services that your car repair business will provide.
    In accordance with it, you will look for specialists.
    If you want to promote your business as quickly as possible, then you should focus on the most popular services among motorists: tire fitting, bodywork, engine and chassis repairs.
  2. Find a suitable location for opening your car service.
    This is not as easy to do as it might seem at first glance, because this room must meet many requirements, which we will talk about later.
  3. Buy professional equipment, which will withstand large amounts of work, but at the same time not overpay for it in order to reduce the size of the initial investment in the business.
  4. Consider a pricing policy so as not to be limited to serving only the wealthy part of the population.
  5. It is very important to find a good supplier of auto parts at reasonable prices.
    The number of people who want to repair their car with you will increase if you always have a stock of auto parts so that the client does not have to wait long for the parts to be ordered and delivered.


Of course, first of all, you need to take care of a good premises, hiring qualified personnel, purchasing high-quality equipment, thinking over a pricing policy, etc., but there are nuances in opening a car service that should not be forgotten, although they do not seem so important at first: competitive benefits and advertising company.

Taking a cue from the successful entrepreneur of the year,

who independently achieved huge results by opening his car service:

Competitive advantages of a car service


If you look closely, you will see that auto repair shops are located in every city all the time. The competition in this sector is really extremely high, therefore, even before opening a service station, you need to take care of competitive advantages:

  • It is convenient to locate your car service so that customers do not have to get too far to get to it.
  • Develop a loyalty program for regular customers.
  • Hire the best generalists who could solve any problem.
  • Think over the pricing policy in such a way as to compare favorably with competitors, but at the same time not incur losses in business.
  • Constantly expand the list of services in order to gradually turn into a universal auto repair shop.
  • Organize the service "Departure of the master at home" if the client cannot deliver his car to the service station.
  • Have a sufficient supply of auto parts to quickly carry out car repairs.
  • Organize promotions and discount days to attract customers.

Car service advertisement


New business can't do without ads.

Car service is no exception to this rule. In order for customers to reach your service station, you need to advertise it. You can do this with:

  • commercials on local radio and television;
  • advertisements in places where motorists often visit: at gas stations, car markets, etc.;
  • social networks.

P.S ... the most effective advertising for a business is to quickly and at an affordable price repair a car for a new client. And if the master is also extremely polite with the client, answers all his questions, does not make fun of his ignorance of the car’s structure, then be sure that this driver will return to you more than once.

The main stages of opening a car service

“Business is not about formalities, profit-seeking, bottom line, profit-making, selling, commercial game, or anything else. Business is, first of all, what you care about.”
Richard Branson

As already mentioned, opening a car service is not a cheap pleasure, therefore, if you do not have several million rubles freely available, then first you need to open a small workshop that provides a narrow range of services.

Here you will find step-by-step instructions for opening a small car service, which will provide diagnostic, tire fitting and car repair services. It will operate seven days a week to be able to serve as many customers as possible.

The starting capital that is needed to open a car service is at least 700,000 rubles.

In addition, consider the presence of monthly car service costs, which, with all the desire, cannot be avoided.

Registration of a car service


If you are not going to work semi-legally, and it is unrealistic to do this with such a noisy business as a car service, then you need to register your own enterprise. The best form is IP.

After completing all the documents, it is imperative to register with the tax service by choosing the form of taxation - UTII.

Fortunately for you, you do not need to obtain a license to provide this type of service, so you just have to settle the matter with the fire department and the sanitary and epidemiological station.

room

Finding the right premises is not too easy, so many businessmen are wondering why not build a suitable building for their car service.

This should not be done, since such a project will be costly. It is better to look for a ready-made premises (at least 200 square meters in area) to open a car service that would meet all the standards:

  • located no closer than 15 m from residential buildings and 50 m from schools and kindergartens;
  • had a sewerage, heating and water supply system;
  • was equipped with a bathroom and showers.

You need separate room, because no one will allow you to open a car service in a residential building.

Take care of parking so that customers waiting in line at the car service do not violate traffic rules. Better yet, equip your service station with a comfortable waiting room or cafeteria - again, this additional source income.

You can both rent a suitable business premises and buy it. Focus on what resources you have at the moment.

To begin with, it is quite possible to get by with rent: for a month, get ready to give 125,000-150,000 rubles.

Car service equipment


Of course, on the opening day of the repair shop, you will not be able to equip it so that your specialists can provide all the services without exception, if you do not have an unlimited cash supply.

To begin with, you can get by with a minimum set of equipment for a car repair workshop:

Car service staff

The success of your business directly depends on how good specialists you hire.

Ideally, you need to hire generalists who can easily replace each other. If this does not work out in any way, then you can hire a person of a lower qualification for tire fitting, and a higher one for repairmen.

Since our car service will work seven days a week, we need two shifts of workers of 3 people each (2 masters + 1 tire fitting worker), an accountant, 2 cashiers and 2 cleaners.

If you want to save money, then bookkeeping can be taken over.

The payroll table looks like this:

QuantitySalaryTotal (rub.)
Total:RUB 138,000
auto repairman4 20 000 80 000
Tire fitting workers2 12 000 24 000
Cashier2 10 000 20 000
Cleaning woman2 7 000 14 000

If you hire a qualified lawyer to help you with the registration of a car service, and you yourself look for suitable premises, hire staff and purchase equipment, you will be able to open a car service no later than 4 months after the idea arose.

If you do everything on your own, then everything will stretch for six months, or even longer.

How much does it cost to open and maintain a car service?


You should understand that you will have to invest one-time large sums in order for your car service to start working, but the matter is not limited to them.

There will also be obligatory expenses every month: rent of premises, consumables, salaries to employees, taxes, etc.

Table of expenses for opening a car service

Table of monthly car service costs


How much can you earn at a car service?

With a normally operating car service with a wide client network, you can earn at least 500,000 rubles per month.

If you consider that your monthly expenses are 400,000 rubles, then the net profit is 100,000 rubles.

Agree, it's not bad!

In such scenarios, the initial investment of 700,000 rubles can be returned within 7 months. But you will not be able to achieve such speed immediately.

The first months, perhaps even up to six months, you will work either at a loss, or with difficulty covering mandatory expenses. That is why, according to experts, the average payback period for a car service is 1-1.5 years.

It is in your power to shorten this period!

Download a ready-made business plan for a car service with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Useful tips on where to start to open your car service from scratch:

watch video with an expert

Now you understand how to open a car service from scratch, how much money you need to spend to realize your dream and become the owner of a service station, what steps you need to follow in order to launch a startup as quickly as possible, etc.

As you can see, a car service is a profitable, fast-paying business, which even high competition in the market cannot prevent from bringing profit to its owner.

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Every day there are less and less people using public transport. Almost everyone has their own vehicle. There are more and more cars on the roads, therefore, the need for maintenance is also growing. Even the most modern cars need car service services.

In order for a car service and service station to be successful, you need to correctly build a business plan, the main task of which is to organize the maintenance of cars.

5 main problems when creating your own service station

  1. A lack of money. This problem is the most important and insoluble for those who want to organize Additional income or with the help of a service station. Where can you get money to open your own car service?
  2. Lack of space. This problem is faced by everyone who is going to organize a car repair business. Where can I get a room for repair?
  3. Inexperience in the auto repair business.
  4. The problem is starting a business. Often people are simply afraid to change something in their lives.
  5. Lack of customer base.

If you solve these basic problems, then you can start organizing your own business in the field Maintenance.

In order to start your business in the field of auto repair from scratch, you need to purchase only the tool that is needed to complete the work on the first order. It is best to purchase a set of keys from 90-100 positions "Top Tool" or "Force", with which you can start your business. With this kit, you can repair almost any car from the first customer. If there is no money at all, then we demand an advance payment of $ 50 from the first client and buy ourselves a tool with which we do the work.

If the first client refuses to make an advance payment, then you can do it differently. A set of tools "Top Tool" costs an average of $100. There are several options for where to get this money:

  1. Sell ​​what you don't need.
  2. Money for a rainy day (piggy bank).
  3. To borrow money.

You can save up to 50% and buy a used tool.

It is not necessary to buy or build a building to open a service station. At the initial stage, it is enough to rent a room for a symbolic cost of 30 to 50 square meters. m, equipped with electricity and a viewing hole. If there is no money for rent, as in the case of a tool, then they can be taken from the first repair and given to the owner of the premises as an advance payment. The cost of rent should not exceed $100 per month. Finding such a tenant is quite simple, the main thing is to start doing it.

If you have your own room, then you can safely organize repairs in it. There is nothing terrible, shameful and shameful in this, as many aspiring entrepreneurs believe.

Drawing conclusions, it can be emphasized that in order to open a service station, you need no more than $ 200 in starting capital, which can be earned by repairing cars of the first customers.

If you have never done a renovation, it may seem that it is very difficult. But for sure, if you are going to do repair work and open your own service station, then you have your own car and deep down your interest and abilities - you just need to expand them. If you do not want to "poking around" in the car, then you can resort to the services of third parties. For example, put an ad in the newspaper that you are looking for a 50/50 job specialist in a new developing car service, i.e. You will give 50% to the employee, and take the remaining 50% for yourself to develop your business.

You can get started by providing the following services:

  • running gear repair;
  • injector cleaning;
  • computer diagnostics;
  • engine repair.

These services are the simplest and most sought after, so they are best suited for starting your own business. To provide this range of services, the minimum of tools specified above is sufficient and does not require a large area of ​​the premises.

In order to find clients, you need to use 3 main sources:

  1. Free prints.
  2. Free classified ads on the internet.
  3. Own sites.

These 3 free sources are sure to bring you first customers. If it is possible to give paid advertisements, then they will bring even greater effect, they should be given to the most promoted publications.

*Rental prices, cost and potential profit calculations are given on the example of the Kursk region.

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Documents required to open a service station

When deciding to open your own car service, it does not matter whether you are going to work as a legal entity or as an individual, you must obtain a license. In order to obtain this document, you need to provide the following package of documents to the transport inspection:

  • application;
  • list (with a scheme of posts);
  • certificate (of reverse side bank details must be provided);
  • charter;
  • a land (premises) lease agreement or a joint activity agreement;
  • SES certificate;
  • permission from the State Fire Supervision Authority (for welding and painting works);
  • order on the appointment of a person responsible for safety precautions and a safety point;
  • order on the appointment of a person responsible for the performance of maintenance and repair work;
  • a copy of the diploma or work book;
  • certificate of conformity to standards (with application);
  • certificate from the State Tax Inspectorate on registration.

A registered garage in the Commissariat in the form of a permanent building, you need to get permission from the perfect to use it as a car service, with the conclusion of a lease. If the garage is not a permanent structure, but was erected without authorization, it is necessary to obtain a city permit stipulating permission to use the garage as a service station. If the garage belongs to a private person, and not to the state, the contract is concluded with him, with the renewal of the land lease agreement, if it contains a different purpose of the premises.

After the registration of the land plot and the settlement of the problems of the working premises, the documentation for the project is drawn up, with the obligatory section "On protection environment". For the operated premises, it is necessary to draw up a conclusion with the department" On environmental health ". An assessment is being made of the maximum allowable norms. For the service station, the conditions for the collection, protection and disposal of related waste, as well as the rules for the disposal of wastewater and emissions of harmful substances into the atmosphere, are mandatory. Examination and operational control are carried out. It is necessary to observe the sanitary space between the source of emission of harmful substances and nearby buildings, especially children's institutions and residential buildings. This space should be at least 50 meters, depending on the size of the enterprise itself. The location of service stations near water bodies is prohibited.

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List of basic requirements for a private service station:

  1. It is forbidden to locate service stations in residential premises and public buildings. The car service should be installed centralized water supply, as well as sewerage.
  2. The area of ​​the premises should be sufficient, depending on the work carried out in it and the dimensions of the repaired vehicles, as well as production equipment, but not less than 5 square meters. meters per employee, excluding equipment.
  3. The room must have a mechanical supply and exhaust ventilation installed in an explosive design. In accordance with SNiP 2.04.05-91 "Heating, ventilation and air conditioning".
  4. In winter, the room must be heated. entrance gate must be equipped with air curtains.
  5. It is forbidden to work indoors in the absence of natural light. The minimum daylight factor is 1.5.
  6. Moisture-resistant and oil-and-petrol resistant materials are used for finishing walls and floors. Wall painting is done oil paint or veneered ceramic tiles 2/3 in relation to height. The floor covering should consist of metlakh tiles. In the lining of the inspection pit, ceramic tiles should be used.
  7. The production room should be equipped with a shower, a toilet, lockers for storing overalls.
  8. When working, you should use personal protection respiratory organs, eyes, skin.
  9. Coordination with the State Sanitary and Epidemiological Supervision in case of placement and technological processes. The car service must have permission to operate from these authorities.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators, and determine the approximate opening time.

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Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an official dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

  1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions to perform a number of operations and the necessary equipment.
  2. Single car service. This is the most popular market segment. The main advantage of this business format is perfect combination service prices and quality. As a result, the demand for their services is quite high.
  3. Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
  4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
  5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in big cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

  • motorcycle equipment;
  • passenger cars;
  • minibuses;
  • trucks up to 30 tons;
  • agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

  • carwash;
  • diagnostics;
  • refueling and lubricating types of work;
  • installation of alarms and other protective systems;
  • repair of the motor, gearbox, power windows, bodywork, battery;
  • tuning;
  • clutch adjustment;
  • car glass installation, tinting;
  • painting;
  • welding work;
  • installation and dismantling of vehicle units;
  • troubleshooting in steering;
  • installation of musical equipment;
  • balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

  1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
  2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
  3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
  4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
  5. The target audience is predominantly car owners. Vehicle. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
  6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

  • high quality of services provided;
  • operational diagnostics and repair;
  • availability of specialized equipment;
  • attractive pricing policy;
  • providing a guarantee for the work performed;
  • the possibility of ordering auto parts through the service;
  • high qualification of masters;
  • performance of narrow-profile work;
  • advanced training of key workers;
  • respectful and friendly attitude towards customers;
  • providing the client with the possibility of personal presence during the repair of a car or waiting for the completion of the operations performed in a specially equipped room;
  • pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

  1. We carry out market analysis.
  2. We determine the business format and the range of services provided.
  3. We develop a detailed business plan.
  4. We open a company.
  5. We choose a room or place for its construction.
  6. In the case of a lease, we conclude a long-term lease of premises or land.
  7. We repair the premises, if necessary, we carry out redevelopment.
  8. We buy equipment, inventory and consumables.
  9. We select staff.
  10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.

For the work of the company in the provision of services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

  • 50.2 - "Maintenance and repair of vehicles";
  • 50.3 - "Trade in automotive parts, assemblies and accessories";
  • 52.1 - " Retail in non-specialized stores;
  • 50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must submit the following package of documents to the Tax Office:

  • statement;
  • company registration certificate;
  • documents confirming the compliance of the premises with fire and sanitary standards;
  • contract for the provision of heating, water supply and garbage disposal services;
  • a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
  • a document confirming the compliance of the services provided with current standards;
  • at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

  • availability of central water supply;
  • availability of central sewerage;
  • distance from residential buildings and reservoirs - at least 50 meters;
  • availability of electricity and heating;
  • inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
  • the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
  • appearance;
  • availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot which can be rented or bought. Last option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

  • convenient access roads;
  • high permeability;
  • the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
  • lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

  • reception;
  • room for customers to wait for their cars;
  • bathroom for clients;
  • office rooms;
  • workshops for maintenance, diagnostics and repair;
  • car wash area
  • tire fitting area;
  • tool warehouse;
  • warehouse of spare parts;
  • staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

  • price;
  • delivery time;
  • product quality;
  • reputation of the supplier;
  • range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

  • director;
  • account Manager;
  • Auto Mechanic;
  • electrician;
  • welder;
  • painter;
  • locksmith;
  • a person engaged in tire fitting;
  • bodybuilder;
  • receptionist;
  • several people engaged in car washing;
  • cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For the bodyshop, the best advertising is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

  • service quality;
  • the range of services provided;
  • prices;
  • advantages and disadvantages.
  • banner;
  • signboard;
  • stretching;
  • portable advertising structure;
  • stand.

In addition, to promote the service, you should use:

  • Internet space;
  • radio;
  • newspapers;
  • magazines;
  • flyer;
  • leaflets.

On the Internet, a corporate website should be created, pages in social networks and run your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

  • for future repairs
  • when applying on a birthday;
  • free car wash
  • bonus system, etc.

Key factors for customer retention:

  • modern equipment;
  • operational performance of work, on time;
  • high quality;
  • attentive attitude towards customers.

Checks

Private car service is controlled by:

  • Federal Tax Service (once a year);
  • the fire department;
  • environmental service (twice a year);
  • local administration (in case of lease of municipal land);
  • Police.

The service can be located on a municipal property, or it can have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

  • how waste is disposed of;
  • how used fuels and lubricants are stored;
  • cleanliness of clothes for locksmiths;
  • the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

  • company registration;
  • selection of premises and conclusion of a lease agreement;
  • preparation of the project of the premises;
  • obtaining permits from regulatory authorities.

While organizational issues are being decided, it is necessary to start preparing the premises in parallel.

Including:

  • building renovation;
  • ordering and installation of equipment;
  • hiring employees;
  • purchase Supplies, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

  • stable and high demand;
  • promising market;
  • high profitability;
  • a wide range of service areas.

Weaknesses of the auto repair business:

  • high competition;
  • to get started, you need a serious start-up capital;
  • paperwork during registration;
  • numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

  • the risk of hiring low-skilled personnel;
  • the risk of loss of professional specialists due to their departure to work for competitors;
  • increased competition from large networks with great financial capabilities and aimed at the same target audience;
  • a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

If you are well versed in technology and are an experienced auto mechanic, then it would be quite reasonable to open your own business in this area. A private car service or car repair shop is a great option, as car repair and maintenance services are always in demand. But even taking into account the huge competition, you will very soon be able to acquire a decent base of regular customers who will guarantee you a stable good income. The main thing to focus on is the high quality and variety of services that you can provide.

Auto repair shop: basic principles and features of business

The number of cars in cities and towns is constantly growing, which means that the demand for their repair or maintenance is also increasing. Despite the fact that car services, as it may seem, are found at every turn, this market niche lacks quality services at a reasonable price, because authorized services for the majority of the population simply exorbitant numbers.

In this case, a small car repair shop in the garage comes to the rescue. As a rule, they learn about it from friends, neighbors or relatives who repaired their cars there and were satisfied. Therefore, if you treat cars like “you”, and also feel the potential and desire to create your own business, feel free to proceed to the first stage: sit down to write a business plan.

Where to start

Before you open a car repair shop, it is worth analyzing the existing service market, that is, finding out exactly what car services exist in your city, what services they provide; pay attention to their advantages or disadvantages, etc. In large cities, this business is presented in several forms:

  • large complex car services (they are authorized and often specialize only in a particular brand of car). To become a partner in such a business, you will have to try hard, because for official automakers or dealers, the issue of partnership is a matter that requires time and financial costs, not to mention your good name in this area;
  • however, authorized car services increasingly have their own representative offices in different cities or regions, so you should pay attention to such a possible solution to the issue;
  • single private car services, as a rule, do not have accreditation, but there is a high demand among the population for their services, because the pricing policy at such service points is much more adequate and acceptable;
  • you can also provide simply individual car repair services, that is, equip a workshop in your garage or any other place. Such a business also has certain prospects and opportunities for expansion and growth.

So, assess the current situation in your city and your capabilities. If you have enough free funds at your disposal, then you can open your own car service, which will provide a whole range of different services. However, being financially constrained, it is better to think about how to open a small auto repair shop from scratch. Then you do not need to immediately spend money on the purchase of expensive equipment or invest large sums in rent / purchase of premises for a full-fledged service station. And after working for some time and having acquired a decent base of regular customers, it will be possible to think about expanding.

Proper activity planning

  1. Define your niche in the auto business and deal with the legal and financial aspects of the issue.
  2. Find an appropriate place to open, depending on what services you plan to provide to customers. Coordinate the choice of premises with all legislative bodies that give permission for your work.
  3. Based on the previous paragraph, purchase the necessary equipment (materials, inventory) and equip the workshop.
  4. Find like-minded people or hire additional staff if you see that you cannot handle the work yourself.
  5. Make yourself minimal advertising and open up.

Working step by step with a business plan, you will be able to assess in advance all the risks or difficult moments that require special attention. This will allow you to approach the matter as competently and thoughtfully as possible.

How to register a business

In order for everything to be correct and honest from the point of view of the law, and you can work calmly, you need to properly formalize your business. Having decided on the scale of activity and the range of future services, register a workshop: for a small car service center, the IP () form is also suitable, and if you intend to open a full-fledged car service with a wide selection of various services, then it’s better (a company with limited liability Yu). You can choose the form of taxation either, or (simplified). When planning a non-cash form of payment, you should take care of opening a company bank account.

  1. Having decided on the types of proposed work that you will carry out at your enterprise, submit applications to certification bodies in order to conclude contracts for your services, in accordance with GOST standards. Among the main types of work required by licensing, the most common can be identified: repair work(brake system, steering, engines, etc.), control or diagnostics, tire fitting or balancing, welding and others. Get ready for regular checks to confirm the quality of your work. However, for IP certification is voluntary.
  2. After registering with the tax office and registering the form of the enterprise, you will need to complete a full package of documents to obtain a special license from the Transport Inspectorate (they will need to provide permission to conduct activities and approval of the selected premises from other organizations).
  3. One of these documents should be a contract confirming your right to a specific piece of land or structure (lease agreement or contract of sale). In addition, the sanitary and epidemiological service and the State Fire Supervision Service will have many questions about the premises. More about this:
    • many are interested in whether it is possible to open a car repair shop in a private house? Unfortunately, you most likely will not succeed in this option, since, based on the norms and requirements of the fire service and SES, a car service cannot be located not only in residential premises, but also near residential buildings or reservoirs (at least 15 m), and if there are any children's institutions nearby, then the distance should be even greater (from 50 m);
    • to the room you need to make a water supply, sewerage connection and install supply and exhaust ventilation there (calculations of its system must be performed in accordance with the norms of SNiL);
    • if you plan to open a large service and hire employees, you should calculate the area so that each person has about 5 square meters. m. (excluding equipment);
    • additionally, contracts are concluded with various companies for the collection, removal and disposal of waste (garbage and solid waste), in addition, the Gossanepidemnadzor authorities must give you permission to place and operate all equipment, plus - to carry out the planned technical processes (according to your project documentation);
    • your workshop should be explosion-proof artificial lighting, and only moisture and oil and petrol resistant materials can be used for finishing walls and floors. For walls in this case, oil paint or tiling is taken (2/3 of the height). The floors can be covered with metlakh tiles, and for finishing the inspection pits, you will have to choose ceramic;
    • do not forget that in the car service enterprise, according to the requirements of the SES, there must also be a bathroom and a shower. It would be nice to put special lockers to store clean overalls and personal protective equipment for the respiratory organs, eyes and skin of the hands (gloves, goggles, respirators).

As you can see, there is a lot of work to be done. Experts do not advise starting such a business if you yourself do not understand it, since even your own employees will be able to deceive you or work “in a slipshod manner”. But even without taking into account this factor, you still have to prove your professional suitability (provide a copy of your diploma or work book) in order to obtain a license from the Transport Inspectorate. You will also need to either take responsibility for yourself, or appoint one of the employees officially responsible for health and safety (point and safety).

Where to open a workshop

In order for your business to be profitable and pay off quickly, you need to choose the right place for the location of the future enterprise. It's one thing if you decide to open a car repair shop in the garage: in this case, you will not need too much investment, because a small private service station will not need a full range of services (you simply cannot place them there). That is, for a garage workshop, you can first choose some narrow profile. For example, services such as computer diagnostics of cars or tuning have become very popular recently.

If you are planning a full-scale car service, then plan the project right away so that you have a paint, body and locksmith shops, as well as a pit, a tire fitting and balancing site, and at least another place for electrical work. To accommodate at least 4 work posts, a small office and a spare parts warehouse, you will need at least 300 sq. m area. Ideally, there should be 2-3 times more space.

It is very important for you to have a constant flow of people, so as to attract the maximum attention of potential customers. The best way would be to open a workshop:

  • near a major highway;
  • close to a gas station;
  • near large transport hubs (with good access to you);
  • in sleeping densely populated areas (but away from the residential sector).

Even for the smallest amount of work, you will need a fairly spacious room. Think for yourself: in the garage you can only service one car, but what to do with the queue or what to do with repaired cars? All these questions must be answered in advance.

Equipment and services

If you rent a room, then all changes should be made only after agreement with its owner. Of course, building your own enterprise is a very long-term and difficult project, which will require a lot of money. But on the other hand, you can immediately embody all your desires in it.

It will be possible to select and purchase equipment only after you decide on the relevant areas of work. You should not chase cheap or used appliances, because in this way you risk being in a double loss. For you, the main criterion should be quality.

Since the equipment is very expensive, you should not immediately buy everything that may not even be useful to you, since there is no demand for this service. Take your time and act wisely. But only by betting on the full range of various profitable or popular services, you can beat the competition or find an unoccupied niche in this business.

Here is a rough list of what you need to open an auto repair shop:

  • a large number of various small tools (repair kits, keys, hammers, hacksaws, vise, pliers, etc.);
  • diagnostic system (depending on the direction of your activity, that is, what kind of machines you are engaged in);
  • lift (at least one two-column), but ideally there should be several. Equipping a post with a four-post lift (large load capacity, which reaches 4 tons) is not affordable for everyone;
  • wheel alignment stand;
  • compressed air compressor;
  • installations for various types of work (flushing the fuel system, changing oil, straightening or welding, painting equipment);
  • balancing and tire fitting machines;
  • transmission (rack) and jacks.

This is the minimum necessary equipment for a good auto repair shop, which is able to provide a wide range of different services for the repair and maintenance of machines. In addition, you can organize a store on the basis of a service station and sell spare parts to customers (buying them from trusted suppliers) or other automotive products, prepare cars for sale, even open a cafe or car wash nearby - this business has a lot of prospects.

Recruitment

Just like quality equipment, good staff is essential to the success of your workshop. To find real professionals and experienced workers, you will have to try hard. Some owners lure specialists from other workshops, because clients usually come for the master. But this, of course, cannot be considered correct.

Skilled workers are expensive. But if your service will fix the most complex and “unsolvable” problems, then the client base will begin to replenish very soon.

You can train professional mechanics yourself by teaching beginners and keeping them as apprentices. But this option is acceptable if you are ready to take the brunt of the work on yourself.

How much and whom to hire - look at the situation. For a full-fledged service station, you will need: several repairmen and auto mechanics, good auto electricians, painters (if there is painting), a welder, a bodybuilder, a tire fitting specialist. With large-scale activities, you will have to hire security guards, an administrator or dispatcher, a warehouse worker or a seller, etc.

Promotion or advertising

So that your discovery does not go unnoticed, it is worth spending money on good advertising. Hold at least minimal events that will tell potential customers about you:

  • advertising on radio or local media;
  • big outdoor advertising(luminous signboard, navigation, big board, etc.);
  • cooperation with parking lots, shops or offices (business cards or leaflets can be distributed among organizations);
  • posting ads.

findings

To calculate the payback period and profitability of this business, try to paint your list of planned expenses and income. Statistics say that a private car repair shop can pay off as much as possible in 3 years (minimum - in a year and a half). Despite the fact that this business has a fairly high entry threshold (due to the cost of equipment and tooling), its profitability can even reach 50%.

Approximate costs (prices are in rubles):

Now you know how much it costs to open a car repair shop. If you immediately focus on the most profitable services or offer something new and popular, then very soon you will be able to not only get a profit, but also receive a stable high income. As the number of clients increases, your costs will decrease. By setting the right prices and organizing quality work, you will gradually earn a good name for yourself and be able to expand your business in all directions possible for it.

The auto-related business occupies one of the leading positions in terms of profitability and payback. Among all its varieties, a special place is occupied by the opening of a car service. Auto repair and other related services, including tuning and computer diagnostics of components and assemblies, are popular in our country. This is primarily due to the fact that with the onset of a crisis in the economy, many motorists do not seek to buy a new car, but tend to repair the old one in order to somehow save their budget. Based on this, for many entrepreneurs this niche is attractive. Many are wondering how to open an IP operating car service and get step-by-step instructions.

Who can successfully run this business

In order to carry out quality repair auto, the future IP should be well versed in this topic, and have at least the appropriate education. Of course, you can have good acumen, be an excellent manager, but in order to stay in this niche and attract a large number of regular customers to your car service, you need to monitor the quality of work, have good equipment and qualified personnel.

https://youtu.be/-EK7ABcM48U
In addition, it should be noted that an illegal car repair service will sooner or later be visited by regulatory authorities, and not only will they impose a fine, but also confiscate all equipment. It is also important to understand that this commerce is associated with obtaining some certificates that the relevant state certification bodies will not give if the individual entrepreneur does not have a diploma of the relevant education, even if he is an excellent car mechanic or self-taught mechanic.

The next thing you need to know about is that a car service can be of two types. The first type includes the provision of highly specialized services, such as tire fitting, computer diagnostics of components and assemblies, and so on, and the second will include the entire list of car service services, from the repair of small components and parts, to full diagnostics and preparing the car for sale . Depending on the scope of work, you can provide services as an individual entrepreneur, or create an LLC right away.

Stages of opening this business

In order for the opening of a car service to be successful, it is necessary to clearly follow some rules that can be set out in a step-by-step instruction consisting of the following steps:

  • first of all, it is necessary to take up the preparation of a business plan, which will include not only the costs of various equipment with which the car will be repaired, but also the number of employees hired, the costs of obtaining various permits and certificates, and payback forecasting;
  • decide on the form of business organization, that is, either a person will register an individual entrepreneur, or stop at an LLC;
  • what auto repair services will be provided, and, accordingly, what specialists will be required, plus the necessary equipment for such work;
  • find a place where the car service will be located, its area;
  • obtaining various permits;
  • come up with advertising signs, name one hundred, and decide on future advertising.
By following this step-by-step instruction, you can count on having, over time, regular customers and making good profits. Now you can proceed to a detailed review of each step of the step-by-step instructions.

It is important to understand that this instruction is general, and you can always make adjustments to it related to the feature. this business. The only thing you need to stick to is a business plan that will lead to success.

When a future individual entrepreneur, or the founder of an LLC, decided to link his fate with a business related to the provision of car repair services, he must understand that he would have to open a service station and work legally, pay taxes, adhere to general rules and hire workers. All this is not possible if you do not plan your activities. Opening such a business is easy, but going bankrupt is even easier. This will not happen if the entrepreneur takes up the preparation of a business plan.

At its core, a business plan is a guide for a businessman, where all his steps will be outlined, as well as profit and return on investment are predicted. This is a handbook to follow. The main components of the business plan associated with the opening of a car repair service station are the following sections:

  • marketing and sales of services, which prescribes how services will be provided and their list, assessment of future competitors, cost of work, and demand for services;
  • costs, which will include the purchase of equipment, and the required amount for this, the equipment of working premises (posts), or the construction of new ones;
  • monthly expenses, which must include payment utilities, taxes, rent, salaries to employees and the entrepreneur, as well as the repair of broken equipment, and the filing of advertising;
  • received monthly income, which includes all money earned for the reporting month;
  • profit, which is obtained by deducting all expenses from total income;
  • how long will it take to pay back the investment;
  • risks, which include the costs associated with the unstable exchange rate of the ruble, the fall in the solvency of the population and other things that may affect future income.

Among all these points, special attention should be paid to marketing and subsequent sales of services. Marketing is understood as various actions (advertising, a beautiful sign, discount programs, discounts, etc.) that are aimed at attracting customers.

This step is also important. For service stations, you can use two forms of doing business, this is registration as an individual entrepreneur, or the creation of an LLC. If the future merchant plans to carry out some types of auto repair work, such as:

  • computer diagnostics of the car, or its components and assemblies;
  • carrying out body work, which will include painting or straightening;
  • repair of any systems or individual components;
  • tire fitting;
  • car tuning.

To do this, it is enough to become an individual entrepreneur.

If a person has enough funds, and he wants to work on a large scale, then it is best to create an LLC. The advantage of an LLC is that all organizational issues will be decided by the director, and the financial ones will be supervised by the chief accountant. The taxation system of an LLC is almost the same as that of an individual entrepreneur, but when working with legal entities, or state-owned enterprises easier LLC.

A large car service will require obtaining a large number permits, so the regulatory authorities will cooperate better with the LLC, and if a loan is needed, banks will be more willing to meet the limited liability company than individual entrepreneur. Therefore, before opening a service station, this issue must be well thought out.

Services and recruitment

After a person decides in what form he will provide car repair services, you can start creating a price list and recruiting staff for it. It must be said right away that it will be difficult to work alone, as clients will begin to appear over time. If the organizational form allows you to provide a wide range of services, then you need to look for good car mechanics, car mechanics and specialists who can diagnose a car on a computer with high quality. For straightening and painting the body, you will need a good painter and leveler.

If there are no acquaintances, and those who responded to the ad do not inspire confidence for various reasons, because good specialists will not sit without work, you can turn your attention to various vocational schools where you can find smart guys and train them in practice. In some cases, it is better to create specialists at your service station, then you can rely on them, and with good pay, they will not go anywhere and will work efficiently.

It is important to know that a good and experienced staff is the key to a large number of customers. One car will be done well, and its owner will bring three more acquaintances and friends, and then in a mathematical progression.

Choosing a place where the car service will be located

The choice of the place where it is necessary to open a service station plays an important role in the whole business. If the gaze of the future businessman stops in a remote place with poor access roads, and away from busy traffic, then you can forget about profits, since no one will go there. If, on the contrary, open a car service in the area of ​​large road junctions, or crossing roads, as well as close to a densely populated sleeping area, then success will be guaranteed. Another tip is that there should not be other auto repair shops in the location of the new service station, as this will lead to poaching customers from each other.

It is important to know that if it is planned to build a large service station with 5-10 posts where all types of work will be performed, then the nearest residential building or houses should be more than 50 meters away. For small workshops, this distance is reduced to 15 meters.

Required permits

This is also an important step in the entire step-by-step instruction for car repair stations. Many do not plan this, then find themselves in a deplorable situation, paying fines. Therefore, it is necessary to tell about obtaining permits and they are as follows:

  • registration as an individual entrepreneur and registration of an LLC with the tax office, a lot has been written about this process, so there is no need to focus on this;
  • the next is obtaining a special license from the automobile inspectorate, without which it will not be possible to legally provide car repair services, and it is it that is issued to a person on the basis of a diploma, which will indicate the specialty related to the repair and maintenance of cars;
  • the location of the service station as well as its internal equipment must be agreed with the fire inspectorate, in addition, this will include the presence of fire extinguishers, fire alarms and automatic extinguishing systems, as well as finishing the walls of the room with special oil paint or tiles (for more information on the requirements, see the fire inspectorate );
  • the sanitary and epidemiological station will check the availability of a shower cabin, a toilet, and contracts with municipal organizations for the removal of household waste and garbage, in addition, the working personnel must have special clothing and body protection from harmful substances (gloves, respirators, first aid kit);
  • you also need to remember about the state labor protection, which will constantly check the safety of the organization of work;
  • pension fund, where it is necessary to register all employees;
  • the last is Rospotrebnadzor, whose responsibility is to check all enterprises that provide consumer services for compliance with their consumer protection law.

Advertising

This point is also one of the central places. Initially, it will be possible to attract customers only after creating a beautiful and noticeable sign, as well as submitting various advertisements. It is best to contact local television and radio, and make advertising booklets with price lists. At the initial stage, this will be the main chance to attract customers, later advertising will not be needed, as regular customers will appear, but it will need to be updated periodically so that people remember that there is such a service station.

In order to open a car service, you must clearly adhere to some of the rules that were described above. Only the fulfillment of all the requirements that were in the step-by-step instructions will help the entrepreneur create a business that will not only pay off quickly, but will also bring profit and joy from the fact that a person is doing what he loves. Otherwise, the entrepreneur will face failure and disappointment.

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