Smeg who is the manufacturer. About Smeg

Brand history Smeg originates in 1948, the day when Vittorio Bertazzoni opened a small company in the small town of Guastalla in northern Italy, where the company's head office is located to this day. The name Smeg is an abbreviation that stands for "Smalteria Metallurgica Emiliana Guastalla", which translated into Russian means "Metallurgical Plant Emilia Guastalla". The Bertazzoni family specialized in the Kuznetsk business for many years, but later changed their direction of activity to metallurgical.

A big step forward in the development of the Smeg brand was the release in 1956 of the then innovative gas stoves "Elizabeth" with the function of automatic electric ignition, safety valve and timer. Due to the resounding success in the market, in the early 60s, the company's activities expanded - the production of dishwashers and washing machines began. The seventies saw the start of the production of built-in hobs and ovens. Every year the company is constantly growing and improving, successfully expanding its product range and improving performance in accordance with technical progress, attracting world-famous designers and architects to cooperate. Already in the 90s, Smeg became a real style icon and a source of inspiration for its competitors. The reason for such a dizzying success was the release of exclusive, and color in vintage style fifties.

Having reliably established itself in the global market, Smeg launched its activities in the professional field, producing specialized equipment for restaurant and hotel catering, as well as equipment for the medical field.

Smeg's success

Smeg is currently one of the largest manufacturers of kitchen equipment in the world. The main production is concentrated in three large factories located in Northern Italy. Representative offices of the company are located all over the world - in France, the USA, Portugal, Russia, the United Arab Emirates and other parts of the globe.

The uniqueness of Smeg products and their exceptional recognition on the world stage is based on an individual approach to design, a constant pursuit of aesthetic perfection and attention to the smallest details.

Story Smeg

SMEG The company was founded immediately after the end of the Second World War, in 1948 in Italy, in the town of Guastalla. The name Smeg itself is nothing more than an abbreviation of the Italian Smalteria Metallurgica Emiliana Guastalla - "Emilia Guastalla Metallurgical Factory". Founded by the father of the current president of the company, Roberto Bertazzoni, already in the early 50s, along with metal processing, SMEG began to produce its first electrical appliances.

Now the company has four factories in Italy, the production area covers 360,000 square meters. m, the enterprises are fully automated and computerized. First produces: cooking glass-ceramic panels, cookers solo, built-in ovens with pyrolytic cleaning and mini bars for cafes. The second produces: freestanding dishwashers, all Smeg washing machines. The third produces: built-in and overhead sinks, hoods. The fourth produces refrigerators. Today SMEG is the No. 1 sales leader in Italy, the home of world fashion. Throughout Europe, the company's products are well known and very popular, the network of distributors is located all over the world.

Now the company's management puts big stakes on the Russian and Belarusian markets and has high hopes. At the moment, 70% of Russian fast food enterprises operate on Smeg convection ovens. When cooking on these ovens, nutrients and vitamins are better preserved, energy is saved and time for cooking products is saved.

Smeg "Technology and style" - the pursuit of originality

What caused such obvious popularity household appliances? What distinguishes Smeg household appliances from products from other manufacturers?

Design bureaus and world-famous couturiers participate in the development of design projects for household appliances models, Smeg products are refined and elegant, surpassing fleeting fashion fantasies.

Smeg equipment uses only high quality steel grades (18/10, 10/10). All Smeg kitchen products undergo a series of tests for strength, durability and wear resistance, therefore, for some appliances, the manufacturer gives a guarantee of uninterrupted operation up to 10 years. The presented model range is diverse and includes both refrigerators, washing machines and dishwashers, built-in ovens, gas hobs, hoods, sinks, kitchen faucets. Smeg has a range of home appliances of the highest class.

These are the famous Smeg Opera stoves, the Piano Design series, high-tech hobs. In the range of Smeg household appliances, a special place is occupied by models of 50s-style appliances recognizable all over the world with their unique bright design in retro style, including the famous colored refrigerators, known for their rounded shapes, washing machines and completely unique dishwashers.

The color scheme of this series is unusually diverse, especially the refrigerator with the coloring of the English flag is remembered by everyone. A completely unique home greenhouse also deserves special attention, capable of creating and maintaining a microclimate for any capricious plant.

Smeg household appliances are used to create the best kitchen interiors, buying Smeg means painting your kitchen with rich colors, and adding bright Italian temperament to the cooking process.

Becoming a company widely recognized throughout the world in the field of home appliance design.

Brand evolution:

• 1948 - Smeg is founded in the small Italian town of Guastalla.
• 1955 - The company released the first gas stove Elizabeth series, equipped with automatic ignition, timer and gas control.
• 1963 - Presentation of the first model of the Leda washing machine.
• 1970 - A revolution in the dishwasher market - the premiere of a dishwasher with a capacity of 14 place settings.
• 1971 - Start of serial production of built-in ovens and hobs, which became the hallmark of the Italian brand.
• 1977 - Signed a sponsorship contract with the legendary Ferrari driver. This year famous designer Franco Maria Ricci created the logo trademark.
• 1985 - Together with the Italian architect Guido Canali, the Classica product line was developed, which is known for the use of stainless steel with a particular stylistic rigor.
• 1991 - Launch of the new Contemporanea line.
• 1995 - Start of collaboration with architect Renzo Piano, which contributed to the creation of unique hobs, ovens, refrigerators and a home greenhouse.
• 1997 - The bright and exclusive refrigerators of the FAB collection saw the light.
• 2008 - Anniversary year for the company - 60 years - brought the company a Wallpaper design award for collaboration with designer Marc Newson.
• 2010 - hob and the Linea oven received the prestigious Good Design award.
• 2012 - Italia Independent and Smeg Corporation created a unique product - a denim refrigerator -. In the same year, a unique product was created - a mini-bar.
• 2014/2015 - Smeg small household appliances in retro style. The collection received awards: Red Dot Design Award and Good Design Award.

Brand Aesthetics

Premium class appliances from the Italian manufacturer are distinguished by a unique combination of stylish and harmonious solutions. In the Hausdorf online store, you can purchase sets of appliances of the aesthetics you like, completing the kitchen with appliances that harmoniously combine with each other.

• Piano Design - elegant stainless steel appliances, complemented by sophisticated fittings;
• Linea - a series of devices in modern design, distinctive features whose light, consistency, clear lines and comfort;
• Classica - attention to detail, strict forms and compact dimensions distinguish this series of devices;
• Cortina - an aesthetic that combines wrought iron and sophisticated shapes that create style outlines alpine chalets and ancient Italian estates;
• Coloniale- classic style, taking the user back in time and creating a feeling of comfort and exclusivity.
• 50's Retro Style and Victoria - the retro line of models is made in original colors and equipped with advanced technologies.

professional equipment

The company has already established itself not only as a manufacturer of home appliances, but also in the professional field. A division of Foodservice and Instruments, manufactures equipment for catering and medical institutions.

For those who work in the catering industry and hotel business you just need high performance, technological innovation and thoughtful ergonomics in the external design of the devices.

The corporation takes into account these needs and creates models that meet high requirements:

• proofers - ideal for defrosting and proofing dough products, as well as for maintaining the temperature of already finished products.
• kilns - precise design, advanced technology and best materials- convection and multifunctional ovens represent perfection from all points of view.
• mini-bars - built-in and freestanding appliances, 30 and 40 liters
• dishwashers - professional dishwashers made entirely in Italy and designed for bars, restaurants, canteens, hotels and other catering establishments. The lineup includes glass washers, front-loading dishwashers, and dome dishwashers.
• chest freezers - have high energy efficiency, allow you to store products for a long period.
• Ice makers are efficient devices that allow you to freeze various types of ice.
• wine cabinets - provide optimal storage of bottles of red, white and champagne, thanks to thoughtful temperature zones and protection from the external environment.
• accessories

Thanks to improved interfaces and various software solutions, all professional equipment fully meets the high requirements of consumers, combining functionality and ease of managing intellectual resources.

Unsurpassed quality of devices, time-tested

• Ovens
• Microwave ovens and steamers
• Hobs
• Air cleaners
• Cooking centers
• Refrigeration and freezing equipment
• Dishwashers
• Washing machines
• Sinks and faucets
• Small household appliances
• Professional equipment for production and restaurants

All devices undergo strict control at the production stage, meet the most stringent quality and safety standards.

The reliability of the brand's equipment is beyond doubt. Buying this equipment, be sure - it will serve you for many years. Nevertheless, there are service centers around the world, to which each user can contact with a question about the technique, its functionality, warranty or connection.

In the Hausdorf boutique you can buy devices at an attractive price and order delivery at a convenient time for you.

SMEG is an elite Italian technique of the most high level. The Smeg brand produces hobs, refrigerators, freezers, hoods, ovens, coffee machines, microwaves, steamers, cooking centers, dishwashers and washing machines, dish warmers, kitchen sinks, faucets, kettles, toasters, blenders, professional equipment for cafes, bars and restaurants and other devices, the purpose of which is to make your life more convenient and comfortable. Buying equipment today is fast and easy. And the specialized online store of Smeg equipment will help you with this - website

History of the SMEG brand

In the 17th century in Guastalla - small town in northern Italy, Roberto Bertazzoni and his family founded their own blacksmith business. Subsequently, it turned into a metallurgical enterprise. In 1906, at the World Expo in Milan, the world saw the first cooker presented by the company. In 1948, the SMEG factory was established, and by the beginning of the next decade, it could already boast of producing electrical appliances. However, the company knows a lot about other aspects of production, in addition to technical. The whole world has long been known for the extraordinary, striking design of technology. Evidence for this is a mass. For example, the Elizabeth gas stove (was released in 1956) and washing machine Leda (appeared in 1963). Their name alone evokes thoughts of beauty and elegance. Or the iconic Smeg refrigerators in retro and 50s style, which have won the recognition of customers around the world and many prestigious global and European design awards. This list can be continued for a long time. There is always a place for such equipment in an apartment, country house or office, it will emphasize the refined taste of its owner. But the quality of the product is also excellent. Currently, Smeg symbolizes a strong union high technology, the highest quality and exquisite style.

Features of SMEG technology

All manufactured equipment is distinguished by ease of use and functionality. This is possible due to the fact that certified laboratories always take into account the needs of customers and competently approach the production process. They do not forget here about their many years of experience, as well as modern advanced research. Realizing that for many consumers a significant place is occupied by design, professionals pay considerable attention to it. The Smeg online store gives customers a wonderful opportunity to purchase equipment in which everything is perfect, down to every detail and element appearance. Balanced design never goes unnoticed. It is concise or, on the contrary, created in a classic recognizable style and, of course, original. Smeg produces various design series and each buyer will find the option that he likes the most. Top Designers and the design studios of Europe put their efforts into creating these creations. Whether it's an oven or a refrigerator, a washing machine or a cooker, a hob or an extractor fan, everything the best way will emphasize the individuality of the interior and the excellent taste of the owner of the kitchen. It is important to note that you can buy Smeg equipment not only for personal use, but also for professional use. The company produces professional equipment for public catering establishments, medical institutions. Any product of the Smeg brand will serve reliably and trouble-free long time. This confirms the experience of many consumers of such products around the world.