Become a representative of your city without investment. How to open a representative office of a foreign company

  • 23.09.2019

Business- this is a fairly broad concept, which is why almost every person can be realized in entrepreneurial activity.

If you do not have much money to start your own business, it is worth exploring the issue, how to become a dealer to earn money by representing a large company in the market.

Entering this business is not so easy due to serious competition, but if you meet all the requirements of the employer, you will get a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then for a start it would be nice to understand what dealership is, so as not to make serious mistakes at the stage of work.

You must really assess your strengths and abilities before coming into this business!

Who is a dealer and what does he do?

FROM of English language word dealer (dealer) is translated as a merchant.

This is a fairly broad concept, therefore, dealers are also called securities (currency pairs) traders in international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer- start cooperating with some large company (international or domestic), selling its goods in your hometown.

As a dealer, you will perform a variety of duties:

  1. Promote the product in your home region.
  2. Provide customers with all information about the product and the manufacturing company.
  3. Build relationships with representatives of different industries for better market coverage.
  4. Convince customers to buy products from the company you represent.
  5. Achieve sales targets and bring profit to the company you work for.
  6. Follow the latest products.
  7. Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about dealership, as about the official representation of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

  • you will be able to significantly save on the advertising campaign, as it is taken over by the conglomerate that you represent;
  • you will not have to hire a lot of employees with whom you will have to share part of the profits, you can do this work yourself;
  • get the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, unless, of course, you have the necessary character traits in order to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

Looking for sales representatives, companies (especially when it comes to international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.

Conditions that must be met to become an official dealer:

  1. Be official to have more opportunities to promote the product.
  2. Financial stability and success of the entrepreneur - losers and near-bankrupts have very little chance of becoming a dealer.
  3. Have work experience in the field of business - they conclude a cooperation agreement with young companies less often than with those that have their own history.
  4. Have a "clean" reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in doing business, an employer with a worldwide reputation will not want to have such a representative.
  5. Know what the corporation you want to represent does.
  6. Offer some ideas about how exactly you are going to market the product.
  7. Have the necessary technical base and infrastructure facilities (not all companies require this).
  8. Be ready to invest your money if required.
  9. Possess a number of necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
  10. Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, the presence of which is mandatory.

As you can see, there are many requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money on it?

Large companies became such because they constantly expanded and conquered an increasing part of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in the hope of becoming a dealer, put all your documentation in order: the company's constituent documents, existing contracts, and so on.

If a the interview will take place successful, and they will take you as a representative, they will require you to present whole line documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but the future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering this or that store / salon to take some goods for sale or for use.

This certificate does not have a single sample - the company itself is engaged in its design. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

  • http://www.businesspartner.ru/poisk-dilera-optovika.html
  • http://www.proizvoditeli-rossii.ru/ishhu-dilera
  • http://dealeram.ru
  • http://www.postavshhiki.ru/ishchu-dilera

Choose the offers that you are interested in, write a good resume and send it to the specified addresses.

You can do otherwise: for example, you have and would like to become an official dealer in this company http://www.benata.ru/dealer.html in your region.

So, send your resume to a specific address, and you will look for other options if you are refused here.

You, as a dealer, will be offered two options for cooperation:

    Working capital.

    Roughly speaking, you will have to meet some kind of minimum sales and profit target.

    With dealers that do not cope with the task, they usually terminate the contract.

    Legal content.

    You will become not just an official certified representative in some region.

    You will become a person who must form his dealer network to promote the product.

If your resume is of interest to a future employer, you will be called for an interview (by the way, it can also be done via Skype if the main office is far from you).

How well you pass the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if you:

  1. Be aware of the company's affairs, its product, turnover.
  2. Suggest specific steps for your dealership.
  3. Demonstrate confidence and the ability to convince the interlocutor.
  4. You will look presentable, as befits a dealer of a serious corporation.
  5. Show how exactly you differ from other candidates for the better.

How to become a successful dealer?

If you do everything right, you can easily become the official representative of a corporation that is pleasant and profitable to work with.

But it depends on your successful work how long you stay in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

  1. Choose the right person for whom you want to work - sometimes the problem is not with the dealer, but with his employer.
  2. The product that you sell should not be too expensive, but at the same time be of good quality.
  3. Choose products that are in demand for dealerships, the demand for too exotic goods will not be great, which means that you will not earn much.
  4. Build your customer base and constantly strive to expand it.
  5. Appreciate your regular customers, who give you most of the profits, offer them small bonuses and benefits.
  6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
  7. Be moderately persistent when interviewing potential clients - without it, you will be able to close profitable deals.

And it is also very important to constantly learn and polish your skills, because without this you are unlikely to be able to achieve great success in dealership.

Is it possible to become a dealer without investment?

If you want to become a major regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go to:

  • purchase of goods;
  • payment for storage facilities;
  • staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But do not get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investments:

    Realization of goods.

    In this case, the work is done according to the principle: first - products from the manufacturer, then its sale by the dealer, and only then - money for the manufacturer.

    A lot of dealers work exactly according to this scheme.

    Work under the order.


    Let's say you offer a product to a customer. He chose several positions and gave an advance payment.

    You place an order for the manufacturer, when he fulfills it, you transfer a batch of products to your client, you receive the rest of the money, you send it to the manufacturer minus your remuneration.

    That is, in fact, you work without your own investments.

    The official representative of the company.

    A large company hires you as a dealer, but in essence you are a sales representative who drives around with a price list and product samples, offering all this to customers.

    For successful transactions you receive wages.

Ready to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think. how to become a dealer.

In this type of activity, you will surely succeed.

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You will need

  • - a power of attorney in the name of the person who will directly carry out all the formalities;
  • - an application for opening a representative office with a translation into Russian or in Russian, if you speak it well enough;
  • - the charter of your company or a document equivalent to it under the laws of your country, notarized translated into Russian;
  • - a document on the state registration of your company with a notarized translation into Russian;
  • - the company's decision to open a representative office on the territory of the Russian Federation, certified by the signature of its first person and seal and translated into Russian;
  • - Regulations on the representative office of the company with translation into Russian;
  • - an extract from the bank on the solvency of the company with a translation into Russian;
  • - letters of recommendation from Russian business partners;
  • - a document confirming the legal address of the representative office (a letter of guarantee or a lease agreement and a copy of the certificate of ownership of the premises or a copy of your certificate of ownership if the office belongs to your company.

Instruction

Start your work on opening a representative office by looking for an office for it. The future legal address must be reflected in the decision to open a representative office. The easiest way is if you own commercial real estate in Russia. Otherwise, you will need a letter of guarantee from the owner or a lease agreement. Any of these documents must be accompanied by a copy of the certificate of ownership of the premises that you rent or intend to rent.

Contact the Registration Chamber of the Ministry of Justice of the Russian Federation in any convenient way. In some cases, representative offices of foreign companies in Russia are registered by other organizations. The list of them is too extensive, so it would be better to contact the Ministry of Justice for advice on how to be exactly in your situation. In addition, even if you register a representative office through another organization, for example, the Chamber of Commerce and Industry, after tax registration it is still desirable to obtain accreditation from this agency, especially if you plan to send citizens of your country to Russia to work in the representative office. Otherwise, it will be more difficult for them to solve visa issues.

Prepare a decision on opening a representative office in accordance with the legislation of your country, indicate in it for what purposes you are opening it, for how long (according to Russian laws, up to three years with the possibility of extension) and at what address.

Write a statement addressed to the Registration Chamber of the Ministry of Justice or another body, depending on your situation. Be sure to include the name of your firms, the date of its foundation, address in the country of residence, types of activities, position and name of the first person or the name and composition of other governing bodies in accordance with your Charter, the purpose of opening a representative office, information with whom and how you are already cooperating in Russia and what plans you have you regarding the development of this cooperation. The more convincing the arguments in the application, the greater the chance of a positive decision. If you do not speak Russian well enough, prepare a document in your mother tongue.

Develop a Regulation on the Representative Office in the Russian Federation in accordance with the Charter of your firms and the laws of the country of its residence. Reflect in this document the goals of creating a representative office, its functions, powers, future address.

Take documents confirming solvency from your bank firms: a statement of the account balance or a history of the movement of funds on the account for a period of six months.

Prepare a power of attorney for the person who will deal with all the formalities in Russia. In it, reflect his name and surname, position, if this is your employee, passport and Russian visa data, if relevant (for citizens of the Russian Federation - internal passport data and registration address) and what exactly do you trust him: to represent the interests of your firms when registering its representative office in the Russian Federation, interact with state and commercial organizations on this matter and sign Required documents.

Translate all required documents into Russian. Russian official organizations accept only notarized translations. You can get such a translation at the nearest consulate of the Russian Federation or use the services of any Russian translation agency.

Hand over the entire package of documents to your representative, who will deal with the formalities in Russia. In the case of a positive decision, he will put the representative office on tax records. To do this, he must write an application in the prescribed form and contact tax office, serving the legal address of the representative office with all the documents that it receives from the registration authority. And then, if necessary, with the same sets of documents and all the papers that he receives from the tax office - to the Registration Chamber of the Ministry of Justice of the Russian Federation for accreditation.

A company representative is a specialist who promotes the products of a particular manufacturer in a particular region. Any sane person who wants to achieve financial independence dreams of taking such a vacancy, since it is quite profitable and very interesting job. How to become a representative of the company in your city, we will tell you in this publication.

Where to begin?

In order to become a representative of a large company, you will need:

  • Experience in a particular field;
  • Competent business plan;
  • Personal interest in products;
  • Having a team of professionals;
  • Necessary technical equipment;
  • Willingness to invest.

In addition, you need to collect a package of documents:

  • Charter;
  • Constituent documents;
  • Registration certificate;
  • A document confirming that you are the head of the organization;
  • Office lease agreement;
  • Bank account.

Dealer without investments

Many citizens who want to try their hand in this area often ask the question, how to become an official representative of a company without investment? There are several ways:

Trade under the order

You have probably met in the price lists of online stores opposite some items of goods the mark "under the order". This means that the buyer must deposit money for the goods into the seller's account, after which, after a certain time, he will receive his purchase.

If you look at it through the eyes of a businessman, the situation looks like this:

  • The entrepreneur signs an agreement with the supplier for the purchase of goods at dealer prices;
  • Puts up a product for sale at its outlet, or rather, adds it to the price list and various promotional materials;
  • The buyer pays for the purchase, after which you buy the goods from the supplier for the money received and transfer it to the buyer.

If you want to become a representative of a company in the region without significant financial investments, choose a market segment that includes goods whose cost ranges from 5–20 thousand rubles. Consumers prefer to buy inexpensive everyday goods in the nearest stores, even if they are slightly overpriced. If you choose products that are too expensive, you will have to rent an elite office or store. For example, for car trade, they rent large areas for showrooms.

Goods for sale

If you have firmly decided that I want to become a representative of companies, but do not have the funds to realize your plans, you can try to conclude an agreement with the manufacturer in order to receive goods from him for sale. Many large companies are willing to meet new entrepreneurs and willingly agree to such cooperation.

The most important thing is to sell products on time. If you do not have time to sell all the goods for a certain period of time, you will have to pay money for it, and 1–2% more than its original cost. In some cases, vendors take back unsold items. The conditions for the return must be prescribed in the contract.

Free testing

The manufacturer sends samples of its products to the sales representative so that he can try them out in practice. If you find a company that is willing to give you a free trial of their products, consider yourself very lucky, because many suppliers refuse to work on such conditions, so the chance to test the products for free is a great fortune for a beginner.

Official representative

This is the most profitable option, because you get a guarantee that the products you sell will be of interest to the end consumer. The supplier provides you with full information support, as well as assists in the organization and development of a commercial enterprise. Advertising specialists are engaged in the promotion of goods on professional level so you don't have to spend time and energy on it.

Work in a foreign company

Many domestic enterprises are not adapted to agency work. In addition, some of them may not fulfill their obligations. In this regard, newcomers are often interested in how to become an official representative of a foreign company? Abroad, this form of sales has long become commonplace and has become widespread. If you don't have work experience, look for a company that provides training.

Let's take a closer look at what steps you need to take to become a representative of a foreign company:

  • Choose a line of business that you are familiar with. For example, a mechanic might sell industrial equipment because he has certain knowledge in this sector;
  • Find the right company and offer your services to it. The necessary information can be obtained on the Internet or from industry directories;
  • Decide on a range of products. For example, along with lifts for car repair, it is possible to offer consumers balancing stands, compressors and other equipment for car services;
  • Conclude an oral or written contract with the company;
  • Carefully study the product to determine its commercial and technical advantages.

Advantages and disadvantages

Before becoming a company representative in your city, you need to familiarize yourself with all the advantages and disadvantages of this profession.

Pros:

  • There is no upper income limit. The more efficiently you work, the more you get;
  • There are no competitors within the company;
  • Strong partner support;
  • Free education;
  • Fast start.

Minuses:

  • No fixed salary
  • Big risks of losing start-up capital.

Where to find a company?

Interested in how to become a sales representative of a company? Many manufacturers post information about vacancies on their own websites on the Internet. You can also send your resume to different companies. Perhaps someone will respond and offer you cooperation.

Try to collect as much information as possible about the activities of different companies. This will help you choose the right supplier, on which the success of your business depends on 90%. You should not give preference to any supplier, focusing on low prices. If you are serious about work, you need to pay special attention to the reputation of the company. It is also very important that the products you will be selling are in demand in your region.

How to choose a company?

Before making a final decision which company or manufacturer is more profitable for you to cooperate with, you must first find out.

Construction Materials

Nowadays trade building materials brings a good profit, so many successful entrepreneurs cooperate with enterprises that produce such products.

Before that, decide on the scope of work. You can open a small outlet or a large supermarket. It all depends on your financial capabilities. According to experts, at the stage of formation, an average company will bring much more profit than a large retail chain. You should not strive to conclude a cooperation agreement with a large manufacturer. At first, it is better to work with small company. In this case, you will earn good money and get the necessary experience.

Furniture

This is the simplest and most easily implemented idea. Almost all furniture that can be purchased on the market is sold through dealers. Products may be an exception. foreign production or large retail chains.

If you decide to go into business and do not know, first of all you need to find a furniture factory and agree on cooperation with it. The manufacturer bears full responsibility for the complete set of furniture and its quality. If the buyer finds any defect, the furniture factory is obliged to replace the product.

Children food

Before that, many aspiring entrepreneurs get a job as sales representatives. This allows them to gain the necessary experience and deal with the assortment that they offer. modern manufacturers baby food.

This approach is fully justified, since products intended for children must be of high quality. If you open your own store and buy low-quality goods, the enterprise will quickly go bankrupt. Working as a sales representative allows you to study from the inside all the features of trading in such products, and the experience gained will become a guarantee of the success of your business.

Video: About the profession of a sales representative

Confectionery

It is most profitable to sell food during a crisis. Despite the fact that almost all citizens are starting to save money, they continue to buy food, especially sweets. Before that, make a competent business plan and find reliable suppliers who sell quality goods at affordable prices. The most profitable option is direct deliveries of goods from the manufacturer. In this case, you will receive the freshest products at low prices.

To reduce the payback period, the enterprise can be installed in educational institutions or in shopping malls several . In such passage places, chocolates, cookies in small bags, candies and so on perfectly diverge. Since this piece of goods is sold quickly and in decent volumes, vending machines will bring in a good income.