Disabling the family filter in the browser settings. How to disable the family filter in Yandex Age restrictions in Yandex

11.11.2020

Yandex.Direct is a fairly convenient and simple contextual advertising tool compared to Google AdWords, but nevertheless, it is very rich, and often, especially for beginners, questions may arise why this or that Direct function does not work or does not work properly. , how to. Here we have collected some of the most common problems with Yandex.Direct and how to solve them.

Ads not showing

We wrote in detail about why you may not see your ads. In a nutshell, the main reasons are:

Lack of money
low rate
error in geographic or time targeting
wrong choice of display strategy

The appearance of a warning or age limit

Part of the goods or services are marked with a mark 18+ or some default warning, and there's no way to fix it. These are the rules of Direct. The age limit is set, for example, for advertising films and games, and various warnings are for various topics, from dietary supplements to financial services and baby food.

However, sometimes such an inscription appears on an ad that should not appear on it. It cannot be said that it is critical, but all the same, it introduces some confusion and knocks down the client. In this case, you can write to the moderators, and if the warning is really issued in error, they will apologize to you and quickly fix everything.

Ads rejected by moderator

A problem similar to the one described above can occur with . Your ads may not even be marked with an extra mark, but completely rejected, for example, under the pretext of a legislative ban on such a product. Naturally, we are not talking now about cases when advertisements for weapons are banned, but, for example, when the moderators mistakenly mistook an advertisement for a legal consultation for a microfinance organization. In this case, the issue is resolved by the same direct appeal to moderation.

In other cases, depending on the claims made, it is required to send.

Status "Low impressions"

Status has become a real scourge for campaigns that focus on low-frequency keywords, and immediately made the previously dominant rule irrelevant "1 key = 1 ad". Now, if an ad is marked with this status, then it will not be shown. There are several ways to deal with this:

bid increase per click
expansion of geotargeting
combination of keys into one group
reach a wider audience

YAN works inefficiently

With ads on sites, this problem is quite common: it can show good results, which turn out to be short-lived. Traffic goes, but its quality drops, the bounce rate grows, and there are fewer applications. This is due to the fact that there are hundreds of thousands or millions of sites in the Yandex advertising network, many of which are not intended for advertising in any way. They cannot be predicted in advance, with the exception of a limited list of unreliable ones, and Yandex.Direct is constantly adding new ones. From this it follows that the sites are needed, and do it regularly.

Budget is running out fast

The most noticeable problem and, most likely, the most painful. And which there is no unambiguous solution, because there is no unambiguous definition: fast and a lot - how much? For one advertiser, the normal expense will be thirty thousand rubles a day, and for another - three. And they can work in the same niche. If you feel that you don’t want to spend as much as you currently spend on advertising, then you can consider options with a change in display strategy, placing part (perhaps more) of ads in , disabling related keywords, concentrating only on targeted commercial queries , changing time targeting. But at the same time, you need to understand that it will not work to infinitely lower the price, it is set within the framework of auctions, and for some keys it will be invariably high.

Do not miss:

Due to the fact that huge amounts of information are currently in the public domain, some of its hours must be limited for a certain age category. Now any child can freely use computers or other devices and access to the World Wide Web is practically unlimited.

Restricting access to the network is not only a problem for children. Many companies are also interested in such restrictions to improve the level of work of their employees.

How to organize parental control in Yandex browser?
Today there are many possibilities to solve this problem. Unfortunately, there is no one button that could protect against all problems.

To set restrictions in Yandex browser, you need to apply several steps.

Family search

One of the easiest settings. As you know, when you enter a query into a search engine, it gives the most relevant (maximum matching) results in the search results list. By default, the Yandex browser is set to "moderate" search mode, which practically does not filter content. Thus, all unwanted sites for certain queries will be present in the search results.

Yandex has its own filter for such cases, but to activate it, you need to enable it in your browser settings. To do this, first turn on the Yandex search engine by default:

1. Open the browser menu and go to the "Settings" section.

2. Scroll to the "Search" item and set "Yandex" by default ":

Now go to the search settings page https://yandex.ru/search/customize and select "Family Search".

Important! In order for this filter to work on a permanent basis, you need to make sure that your browser saves cookies.

Antishock filter

This filter is a built-in function for Yandex browser - also a kind of parental control. You can use it both separately and in combination with other settings and restrictions.

This setting will allow you to get rid of:

annoying pop-up ads that imitate service notifications of various popular sites (will save you from losing passwords, personal data or money),
various "shock content" - banners with various pornographic, brutal, shocking videos,
automatic redirection to prohibited sites when clicking on pages.

By default, this add-on is already enabled in the browser. In other cases, to turn on, tear off:

"Menu".
"Additions".
We find the section "Ad blocking".
"Anti-shock" - enable.

Installing browser add-ons

The best parental control app for Yandex browser is Adult Blocker. You can install it directly from the Yandex. To do this, go to "Settings" -\u003e "Add-ons" -\u003e "Extensions directory":

A window will open with all available extensions for the browser. Let's use the search bar to quickly install the add-on:

After the installation is complete, the plugin starts working automatically. One of the useful features of this plugin is password protection. To do this, click on the plugin icon in the browser window and set a password:

Connection of special DNS servers

This method is the most complete and global. The fact is that when setting up access to the Internet through a special filtering server, the restrictions will apply not only to the Yandex browser, but also to all others installed on this device.

There are three types of filters:

Basic (server addresses - 77.88.8.8 and 77.88.8.1);
Secure (server addresses - 77.88.8.88 and 77.88.8.2);
Family (server addresses - 77.88.8.7 and 77.88.8.3).

The difference in protection capabilities can be seen in this comparison table:

How it works

When you try to search for specific information, the query is first processed by the search engine, which determines the list of relevant answers. Further, the entire collection of information is run through the aforementioned DNS filter and, when compared with the database, unwanted sites are filtered out (depending on the selected filter level). As a result, the sites that have passed the selection of the system get into the user's results.

How to setup

There are three options for configuring DNS:

Editing network connection properties in the operating system.
Restricting access using the hosts file.
Enable DNS in the router.

For the first option, we need to go to the "Network and Sharing Center" section. The shortest way is:

find your network icon on the taskbar;
right-click to call the context menu;
go to the required section.

In the window that opens, find "Connections" and go to the editing window:

Click "Properties" - "IP version 4 (TCP / IPv4)" and again "Properties":

Having gone this long way, we finally reach the goal - in this window we can edit network access and register our server addresses depending on the selected degree of protection:

Click "OK". If you need to disable this mode, you will have to follow the same path and select the “Receive DNS” item automatically in the last window.

There are cases when the network is already configured to work with certain DNS servers. In this case, the previous option will not work. In this case, you need to use the capabilities of the hosts file.

Interesting! This type of setting takes precedence over any other DNS setting. Thus, it can be used in conjunction with other settings.

It should be noted that for further operations it is necessary to have administrator rights.

1. Find the hosts file on the computer. It is located in the system folder with the path C:\Windows\System32\drivers\etc (you can copy this line and paste it into the folder's address bar and press "Enter"):

2. In the folder that opens, find the required file and open it with Notepad.

Attention! Before making changes to this file, it is highly recommended to make a backup copy. In case of any errors, it will be possible to return the system to its original form.

3. Only one change needs to be made to this file - at the very end, add the following address: 213.180.193.56 yandex.ru

The router configuration option is more complicated. There is no single instruction due to the fact that each manufacturer has its own setup menu. But it all comes down to the fact that in the settings of your router you need to register one of the above DNS addresses from Yandex. To learn how to enable this option, read the instructions for your device.

The advantage of this option is that the restrictions will apply to all connected devices and the browsers used in them.

Third Party Services

In addition to restrictions in the Yandex browser itself or the operating system, there are many parental filters from third-party manufacturers.

The most common programs that have this functionality are complex anti-virus programs (Dr.Web Security Space 11, Kaspersky Internet Security, ESET NOD32, Smart Security).

In addition, specialized products have been developed to protect against inappropriate content. The top ones include:

KinderGate. Parental control. Allows not only to prohibit unwanted content, but also to track all the activities of the child on the network.

KidsControl. Free program. Restricts access to many unwanted sites, including online games and social networks.

Children's browser Gogul. Has a certain set of allowed sites. Plus, it is possible to enable the function of limiting the time spent on the network.

Parents should remember that, unfortunately, there is no 100% protection against negative information on the network. You can always find workarounds, or disable existing protection. New sites appear, attackers find ways to bypass filters. Don't rely on technology. Remember that "forewarned is forearmed".

It would not be superfluous to conduct a small educational program with the child:

The child must understand that the Internet is primarily an assistant.
Determine the time period within which the child will access the network.
Explain that the Internet is not anonymous, you can not disclose your personal data. Try to come up with a pseudonym that he will use on the network.
Tell him in advance about possible negative material that he may see online (adult content, drugs). Agree with him that if this happens, he will definitely tell you about it.
Talk with your child about the possibilities of Internet friendship, that on the other side of the screen people are not always who they say they are. Ask him to consult with you before making such acquaintances.
Tell about scammers who fraudulently extort money. Tell them that you can’t send SMS or enter bank card details on websites. There is no freebie, and all kinds of prizes and gifts are just a way to deceive a person. If he needs to buy something, do it with him.

As a result, we can say that only an integrated approach to the safety of the child can guarantee a satisfactory result. Do not neglect the possibilities, try to study the problem thoroughly and implement the proposed solutions.

Age restrictions for games and applications show what audience the content is intended for.

Age limits are set by the developers and the IARC (International Age Ratings Coalition) agency. In South Korea, they are approved by the GRAC (Game Rating Administration Committee).

Where are the age limits?

The age limit is listed under the name of the game or app on the details page.

To learn more about the age limit, click on the icon Read more… You will see information about what content and interactive features are present in the application.

Where are the age limits for apps with instant launch

Here's how to find them:

What does the age limit mean for a game or application

The age limit for content is set based on several factors. More information can be found below.

Age limit and description

Age limits indicate how old a user must be to access the content. However, they do not mean that the application is intended for any particular age group.

The restriction depends on several factors, including the presence of obscene language, scenes of a sexual and violent nature, drug use and references to gambling.

To find out why an app has been given a certain age rating, click the icon Read more… on the app details page.

Interactive features

See the "More" section of the application page for information about interactive features. For example, the program may share the location of users or allow them to interact with each other.

Note. The interactive features of the application are not related to its age limit.

What does the status "Unclassified" mean?

Apps that don't have an age limit are set to Unrated. They are ranked among the apps with the highest age limit.

If you turn on parental controls and set any age limit, apps with "Unclassified" status will be hidden from the Play Store.

What age restrictions apply in different countries

Application age requirements are set by specific local organizations.

Restrictions on content from Google Play may vary by country. To learn more, read the information for the country or region you are interested in.

North and South America

Age limits in the Americas are set by the ESRB (Entertainment Software Rating Board).

Country

Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Venezuela, Haiti, Guyana, Guatemala, Honduras, Grenada, Greenland, Dominica, Dominican Republic, Canada, Colombia, Costa Rica, Cuba, Mexico, Nicaragua, Panama, Paraguay , Peru, El Salvador, Saint Vincent and the Grenadines, Saint Kitts and Nevis, Saint Lucia, Suriname, USA, Trinidad and Tobago, Uruguay, Chile, Ecuador and Jamaica.

Age restrictions

Rating	Description
	FOR ALL AGE GROUPS The content is suitable for all ages. May contain minimal to moderate violence in a comic context and/or minor foul language.
	10+ The content is suitable for persons aged 10 and over. May contain more mild violence in a comic context, minor foul language, and/or minimal obscene material.
	FOR TEENAGERS The content is suitable for persons aged 13 and over. May contain violence, obscene information, crude humor, minimal gore, simulated gambling, and/or infrequent strong language.
	FOR ADULTS The content is suitable for persons aged 17 and over. May contain detailed images of violence, blood and dismemberment, scenes of a sexual nature and / or strong language.
	ADULTS ONLY Content is only suitable for adults 18 years of age and older. May contain extensive scenes of gross violence, graphic sexual scenes and/or gambling with real money.

Europe and Middle East

Age limits in Europe and the Middle East are set by PEGI (Pan European Game Information).

Country

Austria, Albania, Andorra, Belgium, Bulgaria, Bosnia and Herzegovina, Vatican City, Great Britain, Hungary, Greece, Denmark, Israel, Ireland, Iceland, Spain, Italy, Cyprus, Kosovo, Latvia, Lithuania, Liechtenstein, Luxembourg, Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, United Arab Emirates, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Turkey, Finland, France, Croatia, Montenegro, Czech Republic, Switzerland, Sweden and Estonia.

Age restrictions

Age category	Description
	PEGI 3 Apps in this category are suitable for all ages. Their characters can show comic aggression towards each other, as, for example, in the animated series "Well, wait a minute!" or Tom and Jerry. At the same time, fictional characters should not resemble real ones. In addition, applications in the PEGI 3 category cannot use swear words, as well as sounds and images that may frighten young children.
	PEGI 7 This category includes applications for the whole family that contain scenes or sounds that may scare young children. Minimal depictions of violence are allowed, but they don't have to be realistic.
	PEGI 12 Applications in this category may contain symbolic violence towards humanoid characters or slightly more realistic scenes of violence towards fantasy creatures. Simulation of gambling is allowed in these applications. In addition, they may contain swear words, but vulgar sexual and other profanity is prohibited.
	PEGI 16 This category includes applications that contain realistic scenes of sexuality, violence and other criminal activities. Characters can use obscene language, openly smoke and use drugs.
	PEGI 18 Applications in this category are intended for adults only and contain scenes of gross, including sexual, violence. Heroes can commit unmotivated murders, be cruel to defenseless characters, and embellish the effects of drug use.
	With adult approval The content of some applications is not known in advance, so it is not possible to set an age limit for them. These include applications where users have the right to publish various materials, use obscene language, mention drugs, etc. We mark such applications with special icons that indicate that parents should review this content before allowing it to children.

Germany

Age limits in Germany are set by USK (Unterhaltungssoftware Selbstkontrolle).

Rating	Description
	All age groups Applications with no age limit are suitable for everyone. The target audience of such applications can be not only children and teenagers, but also adult users. This category also includes utilities, product catalogs, various tools, and social networks in which all user-created content is carefully studied, filtered and moderated.
	USK: 6 years and older Apps in this category may contain items that are not suitable for preschoolers. Such elements include harsh sounds and scenes that may frighten children, minor foul language or subtle erotic overtones. If there is violence in the materials, it is abstract and does not characterize the content as a whole. Games in this category are suitable for the whole family, but a little more addictive and include competitive elements.
	USK: 12 years and older Programs in this category may have a negative impact on the psyche of children, as they contain frightening scenes, elements intended to shock the user, profanity, sexual content or violent overtones. Games in this category contain much more competitive elements and have an exciting effect on the psyche. Please note that social media user-generated content may not be appropriate for certain ages.
	USK: 16 years and older Materials in this category contain realistic scenes of violence, frightening and shocking elements, a large amount of profanity, may be of erotic or sexual content. The plot of the games is often an armed struggle, military missions. Other genres include action-adventure, military strategy, and first-person shooters.
	USK: 18 years and older This category includes materials depicting drug use and realistic, detailed scenes of violence. Games in this category contain all the elements of violence that are typical for computer games.

Australia (games only)

Age limits in Australia are set by the ACB (Australian Classification Board).

In Australia, the following standards apply to games from Google Play. For other applications, restrictions from the "Other countries" category are used.

Rating	Description
	All users Content with very little impact on the psyche. This category is suitable for all users. Products may contain elements (departure from the language norm, depicted scenes) that have a very weak effect on the psyche. However, some computer games in this category may not be suitable for children.
	Parental control Content with a weak impact on the psyche. Video game content in this category may confuse or upset children and should therefore be shown in the presence of a parent or guardian. Products may contain elements (departure from the language norm, depicted scenes) that have little effect on the psyche. Not recommended for children under 15 without parent or guardian present.
	For adults Content with a moderate impact on the psyche. Computer games in this category are recommended for people aged 15 and over. Children under the age of 15 also have access to such materials. However, such content may contain scenes of violence and nudity. Therefore, before allowing a child access to such content, parents or guardians should learn more about its content.
	Restricted Content with an average impact on the psyche. Access to content in this category is prohibited by law to persons under 15 years of age. It may contain scenes of a sexual nature and drug use. Before purchasing a computer game in this category, the user may be asked to provide proof of age. Children under the age of 15 may not purchase or view such content without the presence of a parent or guardian. The guardian must be an adult with parental control over a child under 15 years of age.
	Restricted Content with a strong impact on the psyche. Content in this category is suitable for adults only. It may contain scenes of a sexual nature and drug use, which have a strong effect on the psyche. Some materials may be inappropriate for certain categories of users. Before purchasing a computer game in this category, the user may be asked to provide proof of age.

Brazil

Age limits in Brazil are set according to the ClassInd classifier, which is compiled by the Ministry of Justice.

Rating	Description
	0+ Content that is harmless to children of all ages. A small number of scenes with very little impact on the psyche, such as violence against cartoon characters, are acceptable.
	10+ Some of the content can have a weak effect on the psyche. May contain moderately obscene language, images of weapons and fights without bloodshed, scary scenes, references to tobacco, alcohol and drugs.
	12+ Content with a weak impact on the psyche. May contain obscene language, sexual innuendo, bloody scenes, scenes of tobacco smoking and alcohol consumption.
	14+ Content with an average impact on the psyche. May contain death scenes, erotica, nudity, implied drug use.
	16+ Content with an average impact on the psyche. May contain frequent scenes of violence, mutilation, dismemberment, torture, scenes of a sexual nature and drug use.
	18+ Content with a high impact on the psyche. May contain depictions of sadism, cruelty, promoting or encouraging violence or drug use, and sexually explicit content.

South Korea

Only games

Age limits in South Korea are set by the GRAC (Game Rating and Administration Committee).

Games may sometimes be rated according to the Google Play rating system, which is commonly used in South Korea to classify non-gaming apps (see "Other Apps" section). In order for a game to be rated according to the system below, the developer must complete a new form in the Play Console.

The family filter in the Yandex search engine removes sites containing obscene language and adult content from search results, including those for direct requests. And it is designed to protect the children's and teenage audience from information that is undesirable at their age.

However, adult users sometimes need to remove this restriction for advanced data search, analysis of the promotion of their own web resource, for testing a filtering application, etc.

In this article, you will learn how to disable the family filter in Yandex in the search engine options, in the DNS server settings, in the system HOST file.

Shutdown

To remove the installed filter, first clear the cache and cookies. In most popular browsers, this command is launched by the hotkey combination - Ctrl + Shift + Del.

Attention! In the settings panel, be sure to enable the "cache" and "cookies" items in the list of elements.

You can also remove cookies from the Yandex service on the page yandex.ru/internet/.

Download it in your browser, scroll down with the mouse wheel. Click the "delete cookie" link.

In the pop-up panel, click the "Delete ..." button of the same name.

After cleaning is complete, do the following:

1. Go to the search results settings page - https://yandex.ru/search/customize.

2. Find the "Page filtering" block in the tab (second column of options).

3. Enable another filter in the panel:

Moderate - exclusion from the issuance of "adult" websites if the query is not explicitly directed to finding them.
Unlimited - displaying all pages available in the search engine database for the typed query.

4. At the bottom of the options tab, click the "Save and return to search" button for the filtering reconfiguration to take effect.

Now you can start searching for information without any restrictions.

If the filter does not turn off...

Then, perhaps, filtering was configured differently on your computer. Try one of the following methods.

Attention! Before modifying the options in the network connection panel and the HOST file, make sure that they actually contain family filter settings. Otherwise, it makes no sense to reconfigure them: it means that the reason for the impossibility of disabling filtering lies in other programs, add-ons or add-ons.

Method #1: DNS address

The meaning of this method is to change the IP address of the Yandex DNS server operating in filter mode to an alternative server without restrictions or Yandex DNS, but another one without a filter.

1. Go to the official Yandex DNS page - dns.yandex.ru.

3. With regard to our task - shutdown - you must use "Basic" (recommended!) Or safe.

4. Copy the two IP addresses (lower and upper) DNS with the required mode of operation (for example, "Basic") into a text file or write them down on a piece of paper.

5. Close the browser.

6. Left-click in the tray (right side of the taskbar) icon "display".

7. In the "Current Connections" window, click "Network Control Center ...".

8. In the "View active networks" section, click "Local Area Connection".

9. In the Status setting window, click the Properties button.

10. Click on the line "Protocol version 4".

11. Click "Property".

12. Check the settings: if DNS addresses with a family filter are specified, continue to follow the steps of this instruction, if not, try using another method.

13. In the second block of the panel, enable the option "Use the following DNS server addresses".

14. In the first line "Preferred" enter the first DNS address copied on the site dns.yandex.ru.

And in the second "Alternative", respectively, the second IP.

15. Click OK.

16. Launch the browser, open the search engine. It will render queries without content filtering.

Method #2: HOSTS file

Sometimes network administrators, setup specialists add network connection add-ons to the HOST file, including the filtering mode. For example, it may look like this: 213.180.193.56 yandex.ru

(redirect to familysearch.yandex.ru)

To neutralize these modifications, do the following:

1. Change to the directory:

Drive C → Windows → System32 → drivers → etc

2. Right click on the HOST system file.

3. Select "Open" from the menu.

4. In the Program Selection panel, click the Notepad icon and click OK.

5. Remove the redirect add-on in search engine mode with a family filter.

6. From the Notepad menu, open the File section. Click Save to commit your edits to the file.

7. Restart your PC. Check the search engine.

Method number 3: antivirus software settings

Many antivirus programs come with a Parental Control option. In terms of functionality, it is similar to the Yandex family filter. Also filters out "adult" content. Check its activation status in the antivirus or firewall settings panel and deactivate (disable) if necessary.

When setting up Yandex search engine filtering, initially use its options located on the page https://yandex.ru/search/customize.

If switching to the basic mode “No restrictions” should not give a result, check the settings of the DNS server, the HOST file, and the status of the Parental Control add-on in the security software. Delete all found redirects (see methods #1-#3).

What is Parental Control?

Why do you need Parental Control?

We live in the age of information technology - nowadays every student has a phone or smartphone, many parents even buy tablets for their kids.

Undoubtedly, modern children are confident computer and Internet users - by the age of ten, almost everyone has pages on online services. Statistics show that this is the average age at which independent use of social networks begins. In ten years! It is not surprising that parents, who initially allowed their child to use the Internet, soon begin to think about the dangerous and inappropriate sites for children that are common on the Internet. Now this problem is really acute. In a certain sense, the Internet is very useful and contributes to the development of the child, but along with this, it is worth considering the risks associated with the promotion of materials for adults or prohibited materials that a child with an unformed understanding of some things immediately remembers.

How does Parental Control work?

The first thing to do after installing Adguard when setting up parental control is password protection so that the child cannot bypass the access restrictions that you have chosen. Then you select the user that our module will protect. And adjust the sensitivity level.

The sensitivity level determines which sites will be allowed access and which ones will be denied. In essence, it determines how thorough the website filtering will be for a given user.

So, what is included in Adguard Parental Control protection?

You can disable the download of executable files. This means that child control will prohibit downloading dangerous programs to your computer.

We have already noted the level of sensitivity. From the available three levels, you can choose protection for a child whose age is 3 years and more, 10 years and more, 13 years and more. The younger the user's age, the stricter the filtering will be.

If you think that it is too early for a child to sit in certain social networks or go to any specific sites, you can add their URL (address) to the blacklist. A whitelist is a reverse tool that allows you to add a site to exceptions.

Password protection. Site browsing will be limited. The child will be able to get on it only with your permission. Whether these pages are safe for children or not is up to you.

We recommend that you create a separate limited account for your child so that, as an administrator, you have full control over what sites he visits on the Internet. You can see instructions on how to do this on the Microsoft website by selecting your operating system on the right (Windows 7, Vista, 8, 8.1).

Parental control of the Adguard program will make the Internet safe for children and provide peace of mind for parents. You can see how our internet censor for kids works by downloading it for free for review on our official website.