Blog promotion in search engines. How to promote a blog? Where to get the first readers? 15 Effective Ways to Promote Your Blog

Hello friends! So I got free time and decided to write a new article. My blog will be 8 months old the other day, and about how competently and promote a blog for free I already have an idea based on my own experience. The Internet is full of lies, many write that they received the TIC in 3 months, others write that they became thousands of bloggers in six months, they also offer to bring the site to the top in a matter of days and the crowds of people on your site are all lies, don’t believe it! I'm sick of these empty promises. The main thing for them is to rip off the loot from you!

No one, except search engines, can give you a guarantee of getting to the top and the like, only search engines with their algorithms unknown to anyone decide where your site belongs, and remember that forever! And here the question arises, as in Shakespeare's famous monologue: "To be or not to be?" Sure-to be, and create your blog immediately.

And then, if you are a conscientious blogger and follow the rules of search engines, you are guaranteed success. But this will not come immediately, you just need to work, as always in this life, and gradually your blog will come closer and closer to the top. What is a good blog promotion? I will tell you a promotion plan using the example of my blog. I promoted the blog absolutely free of charge, and 20-40 people a day from Yandex and Google search at this moment, not counting referrals from other sources, I think it’s very good, especially since I’m new to this business.

I divide blog promotion into 2 stages:

1. Blog age up to 6 months
2. Blog age after 6 months

This is the safest promotion plan, if you follow it and a number of other rules, which are discussed below in the article, then you will not fall under.

Blog age up to 6 months

You have created a blog. Let's say we wrote several articles, and they have already been indexed. But you won’t get to the top right away, in the first 1-2 months of a blog’s life, Yandex robots are reluctant to visit the site, and everyone is in no hurry to index, and in Google the site is generally in the “sandbox” for the first six months - this is one of the Google filters. If within 6 months you often update the blog, write articles, then after this time the visitors will increase dramatically, it was exactly like that for me, after 6 months people fell off Google, and at the beginning you can try to advance only on low-frequency queries.

1. Only articles ( unique content) is the most important and most important rule in the beginning of blogging. Write new articles 1-2 times a week (3000-10000 characters), be sure to check them for uniqueness, it is written about this, and do not forget about the seo optimization of these articles, although do not bother much about seo in the first months of creating a blog, it is better to write more .

When I wrote my very first articles, I didn’t even know about seo optimization, I just wrote for people and what I enjoyed. And interestingly, two such articles are in the top for midrange (mid-frequency request), as it happens! I wrote when I found inspiration, the main thing for me is to write not according to a schedule, but according to my mood, and so that people can understand. But once a week I tried to release a new post.

Do internal linking of these articles, putting down 1-3 links from one to the other, the main thing is that it should be necessary and thematic of the materials. The WordPress Related Posts plugin helps a lot with this, it displays related content at the end of articles.

2. Make a Smartresponder or Feedburner subscription form on your blog so readers can subscribe. Subscribers are one of the important rules for blog promotion, these are site visitors who will visit when new articles are published, receiving their announcements in your mailing list. If the visitor returns to the site, then search engines love it, so the blog is ranked higher in the search results.

4. Create an RSS feed, when new articles are published, their announcements will immediately go to the news feed, where people will read them using RSS aggregators, respectively, go to your blog, and search robots index articles faster based on these announcements.

6. Comment on other related blogs to make your blog and yourself known. Especially comment on dofollow blogs, so you will get an indexed link to your blog, participate in various forums and contests on your site topic.

7. Do not forget about design, the behavior of visitors largely depends on it, and now in seo, behavioral factors come first. Links fade into the background, and PF plays a huge role in ranking a site.

8. Well helps in the promotion of the blog free distribution of something useful. For example, on my blog you can get 2 gifts for the first comment, some bloggers give gifts for subscribing, and many things can come up like that.

9. Leave links to the blog on trusted resources that have high TIC and PR, this will give weight to your site, and it will look authoritative in the eyes of search engines. But leave them a little and gradually (1-2 links per day), otherwise you can catch the filter for spam with links. By the way, you can get a fresh database of trust sites from me (150 pieces with a detailed description and instructions), for this you just need to leave one comment.

Blog age after 6 months

Six months have passed. If you followed the rules written above, then you will already have dozens, or even hundreds of visitors, and the robots will almost "live" on your blog. Now you need to pay special attention to SEO optimization and external factors.

Already in the first six months, some articles in Yandex were in the top of Yandex in midrange, but in Google only in low frequencies and very few, but after 6 months things went wrong. Several articles reached the top for midrange and low-frequency queries, the "sandbox" freed the blog. And now you need to try to move posts for all frequency requests, even for high-frequency ones (it is advisable to choose low-competitive ones), while paying attention to their relevance. Do competent internal linking in order to give the promoted pages more static weight.

1. Unique content He was and always will be number one.

2. It is possible, but carefully, to start running the blog through trust databases and social networks (especially Twitter, which is loved by search engines). There are different ways to run, you can look on the Internet.

The main thing is to try to get more external links to your blog, this will give credibility, trust and weight to your blog, and possibly get the coveted TIC or PR bullshit. TIC is usually given for the number of external links, and PR for the static weight of pages, which also depends on external and internal links - so it's all interconnected.

3. Register on such exchanges as: Miralinks, Gogetlinks, Rotapost, etc., here you can buy guest posts and eternal links from trust resources, and these are all external factors.

4. Pay more attention to SMO, social media is a powerful traffic flow and search bots are constantly spinning on social media.

Here is a sample blog promotion plan. Now I have little free time, so I write less often and how it turns out, only you can judge! If you want to add something, then let's discuss it in the comments ... Now I have a plan to remake my page "", I wrote it at the very beginning of creating a blog, and it turned out somehow not "blogger-like".

Good afternoon, readers of my blog. Today we will talk about promoting your blog. I have pointed out many times before that creating a blog and filling it with quality content is good, but not enough to attract readers. It is necessary to engage in promotion, and to do it qualitatively from the first days. If you have already tried to find information regarding SEO optimization and promotion in search engines before, then you should know about the existence of two methods - black and white SEO. If you haven’t heard about it, then I advise you to read my article. So, we immediately forget about all kinds of cheats, runs through millions of forums and manipulation of the issuance, that is, we discard all black methods, you must have a blog for people and we will promote it beautifully and right.

Today we will talk about article promotion, as one of the most popular in our time. As you understand, when submitting a query to a search engine, you see a list of 10 sites that more than others meet the requirements of your search. They did not get there by chance, and for this, the optimizers did a very good job. In more detail about what affects the position of the site and how to improve them, I wrote in the article "How to promote your blog - improve positions in the search engine"

I will say right away that in addition to the correct design of the article, compliance with all the basics and recommendations from search engines, links from other resources to your site play an important role.

There are several types of links:

1. Temporary- are bought on exchanges such as Sape and payment is made for each month of placement. Such links are placed in separate blocks on the site or in the footer. They are the lowest quality, but also the cheapest. I will say frankly that I have never used them, and taking into account the latest trends from Yandex and Google, which have begun to seriously fight frankly purchased links, I will not use them. As a rule, such links are placed on all pages in a row, on non-thematic, on low-quality ones. It is very easy for the search engine to understand that the backlink is not natural, and then wait for a sledgehammer.
2. Eternal- such links are put once and for all. You pay for it, too, once. In this article, I will not describe in detail about eternal and temporary links, their pros and cons, since I have already considered this issue in detail in the article “Temporary and eternal links - what's the difference?”
3. As a rule, they are placed forever, which means that over time, the weight and trust transferred by reference in this article will increase.
4. The article is written under your anchor, it looks natural and organically flows into the general context. The search engine should not have any doubts.
5. If the article is written well and interesting, then in addition to weight, you can also get visitors to your blog. For a young blog, any reader is worth its weight in gold, and the opportunity to attract new ones should not be missed.

Links in the articles that we will talk about today are eternal and are the most natural. I, as always, try not to be unfounded and write all my articles based primarily on my experience and the experience of friends of optimizers. I already wrote above that search engines are actively fighting frankly purchased links, and therefore optimizers are trying to make the backlink to their site as believable and natural as possible, so that the search robot does not have any questions about what this or that site is doing. another link.

Articles are ideal options for several reasons:
1. As a rule, they are placed forever, which means that over time, the weight and trust transferred by reference in this article will increase.
2. The article is written under your anchor, it looks natural and organically merges into the general context. The search engine should not have any doubts.
3. If the article is written well and interesting, then in addition to weight, you can also get visitors to your blog. For a young blog, any reader is worth its weight in gold, and the opportunity to attract new ones should not be missed.

The main ways to promote articles

As you understand, promotion by articles also has several options. Of course, everything will be based on a written article, but what we will do with it is far different.

Method 1. Natural promotion.

This method is worth describing, but a young blogger should not rely heavily on it. What is the essence of this method. You write a good, unique and interesting article, post it on your website and ... and that's it. Then the reader who visits your blog and reads the article shares it on their social networks and places a link on their blog or website. Of course, the option is ideal, since you do not spend money at all. But, as I pointed out earlier, a young blogger should not count on this, then promotion can drag on for years. This method of article promotion is acceptable only for mature and established blogs with a good readership.

Method 2. Writing announcements of your articles on other sources.

To implement this method, you must first write an article on your blog, and then create several small announcements of it that will be posted on other resources with an active link to your blog. The advantages of this method are that it also does not require any financial investments, since there are many different article directories and sites ready to gladly accept your announcement. The cost will only be temporary. Personally, I see one drawback - there is no guarantee that the announcement will not be deleted. Personally, I used this method before, but then I decided to refuse and decided to use the method that I will describe below. Of course, a young blogger should try it and it will give a certain effect.

Method 3. Buying and posting articles on other resources.

This is perhaps the most effective and efficient way. Let's look at several options for the development of this situation.

Paid placement of your articles on other sites

There is also the option that you will not write an article at all. Many webmasters offer the service of posting already with writing material for your anchor. Of course, such a service is more expensive, but you need to take into account the fact that you only need to accept and pay for the work, the web master will do the rest himself. This is very convenient, given the fact that you can spend the time saved on writing articles for your blog.

Where to find good sites for article promotion?

Speaking about paid placement, one cannot help but recall the article exchanges - these are Miralinks, Liex, Seozavr. In general, there are a lot of them and you can find more by asking the query "Exchanges of articles" in the search engine.

Also, a lot of webmasters offer placements on their sites by posting ads on SEO forums. Personally, I often find good deals on maultalk, cy-pr, seobuilding and search. Of course, there are enough frankly low-quality offers, but after reading my article “Quality donor site - excellent promotion”, you will learn how to weed them out and choose only the best sites for yourself.

Free posting of your articles

As you understand, along with paid placement, there is also free. There is one minus here - the limited number of sites that they offer, then you need to take it, but there is also the most important plus - you do not pay any money. We can say that you, as an optimizer, get a backlink, and the site owner gets good and unique content on his site. Everyone is satisfied.

Offers for free accommodation can be found on all the same forums. A lot of them are from rather weak sites, with a small, or even zero TIC, then if you search, you can find very good offers. Personally, I once posted an article on a site with TIC 50, and now this resource already has TIC 120, and in addition to everything, good visit rates.

To be frank, at the initial stages of promoting your site, any site will suit you - with zero or small TIC, with a small number of visitors and clumsy design. Remember that you shouldn’t post your articles on frank GS, but you don’t need to neglect the site just because it has 50 visitors, not 5000. It's free, so keep that in mind.

There are also many sites that are ready to accept your unique article with a backlink. By the way, I forgot to point out that all articles must be unique, no copy-paste. Firstly, no one will accept copy-paste. Secondly, if he accepts, then there may not be any effect from such a back. Why waste your time and others' time if you don't get results. Don't forget what I said at the very beginning. From the first days of its existence, your blog should be for people, which means that you need to choose the most effective promotion methods, do not waste your time on trifles.

But back to our sheep, or rather sites that will accept your article for free. There are a lot of them on the network, but I will advise you a few proven ones, those that I am 100% sure of (there will be a list of sites with a short description)

As you can see, there are plenty to choose from. Of course, if this is not enough for you, then you can rustle in the search and find a dozen more good options.

This is where I will end my article. I am sure that I helped you understand the basics of article promotion, and if you still have any questions, then ask them in the comments. I'll be happy to answer any questions and give you good advice.

Outbound links - good or bad?

Blog promotion in search engines can be considered the most important task for any webmaster, because search engine traffic is considered to be of the highest quality. In the last article, he promised to tell how it happened that the site traffic doubled in one day. Despite the fact that I rarely write new articles and almost I do not use paid or aggressive methods of blog promotion.

I'm interested in traffic from search engines. Why? Because I'm lazy! But seriously, by the word "lazy" I mean efficiency. The longer you live, the more acutely you feel how the clock of life is ticking. I have an old mechanical alarm clock in my room, one of my favorite things in the house. It ticks loudly. It mobilizes.

And after I read Tim Ferris' How to Work 4 Hours a Week, I stopped sleeping. At night. At night, it works more efficiently - silence, a minimum of distractions for all sorts of household chores and excellent concentration.

From the book I learned about the Pareto principle: "20% of actions bring 80% of the result." It seemed reasonable to me, and I began to learn how to free up time by clearing my life of meaningless actions. Including in such a case as blog promotion.

Blog promotion in search engines: the basics

It is not necessary to have a bunch of texts on the blog, but it is important that the article is found by your reader - what is called the target audience. I do not like complicated and crooked ways to attract visitors. Therefore, pure traffic from search engines is of interest: a person types his question and finds the answer. It is from the search that the bulk of our readers come to us.

If the site is interesting to the guest, perhaps we will become friends, because a constant audience of friends who help the blog develop is no less important. But these are already more intimate, intimate relationships - everyone develops their own circle over time.

This is how the blog grows and advances - quite naturally and - importantly - without the constant presence of the creator. But here's how to explain your intention to search engines ..? Befriend them.

Three Fundamental Ways to Promote Your Blog

At the very beginning, it is important to lay a strong foundation on which you can build your offspring further. That jump in traffic, which is visible on the graphs of the article "", occurred as a result of three actions:

1. Building a semantic core

I chose a niche, picked up requests and carefully registered them in the All in one seo pack plugin. The topic is not easy, and I dealt with it for a long time until I understood the principle. By the way, without a semantic core, it is very, very difficult.

2. Established contact with Yandex

Probably, there are many ways to make friends with Yandex, but I liked one - installing a search site from Yandex. The implementation can be seen at the top of the right sidebar. I replaced them with the "native" search from the template, which is still of no use. And Yandex likes this one, because it is its brainchild .. In addition, the search works like a boomerang - it returns back to the site.

3. Contacted with Google

To make friends with Google, I linked the blog to my Google account, confirming my authorship. Now, when a person types a query on Google, next to the article, he sees a photo of the author. Thus, the articles of my blog visually stand out from the rest.

How to Visually Highlight Your Blog in Google

These three actions are the foundation that gives you solid ground under your feet. A properly selected and built semantic core makes the site understandable for search engines. And establishing friendships with the major search engines opens the door to the top and Google. The results are always reflected in the graphs. Here is how Yandex and Google search engines reacted to the innovations:

Growth of attendance in Yandex and Google on a weekly chart

Also, over the months of working with the blog, I realized that it is important to structure articles without cramming several topics into one text. Long texts, especially if they are devoted to technical issues, are not only difficult to read, but it is also much more difficult to find the necessary, precise information in such a blog.

The most popular articles that receive traffic are devoted to a single topic. A person is looking for an answer to a very specific question.

If the answer consists of several parts, then you can make one review article followed by a series of concretizing ones, and then the promotion of the blog in search engines will be the fastest.

I think you already understand the main points. Therefore, in order not to interfere with everything in a heap and not to overload with information, I will write about each method separately and sequentially in the following articles.

Please share if you like it:

You might also be interested in knowing:

To begin with, I did not even think of creating such a column, since it is not very interesting for me, and there is already a lot of material on this topic on the Internet. Although, if you look at this question from the other side, then the network is full of any material.

Large articles with all tails - 100% traffic

I will start with a recommendation that I have not read anywhere else, and which, it seems to me, gives me the most results. It is worth noting that this recommendation is also followed by several large information sites and it helps mainly only in the Yandex search engine. So, what is this secret method?

In fact, there is no secret. If you read the articles of my blog, or at least look at them, you will surely notice that they are always quite large in volume and in them I use one key with a lot of tails. On average, this is 8,000 characters and 10-12 keys.

For a better understanding, I will explain what "Tails" are. Let's say I'm writing an article with the main key: "Earnings on the Internet." Tails for her will be:

• Earnings on the Internet without investments;
• Earning money on the Internet;
• Earnings on the Internet from scratch, etc.

What does it give? To be honest, I don't know how it works. Perhaps a large article has the best behavioral ones, because it is read for a long time (if at all). Perhaps I randomly, using all the tails, use low-competitive keys, which eventually give traffic. Accurately answer the question: "How does it work?" - I can't. I can only say that by using more tails, I don’t have to look for low-competitive, medium and high among them, because it’s better to use everything to be sure!

Article quality

Writing a great article is certainly good. But do not forget that blog promotion in search engines is a set of measures. It is impossible to achieve a result, I focus on only one thing. Everything must be observed. And the quality of the article plays a big part of the importance in this matter. You must give a clear answer to each key used, and the content of the article must be useful and interesting.

Key quality

I have already spoken more than once or even twice about the importance of keys. It is very important to learn how to choose them yourself. This is important for two reasons:

1. You will always know what to do tomorrow;
2. Your work of writing articles will not be wasted.

Now I will explain. As for the first, I can say the following: it often happens with bloggers that they simply do not know what topic to write articles on. Having a clear set of key phrases (CL) in your hands, you will always know what to do.

As for the second, I will say the following: probably 90% of the bloggers that I see write articles using “unreal keywords”. For some reason, many people think they know what search phrases users use. Hey people! Wake up! Even if you know your topic flawlessly, you still won't be able to know for sure which keywords are typed in search engines.

But there are those who look for clues using only Wordstat. Unfortunately, and this is not enough, it is almost impossible to find the keys with all the tails yourself - I judge from my own experience. Friends, use the keycollector! I strongly recommend it.

By the way, I briefly showed the work with keykollector here:

Behavioral Factors Through Video

I think none of you need to be told what PF is and why it is needed. Of course, it is clear that the article should be interesting, divided into blocks, sections and lists, so that it is pleasing to the eyes. The article should contain pictures and videos. But here's the question: I think many have already heard about the video a hundred times. For many bloggers, I have seen videos in articles that:

• or they were filmed by other people, but thematic (that is, the author wrote the article himself, and found some kind of video clip where someone else talks about the same thing);
• any were filmed by other people, not thematic, but from the category of viral (that is, the author wrote an article, but could not find a thematic video and decided to upload a video that would definitely be clicked on because it has a viral title, but again the video does not belong auto RU);

Friends, what can I say? In principle, these two options are not bad, they seem to work. And I can say with confidence that it is much easier to work this way. But, if we are now talking about the best quality of the article, then whatever one may say, nothing can be better than the author's video inside the article.

By the way, check out my first two viral videos:

Buying links

I had a forum and you know what inspired me to do it the most? The fact that my friend also has a seemingly simple forum that almost instantly got top positions on many of his articles and topics, even with high-frequency keys. Do you know what surprised me the most? The fact that a maximum of 10 sites referred to the forum. That is, it was promoted without buying links. It happens like this ... How can you call it? System failure? Miracle? Maybe he's the chosen one?

Unfortunately, apparently, I am not yet worthy to take top positions without links. At least Google does not want to give anything at all. Like it or not, we simply have to buy links, at least a little. Actually, if you ask me how I do it? How many links do I buy? What platforms and keys do I use? That answer will be short. I do it like everyone else: themed non-spam sites with good puzomerki, I use anchors, both with and without keys.

But, if you ask how many links I bought and how much money I spent, then here I will answer: no more than 5,000 rubles per year, for about 30 links.

Why so few? Could this be a clever strategy? Of course, the strategy! It's called: the homeless strategy)))) In general, the monthly budget for links should be at least 10,000. And it will definitely be there as soon as there is a decent income, and I, let me remind you, started from scratch.

Theory

In addition to the exact arguments that I can somehow substantiate, I also have theoretical assumptions about what affects the growth of my blog traffic.